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Indonesian FMCG companies go for 70-30 ratio for mass market distribution
The traditional trade channel is still the focus of FMCG companies in Indonesia that are aiming products at the mass market. The latest news...
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Danone alleged to have intimidated Le Minerale bottled water sellers
In Indonesia, Danone has recently issued a directive to prohibit toko (shop) owners that were selling Aqua bottled water from concurrently selling Le Minerale,...
