Farm Fresh has launched a new innovative Choco Mint Flavoured Milk with ashwagandha extract in Malaysia. This Ayurvedic ingredient is known to help reduce stress and promote relaxation. Each sip of this rich chocolate and cool mint milk delivers not just a delightful treat but a moment of calmness in every glass.
In Malaysia, the use of ayurvedic ingredients in milk is a novel concept, and ashwagandha is a relatively unknown ingredient with limited consumer awareness of its benefits. We are witnessing a growing demand for relaxation-promoting products post-COVID, and ingredients like ashwagandha, chamomile, and earl grey perfectly cater to this trend.
In Indonesia, Greenfields has successfully tapped into Gen Z’s preferences by incorporating familiar flavours like chamomile and earl grey into its flavoured milk offerings. While the choice of ashwagandha requires a more comprehensive communication strategy to educate consumers about its benefits, this also presents an opportunity to unlock ashwagandha’s potential in the Malaysian market moving forward.
Deja Vuu, the maker of the popular Brownie Bear in Malaysia, has showcased Be Calm Brownies at the Selangor International Business Summit 2023. Be Calm Ashwagandha Brownies are bite-sized wonders infused with the benefits of ashwagandha root with calming and relaxation benefits.
Recognising the novelty of this Ayurvedic ingredient among Malaysians, Deja Vuu has dedicated a section on its website to explain the benefits of ashwagandha.
Farm Fresh can emulate this approach by presenting scientific evidence to showcase the efficacy of this ayurvedic ingredient.
In a delightful collaboration, CU has partnered with Oriental Food Industries to introduce the exclusive CU X Super Ring Cheezy Corn. Each purchase of this limited-edition treat comes with a complimentary pack of Super Ring Kaw, featuring an enhanced cheesy flavor, available only at CU.
Super Ring’s strong consumer recognition suggests an opportunity for further brand expansion
Celebrate a delightful Christmas with an exhilarating bouncy castle experience and exciting shopping rewards for the whole family!
Singapore, 24 November 2023 — Sugar, spice and everything nice! NEX ushers in the Christmas season with a festive extravaganza from 24 November to 31 December. Shoppers can look forward to Gingerbread Wonderland by Kiztopia, bouncy castle wonderland, and an array of shopper rewards. Get ready to bask in the spirit of Christmas filled with fun, joy and laughter for the whole family.
Jump for Joy at Giant Bouncy Castles
From 5 December to 24 December, experience gravity-defying fun as Kiztopia, Singapore’s mega-indoor edutainment playground, unveils Gingerbread Wonderland at NEX, Atrium Level 1. Gingerbread Wonderland is a mega inflatable, spanning about 2,600 square feet of atrium space and open to the public 10:30am to 9pm daily. Suitable for children aged 1 to 12 years old, get ready to explore Bell’s Gingerbread House and tumble over gingerbread men and candy-coated pretzels!
To redeem a 1-Hour Play Pass at the Gingerbread Wonderland, simply scan your NEXrewards member QR with every $50 spent. Each Play Pass admits 1 adult and 1 child (1 to 12 years old) only and is limited to the first 2,100 redemptions while stocks last.
Each NEXrewards member is only able to redeem 2 Play Passes per day and a maximum of 4 play passes for the entire promotion period.
Elevate Festive Fashion with Trendy Puffer Bags
The rewards don’t stop there for NEXrewards members – receive a Puffer Bag when you spend a minimum of $250 at participating stores and scan your NEXrewards member. Each week from 24 November to 22 December, new design and colour of Puffer Bag will be released for NEXrewards members to redeem.
Each NEXrewards member is limited to one redemption per Puffer Bag design for the entire promotion period. Additionally, there are only 800 pieces per design, strictly while stocks last so don’t miss out on your chance to own one of these trendy pieces!
Unlock Merry Surprises through eNEXvouchers
If you are a NEXreward member and a Citi Cardmember, we have a final treat for you! From 24 November to 31 December, Charge a minimum of $250 to your Citi Card and scan member QR at participating stores to receive $15 eNEXvoucher.
Each eligible cardmember is limited to one redemption per day and a maximum of 2 redemptions for the entire promotion period. This promotion is also limited to the first 2,000 redemptions, strictly while stocks last.
