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Hanuman Beverages Strikes Gold with Boxing Icon Manny Pacquiao!

By
Tan Heng Hong
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PHNOM PENH, Cambodia, May 31, 2024 /PRNewswire/ — Hanuman Beverages, Cambodia’s leading beverage company known for its innovation and quality, is thrilled to announce a monumental partnership with legendary boxing icon Manny Pacquiao. This partnership marks a significant milestone in Hanuman Beverages’ journey towards global recognition and excellence.

Manny Pacquiao’s arrival in Cambodia was warmly welcomed by the Hanuman Beverages family. Demonstrating their exclusive hospitality, Hanuman arranged a private jet for Manny’s arrival, ensuring a warm and grand welcome. This gesture underscores the high regard and excitement Hanuman Beverages has for this partnership.

The eagerly awaited Brand Ambassador Signing Ceremony between Hanuman Beverages and Mr. Manny Pacquiao, and Press Conference took place on May 30, 2024, at 6:00 PM at the Hyatt Regency Phnom Penh. Key attendees included Hanuman management, Manny Pacquiao, Kun Khmer Federation, members of the top Cambodian Kun Khmer boxing team, Bayon TV, and members of the press. This event will serve as the official platform to unveil this groundbreaking collaboration. With Manny Pacquiao stepping into the spotlight as the brand ambassador, Hanuman Beverages is poised to reach unprecedented heights of success both locally and internationally.

“We are thrilled to welcome Manny Pacquiao into the Hanuman Beverages family as our ambassador,” said Lok Chumteav Khieu Sarsileap, Founder and Chairwoman of Hanuman Beverages. “Today’s great moment marks a huge milestone for Hanuman Beverages. This is our purposeful effort to seek out partners that share our vision, which drives our brand orientation to elevate the Hanuman brand as a Cambodian brand to a broader range of worldwide markets.

Manny Pacquiao will participate in supporting Hanuman Kun Khmer, organized by Bayon TV collaborate with the Kun Khmer Federation on 31 May 2024 at Koh Pich. Additionally, he will have the involvement in promoting Cambodian potential tourism places, enticing international tourists, and supporting the government’s efforts to grow the national economy through sustainable green industries. I extend my gratitude to everyone for your unwavering love, support, and trust in Hanuman Beverages. We remain committed to delivering the finest.“

“I am honored to join forces with Hanuman Beverages,” said Manny Pacquiao. ” It’s a privilege to be here in the Kingdom of Cambodia, a country rich in culture and spirit. As I step into my role as the new Brand Ambassador for Hanuman Beverages, I am excited about what lies ahead. This partnership is not just about sports or business. It’s about connecting cultures, inspiring young athletes, and elevating the spirit of this great nation on the global stage. Hanuman Beverages shares this vision of empowerment and excellence. I am here to champion these values and to invite all of you to join us on this remarkable journey. Together, we will reach new heights. Thank you for this warm welcome, and let’s look forward to rising to international greatness together.“

In a strategic move to maximize the impact of this collaboration, Hanuman Beverages is excited to announce the launch of exclusive boxing gloves merchandise, priced at USD 1,000 per pair. Proceeds from these sales will be channeled into Hanuman’s Corporate Social Responsibility (CSR) initiatives, further cementing the brand’s commitment to community empowerment and sustainable development.

In addition to the formal announcement, Hanuman Beverages and Manny Pacquiao will embark on a series of initiatives aimed at amplifying their collaboration. From engaging social media campaigns to immersive brand experiences, this partnership will captivate audiences and elevate Hanuman Beverages to new heights of success.

Stay tuned for more updates as Hanuman Beverages and Manny Pacquiao embark on this exciting journey together. Follow us on social media for exclusive behind-the-scenes content and join us in celebrating the union of two iconic brands.

 

TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior targeting Africa, India, and the Middle East

By
Tan Heng Hong
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Image credit: TCP

TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior targeting Africa, India, and the Middle East, while showcasing F&B business leadership at THAIFEX – ANUGA ASIA 2024

Tuesday 28 May 2024 – TCP Group is strengthening its success in energy drink leadership and its House of Great Brands by promoting its international standard of quality to global markets. The company will strategically introduce Sponsor, Ready, and Warrior as the main products to capture the hearts of consumers overseas and is participating in THAIFEX – ANUGA ASIA 2024 to introduce its latest innovation, “Sponsor Isotonic,” in a less sweet formula. TCP Group’s participation is aimed at building new trade partners and alliances to continuously expand its overseas presence.

