For a novel product like fried ice cream (aiskrim goreng), consumer education through demonstration is the only way to convince and teach consumers about the proper way to prepare the fried ice cream. The ice cream has to be cold, taken straight from the freezer and the optimum frying period is 8 seconds only.
The following photos were taken at Aeon Supermarket, Cheras Selatan on 28 March 2014.
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