Pizza Hut Malaysia has launched a new Pizza Hut WhatsApp EasyOrder.
“With the launch of its PizzaHut EasyOrder, customers can now enjoy a hassle-free system that does not require them to download any additional applications,” reported Malay Mail citing Pizza Hut Malaysia chief marketing officer Emily Chong.
She added “instead they would simply need to save Pizza Hut’s number that is 016-7552525, on their phones and place the order to get their favourite pizzas.”
A lot of foodservice has now turned to social media, particularly WhatsApp, as an extension to their existing ordering platforms such as Grab, foodpanda and website.
In China, Wechat Mini Programs, which are “mini-applications” built within the WeChat platform, allow users to order and pay for the meal all within the mini program itself. However, WhatsApp, the most popular social media in Malaysia, has not progressed to that stage yet.