Heytea has recently launched Black Heytea in China in collaboration with Hiroshi Fujiwara, known as the “Godfather of Streetwear”, and his design agency Fragment. Hiroshi is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label Fragment Design. This collaboration is the first time that Fujiwara has teamed up with a Chinese tea drink brand.
His iconic Fragment lightning and signature black colour is now reimagined on all Heytea packaging and merchandise.
As part of the collaboration, a unique Black Tea drink has been created and is made of Aqua Green Jasmine Tea, mulberry, and strawberry.
For those in Singapore, stay tune for the launch on 15 June 2022.