The world’s most famous cookie presents an all-new twist on the iconic “Twist, Lick, Dunk” eating experience with its latest addition to the family
● Crunchy Oreo cookie coated with creamy Cadbury Dairy Milk Chocolate
● Creates a new eating experience with its creamy crunch texture
KUALA LUMPUR, 26 June 2019 — Oreo, the world’s leading biscuit brand under confectionary powerhouse Mondelēz International, introduces its latest product variant to the Malaysian market, the Oreo Chocolate Coated.
The new Oreo Chocolate Coated is a collaboration between Mondelēz International’s two favourites brands, which are Oreo and Cadbury Dairy Milk. The iconic crunchy Oreo cookie is coated with the smooth and creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture, giving way to a more enhanced and indulgent eating experience.
Oreo Chocolate Coated also brings forth an all-new twist on the iconic “Twist, Lick, Dunk” eating ritual. With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. Now, the iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but also challenges them to always be ready to try something new.
Speaking at the launch of Oreo Chocolate Coated, Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said “We wanted to create a product that breaks free from the conventional mold of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack. As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated”.
This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received. Made in Egypt, the Oreo Chocolate is now making its debut in the South East Asian market, with Malaysia being the first to host a media launch. This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received.
The new Oreo Chocolate Coated is now available in chocolate aisles and checkout counters, retailing nationwide at RM2.70.
Mondelēz International leads the future of snacking with their tagline “Snacking Made Right” which aims to inspire consumers to snack right — with the right snacks, made the right way, at the right moment. Mondelēz International believes in always thinking ahead by innovating boldly with speed and excellence in order to ensure that they stay ahead of market demand and their consumers.
Oreo is the world’s favourite cookie, enjoyed by families and friends in more than 100 countries around the world. Oreo is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The Oreo cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. Oreo has a Facebook community of more than 36 million Oreo lovers around the globe, representing 200+ countries and dozens of different languages. Oreo ranks among the top five brand Facebook pages in the world. Oreo celebrated its 100th birthday on March 6, 2012 and initiated the One Million Minutes of Bonding Moments campaign last year.
Malaysia Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right. With two manufacturing plants in Shah Alam and Prai, Mondelēz is leading the future of snacking through our iconic and well-loved brands such as Oreo, belVita, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. The guaranteed quality, safety and taste of our wholesome snacks ensure that all our consumers will be able to reach for the right snack, for the right moment, made the right way. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
International Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.