Mahsuri, the sauce range by Lee Kum Kee targeting the Malay market, has launched Korean Style Garlic Flavoured Sauce to tap into the huge opportunities for halal Korean sauces and seasonings. Consumers can now use the new Mahsuri Korean Style Garlic Flavoured Sauce to make their favourite Korean style chicken at home.
We have seen the growing number of locally-made, halal-certified Korean sauces in Malaysia to address the growing popularity of K-food among the Malay population. Big brands such as Adabi and Mamee have jumped into the game with the launch of Adabi Sos Korea Adabi in 2019 and Mamee Daebak Korean sauces. Daebak is a brand co-created between Mamee-Double Decker and South Korea’s Shinsegae Food.