Kuala Lumpur, 14 June 2024 – Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, in collaboration with the Ministry of Health (MOH) and Kiplepay, is proud to announce the launch of an online payment system for its Ubat Melalui Pos (UMP) service. This significant upgrade reflects a joint commitment to enhance healthcare accessibility and convenience for Malaysians, particularly for those with limited ability to visit healthcare facilities.
The UMP service, operational since 2011, has been pivotal in ensuring patients receive their prescribed medications directly to their doorsteps, delivering essential services and convenience at the same time. For the period July-December 2023, UMP and Pos Malaysia has delivered more than 348,501 prescription parcels, underlining its crucial role in supporting MOH’s healthcare initiatives.
The newly introduced online payment feature, integrated through Pos Malaysia’s payment gateway into the MOH’s MyUBAT app, allows patients to make secure and convenient payments from anywhere. This system supports a variety of payment methods, including credit and debit cards and online banking, ensuring a seamless transaction experience for all users.
Charles Brewer, Group Chief Executive Officer of Pos Malaysia said, “This initiative showcases our commitment to innovation and accessibility in healthcare. By seamlessly integrating this cutting-edge payment technology into the UMP service, we’re streamlining operations and ensuring easy access and convenience for all. It is a testament to our dedication in meeting the diverse needs of the rakyat.”
Norhaliza A. Halim, Senior Director of Pharmacy Services, Ministry of Health Malaysia, expressed her enthusiasm for the collaboration, stating, “The introduction of an online payment option through this partnership not only aligns with our digital transformation goals but also significantly enhances the user experience. It simplifies the process for our patients, many of whom depend on this essential service for their monthly medication needs.”
Norhizam Kadir, Executive Director of Malaysia’s leading fintech e-wallet and payment company, Kiplepay Sdn. Bhd., is excited about the success of the collaboration. “We are thrilled to be part of revolutionising digital payments with secure transactions, seamless experiences, and unparalleled convenience. We are committed to delivering innovation that will provide hassle-free digital accessibility to everyone and cater to the ever-changing needs of our customers.”
Charles added, “With an unmatched last-mile delivery network that reaches over 11 million addresses and more than 3,500 touchpoints across the nation, Pos Malaysia stands as a pivotal force in linking communities and businesses. The introduction of online payment for UMP not only reflects our dedication to innovation but also our relentless efforts in enhancing our services. Pos Malaysia is passionate about building trust to connect lives and businesses for a better tomorrow.”
The UMP service is available at 394 MOH healthcare facilities nationwide. Interested users can access the MyUBAT mobile application through Google Play, the App Store, or AppGallery to register and make use of the online payment feature. For more information, please visit https://myubat.pharmacy.gov.my.
Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.
Team eMAS marks a Milestone in Legitimizing Gaming by bridging the gap between Malaysian seniors and the youth, challenging the myths and misconceptions surrounding esports
KUALA LUMPUR, 13 JUNE 2024 – In a powerful move to legitimise Esports in Malaysia, Goodday Charge proudly announces the successful formation of Team eMAS, Malaysia’s first senior esports team, through the Boomers2Gamers competition. The team was officially inaugurated by YB Hannah Yeoh, Malaysia’s Minister for Youth and Sports, highlighting the significance of this pioneering initiative.
The inauguration ceremony was held at Orange Esports Club, Quill City Mall, where the Minister for Youth & Sports, YB Hannah Yeoh Tseow Suan, officiated the team status as Malaysia’s 1st Senior Esports Team in the presence of Etika’s Chief Executive Officer Group of Companies (Malaysia, Singapore and Brunei), Santharuban Thurai Sundaram, Amy Gan, VP of Marketing at Etika Sdn Bhd, and members of media and guests. Backed by the leading authority for Esports in Malaysia, the Malaysian Esports Federation, the team was further recognized by the Malaysian Book of Records, cementing their place in
national history.
The formation of Team eMAS represents a significant milestone in Goodday Charge’s mission to legitimise esports by serving as a platform to help the older generation create a better understanding of esports, bridging the generational gap to induce bonding with the younger generation, and at the same time highlighting benefits gained from esports in the areas of cognitive function, reflexes and more.