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said “TCP Group has led across Asia with our success in energy drinks and our position as the House of Great Brands, with Kratingdaeng (Red Bull) as our hero product for energy drink in Asian markets. Vietnam, China, and Malaysia stand out as large, high-growth markets. TCP Group will further advance into international markets with our ‘Grow the Core’ strategy, which involves taking our successful domestic products to win the hearts of consumers internationally, similarly to Kratingdaeng (Red Bull). This year, we will focus on expanding into new markets. We will launch Sponsor as a pilot product in the African market, and then expand to India and the Middle East, targeting new generation consumers. This move aims to continue our phenomenal success overseas.”

TCP Group joins THAIFEX – ANUGA ASIA 2024

TCP Group is joining THAIFEX – ANUGA ASIA 2024 for the second year with the booth concept “Energizing a Better World for All,” aligning with the company’s purpose. The concept is visualized as The Shining Tower that energizes people, both physically and mentally. The booth will offer a refreshing experience to visitors, entrepreneurs, and consumers through a range of beverages and services under the House of Great Brands. The booth is divided into three zones for visitors to experience:

Image credit: TCP
  1. TCP Product Highlights with three hero products: “Sponsor,” the No.1 sports drink in Thailand, is launching its latest product, “Sponsor Isotonic,” in a less sweet formula debuting for the first time and not available anywhere else; “Ready,” the market leader in premium energy drinks for modern women, is bringing “Ready Sparkling,” its new product line, to sample at the event; and finally “Warrior,” one of the most popular carbonated energy drinks in Vietnam, will also be showcased.
  2. Product Innovation: Enjoy innovative beverages that will energize Gen Z with fizziness and diverse tastes. Meet its latest lineup: Hopster, a Hops Soda beverage made from hops flowers for a relaxing feel; Planett, a Floral Soda beverage with a blend of floral and fruity aromas for a refreshing feel; and FarmZaa, Mapeed Soda, developed with the intent to support small farmers by adding value to local fruits from Chanthaburi Province, which also caters to the Health & Wellness lifestyle of modern consumers.
  3. International Business Lounge: This provides an open stage for discussion with partners and entrepreneurs, both locally and internationally. The THAIFEX – ANUGA ASIA 2024 is expected to draw visitors and active trade discussion among about 86,000 people from 133 countries, around the world including countries in Asia, the United States, Australia, the Middle East, as well as the European Union. It is an important opportunity for TCP Group to grow its business and expand international cooperation to compete on the global stage.
Image credit: TCP

Interested entrepreneurs and consumers are welcome to join in energizing a better world at TCP Group’s booth from 28 – 31 May 2024 from 10:00 AM – 6:00 PM for trade visitors, and on 1 June 2024 from 10:00 AM – 8:00 PM for the general public to explore the event and shop for a range of products. Visit us at Booth 1-PP01, Hall 1, Challenger Hall, Impact Muang Thong Thani.

At THAIFEX- ANUGA ASIA 2024, there was also an exhibition of award-winning innovative food and beverage products, with over 500 entries competing. Ready Sparkling was selected as one of the finalists in the Taste Innovation Show, reflecting TCP Group’s commitment to delivering innovations that truly meet consumer needs and trends.

Image credit: TCP

“Participating in THAIFEX – ANUGA ASIA 2024 will be an important opportunity for TCP Group to showcase our potential in beverage innovations that truly serve the unmet needs of consumers in line with our Fulfilling strategy. With this strategic direction, we will focus on differentiation and product diversification under the House of Great Brands. We are, therefore, ready to advance into international markets, reinforcing our position as a top Thai corporate on the global stage, aligning with our purpose of ‘Energizing a Better World for All’,” concluded Mr. Saravoot.

Condiment maker Yihai showcases halal-certified sauces, instant foods at Food & Beverage 2024

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Condiment maker Yihai showcased its new range of halal-certified food products at FHA-Food & Beverage 2024, held in Singapore in April 2024. The halal-certified range signals the company’s aim to expand its presence in Malaysia’s halal condiment and ready-to-eat market and potentially abroad.

 

Image credit: Minimeinsights.com

Yihai’s halal products include dipping sauce, steamboat base, instant foods, and self-heating foods. The growing popularity of Chinese cuisine among Muslims in Malaysia, evidenced by the mushrooming of Mee Tarik (pulled noodle) restaurants, means there are opportunities for halal-certified packaged solutions for both B2B and B2C.

Instant and self-heating foods are perfect for consumers who want convenience without sacrificing taste. Yihai has to localise the taste to satisfy the local palate.

