Coca-Cola has launched Thums Up Charged Energy Drink in Cambodia, following its debut in Vietnam. The new energy drink is describes as ‘Packed with an explosive taste to awaken your vitality, Thums Up Charged is your sign from the universe. Go get charged and slay.’
To stand out from other energy drinks, the company taps into the flourishing gaming culture. Energy drink is a perfect fit for gaming and it is a popular beverage among young male gamers as a refreshing drink to fuel their gaming sessions.