Aimed at seniors aged 50 and above, the Boomers2Gamers campaign gained an impressive turnover of 298 applicants. These were narrowed down to the 10 best contestants, who were given an authentic training regime across several weeks, focusing on Trained Skills, Strategy, Fitness Level, Teamwork and Communication. As champions for nutrition and fitness across all sports, it was important to Goodday Charge that a typical day for the team start with physical exercises and the right nutrition to fuel their training, followed by a key strategic discussion led by the coaches before moving on to training matches. This is followed by a debriefing session with the coaches, reviewing their performance with advice for improvement. Partners, Orange Esports Club, Predator Gaming and Creative Labs ensured the participants enjoyed a smooth and immersive experience with their world-class gaming facility, top-of-the-line Predator series gaming laptops, and high-definition gaming headsets.
After key victories, the team’s six members were chosen: Trish Lim as Team Leader, Nahar Ludhfi as entry fragger, Ahmad Zamzuri aka Tom as second entry fragger, Johan Arifin and John Yap as support, and Linda Tee as a substitute. Each was handpicked by former professional eSports athletes with a combined experience of over 20 years, Mohd Syazwan ‘Wanr0’ and Mohammed Reza ‘Rexa’ based on specific criteria.
Coaches, WanRo, Rexa, Christopher Wong, CEO, Malaysia Book of Records, Top 10 Finalists, Santharuban Thurai Sundaram, Minister for Youth & Sports, YB Hannah Yeoh, Amy Gan, VP of Marketing at Etika Sdn Bhd, Casters, Tash Bunny, Sir Cloud, Mr Johnson Seet, Director of Consumer Business, Product & Marketing, Acer/Predator Gaming. Image credit: Muhaimin Marwan
To secure their place in Malaysian esports history, Team eMAS competed in 4 matches against Malaysian professional Counter-Strike team, HXG. This recognition from the Malaysian Electronic Sports Federation and the Malaysia Book of Records officially marks them as Malaysia’s First Senior Esports Team.
Taking their commitment towards esports further, Goodday Charge will be supporting team HXG’s men’s and women’s teams as they prepare to represent Malaysia at the Asian Esports Championship in Chengdu, China first, before qualifying themselves to the upcoming 2024 International Esports Federation World Cup in Riyadh, Saudi Arabia, the biggest country-based event in the world.
YB Hannah Yeoh Tseow Suan, Minister of Youth & Sports, emphasised the importance of such initiatives. “Esports is often perceived as the domain of the young, focused solely on entertainment. However, through initiatives like Boomers2Gamers, we demonstrate that esports encompasses much more. It is about strategic thinking, mental agility, and community – qualities that resonate with traditional sports.”
She added, “I commend Goodday Charge for spearheading the formation of this team and aligning with initiatives by the Ministry of Youth and Sports. This programme Boomers2Gamers, initiated by Goodday Charge, makes esports more inclusive by creating a better understanding and greater acceptance which will help bridge the generation gap. Inclusivity is among the key thrusts of the Ministry of Youth and Sports.“
Amy Gan, VP of Marketing at Etika Sdn Bhd, shared her enthusiasm for the initiative, stating, “Goodday Charge is dedicated to championing the belief that esports is a sport, requiring discipline, skill, and fitness for optimal performance. From supporting the National eSport Development Guideline (NESDEG) with the Ministry of Youth and Sports to sponsoring the 2024 Malaysian Esports Awards, our aim is to change negative stereotypes and misconceptions of esports in Malaysia. As a nutrition partner, Goodday Charge provides delicious chocolate milk that is specially formulated with essential nutrients like proteins and Vitamin B complex to sustain our esports athletes during competitions.”
Speaking on the team, she added, “Malaysia has many passionate gamers, but societal stigma, especially from the older generation, hinders the acceptance of esports as a legitimate sport. To bridge this gap, Goodday Charge launched the “Boomers to Gamers” initiative, forming the first senior esports team, Team eMAS. Exemplifying the values so commonly associated with traditional sports of teamwork, discipline, and an iron will, they are Malaysia’s greatest advocates for the development and legitimization of esports in Malaysia.”
