Chek Hup has launched the new Tarik Series said to be offer coffee “just like the one from kopitiam”. The Malaysian local brew series comprise Cham Tarik (coffee with tea) and Kopi Tarik (coffee).
The Tarik Series provides the “the long-forgotten pure good taste” of kopitiam for consumers to enjoy at home. As part of the launch promotion, Check Hup has made available limited edition vintage mug with every purchase of two packs.
Coffee brands are now launching more products that mirror the taste and quality of kopitiam, the quintessential feature of Malaysia’s everyday life and public culture. This comes as the pandemic and the numorous lockdowns have shifted coffee consumption gradually from out-of-home to in-home.