Vitasoy Plus Milky has been launched in the Philippines in early 2020. The extra milky taste is to win the hearts of non-soy milk drinkers. In the social media postings, Vitasoy Plus Milky is described as “can’t believe Vitasoy Plus Milky is soy milk? That’s how deliciously creamy it is.”
Vitasoy’s approach is clever as it uses the deliciously creamy and milky taste approach to win existing and new consumers wary of the taste of soy to the plant-based category.