#MYHXOKitchen campaign to reward participants with kitchen upgrades and dining experiences
KUALA LUMPUR, 15th JULY 2020 – Despite the continued relaxation of restrictions on dining-in at eateries by the government under the Recovery Movement Control Order (RMCO), recent news reports have highlighted that diners are still being cautious about eating out. This is understandable, as health and safety concerns still take high priority for Malaysian families. The good news is that food connoisseurs need not eat out to enjoy a wholesome, restaurant-quality meal. In fact, it is now easy for them to literally cook up and enjoy a complete gourmet experience with family and friends right in the safety and comfort of their own homes, thanks to Hennessy X.O, arguably one of the finest cognacs the world has ever known.
This July, Hennessy is inviting all gourmands to savour the flavoursome experience of cooking meatylicious prime beef paired with Hennessy X.O through its #MYHXOKitchen campaign.
To deliver this unique experience, Hennessy has teamed up with Chef Sean Lauw of Johor’s Fat Butchery, well renowned as a one-stop-shop for premium meats. In fact, Fat Butchery has earned legendary following amongst restaurateurs and epicures alike, thanks to its reputation as being one of the few in Johor to age their own beef, to rave reviews by food-lovers everywhere.
With the #MYHXOKitchen campaign, foodies looking to cook up a truly delightful meal at home can have Fat Butchery’s famed cuts delivered right to their doorstep, along with a bottle of Hennessy X.O as an exquisite pairing to their meal – all at an incredible promotional price that cannot be matched anywhere else.
Four Hennessy X.O and Steak packages are available: Basic Package A (250gms of Australian Grain Fed MB2 beef and a bottle of Hennessy X.O 35cl) at RM555; Basic Package B (250gms of Australian Wagyu MB5 beef and a bottle of Hennessy X.O 35cl) at RM578; Premium Package A (500gms of Australian Grain Fed MB2 Beef and a bottle of Hennessy X.O 70cl) at RM987 and Premium Package B (500gms of Australian Wagyu MB5 beef and a bottle of Hennessy X.O 70cl) at RM1,032.
“Meat and Hennessy X.O have a unique symbiotic relationship, in that they complement each other, enhancing their flavours in truly unique ways. It certainly is a treat for the senses that has to be experienced to be appreciated,” said Aiko Lee, Senior Brand Manager of Hennessy X.O and RCC, Moët Hennessy Diageo (MHD) Malaysia.
“The aging process of Hennessy X.O takes collective years, producing its distinct rich flavour that’s equal parts sweet and spicy, making it the ideal and indulgent companion to any meal containing meat. As such, this initiative also serves to accentuate the fact that Hennessy X.O is not just a drink to be consumed when dining out or at bars, but should also be savoured in the comfort of one’s own home as a delightful companion to a meal,” she explains, hinting that when paired with a meal, Hennessy X.O is particularly enjoyable in a wine glass over a few ice cubes to produce a refreshingly unique and flavoursome experience.
The #MYHXOKitchen initiative is an extension of Hennessy’s #MYHennessyMeals campaign, and leverages on social trends which have come about during the MCO period which saw people honing their kitchen skills while stuck at home.
“During this season especially, many choose to cook at home for themselves and loved ones, so we wanted to indulge those hungry for new gourmet adventure to try out different things. This is our invitation for them to take their culinary journey to the next level, and reward them in the process,” adds Lee.
The rewards, in this case, are twofold. Firstly, participants can take pride in knowing that they have created a truly exquisite meal at home, and indulge in it with a charming glass of Hennessy X.O.
Then, they can share a video of their home-cooked meal to the world on social media with the #MYHXOKitchen hashtag to be in the running to win the Grand Prize of a Danielle Peita Graham kitchenware set worth RM1,000 and an IKEA voucher worth RM5,000, to go towards a kitchen upgrade as part of the winner’s culinary journey. One runner-up winner will also receive an exclusive dinner experience in Sekinchan at Zung Heng’s private kitchen together with the winner’s invited guests.
“This is certainly too good of an opportunity to give up for all food connoisseurs and home chefs out there. To encourage participation, we are making these Hennessy X.O and Steak packages very competitively priced. I even daresay that this value and opportunity cannot be found anywhere else,” says Lee.
Those who wish to purchase the Hennessy X.O and Steak package can order theirs online at The Good Stuff’s website. To find out more about the #MYHXOKitchen initiative, log on to Hennessy Malaysia’s Facebook page.