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Yogurt Pouch War

 The yogurt pouch war has started in Malaysia with two yogurt battling each other in the big yogurt fight. However, they won’t be fighting each other head as the two are different beasts all together. The first is the super premium Chobani Greek yogurt, which is made in Australia, while the other is a local boy Sunglo with its affordable Squeeze yogurt, not the expensive Greek yogurt  type. Even a student can buy Sunglo Squeeze with its daily allowance.

Gram RM RM/KG
Chobani Fat Free Pouch 120 2.49 20.75
Sunglo Squeeze 140 7.50 53.57
Source: Mini Me Insights store check: Village Grocer (1 Mont Kiara) and Sunglo Facebook page – Giant supermarket price (14 May 2014)

At the end of the day, it will just be a skirmish as both target a different segment with different pricing and distribution channel. Right now, you won’t be seeing Chobani in Giant and Tesco.

Related post:
Entry of Chobani & Emmi shows Greek yogurt thriving in Malaysia
Made-in-Australia Chobani arrives in Malaysia & Singapore
Latest news from the Greek yogurt front line in Malaysia
Chobani Greek yogurt upsized to 907g

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