Asahi’s Wonda Coffee latest advertising on major dailies in Malaysia on 23 June 2014 was attempting to create a misleading impression that Wonda Coffee is “selling fast nationwide!” It was just a statement without any concrete evidence to show Wonda Coffee is “selling fast.” The subsequent pages show consumers reaching out to Wonda Coffee with the cooler showing three cans of Wonda coffee left, enough only for three people. Sorry, the rest have to wait. The heading was ” The Wonda-Mania is here” followed by the next page with the statement “Malaysians can’t get enough of Wonda Coffee.”
Is Wonda Coffee really selling fast nationwide? We don’t know for certain unless Asahi backs up the statement with a retail audit data.