Image credit: Minimeinsights.com

 

Yihai also displayed its latest Hey! Konjac strips and Hey! Tofu bites with the fiery mala hotpot flavour. Konjac snacks are becoming popular in Malaysia, but they are mainly imported from China right now. Having a halal version will give this snack a broader appeal.

Image credit: Minimeinsights.com

Fusipim launches new fish sausage in cheese and original flavours

By
Tan Heng Hong
-

Fusipim, the Malaysian seafood company, has launched Fish Sausage, which is available in cheese and original flavour. Fish sausage is a value-added fish product that offers consumers an alternative to chicken/beef. Consumers can grill, fry, or add fish sausage to their favorite dishes. Fish sauce is made from threadfin breams (wild).

Fusipim displayed the fish sausage at FHA-Food & Beverage 2024 in April 2024. The company is now participating in THAIFEX ANUGA ASIA 2024, held at IMPACT Muang Thong Thani Bangkok from 28 May 2024 to 1 June 2024. The booth number is 3-057 (Hall 3).

Gigi Coffee-owner OneCreators showcases new F&B concepts at ICBS 2024

By
Tan Heng Hong
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Image credit: Minimeinsights.com

OneCreators recently showcased Jooost+, the soon-to-be-launched smoothie brand, at the International Cafe and Beverage Show 2024 (ICBS 2024) in May 2024. The Malaysian food and beverage outfit owns and operates Gigi Coffee and the frozen yogurt chain HeLo Moo!.

The launch of Jooost+ will mark another expansion by OneCreators into the smoothie business, complementing its existing coffee and frozen yogurt businesses.

Image credit: Minimeinsights.com

In addition to Jooost+, OneCreators also unveiled Super Matcha, a South Korean matcha brand that the company will soon introduce to Malaysia. Super Matcha uses 100% organic matcha from Bosung, which is recognised as the green tea capital of South Korea. 

Image credit: Minimeinsights.com

OneCreators unveiled its latest RTD black cold brew coffee, Sun Surf and Berry Chill, at ICBS 2024. These RTD black cold brew coffees will be available at Gigi Coffee soon and potentially pave the way for Gigi Coffee to expand into the mainstream retail market while harnessing growing consumer brand awareness.

Freeze-dried coffee in capsule format catches on in Malaysia

By
Tan Heng Hong
-
Image from AirAsia's Santan

The freeze-dried coffee trend, which originated in China, is catching on in Malaysia. AirAsia’s Santan freeze-dried coffee in a coffee capsule and its collaboration with ZUS Coffee are spearheading consumer education and awareness of the new format. The freeze-dried coffee easily dissolves in hot, warm or cold water. 

Image by AirAsia

WhiteXtar, the OEM maker of AirAsia’s Santan freeze-dried coffee, participated in the International Cafe and Beverage Show 2024 in Malaysia in May 2024. The company showcased its freeze-dried coffee in a cup format, freeze-dried chocolate in a cube, and freeze-dried tea in powder form. 

Image credit: Minimeinsights.com

If companies can produce more such products in Malaysia, this will help stimulate the increase in freeze-dried coffee innovations in convenient capsule formats in the country.

The launch of Santan freeze-dried coffee also demonstrates China’s growing influence on the local beverage scene in Malaysia.

Chinese coconut brands winning in beverage B2B applications in Malaysia

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Businesses selling packaged coconut milk and coconut water in Malaysia are seeing a boom as the trend for coconut-based drinks from China gains popularity in the country. From ZUS Coffee to Gigi Coffee, the beverage foodservice scene innovates with coconut-based drinks, as coconut offers a thicker and creamier texture.

Consumer interest in coconut-based drinks has spurred sales for Chinese coconut milk/water brands like FreeNow (distributed by K3 F&B Sdn Bhd) and Coloryeah (distributed by Golden Choice Marketing Sdn. Bhd).

What’s next for the category?

Image credit: Minimeinsights.com

At the recent International Cafe and Beverage Show 2024 at KL Convention Centre, a representative from FreeNow mentioned the brand is promoting the concept of ‘lighter drinks,’ which are healthier for consumers. Such trends will involve the use of more sugar-free coconut milk and coconut water in beverage creations. 

Image credit: Minimeinsights.com

To stay relevant in the foodservice industry, local coconut brands need to act fast and embrace the trend of coconut-based beverages.

