For consumers who just want the convenience of ordering through Whatsapp, FamilyMart Indonesia is now offering a new service that allows Whatsapp order at selected stores.
The orders will be delivered via Gosend/Grab Express. Alternatively, consumers can place their order on Grabfood/Grabmart.
Most of the retailers in Southeast Asia have launched Whatsapp order to complement their existing ordering platforms. By harnessing the popular messaging tool in the region, retailers are making it easy for consumers to interact and do their shopping via social media. The new normal for post-COVID-19 Southeast Asia will be the rise of social commerce.