The Heineken 0.0 non-alcoholic malt beverage is finally available in Malaysia. Heineken has made available the non-alcoholic brew in Singapore (Nov 2018), Australia, New Zealand and in Thailand targeting consumers who desire moderate alcohol consumption.
Heineken Malaysia managing director Roland Bala said “we are introducing Heineken 0.0 to give our consumers a new option, so that they can stay in control while having fun, and we look forward to the support of Malaysian consumers,” reported The Star.
Heineken 0.0 has a recommended retail price of RM8.40 per bottle, while the price in bars is RM14 per bottle. It will be available in bars, restaurants and stores in July 2019.
Heineken 0.0 is fully imported from the Netherlands and comes in a 250ml glass bottle. In Singapore, Asia Pacific Breweries (APB) is installing a de-alcoholiser at its brewery by the third quarter of 2019. Once completed, the Singapore brewery will be able to produce Heineken 0.0 for the region.
The alcohol-free drink is not halal.