7-Eleven Philippines has launched Korean snacks with a plant-based twist. The new range comprises:
- K-Style Egg Drop Sandwich
- K-Style Plant-Based Chicken Burger
- K-Style Garlic Cream Cheese Bun
The K-Style Plant-Based Chicken Burger features unMeat, the plant-based meat from Century Pacific Food. K-Style Plant-Based Chicken Burger is an interesting example of how brands can tap into K-food and combines it with the trending concept of plant-based eating.
We have seen someting similar in Malaysia where CU Convenience Store has teamed up with plant-based meat provider Phuture to launch Sichuan Spicy Dak Gang Jeong and Zesty Cream Dak Gang Jeong.