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PepsiCo goes local with 7Up No Sugar Lemon Soda

PepsiCo has recently launched the new 7Up No Sugar Lemon Soda in Vietnam and Thailand. The company communicated how the new drink with real lemon juice is a recreation of the Vietnamese classic ‘Soda Chanh’ (lemon Soda), offering local consumers a drink they can easily resonate with.

A modern twist to the drink is zero calories and vitamin C, which heeds consumer interest for a healthier lifestyle.

PepsiCo also uses the 7Up No Sugar Lemon Soda to communicate how the drink pairs well with local and international dishes.

MAGGI Secondary School Cooking Competition Continues to Shape Aspiring Teen Cooks

[Left to right] Veerada A/P Wilat and Duangkamon A/P Somfong , the talented young duo from Sekolah Menengah Syed Sirajuddin, Perlis, proudly displaying their winning dish, "Cabbage Cake and Tofu Curry”.

PETALING JAYA, December 22, 2023 – The 27th edition of the MAGGI Secondary School Cooking Competition (MSSCC) returned this year with young aspiring home cooks aged 13 to 15 pulling out all the stops to attain the champion title. MSSCC is the result of MAGGI’s partnership with the Ministry of Education Malaysia (MOE), with over 10,000 schools and 341,000 students engaged nationwide since its start in 1997, fostering a love for home-cooked meals and inspiring positive impact through culinary talent development.

Finalists from all across Malaysia gathered to do battle in the kitchen at the grand finale of the 27th MAGGI Secondary School Cooking Competition (MSSCC)!

Transcending the conventional boundaries of a cooking competition, the annual MSSCC not only serves as a platform for students to pursue a passion for cooking, but also contains a vital educational element aligned with MAGGI’s core values and principles. Beyond raising awareness about the importance of balanced diets, the competition also empowers students with valuable life skills, setting the stage for their future endeavours in the culinary world and beyond.

The theme for 2023, “Sajian Seimbang, Inspirasi Warisan” (Balanced Meal, Heritage Inspiration), saw the creative use of MAGGI infused with the states’ rich tapestry of cultural heritage to showcase a diverse range of wholesome and flavourful dishes. Each year, the challenge also cultivates the value of making the right daily nutritional choices. Beyond the culinary skills honed, MSSCC also encourages students to think outside the box and develop problem-solving abilities in the kitchen. The experience imparts lessons about discipline, time management, and adaptability. As participants engage in friendly competition, they also cultivate sportsmanship, resilience, and a passion for continuous improvement.

[Fourth from left] YBrs. Mr. Zainuren bin Mohd Nor, Director of the Department of Sports, Co-Curricular, and Arts, Ministry of Education, accompanied by [second from right] Ms Ivy Tan, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, celebrating with the grand prize winners of MSSCC 2023, [third and fourth from right] Duangkamon A/P Somfong and Veerada A/P Wilat, from Sekolah Menengah Syed Sirajuddin, Perlis.
A distinguished panel of judges from Nestlé (Malaysia) Berhad including Chef Sharifah Hamidah binti Syed Mohsin (MAGGI® Resident Chef), Chef Muhammad Hakimi bin Badrul Hisham (Service Pillar Executive) and Ms. Leong Ven Luan (Category Nutrition Manager) were involved in meticulously evaluating submissions, selecting top three entries from each state, culminating in 32 finalists at the Grand Finale. Veerada A/P Wilat and Duangkamon A/P Somfong from Sekolah Menengah Syed Sirajuddin, Perlis secured the coveted 1st place to not only earn well-deserved recognition but a cash prize of RM5,000 for the winning dish, “Lempeng Kobis and Kari Tauhu”.

