Suntory PepsiCo Beverage (Thailand) Company Limited has formally announced it has introduced ‘goodmood’ to establish a new ‘Water Plus’ category, which the company describes as a ‘premium refreshing hydration with healthier proposition.’
goodmood is certified as a Healthier Choice as it contains less than 6g of suger per 100ml.
The company cited strong opportunities in the non-carbonated space where water and non-carbonated soft drinks now account for roughly 70% of total sales volume (on+off premise) based on Nielsen Retail Index MAT December 2018. The packaged water market in Thailand grew 5% in value in 2018 compared with 2017 to reach THB 34.9 billion by the end of 2018.
In Japan, the natural tasting water (Water Plus) category is growing strong where its contribution to the packaged water market has risen to 30% (2018) from 19% five years ago citing Intage data. Suntory is the number player in the Japanese packaged water market.
goodmood comes in two flavours – blackcurrent (only available at 7-Eleven from 14 March 2019) and yogurt is already in the market and is the only yogurt drink in clear form in the market. goodmood yogurt is sold at convenience stores, supermarkets and traditional trade stores.
Suntory has invested THB 100 million to install the production facilities at its factory in Saraburi province in central Thailand and will spend another THB 170 million to promote the drink in 2019.
goodmood was previously launched in Indonesia in 2017 to a roaring success. goodmood is up against the new B’lue vitamin-enriched water just launched in Thailand in March 2019 by the joint venture between Danone and Sappe as well as other healthy flavoured water drinks in the market.