Team eMAS’s Team Leader, Trish, expressed her excitement about leading the team. “I am grateful to Goodday Charge for this amazing experience. When I joined, I had no experience with Esports, and would not support it as a pathway for my family members. I had only heard about Esports from my son, but only after I joined the campaign did I realise how big Esports was. Now, I can’t believe we’re a part of this movement – and that I’m the team captain!”
Team eMAS shared their feelings at the ceremony. “This has been an eye-opening experience. Though some of us played casually before, this was our first foray into Esports, and it was initially overwhelming. With support from Goodday Charge and our coaches, we overcame the odds and couldn’t be happier. Trish has been an inspiration, always looking out for the team both in-game and during downtimes. She truly deserved the role of team captain.”
Goodday Charge first announced the Boomers2Gamers campaign in February, seeking to debunk myths, challenge negative stereotypes and promote greater acceptance of esports as a legitimate sport in Malaysia. With prevailing misperceptions and stigmas towards esports as a sedentary and not a ‘real’ sport, Goodday is here to tell consumers that esports is a sport by shedding light on its competitive nature, demanding high levels of athleticism, especially in the areas of fitness and nutrition, just like other sports. This is where Goodday Charge comes in, with their specially formulated chocolate milk that
is packed with energy and ten nutrients of Multipro®, including vitamin B complex for sustained energy to support esports athletes throughout their training.
Amy Gan added, “We are not stopping here. In fact, due to the success of the campaign and overwhelming response from the participants, Orange Esports and Goodday will continue to develop the narratives of healthy gaming in a fully inclusive gaming esports ecosystem for all ages by dedicating every Tuesday as a Boomers2Gamers day. Seniors can simply come and compete with their friends for free or look forward to workshops conducted by the club. Look out for more details coming soon!”
For those interested in seeing their journey, Goodday Charge will be premiering a limited reality series documenting the highs and lows, triumphs and defeats and the rise of Team eMAS hosted by favourite Malaysian caster, Tash Bunny with a special appearance by Sir Cloud who played a role in mentoring the finalists. Releasing on Astro Arena, this will be the first esports content to air on the sports-focused channel, further legitimising esports as a sport on par with others. For more information on the release date and more on Goodday Charge’s efforts in legitimising esports, follow Goodday Milk Malaysia on Facebook, Instagram and TikTok for the latest updates.
Shah Alam, June 14, 2024 – Make the smarter nutrition choice for your family with Ayam Brand™’s Sardines and Mackerel that provide unbeatable convenience and value in a can, while being rich in Omega-3 to boost health.
Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health[1] because our bodies cannot produce the amount of Omega-3 we need to thrive[2]. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3 making it the best natural option to get the Omega-3 our bodies need to work optimally.
But why is Omega-3 so important for the health of your family? While all fish are a good source of protein, vitamins and minerals, fatty fish contain more omega-3 fatty acids and other nutrients that may improve heart health, promote brain health during pregnancy and early life, promote brain growth and development in children[3] and much more. That’s a slew of benefits for simply adding fatty fish such as sardines, mackerel, saba and tuna to your diet twice a week.
For informed consumers such as today’s smart mamas who look for value and products that deliver much more than the basics, get the Omega-3, protein and calcium that your family needs from Ayam Brand’s Sardines in Tomato Sauce or Ayam Brand’s Mackerel in Tomato Sauce that are made using sardines and mackerel caught in cold seas where these fish build up even higher stores of Omega-3 fatty acids.
Ayam Brand Sardines in Tomato Sauce are packed with protein, calcium with 7X more Omega-3 compared to home-cooked locally caught fresh sardines[4]! That’s convenience in a can, and a smarter option for healthier meals that supports your family’s dietary needs.
Beyond providing a family of four half of the Omega-3 they need for the week as well as protein, calcium and other essential nutrients the convenience of a large 425g can of Ayam Brand Sardines in Tomato Sauce or Ayam Brand Mackerel in Tomato Sauce can is a gamechanger for busy time-pressed mom. Transform breakfast, lunch, dinner or snack time into a nutritious feast. Ready-to-eat directly from the can or jazz it up in bento boxes, fried rices, masak lemak dishes, fritters or sandwiches. Smart mamas know that they can reach for Ayam Brand for essential nutrients that provides excellent value and versatility in a can at breakfast, lunch, dinner or snack time.
