Wings Food, the maker of Top Coffee, has launched NEO Coffee 3-in-1 coffee. NEO Coffee is clearly aimed at younger generation and it is described as the “Taste of Millennials.”
To strengthen the brand’s connection with millennials, the company has appointed Lucas Wong Yuk-hei from the the South Korean boy group NCT and its Chinese sub-unit WayV as the brand ambassador.
NEO Coffee is available in the indulgent tastes of Caramel Machiato and Moccachino (a blend of coffee, chocolate and milk) to attract young coffee drinkers.
