Indonesia’s Kapal Api has launched ABC Tulus Mix targeting young, modern consumers. ABC Tulus Mix is a traditional black coffee but formulated with fine coffee dregs (ampas halus) to ensure the coffee dregs settle to the bottom quicker than the typically traditional Kopi Tubruk. The instant coffee reaches out to young consumers through gula aren (palm sugar) and bubble gum flavours.
Kopi Tubruk is an Indonesian-style coffee where fine coffee grounds are boiled along with solid sugar, resulting in a thick drink similar to Turkish coffee.
Mayora Indah launched a coffee mix Kopi Gilus Mix black coffee for young consumers in May 2020. Gilus Mix comes in three interesting flavours – vanilla, pandan and gula aren (palm sugar). The most important feature of Kopi Gilus Mix is the coffee dregs have been formulated to settle to the bottom quicker to prevent the rough coffee particles ending up in your throat or on your teeth.