YBrs. Encik Zainuren bin Mohd Nor, Director of the Department of Sports, Co-Curricular, and Arts, Ministry of Education, shared, “Reflecting our commitment to drive the holistic development of young Malaysians, the strategic partnership between MOE and MAGGI has achieved tangible results through the MSSCC. This platform not only ignites the culinary passion of the participating students but is also a catalyst for future pursuits extending across Malaysia. We hope that MSSCC will continue to ensure an inclusive and enriching experience for Malaysian youth.”

In addition to MOE, State Technical and Vocational Units, as well as State Education Departments support the competition in various ways. This year, the competition commenced in September 2023, with participants submitting their recipes and videos aligned with the 2023 theme through the online platform provided on MAGGI’s official website.

Ms Ivy Tan, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, expressed, “MSSCC is truly an opportunity to amplify our commitment to fostering a love for home-made meals that are balanced and nutritious, while celebrating young talent and our nation’s multifaceted cultural heritage. This year, we witnessed the incredible journey of participants who displayed tremendous creativity and innovation to bring us a glorious selection of tasty, balanced meals. Kudos to the winners and all participants, it was a tough battle but most inspiring!”

The 32 finalists from across the country were selected through an online interview process, where the judges gained insights into their personalities, culinary knowledge, and the inspirations behind their culinary creations. This culminated in the Grand Finale at Movenpick Hotel & Convention Centre KLIA, Sepang.

In the words of two finalists, Aisyah Insyirah binti Aswadi and Aisyah Husna binti Aswadi from Sekolah Menengah Setapak Indah, Kuala Lumpur: “This competition has been an extraordinary experience for us all. It has enabled us to challenge and enhance our culinary skills, while opening our eyes to how balanced meals plays a big role in our daily lives. We will definitely be making more informed choices in meals prepared at home.”

For more information on MSSCC 2023, please visit https://www.maggi.my/ms/memupuk-generasi-muda/pertandingan-memasak-MAGGI-2023/

Ajinomoto Strengthens its Commitment on the 10th Anniversary of Thai Health, Advocating for Lower Salt Intake and Reduced Disease Risk

Ajinomoto Strengthens its Commitment on the 10th Anniversary of Thai Health, Advocating for Lower Salt Intake and Reduced Disease Risk, Spotlighting Low-Sodium Innovations, Promoting Balanced Diets through Flavorful Cooking, and Creating Sustainable Well-being in Thai Society.

Thursday 21 December 2023 – Ajinomoto Company (Thailand) Limited, a leading food manufacturing company committed to creating sustainable well-being in Thai society, is actively supporting the “Less Salt” network initiative. The company is participating in showcasing its products at the “10th Anniversary of the ‘Less Salt’ Network,” organized by the Ministry of Public Health and the Health Promotion Foundation. The objective of this initiative is to reduce sodium intake among Thais to no more than 2,000 mg/day by 2025. In pursuit of this goal, Ajinomoto is introducing innovative alternatives that emphasize health, such as products that reduce sodium and MSG levels through the use of AminoScience, enhancing the deliciousness of food while promoting balanced nutrition. Additionally, Ajinomoto recently introduced two new menu options featuring savory and sweet dishes with reduced sodium content at Central World shopping plaza.

Ms. Piroonrat Wangprakobsook, Media Relations Section, PR Department at Ajinomoto (Thailand) Co., Ltd., stated, “As a leader dedicated to creating sustainable well-being and happiness in Thai society, we are committed to addressing food and health challenges through our company’s core values. We are actively prepared to continuously support and collaborate with all sectors. To contribute to the sustainability of changes in sodium consumption behavior, this will have a positive impact on people’s lives in the long term. Our participation in this initiative alongside the Ministry of Public Health and the Thai Health Promotion Foundation underscores our unwavering commitment to promoting healthier living among Thais, offering nutrition without compromise through the development of healthier products that contain reduced levels of sodium, including RosDee Less Sodium, YumYum instant noodles, and more, all bearing the Healthier Choice Logo certification. These alternatives are designed to promote better nutrition throughout Thai society. This commitment also extends to our AJI-NO-MOTO(R) MSG, it has only 1/3 the sodium content of the same amount of salt. This can help reduce the amount of sodium in meals, but it still has a delicious, mellow taste as always.”

