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Atlas Launches New Gin Experiences and Offerings

Singapore, 7 September 2020 – ATLAS, home to one of the world’s largest and most extensive gin collections, has launched a series of exciting one-of-a-kind experiences and updates to its juniper infused offerings. Perfect for those looking to explore new flavours, or simply to indulge in their love of the juniper spirit. Guests are invited to embark on a journey to further explore, educate and gain knowledge of everything gin.

The Personal Gin Tower Experience is perfect for both gin aficionados or guests making their first foray into the world of the juniper spirit. Hosted by ATLAS’ Head Bartender (Jesse Vida), or one of our  Senior Bartenders, guests are invited to ascend the stairs to the iconic Gin Tower for a personal tour to handpick a gin of their choice.

Guests will venture across the globe as they explore ATLAS’ collection of unique gin expressions. Discover new flavour profiles and lesser-known distilleries and gin iterations that can be only found in Singapore at ATLAS.

The experience continues with a bartender led tasting and presentation of the gin of choice. Guests will enjoy a customised gin and tonic pairing to conclude, for a perfect toast to newfound knowledge. Priced from S$42 per guest, this experience is best enjoyed in a pair.

  ATLAS has introduced Gins of the World, to delight guests with a world discovery gin flight. Each month, guests can anticipate three unique gins from different areas of the world, explore the diversity of flavours and discover the storied histories on a liquid journey. This month discover South America and its native botanicals from the Amazonian forest with different expressions selected from Peru and Columbia featuring botanicals including sacha inchi, trujillana and tonka beans, of which one is aged in rum-barrels. Priced at S$48, the flight includes three gins which are complemented with a selection of garnishes, soda water and tonic.

ATLAS Gin Collection – Taxonomy of Taste 

Home to over 1,400 gins, the ATLAS Gin Collection is a carefully curated catalogue of some of the world’s most-loved and sought after labels. Assembled over five years, the collection is a labour of love aimed at introducing guests to the beauty and wonder of this incredible spirit.

To help navigate the extensive list, the ATLAS team have spent many hours researching, and tasting, the collection. The gin menu is now presented as a unique index to support your exploration of the wonderful world of gin whilst highlighting each gins’ key botanicals. The gins of ATLAS have been arranged into their distinct style categories, such as Modern, Barrel-Rested and Navy Strength. Each category is further subdivided into the ATLAS Taxonomy of taste; a guide of ten different flavour profiles such as floral, earthy, nutty and spiced, to make the selection process as seamless as possible for guests.

With a focus on education, the ATLAS Gin Collection also guides guests to choose the most suitable tonic, with a selection of pairing options available for browsing.  A true celebration of all things gin, the new menu makes the collection more accessible for guests, while allowing more of the labels to be discovered and enjoyed.


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