Fraser & Neave Holdings Bhd (F&N) has dived into e-commerce by launching its own self-managed site at F&N Life. Malaysian consumers can order all their favourite F&N beverages on F&N Life including 100Plus, Sunkist, F&N Fruit Tree and Oyoshi in bulk at competitive prices.
F&N Life targets special occasions and festive seasons. F&N joins Heineken Malaysia Bhd (Drinkies.my) to roll out their own dedicated site for bulk purchase. Of course, to set F&N Life apart from other online marketplaces, F&N Life will have product details and nutrition values, recipes and loyalty programmes to attract consumers.