Ayam Brand has curated a series of home-made recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products that anyone especially smart mamas can conveniently whip up with minimal effort for maximum impact in terms of taste and health benefits.
Here’s how to give your family the Omega-3, protein and calcium they need at super speed and affordability, with Ayam Brand’s Value in A Can.
Breakfast – Classic Ayam Brand Sardine Sandwiches
The classic Ayam Brand Sardine sandwiches are a mainstay of picnics, family gatherings, tea parties and for breakfast.
Drain one large can of Ayam Brand Sardines in Tomato Sauce, reserving some of the tomato sauce. Mash the sardines with some finely diced yellow onion, finely diced and deseeded large green chillies, a tablespoon of lemon or lime juice, and the reserved tomato sauce. Spread this chunky savoury paste thickly over buttered bread, and cover with another slice of buttered bread. If you are feeling fancy, and to increase fibre intake you can add a layer of thinly sliced cucumbers to the sandwich.
Lunch or Dinner: Ayam Brand Mackerel in Hot & Spicy Creamy Coconut Sauce
Masak Lemak Cili Api Mackerel
When you need a quick, healthy and delicious meal that the spouse and the kids will love but you have limited time, reach for this Masak Lemak Cili Padi Mackerel recipe.
Get your rice going on the stove top or in a rice cooker. Gather one large can of Ayam Brand Mackerel in Tomato Sauce, one pack of Ayam Brand Masak Lemak Cili Padi paste, one pack of Ayam Brand Coconut Milk and one tomato that you will expertly quarter.
Add the Ayam Brand Masak Lemak Cili Padi paste into a pan, stir until fragrant around 2 to 3 minutes. Add one to two cups of water according to your preference and stir to combine. Bring to the boil. Add the entire 200ml pack of Ayam Brand Coconut Milk, and bring to the boil while stirring. Next add the full can of Ayam Brand Mackerel in Tomato Sauce including the delicious tomato sauce. Bring to a gentle boil. Add the chopped tomato. Mix it in. Ready to serve with rice.
These crispy sardine fritters are perfect for rainy weekends when everyone is home and feeling peckish. Empty a large can of Ayam Brand Sardines in Tomato Sauce into a large bowl and mash into a fine paste. Crack in three eggs and mix well. Stir in half a tablespoon of salt, freshly ground black pepper to taste into the eggy mixture. Next fold in half a cup of corn flour and half a cup of all-purpose flour and one cup of water. Mix well for a smooth batter.
Heat oil in a shallow frying pan. Drop in dollops of the sardine batter into the hot oil. Fry until golden brown.
Serves: 4 to 6 pax Prep time: 10 minutes Cook time : 15 minutes
Try the full Ayam Brand range of canned fish to add value to every meal and get your two servings of fish per week with ease. Explore Ayam Brand Chilli Tuna, Ayam Brand Tuna in Olive Oil and Ayam Brand Tuna in Water for great sources of protein that fit effortlessly into your life and lifestyle.
To add even more Value in A Can to your Ayam Brand meal join the Ayam Brand Beli & Menang contest happening from now until 30 June 2024 for the chance to win prizes such as 20g or 10g of GOLD, a brand new Philips Airfryer (5000 Series XL), or score RM100 Touch n’Go eWallet credit! Simply purchase any Ayam Brand, Duchef or Yumeat products worth RM20 in total (mix & match allowed), take a clear picture of your receipt and WhatsApp your receipt to +6018-3119980 and follow the instructions to send your full name & IC number to be in the running for great prizes. Visit www.ayambrand.com.my/jombelidanmenang2024 for more information.
Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.
7 Days croissant has a new Double Cream series in Malaysia. 7 Days Double Cream combines two flavours for an elevated snack-on-the-go tasting experience. 7 Days Double Cream comes in the following variants: Double Cream Chocolate Vanilla and Double Cream Vanilla Forest Berries.
7 Days is spending its marketing budget to promote 7 Days Double Cream and has even invited two local artists, Naim Daniel and Bunga, to feature in a new commercial and campaign. Click here for more details about the contest.