Julie’s Paints Melaka Yellow at Popular Tourist Hotspots

By
Tan Heng Hong
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Transforming the Stadthuys and Melaka River Side area with its new art installation

Melaka, 27 May 2024 – Julie’s painted Melaka town yellow today with an exciting new art installation designed to inject fun and creativity into the town. Featuring over 50 sets of Julie’s branded parasols with stylish tables and chairs, this vibrant art installation is strategically placed at popular tourist spots like Stadthuys and Melaka River Side. This initiative in collaboration with Melaka Historic City Council (MBMB) aims to enhance visitor’s experience in these areas, transforming the iconic landmarks into even more photo-worthy destinations.

Tzy Horng Sai, Director of Julie’s Biscuits said, “As a brand that has proudly called Melaka home since 1985, we are excited to bring something fun and playful to the streets of Melaka. This installation not only adds vibrant colours but is also a way for us to give back to the community by creating a more comfortable space within these popular tourist spots for people to enjoy.”

“Our commitment to community engagement and tourism promotion is at the heart of what we do, and we hope this project will bring visitors joy and benefit tourism in these areas. Our aim with this is to enrich the space and create memorable experiences for both locals and tourists alike,” Sai elaborated.

Brightening up the town, the parasol sets boast shades of cheerful yellow, the brand’s signature colour that symbolises happiness and joy. Each parasol is adorned with whimsical biscuit visuals inspired by the consumer’s favourite Julie’s biscuits, adding a playful and fun touch to the design. The design will also showcase the logos of both brands, highlighting the commitment and partnership of both parties in this project. These artistic parasols can be seen along the picturesque Melaka River Side daily and at Stadthuys on Friday, Saturday, and Sunday.

Full view of Julie’s latest art installation at Melaka Riverside

“We are always looking for ways to enhance the appeal of Melaka as a destination of choice for tourists, and partnering up with a local brand originating from Melaka like Julie’s is a natural fit. These parasol installations will add to the appeal of the Stadthuys and Melaka River Side area and provide more comfort to visitors, especially in our hot and rainy weather. This initiative is timely with the surge of tourists expected this year during Visit Melaka Year 2024. We are hopeful of the positive impact it will have on our community, especially for vendors in these areas and to boost our tourism efforts ” says Datuk Shadan Othman, Mayor of Melaka Historic City Council (MBMB).

This art installation marks the brand’s second contribution to enriching Melaka’s landscape. In 2022, the brand collaborated with globally renowned graffiti artist Cloakwork, creating Julie’s Magnifity, a must-visit photo spot in the form of a colourful mural highlighting the state’s most iconic landmarks in a burst of colour and creativity. With the addition of these new parasol sets, Julie’s continues its commitment to infusing joy into the heart of Melaka, creating lasting memories for all who visit

Do not miss this experience and check out the latest local photo-worthy spots at Stadthuys and Melaka River Side while exploring Melaka! For continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits

Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women

By
Tan Heng Hong
-

Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types

KUALA LUMPUR, 27 May 2024 – Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life.

According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.*

Shopee has doubled-down on platform infrastructure and service quality over the last year, and this will meet the key needs of Muslimah fashion shoppers looking to shop online with ease of mind. Shopee’s On Time Guarantee means faster and more flexible delivery options such as next day delivery, instant delivery, and more Shopee self-collection points for Malaysians. Shopee has also expanded its Change of Mind free returns, no questions asked policy for more products and items, during the 15-day Shopee Guarantee period.

“We’re observing very dynamic evolution in Muslimah Fashion trends on Shopee Live where homegrown sellers adapt to their local communities in hyper-localised ways,” explained Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee. “Sellers like Panda Eyes, Lovito, and Zoe Arissa are hosting regular live streams on Shopee Live that convey styling information, product fit, and 360-degree views of huge product assortments so that audiences nationwide can get the information they need online.”

“In collaborating with M2Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store, we’ve crafted a collection where women can recreate multiple, cohesive, looks with a few simple treasured pieces,” commented Ming Kit. “Our modest attire can be layered with edgy outerwear and accessories, so that Malaysian women can express their individuality in everyday occasions from Monday to Sunday in comfort and style.”

Available for women of all skin tones and sizes, the inclusive GayaLitLit #ShopeeHaul collection includes staple outfits that can be styled into three key looks that are ‘in’ this season, according to Shopee’s in-house stylists. The ‘Sis Ranggi’ look for standing out can be achieved with turban style tudung with smart casual pants or skirt and jacket. The ‘Everyday Cantik’ conservative chic of monochrome oversized button-up shirt with pants can be worn from workwear to weekend makan-makan. ‘Anggun Bergaya’ look with proper and elegant neat lines can be achieved by dressing up a maxi dress with a shawl.

