Kobe Boga Utama has launched Tepung Kobe Serbaguna Premium, an MSG-free multi purpose seasoned flour fortified with vitamins and minerals. The new Kobe Nutri+ formula contains iron, fibre, vitamin B2, B9 and zinc. Tepung Kobe Serbaguna Premium represents an MSG-free choice for consumers looking for a fortified seasoned flour.
Sasa Inti, Indonesia’s biggest MSG player, has a range of seasoned flour in the market including Sasa Tepung Bumbu Platinum Care+. The Sasa Inti’s seasoned flour contains iron, vitamin B2, B9 and dietary fibre.
Essentially, Kobe Boga Utama has made MSG-free as the point of differentiation with Sasa Inti.