Café Malaysia 2018 opens its doors to Malaysia’s Largest Gathering
· of the Coffee and Tea Industry players
· of artisan baristas and latte artists
· Malaysia Café Owners Alliance from across East and West Malaysia
2 showcases, 3 national coffee championships, 12,000 trade and public visitors including 157 exhibitors from 22 countries. All under one roof.
25 January 2018, Kuala Lumpur, Malaysia The official opening of Café Malaysia 2018 this afternoon celebrated the largest gathering of the coffee industry to date, since the debut of the show in 2015. The launch at MATRADE Exhibition & Convention Centre (MECC), attended by leaders and key players of the coffee and tea industries’ leaders and key players, was officiated by Guest-of-Honour, Yang Berbahagia Dato. Dr Siew Ka Wei, Chairman of Tourism Malaysia.
Café Malaysia was first launched in 2015, and the success continues with Café Malaysia 2018 which represents the series’ fourth edition. The show is the largest gathering of the tea and coffee industries in Malaysia, and is also one of the largest in Southeast Asia. It serves as a dynamic B2B platform for key decision makers to source for their café needs, and explore new collaborations and business opportunities in a landscape of sizeable growth. The annual event also hosts coffee and industry players to showcase equipment, machineries, accessories, an array of coffee beans and tea leaves from around the world, various supplies and latest products at the perfect one-stop platform for industry professionals.
Then inaugural show in 2015, attracted 73 exhibitors from 14 countries, and 8,015 visitors from 27 countries. Café Malaysia 2018 has grown to an impressive 157 exhibitors from 22 countries. The show is expected to attract some 12,000 baristas, café and coffee purveyors, equipment distributors, and members of the public. On 26 January, the show will also host a business delegation from South Korea, paving the way for opportunities and partnerships in the coffee and tea industries between the two countries.
Café Malaysia has witnessed the strong involvement annually of over 160 cafe owners who make up Café Owners Alliance Malaysia, a key platform for cafe owners from the larger cafe industry to interact and network across all states, from the Federal Territory to the rest of West and East Malaysia,. A contingent of the Café Owners Alliance from Singapore are also present at the show for networking and partnership opportunities.
Apart from the various innovative products and technologies showcased by the exhibitors, the organiser has put together a series of talks by key industry professionals at the Café Clinic over the next 3 days. Visitors will be delighted by the inaugural Chocolate Pavilion where the visitors can savour the many varieties of chocolates from the region.
Adding to the excitement of the event is the launch of the inaugural Food Truck Show. The Food Truck industry has grown in visibility over the past few years. There are now more than 600 food trucks operating across the country serving the increasing appetite for the popular mobile food culture. The timely creation of the Food Truck Show makes it the only B2B event dedicated to the industry. The Food Truck Show will present a comprehensive educational platform, which will address critical topics such as planning, permitting, truck fabrication, food safety, production, and ideas. Industry experts will be present during sharing sessions of ideas and knowledge.
Over three days, visitors to Café Malaysia 2018 will be enthralled as they witness the country’s top baristas compete for the coveted national titles at three national coffee championships – the Malaysia Barista Championship, the Malaysia Brewers Cup, and the Malaysia Latte Art Championship. Winners from all three championships will also clinch the opportunities to represent Malaysia at the world stage in Netherlands, Amsterdam; Dubai, United Arab Emirates; and Belo Horizonte, Brazil; respectively.
The Cafe Malaysia series is organised by CEMS Conference & Exhibition (M) Sdn Bhd, and is hosted by the Malaysia Specialty Coffee Association (MSCA) and the Café Owners Alliance Malaysia. MSCA is a member of the ASEAN Coffee Federation (ACF). The show is also endorsed by the Malaysia External Trade Development Corporation (MATRADE), and is supported by the Ministry of Tourism and Culture Malaysia.