Swensen’s has entered the functional ice cream space in Thailand with the launch of its first High Protein Mini Quart range. Designed to appeal to health-conscious and fitness-focused consumers, the new line is available in two flavours: Peanut Butter, delivering up to 35g of protein per tub, and Dark Chocolate, offering 30g of protein per tub.
Sold in 250g mini quarts, the products combine indulgent ice cream flavours with a high-protein proposition, allowing consumers to enjoy a frozen treat while supporting their protein intake goals. The range is available at THB 279 per tub, with a promotional offer of two tubs for THB 399.
The launch reflects growing consumer interest in foods that combine indulgence with functional benefits, as protein continues to expand beyond sports nutrition into everyday snacking and treat occasions.