Redemption must be made in person on the receipt date (same date of spending) on a first-come, first-served basis. Simply present your own original printed receipt(s), supporting bank charge slip(s), same bank card used and NEXrewards member QR to receive your eNEXvoucher.
The redemptions of the Puffer Bag, $15 eNEXvoucher and Kiztopia Play Pass will be at the Customer Service Counter at Basement 2 from 10:30am to 9:30pm. Make sure to head down to NEX for a jolly good time this holiday season! Visit NEX’s website and Facebook for more information about the Gingerbread Christmas campaign.
Lazada Brand Ambassadors, Anna Jobling and Nora Danish, alongside Lazada Malaysia Chief Marketing Officer, Irene Cheah (second from right); Emcee Hunny Madu; Co-Founder of KLIBW, Lira Jamaluddin (third from right) and CEO of KLIBW, Zaid Zahari.
KUALA LUMPUR, 24 November 2023 – The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia brought the best of beauty to almost 18,000 beauty enthusiasts, content creators, beauty and lifestyle media and celebrity VIPs, including Lazada Brand Ambassadors, Nora Danish and Anna Jobling, alongside Marion Counter, Amber Chia and many more. Featuring over 150 international and local homegrown brands, the two-day event charmed beauty fans through an O2O engagement both on-ground at the Mid Valley Exhibition Center (MVEC), as well as virtually via LazBeauty – Lazada’s in-app destination for all-things-beauty.
Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”
Lazada AI Skin Test Technology
On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test andVirtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible for customers to try their wishlist products in sample size before getting a full size product.
Lazada AI Skin Test Diagnose
Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.
LazBeauty x KLBIW 2023
During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.
LazBeauty Club Main Page
For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.
Elevating Malaysia’s beverage scene with premium kombucha delights
KUALA LUMPUR, 23 November 2023– Berjaya Food Trading Sdn. Bhd. (“BFT”), a wholly-owned subsidiary of Berjaya Food Berhad, renowned for its extensive line-up of products including Joybean Soymilk and Ready-To-Eat (RTE) range, Dilmah Ice Tea Ready-To-Drink (RTD), Australia Manuka Honey drink and KELAVA Plant-Based Ice Cream. BFT is now making waves in its beverage division with the introduction of STAR KOMBUCHA. This premium kombucha brand, originated from Vietnam has officially launched in Malaysia, offering a refreshing and healthier alternative to cater to the Malaysian palate.
For stringent quality control, STAR KOMBUCHA is brewed at a state-of-the-art facility using organic black and green teas, raw sugarcane, fresh fruits, and FDA-certified SCOBY (symbiotic culture of bacteria and yeast). Delicately brewed for 30 days in small batches with all natural, finest ingredients available in the world, offering a lightly carbonated kombucha, making it suitable for consumers across all segments. Additionally, STAR KOMBUCHA is halal certified by JAKIM, catering to a diverse range of consumers.
In 2023, kombucha earned recognition from the Aurora International Taste Challenge for its consistent taste profile and harmonious blend with real fruit juice. STAR KOMBUCHA contains naturally occurring sugar from fresh fruits, resulting in a subtly sweet kombucha with just 8g of sugar per serving. As a natural, fermented drink, STAR KOMBUCHA offers more than just refreshment. It is rich in probiotics and antioxidants, making it an ideal choice for digestive health, immune system support, and weight management. Simply grab and go to enjoy the diverse health benefits it provides.
From Left;: Nicholas Nyeow, General Manager of Berjaya Food Trading; Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad; Paul Nguyen, Founder & CEO of Goody Group; Jonathan Bong, Marketing Director of ASEANA Goody
“We are thrilled to introduce STAR KOMBUCHA to Malaysia, providing Malaysians with a premium kombucha experience,” said Mr. Nicholas Nyeow, General Manager of Berjaya Food Trading Sdn. Bhd. “Malaysians are increasingly focusing on healthier lifestyles and holistic well-being. With its unique flavour, adherence to high-quality standards, and a commitment to wellness, STAR KOMBUCHA is poised to become a favorite in the market.”
