emart24, the Korean convenience store in Malaysia, has launched Kongsi Mala range, fusing Chinese Mala with Korean dishes for Chinese New Year.
emart24 encourages diners to explore the culinary delights that align with their zodiac sign and discover their lucky dish.
Chef Cares, which works with top chefs using their culinary artistry in order to give back to society, has released Bak Kut Teh, a popular Chinese pork rib soup, often served with various herbs and spices. The launch coincides with the Chinese New Year. The soup has a pleasant aroma, particularly from the Chinese herbal medicine used in the broth.
Chef Cares’ other recent launches include:
PT. Nippon Indosari Corpindo (Sari Roti) has released Sari Roti Zuperr Creamy Choco Series with three interesting chocolaty flavours:
The cream buns are selling at IDR 5,000 each.
Additionally, Sari Roti has given Roti Tawar a new packaging makeover and launched two new products: Sari Kue Cheese Cake Red Velvet and Sari Kue Dorayaki Martabak flavour. The Dorayaki Martabak is an interesting combination of Japanese Dorayaki and Indonesian Martabak.
As Malaysia’s long-standing kitchen companion for over 50 years, MAGGI® has launched a new series of modernised Chinese New Year recipes to inspire Malaysians. Dishes such as Eternal Joy Yee Sang (made with MAGGI® SYIOK Cili Ala Kampung Goreng), Golden Abundance Pumpkin with Broccoli and Scallops, and Auspicious Steamed Grouper offer a fresh take on classic festive recipes, showcasing the versatility of MAGGI® products while making it easier for families to prepare heartwarming reunion meals that are both meaningful and delicious in under 45 minutes.
For more information on these and other recipes, please visit https://www.maggi.my/en/maggi-recipe-ideas/. You may also refer to the recipe preparation videos here.
[1] Till 28 February 2025, consumers can purchase a Limited Edition SYIOK Bundle Box at selected Lotus stores. Each box comes with all MAGGI® SYIOK flavours and a free exclusive MAGGI® SYIOK Duffle bag.
The Coffee Bean & Tea Leaf® Malaysia invites you to embrace the season of fresh beginnings this Lunar New Year with matcha-infused handcrafted beverages, festive treats and prosperous rewards.
Kuala Lumpur, 27th January 2025 – This Lunar New Year, The Coffee Bean & Tea Leaf® Malaysia welcomes you to a season of fresh beginnings with matcha magic in every sip. Featuring the earthy elegance of matcha paired with bright, fruity twists, these creations are the perfect way to start the year on a vibrant and flavorful note.
“At The Coffee Bean & Tea Leaf® Malaysia, we’re not just serving original, handcrafted beverages—we’re also serving memorable experiences. This Lunar New Year, we embrace the vibrant spirit of the season, where every sip celebrates more than just flavor—it symbolizes hope, adventure, andmeaningful connections .” said Pink Fong, Regional Marketing Director MYSG, The Coffee Bean & Tea Leaf® Malaysia. “Celebrate the season with ‘Our Matcha Latte, Your New Beginnings,’ and let’s welcome a new chapter to explore and share moments of joy together.”
Elevate the season with our matcha-infused creations, crafted to delight your taste buds with every sip. Whether you’re team strawberry or mango, it’s a matcha made in heaven! Savor the perfect balance of earthy matcha and sweet strawberry with our Iced Matcha Strawberry Latte or Matcha Strawberry Ice Blended® for a creamy, dreamy treat. For a refreshing, tropical twist, indulge in the Iced Matcha Mango Latte or Matcha Mango Ice Blended®.
No celebration is complete without a feast! Our curated menu of sweet and savory treats is perfect for sharing with loved ones. Welcome the Ong with our Golden Pineapple Tart Delight and Citrus Fortune Tea Cake, or enjoy a modern twist on tradition with our Golden BBQ Chick-kwa Sandwich and Red Bean Blossom Swirl.
Don’t miss out on our special Lunar New Year deals! Celebrate the season with exclusive rewards when you spend RM38 in a single receipt. Receive a festive CNY sleeve and bounce-back voucher to unlock exciting perks like a FREE drink with the MyCBTL app, discounts on beverages and merchandise, and a free cake with any two drinks purchased. Plus, enjoy our Double the Huat offer and get any 12oz handcrafted beverage for just RM8.88 with the purchase of two drinks! [This in-store exclusive runs from 29 January to 1 February 2025. Terms and conditions apply.] It’s the perfect way to make your Lunar New Year even more prosperous.
For more information about the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news, and promotions, visit our Facebook page www.facebook.com/CBTLMalaysiaPage, Instagram account @coffeebeanMY, TikTok account @coffeebeanMY, website www.coffeebean.com.my, or download our app MyCBTL, available on Apple App Store and Google Play Store.
Ring in the Lunar New Year with TCRS’s festival-exclusive ‘Ayam Oren’.
Kuala Lumpur, 27 January 2024 – As Malaysians prepare to welcome the Lunar New Year with reunion dinners and festive gatherings, The Chicken Rice Shop (TCRS) is adding a vibrant new dish to the celebration. The homegrown halal food chain has crafted its own interpretation of orange chicken, bringing together the nostalgic flavours of Chinese New Year with a distinctive Malaysian flair.
Available nationwide until 23 February 2025, this limited-time offering transforms the beloved Chinese classic meal into a masterful blend of sweet citrus and subtle heat. Each piece of chicken is glazed with a sauce that combines oranges and warming ginger, then crowned with toasted sesame seeds for a delightful crunch – creating a dish that honours tradition whilst embracing innovation.