During the event, Ajinomoto Thailand showcased two items with reduced sodium, featuring AJI-NO-MOTO(R) MSG as a key ingredient, promising a delightful yet low-sodium culinary experience for Thai consumers. This includes: 1) “Somtam Ice Cream,” a unique collaboration with Molto, a leading producer and distributor of premium gelato and ice cream. This innovative creation transforms Thailand’s favorite savory dish, Somtam, into an ice-cream that retains the robust Somtam flavor. Each serving contains just 153 milligrams of sodium per 100 grams (1 cup); and 2) “Seafood Spicy Salad,” a delectable appetizer or side dish. This dish impresses with its deliciousness and contains a mere 154 milligrams of sodium per 50 grams (1 ladle). These offerings satisfy the varied tastes of the event’s attendees by featuring delicious and healthier options.

Dutch Lady Strawberry Milk now without added colourants

Dutch Lady Strawberry Milk in Malaysia has a new recipe. The newly improved Dutch Lady Strawberry Milk has no added colourants, which is in line with consumer demand for more natural ingredients. 

Brands are embracing the natural colour trend, with Ayam Brand ditching the use of artificial colouring, which was used to make its peas look nice. As more brands shift towards natural colours, this will create more opportunities for natural colours and communications about naturalness. 

Revolutionizing Pet Nutrition, Elevate Pet’s Well-Being

Exchanging Collaborative Agreement

Pet World Nutritions and UPM Forge Innovation Partnership in Companion Animal Health, ushering in an innovative era in nutrition research

SHAH ALAM, 20 December 2023 – Pet World Nutritions Sdn Bhd and Universiti Putra Malaysia (UPM) unveiled the collaborative efforts in advancing companion animal health by signing a Collaborative Agreement between Mr PY Choy, Chief Executive Officer (CEO) of Pet World Nutritions, Prof. Dato Dr. Quaza Nizamuddin, Independent Non-Executive Director of PETWORLD, and Prof. Dr. Md. Zuki Abu Bakar, Deputy Dean of Research & Postgraduate Studies of Faculty of Veterinary Medicine, together with Assoc. Prof. Dr. Hasliza Abu Hassim of UPM.

This strategic alliance has redefined the landscape of pet well-being through the utilisation of cutting-edge research, aiming to elevate pet nutrition. It underscores our unyielding dedication, as a pet-loving company devoted to the well-being of pets, and to the principles of continuous learning and innovation, all geared towards building optimal pet health. This ceremonial act solidified the commitment to confidentiality and marked a crucial step in the collaboration’s progression.

Leveraging the strengths of the prominent pet food industry leader and renowned institution of higher learning in pet health and nutrition, this collaboration is set to be the game-changer in the pet food landscape and paves the way for Malaysia to set a footprint on the global stage for companion animal research and development which traditionally dominated by the western world. The groundbreaking research conducted by UPM, complemented by the industry expertise of Pet World Nutritions, focuses on comprehensive digestibility studies involving the integration of enzyme-digested peptides into pet food formulations. The enzyme is made from patented Japanese microbial technology.

Group Photos_ Signing Ceremony

Beyond scientific exploration, this initiative will serve as a catalyst for community education, shedding light on the multifaceted functional advantages of enzyme-digested peptides for our beloved pets. By enhancing digestion, optimising nutrient absorption, and mitigating the risk of food allergenicity, this joint effort is committed to advancing the well-being of our furry companions. The microbes secrete enzymes to cleave protein chains into smaller peptides, releasing amino acids that contribute to savoury “meaty” flavours. This can make bland ingredients like plant proteins more appealing to pets.

