HOT NEWS
NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
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A look at FIFA World Cup displays of Carlsberg and Heineken
The 2018 FIFA World Cup has commenced. Retail point-of-sale (POS) display is important to whet consumer appetite for the product. Here we have a...
