In the drama, Jun Ji Hyun is repeatedly shown eating fried chicken with beer, a common food combination available in the thousands of hof (호프) or Korean style bar or a place that serves fried chicken with beer in South Korea. Local beer and increasingly imported craft beer are sold in such premises.
The fried chicken and beer effect is felt strongest in none other than China where two of the online video platforms have bought the right to screen the drama the same time as it was broadcast in South Korea. Apart from the romance and the star-studded casts, Chinese K-drama fans have developed a strong interest in fried chicken with beer. One of the hottest topic on blogs and BBS in China is eating fried chicken with beer. Even the local Chinese media has caught up with the frenzy but cautioned readers that excessive consumption of beer with fried chicken is bad for health.