With the power of innovative research methodologies, Pet World Nutritions, the brand owner of ProDiet, ProBalance, Delizios, Le Gourmet and SIMPLE constantly strives to deliver uncompromising pet nutrition to prolong the lives of pets, in creating more memories together. Our mission extends beyond individual pet well-being as we actively contribute to the broader community’s health by owning a pet, all while maintaining an accessible and reasonable price point yet superior in quality. Pet World Nutritions is always dedicated to staying ahead in the pet food game. We make sure our pet food quality is top-notch and keeps up with the latest innovations back with science.

Speech By PY Choy, CEO of PETWORLD

“Harnessing the collective expertise of Pet World Nutritions and UPM, we aim to pioneer
innovative research methodologies to explore new frontiers in pet nutrition. Focused on
improving the health and longevity of our beloved pets, our collaborative efforts will result in pet food formulations that set new standards in nutritional excellence,” said PY Choy, CEO of Pet World Nutritions.

Speech by Guest of Honour, Prod Dr Md Zuki Abu Bakar

The Research and Development Collaboration Between Universiti Putra Malaysia and Pet World Nutritions showcased the union of academia and the pet food industry, promising breakthroughs in pet wellness and academia-industry synergy. The closure speech expressed gratitude to attendees and emphasised a shared commitment to impact the health and happiness of pets through innovative research in companion animal health.

For more information, please visit the official website of Pet World Nutritions Sdn Bhd at
https://www.petworld.com.my/ and UPM at https://www.upm.edu.my/.

 

ProBalance Hosted Malaysia’s First Winter Wonderland Christmas Party for Dog Owners and Their Furry Friends

Welcome backdrop with ProBalance Limited Edition Showcase

An Unforgettable Year-End Bash for Dog Owners and Their Pets to Create More Play®
with the ProBalance Limited-Edition Festive Series

SHAH ALAM, 18 December 2023 – In the spirit of festive cheer, Pet World Nutritions underwent a spectacular transformation into a Winter Wonderland on 16 December 2023. As the very first Malaysia’s Winter Wonderland Christmas Party for furry friends, it aimed to strengthen the bond between dog owners and their pets – crafting an unforgettable experience and weaving joy, love, and shared moments that linger in hearts. Pet World
Nutritions prioritises enjoyment as much as the connection between the pets and their
owners. Hence, Christmas is the perfect festival to inaugurate this event as it is the season of giving where pet owners get to give their pets endless treats, joyful moments,
and More Play®.

The Winter Wonderland was an impeccable success as it hosted an impressive turnout
of more than 60 pet owners and their furry companions, making it a truly magical and
memorable Christmas celebration! These are the little moments that last longer than
festivals and will be cherished for a lifetime.

For the first time ever at the headquarters of Pet World Nutritions, the grounds
transformed into a winter wonderland blanketed in soft white snow as the atmosphere
was filled with wonderful snowflakes, elevating the festive spirit to new heights! As the
delicate snowflakes gently waltzed down from the air, each one was quickly embraced by
the guests and even playfully caught by the canine pals! The magic of the season came
alive as the guests stepped into this paw-fect occasion, setting the stage for an
unforgettable celebration.

Snowing Winter Wonderland with ProBalance

This occasion also showcased the exclusive ProBalance Limited-Edition Festive Series for its dry food category, featuring a delectable array of Lamb, Salmon, Chicken, and Beef flavours, available in the market for a limited time only. Adorned in captivating Christmasthemed packaging, these delightful flavours elevated the pleasure of nourishing pets, making feeding moments a thrilling experience. This range was meticulously crafted to infuse a sense of festive merriment while upholding the excellently formulated nutrition
that enhances digestion, fortifies bones and joints, preserves a luscious coat, and other
benefits.

ProBalance Limited Edition Festive Series Dry Pack

Throughout the event, there were various jolly activities for dog owners to be engaged
into alongside their canine buddies.

S’Perience – Paw Print Workshop

S’Perience – Paw Print Workshop

This Christmas was truly a special and heartwarming experience as dog owners
and their furry friends had the delightful opportunity to create cherished paw print
keepsakes in this creative Christmas-themed workshop. This was a perfect way to
immortalise the cherished moments spent together.

