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How Southeast Asia’s gum brands can turn functional to improve relevance

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Functional formats are reshaping everyday consumption — from caffeine patches to chewing gum. Yet in Southeast Asia, gum remains under‑leveraged. The most viable route...

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In the mood for love with Lay’s

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PepsiCo Thailand, the manufacturer of Lay's, is celebrating Valentine's Day with two heart shaped extruded snack. The Lay's Play snacks come in two flavours...