Arla Foods launched Arla Protein yoghurt in Singapore on 18 September at The Ritz‑Carlton, Millenia Singapore. Trade‑Pro Food Distribution is Arla’s official main distributor in Singapore.
Each 150g cup delivers 15g of protein, is low fat, lactose free and has no added sugar. The range comes in three flavours — strawberry, blueberry, and peach & passionfruit — positioned for breakfast, after exercise, as an ingredient, or as a snack between meetings. Guests sampled all three at the launch.
The campaign line is “Protein doesn’t make you stronger. You do.” Nicholas Chan, Head of Retail for Malaysia and Singapore, explained: “Traditionally, when we talk about protein we think of gym‑goers, athletes and people who are really into fitness. With Arla Protein we see a bigger, broader opportunity.” He highlighted walkers on Singapore’s trails as much as runners chasing a personal best: “Even if you’re 10 minutes slower than your personal best, celebrate your effort, because everybody’s journey is personal.”
Arla Protein is available now at Cold Storage, Giant and Cheers, and online via RedMart, PandaMart and Shopee. It reaches Sheng Siong from 1 October, with FairPrice and FairPrice Online to follow.