ProBalance Limited Edition Tote Bag Print Station

Stylish yet functional, this limited-edition silkscreen tote bag featuring exclusive
ProBalance designs was one of the most attractive giveaways of the event. Dog
owners had the chance to pick a design, print it, and flaunt it wherever they go as,
we know, showcasing love to pets is the pride of every pet owner. Embrace the
ProBalance lifestyle in every step with this chic and practical accessory.

ProBalance Customised Resin Workshop

ProBalance Customised Resin Workshop

Another stunning and unique DIY craft piece from this exclusive Winter
Wonderland was the resin art pieces featuring exclusive ProBalance designs! In
this hands-on workshop, paw-rents had the chance to unleash their creativity to
create uniquely styled resin art pieces infused with a touch of their pets’
personalities

Pawever Memories

In collaboration with a pet paw-tography expert, Pawever Memories, ProBalance
was ready to capture every jolly moment the pet owners and their canine pals had
with their Christmas-themed photoshoot. Every photo session was blissful fun
between the pet owners and their pets. From graceful poses to hilarious candids,
every photo taken was a timeless memory they would cherish forever.

Doggyman Corner

Treats were spilt everywhere like magic in this Winter Wonderland! While all furred
fellows were extremely excited wagging their tails from station to station, this
Doggyman Corner had them jumping in delight! Here, pet owners had the liberty
to spoil their furry friends with a seasonal selection of healthy ProBalance treats
that made their tongues lick from side to side!

Our cute furry friend in xmas costume

Every engaging pet-ivity was specially curated by the ProBalance team in line with their
unwavering commitment to create More Play® between pet owners and their canine
companions – all while reinforcing the importance of complete and balanced nutrition to
dogs with ProBalance Limited-Edition Festive Series.

For more information about the product, visit ProBalance’s official website at
https://www.probalance.com.my/. Follow us on Facebook at
https://www.facebook.com/ProBalancePetWorld and Instagram at
https://www.instagram.com/probalancemalaysia/ or more exciting updates.

MALAYSIANS DELIGHT IN A SUPER™ TREAT WITH LOCAL ICON, SHUIB AT EXCLUSIVE SUPER™ EVENT

SUPER™ Brand Ambassador, Shuib making an appearance at the 'makan-makan' session organised by SUPER™

SUPER™  surprises fans with an intimate meet and greet session featuring Brand Ambassador, Shuib.  

Kuala Lumpur, 18 December 2023 – SUPER™, a pioneer of 3-in-1 beverage products across Southeast Asia, recently hosted an exclusive ‘makan-makan’ session with its charismatic Brand Ambassador and local icon, Shuib. Uniting fans nationwide, the event was designed to deliver an unforgettable dining experience for the winners of the ‘Semarakkan Hari Malaysia’ contest, held in August 2023 in conjunction with Hari Malaysia.

Winners of the ‘Semarakkan Hari Malaysia’ at the ‘makan-makan’ session with SUPER™ Brand Ambassador, Shuib and Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia, the brand owner of SUPER™ Coffee.

Participants had the chance to win exciting prizes, including a Modenas Dominar D250 and RM21,000 worth of grocery vouchers, in addition to an exclusive dining session with Shuib. Entry into the contest was as simple as purchasing any SUPER™ product.

Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia and the brand owner of SUPER™ Coffee giving her welcome speech at the exclusive meet-and-greet session with Shuib.

Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia, the brand owner of SUPER™ Coffee, graced the event, noting that it was the first time the brand organised an exclusive dining session with Shuib.

“SUPER™ holds a special place in the hearts of Malaysians, and with events like this, we aim to build on the everlasting relationship we’ve cultivated over the years. It’s not just about offering exciting prizes but creating memorable experiences that resonate with our consumers during the Merdeka and Hari Malaysia celebrations,” said Fiona.