Diners will be treated to a variety of festive sets to suit every dining occasion. Starting at just RM21.90, the à la menu lets you savour the flavourful chicken on its own. For those looking for set meals, the Ong-ly Me Set is ideal for solo diners seeking a personal treat, while the Ong You & Me Set caters to pairs wanting to share the joy of prosperity. Those celebrating with family or friends can opt for the Ong Like Us Set, designed to serve up to four people with its generous portions, making it perfect for a festive gathering.
“Oranges have always been a symbol of prosperity and good fortune during Chinese New Year,” said Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd.
“We wanted to transform this auspicious fruit into a contemporary dish that captures both tradition and innovation. Our Ayam Oren represents the perfect balance – the sweetness of prosperity combined with a spicy kick that speaks to the exciting possibilities of the Lunar New Year.”
To complement the ‘Ayam Oren’, TCRS introduces the Ong-ren Bliss beverage – a refreshing beverage that perfectly balances the dish’s sweet and spicy profile.
The ‘Ayam Oren’ sets are now available at all TCRS outlets nationwide. For more information about this Chinese New Year special and other promotions, please visit www.thechickenriceshop.com or follow the Facebook page https://www.facebook.com/thechickenriceshop/.
Monday 27 January 2025 – Betagro Public Company Limited (BTG) is taking a significant step towards becoming a dominant regional player with the acquisition of Eggriculture, a leading integrated egg producer in Singapore, in a deal valued at THB 1.9 billion. This strategic move is set to amplify Betagro’s presence in the Singaporean market, leveraging its expertise to enhance operations and strengthen its brand across retail and HORECA channels. The acquisition will not only boost efficiency and productivity throughout the value chain but also position Betagro for long-term sustainable growth, with a target to increase its revenue in Singapore by 400% by 2025, compared to 2024.
Mr. Vasit Taepaisitphongse, Chief Executive Officer and President of Betagro Public Company Limited (BTG), revealed that Betago is focused on long-term growth by becoming a food industry leader in ASEAN. Singapore is a strategic and high-potential market due to consumer preference on high quality, food safety and sustainability. Additionally, the Singaporean government’s food resilience ’30 by 30′ goal, which aims to produce 30% of their food locally by 2030, supports the growth of Singapore-based food producers.
Betagro sees a significant opportunity in acquiring Eggriculture Foods Limited, Singapore’s leading integrated egg producer, with an investment of THB 1.9 billion (approximately 75 million SGD). Betagro will hold 75% ownership, while Radiant Grand International Limited (RGI) will hold 25%. Eggriculture held a 20% market share at the end of the 2024 fiscal year and demonstrated strong performance over the past three years (2021-2023), with a revenue compound annual growth rate of 27.1%. The acquisition is expected to have an immediate positive impact on Betagro’s overall financial performance and enhance the group’s profitability.
Mr. Chayadhorn Taepaisitphongse, Chief Strategy and Innovation Officer of Betagro Public Company Limited (BTG), stated that Betagro will leverage the strengths of both companies to capture synergies in multiple dimensions. Betagro, with over 57 years of experience as a global leader in the integrated food and agricultural industry, will enhance Eggriculture’s operations in farm management, animal breeding, feed formulation, and the use of advanced technology to boost productivity. The focus will also be on new product innovation and expansion to meet changing consumer preferences, ensuring high-quality and safe food for all.
Eggriculture, with its strong distribution network across modern trade and HORECA channels—covering hotels, restaurants, and catering—will strengthen Betagro’s brand recognition and broaden its customer base.
“Betagro believes that the captured synergies with Eggriculture will enhance food security within the ASEAN region and meaningfully grow Betagro’s footprint in Singapore. The company projects a 400% growth in revenue in Singapore by 2025, compared to 2024, and aims to become a leading regional player in the food industry for sustainable growth,” said Mr. Chayadhorn.
Mr. Ma Chin Chew, Chief Executive Officer of Eggriculture, expressed, “We are delighted to join Betagro Group. This provides a significant opportunity for Eggriculture to enhance its egg production capability, gaining a competitive edge to meet the demands of Singaporean consumers who seek for high-quality, safe and sustainable food option. With Betagro’s in-depth knowledge and extensive experience in the food industry, we can strengthen our supply chain efficiency and further support Singapore’s food security goal.”
5-hour ENERGY is offering the gamer edition in Singapore as an limited edition flavour. This specially formulated gamer shot delivers sustained energy, ideal for powering through intense gaming sessions, whether it is a late-night co-op adventure or an all-night LAN party. 5-hour ENERGY Gamer Shot has B-vitamins for mental focus. The drink is available at the nearest 7-Eleven outlet in Singapore.
Simple Foods, the maker of 137 Degrees plant-based drinks in Thailand, has released high protein almond milk with 11g of protein per serving. The almond milk is fortified with soy protein isolate to boost the protein count in almond milk. This high-protein almond milk caters to a wide range of consumers, including those seeking to support muscle growth and repair.
The drink is suitable for vegans, vegetarians, and those with lactose intolerance. Simple Foods developed the high-protein almond milk to respond to the trend of consumers opting for plant-based protein sources. The product is available in 180ml packs at a price of THB 29.
Luna’s Doughnuts, the maker of the finest Bomboloni doughnuts in Indonesia, has collaborated with Skippy to launch the new Italian Martabak. These heavenly soft donuts are topped with creamy peanut butter, gooey cheese and a sprinkle of chocolate sprinkles for a truly irresistible treat. This unique fusion doughnut serves as a testament to the versatility of Skippy peanut butter in culinary creations.
