Ajinomoto (Thailand) has announced plans to introduce a new line of ready-to-eat products, including instant porridge designed for on-the-go consumption straight from the packaging—catering to health-conscious individuals with busy lifestyles, reported prachachat.net.
In addition, the company is set to expand its portfolio with amino acid-based supplements, leveraging its exclusive Amino Science technology to meet the needs of various consumer lifestyles. This innovation will encompass items such as gyoza and porridge, complementing flagship products like AminoVital, which are tailored for athletes and those focused on overall wellness.
Ajinomoto has recently launched AminoNite, a supplement formulated to enhance sleep quality. The company is also actively growing its i-LiveWell app platform, which supports employee wellness initiatives within corporate environments. In 2025, Ajinomoto aims to double its corporate client base—from five to ten organizations.
Mr Ichiro Sakakura, Managing Director of Ajinomoto (Thailand) Co., Ltd., shared that the company experienced remarkable growth in 2024, despite facing economic challenges. Revenue climbed to THB 32.66 billion, propelling Ajinomoto to 6th place among Thailand’s leading food manufacturers—an impressive rise from its 8th-place ranking the year before.
Ajinomoto (Thailand) has secured the following market share in the local market.
- Ajinomoto MSG: 90%
- RosDee seasoning powder: 80%
- Birdy canned coffee: 50%
The most rapidly expanding categories include amino acid supplements, which saw a 30% surge, and frozen foods, which experienced a remarkable 80% growth.
Guided by its “Eat Well, Live Well” philosophy, the company is pursuing growth through strategic market expansion and continuous product innovation.
- Strengthen seasoning products with friendlier, more accessible branding
- Use MSG to enhance cooking experiences and enjoyment
- Modernize Birdy coffee branding to appeal to younger consumers
- Expand Japanese-style frozen food offerings, such as gyoza, which are easy to eat and health-conscious
Ms. Pimson Lert-Utsahakul, Manager of the Food Vendor Business at Ajinomoto, highlighted that Thailand’s food service industry is valued at THB 1 trillion, encompassing between 700,000 and 1 million restaurants nationwide. Notably, 90% of these establishments are small-scale street food vendors, with noodle shops making up roughly 20%—around 200,000 outlets.
Street food saw a 4.7% growth last year, surpassing the pace of similar markets globally. This segment accounts for 70% of seasoning product usage, with Ajinomoto products featured in 80% of these kitchens.
To help vendors manage costs more efficiently, Ajinomoto introduced the RosDee noodle soup base. This solution streamlines preparation by reducing the number of ingredients and cooking time—replacing traditional recipes that typically require over 10 ingredients and two hours of boiling.
In another development, Ajinomoto has unveiled Birdy Café Black Yuzu, a bold coffee with a fragrant yuzu twist, crafted with Double Extraction technology for a premium quality coffee.
