Chek Hup, a Malaysian coffee producer, has launched its latest 3-in-1 Ipoh White Coffee with Soy Protein. The new 3-in-1 Ipoh White Coffee is suitable for vegetarians and people who are intolerant to lactose. The company uses non-GMO soy protein as the protein source.
Chek Hup 3-in-1 Ipoh White Coffee with Soy Protein is sweetened with rock sugar and is blended with the golden ratio of Arabica and Robusta coffee beans.
This is a good example of how brands are finding new avenue of growth by going plant-based to recruit new consumers. Apart from soy, some brands are subtituting dairy with oats.