In addition to the curation of these outfits, Shopee’s official ShopeeMamak channel is serving up styling advice daily on Shopee Live from 31 May to 6 June 2024, to give styling advice to Muslimah women nationwide for free. In addition to learning from Shopee’s trusted celebrity influencers such as Sasha Abdul Aziz, Sherry Alhadad, and Bella Astillah, audiences can join the styling game and win up to RM3000 in cash.

The #ShopeeHaul collection is available now on shopee.com.my, with prices ranging from RM1 to RM40. The #ShopeeHaul collection, a first of its kind for Muslimah fashion in Malaysia, reflects Shopee’s commitment to help drive marketplace inclusion for SMEs and improve choices available to underserved buyers using technology.

CP Foods Upskills SME Suppliers, Bolsters Stringent Food Production Standards

By
Tan Heng Hong
-

Charoen Pokphand Foods Public Company Limited (CP Foods) continues bolstering the capabilities of its small and medium enterprise (SME) partners in the food supply chain through the second year of its “PARTNER TO GROW…Sustainably Together” initiatives. The company’s Corporate Food Quality Assurance division organized the “Quality Day Together” workshop, equipping entrepreneurs who supply raw materials, particularly SMEs, with best practices for advanced quality control and food safety standards that meet international criteria for social and environmental responsibility.

This initiative fortifies global consumer confidence while creating opportunities and enhancing the competitiveness of Thai SME entrepreneurs, enabling them to thrive on the world stage. By imparting comprehensive knowledge on quality assurance, root cause analysis in production processes, and systematic corrective measures based on international principles, CP Foods elevates the management of high-quality, safe food ingredient production processes in line with global standards.

Wilailuck Klodpeng, Head of Corporate Food Quality Assurance at CP Foods, emphasized the company’s unwavering focus on continuously nurturing the potential of small business partners and SMEs, which constitute the foundation of their food production chain. This strategic collaboration fosters sustainable opportunities and collective success. This year, CP Foods partnered with the British Standards Institution (BSI) to conduct comprehensive training workshops tailored for business partners engaged in producing food ingredients, seasonings, and packaging materials. These immersive sessions empowered entrepreneurs with invaluable insights into advanced quality assurance methodologies, root cause analysis techniques for production processes, and the systematic implementation of corrective and preventive measures adhering to internationally recognized approaches.

Wilailuck highlighted that this concerted effort aims to elevate the management of high-quality, safe food ingredient production processes, aligning them with rigorous global standards. By equipping its business partners with cutting-edge knowledge and best practices, CP Foods reinforces its commitment to driving operational excellence throughout the supply chain, ensuring consistent delivery of superior products to consumers worldwide.

“These activities underscore the importance of our SME partners aligning with CP Foods’ vision,” said Wilailuck. “Together, we can elevate production standards and raw material quality to meet strict criteria for product excellence and sustainability. Guided by the ‘Good products require good raw materials,’ concept, our collaboration drives food quality and mutual growth.”

Moreover, CP Foods honored three outstanding SME partners with the prestigious Supplier Quality Engagement Awards 2023. This recognizes their commitment to elevating raw material quality and consistently meeting stringent standards. CP Foods also commended three dedicated SME partners for their tireless collaboration in improving and enhancing production processes.

The “Quality Day Together” workshop is part of the “PARTNER TO GROW…Sustainably Together” program, now in its second consecutive year. It underscores CP Foods’ commitment to sustainable sourcing policies, nurturing competitiveness and sustainable practices among its supply chain partners, fostering mutual growth. Through collaborative development, the company aims to enhance SMEs’ operational excellence, social responsibility, and environmental stewardship, driving collective sustainable progress.

Chaithawee Samanya, Managing Director of Chai Charoen Fresh Company Limited, said, “The Quality Together Day activity benefits fresh vegetable producers who must focus on quality, safety, and chemical-free. It helps small operators implement good practices to improve and increase their operational efficiency, enabling them to deliver products that meet CP Foods’ requirements.”

Paisarn Somsri, Managing Director of Ying Paisarn Agriculture Company Limited, added, “CP Foods assists farmer partners in gaining knowledge about international standard production systems and enables them to implement these practices for producing and supplying fresh, clean, safe, and chemical-free agricultural products. Importantly, this helps reduce losses from substandard quality products.”

Pathawee Mapaisarnsin, Quality Assurance Manager at M.P. Food Production Company Limited, added, “The knowledge from experts helps enhance the capabilities of medium-sized raw food material producers, providing them with principles for accurately analyzing and resolving issues that arise. They can efficiently improve and develop their products to meet customer demands. This enables operators to reduce costs and increase revenue.”

 

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