The ‘Semarakkan Hari Malaysia’ contest witnessed an overwhelming response with impressive entries of close to 5,000, marking a substantial 37% increase compared to previous year’s contest.

“As we look ahead, we are excited to bring more engaging activities and promotions, reaffirming our commitment to rewarding our dedicated customers and building on the strong bond we share with the Malaysian community,” concluded Fiona.

For more information on SUPER™ Coffee and its products, latest updates and promotions, please visit https://www.facebook.com/supermalaysia.

New Year 2024 UNIQLO x Marimekko Limited-Edition Collection Launching on January 1, 2024

December 20, 2023, Kuala Lumpur Global apparel retailer UNIQLO today announces the upcoming launch of the “UNIQLO x Marimekko” limited-edition collaboration collection. This line is a fusion with the Finnish design house Marimekko, renowned for its expertise in printmaking. The collection showcases UNIQLO’s signature winter items such as soft fleece and functional HEATTECH, adorned with Marimekko’s world-renowned prints inspired by Nordic nature and wildlife. The collection is perfect to share with loved ones, offering both warmth and style for an active winter season.

Four Iconic Marimekko Prints

This collection features a total of four distinctive prints, the Kivet, Kissapöllö, and Seireeni patterns created by prominent Marimekko designer Maija Isola, and the Hattara pattern by Pentti Rinta. Inspired by Nordic nature, including elements like stones, owls, and clouds floating in the sky, each pattern employs elegant colors such as pearl grey, muted gold, and timeless black to express serene winter landscapes and evoke a cozy feeling.

Functional and Cozy Winter Essentials

The collection offers essential winter items suitable for both adults and children. The relaxed silhouette fleece full-zip jacket and fleece skirt are crafted with warm materials that wrap around the body. The HEATTECH turtleneck T-shirt ensures comfort with its delicate napped inner, ideal to use as innerwear or as a layering piece. Completing the look, the HEATTECH socks and classic round mini shoulder bag serve as perfect accessories, adding a touch of winter fashion fun to the look.

 2024 New Year’s Collection

Launch date: January 1, 2024

Store availability:Full lineup available online and at Fahrenheit 88, Mid Valley Megamall, Sunway Pyramid, Queensbay Mall, IOI City Mall, Mid Valley Southkey, DA Square and One Utama UNIQLO stores in Malaysia

Special website:  https://www.uniqlo.com/my/en/contents/collaboration/uniqloxmarimekko/23fw/

Marrybrown Charities Association Spreads Holiday Cheer with Unforgettable Year-end Celebration for Underprivileged Children

Children from the orphanages had fun interacting and playing games with Marrybrown's Chipmunk mascot.

A festive affair that illuminated the lives of 80 children in need attended by MP Petaling Jaya, Yang Berhormat Lee Chean Chung.  

KUALA LUMPUR, 20 DECEMBER 2023 – Marrybrown Charities Association triumphantly wraps up the year with a heartwarming celebration that brought joy and holiday spirit to the lives of underserved children. The event, held for three orphanages totalling 80 children from Pusat Jagaan Rumah Juara, Rumah Ozanam PJ, and House of Joy, showcased the organisation’s unwavering commitment to making a positive and lasting impact on the communities it serves.

(Second from left) Dato’ Joshua Liew, Chief Executive Officer of Marrybrown presented a token of appreciation to Yang Berhormat Lee Chean Chung, MP Petaling Jaya for his generous support of the event.

Distinguished guests, including Dato’ Joshua Liew, CEO of Marrybrown, Yang Berhormat Lee Chean Chung, MP Petaling Jaya, and esteemed members of the Bahagian Perintah Khidmat Masyarakat Committee, alongside the Marrybrown Charities Association committee, gathered to share in the joyous occasion. The pinnacle of the event featured a symbolic mock cheque presentation to each participating orphanage by Dato’ Joshua Liew and YB Lee Chean Chung, underscoring Marrybrown’s enduring dedication to supporting the welfare of these communities. This gesture, made possible through the generous support of YB Lee Chean Chung, played a pivotal role in making the event a reality.