Low-calorie Carabao energy drinks from Thailand are now available at CU convenience stores in Malaysia. Each can contains only 63 calories, with half the sugar of typical energy drinks. The low-calorie Carabao is available in three exciting flavours: Original, Mixed Berry and Green Apple.
CU convenience store in Malaysia has partnered with Bibigo to launch the new mandu or Korean dumpling series. Surprisingly, Malaysians do not relate to Korean dumplings when thinking about K-food.
The key reason why Korean mandu is not popular in Malaysia is the fact that mandu looks uncannily similar to Chinese dumplings. There is no reason for local consumers to pay more for mandu.
Bibigo, the Korean food brand by CJ CheilJedang, is changing that perception by collaborating with fellow South Korean convenience store CU to elevate the taste of mandu with a limited-edition menu that includes a locally inspired offering.
K-Pop Chicken Mandu (Original/Spicy)
Bibigo Dumpling Dosirak
Rabokki with Chicken Mandu
Hot and Spicy Tteokbokki with Chicken Mandu
Laksa with Chicken Mandu
To popularise Korean dumpling in Malaysia, Bibigo needs to infuse more Korean elements into its mandu with more campaigns similar to the ones with CU.
Cheers convenience store in Singapore has installed Smooder’s proprietary automated and self-cleaning smoothie blending machines at two locations – KK Women’s & Children’s Hospital and the National University of Singapore as well as at selected Fairprice Xpress outlets. Consumers can blend the following smoothies using the machine:
Strawnana – Banana, Strawberry, Yoghurt
Mango Tango – Mango, Banana, Yoghurt
Cheeky Lychee – Lychee, Blueberry, Mango, Yogurt
Green Pina Colada – Pineapple, Banana, Spinach, Yoghurt
In another development, Cheers has made 100PLUS Slushy, the isotonic drink in a refreshing, new icy form, available at Sentosa Beach Station’s Cheers store.
The Sukhee Haesoo Hangover Relief Drink, spotted in a Cheers convenience store in Singapore, is a unique hangover drink that also enhances flavour. The drink has sprouted barley and Acer tegmentosum Maxim, which help break down and eliminate hangover-causing astraldehyde, which can help consumers get over a hangover faster.
Image credit: Minimeinsights.com
Sukhee Haesoo is available in various flavours, including mojito, red grapefruit and pomegranate & raspberry. This hangover relief drink can be consumed separately but it is meant to be combined with the alcoholic beverages such as plain soju. Consumers just remove the ring at the bottom of the product, insert the bottom part into the bottle’s opening, and turn it until it clicks. The content will then drain into the alcoholic drink to add additional flavours to the drink, while also serving as a hangover relief solution.
Eat Pizza at Franchise Expo Malaysia 2024. Image credit: Minimeinsights.com
Eat Pizza, a South Korean pizza chain, recently exhibited at Franchise Expo Malaysia 2024, showcasing its 25-cm personal pizza concept. The pizza chain sought a local partner to bring the idea to Malaysia.
Eat Pizza has entered Singapore and Thailand with its one-person pizza, reflecting the growing trend of the one-person economy in South Korea and elsewhere in Asia. The single-person economy trend in food is reflected in pizza, suitable for solo dining, self-heating meals, and one-plate frozen meals. Growing in popularity in Japan, one-plate frozen meals are split-tray frozen meals that contain a main dish with sides that can be microwaved all at once.
Eat Pizza in Singapore. Image credit: Minimeinsights.com
Pizza Hut has a Personal Pan Pizza, but it comes in the typical round shape. Eat Pizza’s elongated personal pizza is more portable and convenient to consume.
Ichitan, the Thai RTD tea maker, has recently launched a hybrid RTD tea that combines green tea with yogurt. The new drink comes in yogurt strawberry and yogurt lemon flavours. Even though the product claims to be a yogurt tea, the company did not list yogurt as an ingredient. Essentially, this yogurt tea is a play onflavour with a sour and sweet taste.
Fanta Orange, Grape Pop, Strawberry, Fruit Punch now comes in a more indulgent and great tasting formula
Thursday 16 February 2023 - 'Fanta', the well-loved...
Mogu Mogu by Thailand's Sappe now distributed by Power Root in Malaysia, is now exclusively available at AEON. Mogu Mogu's Lychee, Yogurt, Grape, and...
