Home Drinks Coffee ABC Tulus Mix targets young consumers with bubble gum, gula aren flavours

ABC Tulus Mix targets young consumers with bubble gum, gula aren flavours

Indonesia’s Kapal Api has launched ABC Tulus Mix targeting young, modern consumers.  ABC Tulus Mix is a traditional black coffee but formulated with fine coffee dregs (ampas halus) to minimise coffee dregs typically found in a traditional Kopi Tubruk. The instant coffee reaches out to young consumers through gula aren (palm sugar) and bubble gum flavours.

Kopi Tubruk is an Indonesian-style coffee where fine coffee grounds are boiled along with solid sugar, resulting in a thick drink similar to Turkish coffee.

Mayora Indah launched a coffee mix Kopi Gilus Mix black coffee for young consumers in May 2020. Gilus Mix comes in three interesting flavours – vanilla, pandan and gula aren (palm sugar). The most important feature of Kopi Gilus Mix is the lack of coffee dregs, which are rough coffee particles that end up in your throat or on your teeth.

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