Marrybrown Charities Association enlightened holiday spirits of 80 orphans with distinguished guests including Dato’ Joshua Liew, Chief Executive Officer of Marrybrown, Yang Berhormat Lee Chean Chung, MP Petaling Jaya, and esteemed members of the Bahagian Perintah Khidmat Masyarakat Committee.

“Marrybrown believes in the power of community and the profound importance of giving back. The Year-End Party was not just a celebration; it was a meaningful initiative to positively impact the lives of these young individuals who may not have the same privileges as others. We aimed to inspire joy, create lasting memories, and contribute towards a brighter future for these children,” added Dato’ Joshua Liew, encapsulating the spirit and purpose behind this remarkable event.

In a demonstration of their commitment, the association generously contributed RM2,000 to each orphanage, strategically aimed at providing crucial support and resources to enhance the well-being of these children, especially during this season. This gesture extends beyond financial assistance; it symbolises Marrybrown’s profound dedication to social responsibility.

Expressing gratitude, Dato’ Joshua Liew stated, “We were truly fortunate to have the support of YB Lee Chean Chung and the other parties involved to bring happiness to all. Marrybrown is always looking to find great partnerships to help those in need, and their generosity enabled us to create a memorable and joyful experience for these deserving children –  making a positive impact on the lives of these young individuals.”

Adding a whimsical touch to the event, Marrybrown featured their lively Chipmunk mascot that engaged with the children, facilitated games, and distributed party hats and toys. The venue transformed into a festive wonderland, adorned with an enchanting ambiance created by white and red balloons.

For more information on Marrybrown, Marrybrown Charities Association, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

YouTube: Marrybrown TV

Enjoy Responsibly and Grab a Ride This Festive Season

HEINEKEN Malaysia advocates responsible consumption and safe behaviour by offering Grab ride vouchers for consumers from 23 – 25 December

Petaling Jaya, 20 December 2023 – Heineken Malaysia Berhad (HEINEKEN Malaysia) is offering a RM 10 discount off Grab rides this festive season, advocating consumers to enjoy responsibly and opt for alternative transportation when they attend festive events and parties.

Committed to responsible consumption, HEINEKEN Malaysia will be giving out Grab ride vouchers from 23 to 25 December to ensure that consumers can enjoy responsibly and get home safely at the end of their celebration. By keying in the promo code ‘ENJOYRESPONSIBLY‘, consumers can redeem up to two Grab ride vouchers to and from their event while stocks last.

Renuka Indrarajah, HEINEKEN Malaysia’s Corporate Affairs & Legal Director, said: “This festive season is an opportune time to gather with friends and family. Amid the celebrations, we want to remind consumers to consume responsibly and not put themselves as well as others on the road at risk.”

“Remember, When You Drive, Never Drink. As a progressive brewer, we are committed to advocating responsible consumption. These Grab ride vouchers aim to encourage consumers to do the right thing and take alternative transport when going out for a drink. At the end of the day, we want to ensure that our consumers can relish the festivities and get home safely.” Renuka added.

Since 2010, HEINEKEN Malaysia has significantly invested in promoting responsible consumption, with an investment of over RM 9 million. Additionally, the Heineken® brand also allocates 10% of its annual media spend to further advocate for responsible drinking practices.

This Enjoy Responsibly campaign, is in line with Grab’s number one priority, safety. Grab believes in providing a safe journey when and where people need it the most. Grab has always encouraged Malaysians to book Grab rides as an alternative to driving, whether it is for shopping, running errands, or even a night out. Grab is committed to being part of the solution to help people make safe choices.

For more information on Heineken Malaysia Berhad and its other initiatives, please visit http://heinekenmalaysia.com/.

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