After Indofood’s Indomie and Heinz ABC, the cup instant noodle of Mie Sedaap has now arrived in Malaysia after appearing in Indonesia in 2013. Mie Sedaap Cup comes in three flavours – Mi Goreng (fried noodle), Mi Kuah Spesial (special gravy noodle) and Soto. Now, all three major Indonesian instant noodle brands have introduced their cup noodles in the country.
Instant Cup Noodle Price Check
|Mamee Chef Spicy Chicken Shiitake||62||2.5||40.32|
|Maggi Hot Cup Tom Yum||56||1.9||33.93|
|Maggi Hot Cup Curry||56||1.8||32.14|
|Mamee SLLRRRP Extra Hot Curry||60||1.8||30.00|
|Mamee Express Curry||60||1.7||28.33|
|Indomie Satay Flavour||70||1.8||25.71|
|Cintan Grab Mi Curry||67||1.6||23.88|
|Mie Sedaap Cup Mi Goreng||83||1.7||20.48|
Source: Mini Me Insights store check on 19 June 2014 at Pasaraya CH Sdn Bhd in Sunway, KL
Mie Sedaap is positioned as an affordable instant noodle and that is why it is able to rapidly gain market share in the Malaysian instant noodle market. Not even Tesco private label range can beat the price of Mie Sedaap.
Instant Noodle Price Check – Tesco Malaysia Online Store 24 June 2014