Indonesia’s seasoning manufacturer Sasa Inti has released Sasa House Kari Jepang in collaboration with Japan’s House Foods Group. The two companies have formed a joint venture in Indonesia to focus on B2C products, including small-volume, affordable halal-certified curry roux.
Sasa House Kari Jepang is available in Spicy and Original in an 80g pack suitable for 6 to 8 people.
Sasa House Japanese curry roux taps into Indonesian interest in Japanese food but is also localized to fit the palate of Indonesian consumers.