STAR KOMBUCHA presents a selection of flavours thoughtfully crafted to appeal to the Malaysian taste buds, including Blueberry, Mango, Passionfruit, and Lychee. Indulge in the distinctive and invigorating taste of each variant, priced between RM 8.90 to RM 9.90 per can, ensuring an affordable choice for everyone. Adding to its appeal, STAR KOMBUCHA comes in 90% recyclable aluminum cans, making it an eco-friendly choice for consumers. This convenient packaging ensures that you can easily enjoy the goodness of STAR KOMBUCHA on the go.
From Left: Jonathan Bong, Marketing Director of ASEANA Goody; Paul Nguyen, Founder & CEO of Goody Group, Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad
You can find it at leading supermarkets and major convenience stores nationwide such as AEON, AEON BiG, AEON MaxValu, B.I.G, Emart24, ISETAN, Kenny Rogers ROASTERS, Pandamart, Paris Baguette, 7-Eleven, Starbucks, Village Grocer and more. Whether you are at home, at work, or on the go, STAR KOMBUCHA is within reach.
To enhance your STAR KOMBUCHA experience, remember to pre-chill before drinking. This ensures a refreshing and satisfying experience to be shared with your family and friends. STAR KOMBUCHA is not just a beverage; it’s a wellness choice that brings joy and health together in every sip.
KUALA LUMPUR (24 November 2023) – Creativity, innovation and mixology magic were on full display at the prestigious Marini’s on 57 Lounge this recent Monday. Ten of the Kuala Lumpur’s top masters of mixology came together for an evening of fierce but friendly competition to determine who would be crowned the winner of the 2023 Viva Marini Bartending Competition and its RM10,000 top prize.
The drink-slinging showdown provided lots of entertainment and merriment as many of the bartenders presented unique cocktails that wowed the judges and those present. These 10 finalists were selected based on their entries in the preliminary round, which kicked off on 16 October 2023.
Participants had to submit an original cocktail recipe based on the “Celebration” theme and post a creative video of themselves preparing the cocktail on Instagram. The bartenders with the best 10 recipes and videos were then shortlisted to compete in the final round on 20 November 2023 which required them to make two original drinks in person and be judged live on their presentation, flavour profiles and more.
Viva Marini Bartending Competition 2023 Trophies
The Viva Marini Bartending Competition was introduced last year as part of the 10th anniversary celebration activities for Marini’s on 57 and The Marini’s Group. This cocktail challenge is in its second year and is set to become an annual event for the acclaimed dining and entertainment group.
“The Marini’s Group believes in pushing the boundaries of creativity and innovation and this year’s competition was an exciting event that saw that happen. We are thrilled and honoured to have had so many amazing talents behind the bar and our judges were once again impressed by the high standards and levels that were seen today. It is truly a testament to the participants’ skills and creativity and we take our hats off to them,” said Cavaliere Modesto Marini, founder and owner of The Marini’s Group.
Viva Marini Bartending Competition 2023: Finalists and judges
“Creating cocktails is an art that requires knowledge, passion and a good palate while consistently delivering those unique creations with quality takes skill and hard work. While the Viva Marini Bartending Competition is intended to be an additional stage for our bartending industry professionals to showcase their skills, we also want it to be a fun and friendly platform for young talents and provide a voice for those who need to be seen in this industry,” he added. “We look forward to seeing more displays of excellence next year and definitely welcome global participation in the event.”
Viva Marini Bartending Competition 2023: Amanda Wan Winchester of Wholly Spirits
The battle of the bartenders at the Marini’s on 57 Lounge saw nine gentlemen and one lady pull out all the stops, showcasing their creativity, knowledge, techniques and different bartending styles in their attempt to deliver the ultimate cocktail to the judges. At the end of the evening, the sole rose among the thorns emerged victorious – Amanda Wan Winchester of Wholly Spirits was named the best bartender of the night and winner of the RM10,000 cash prize.
The Sun Never Sets
The 37-year-old presented the Money Pot as her Celebration-themed concoction, a generous sharing drink which contains Haku Vodka, oolong tea honey, lemon juice, passionfruit soda and champagne. For the disco-themed cocktail, Amanda crafted The Sun Never Sets, which is a Tequila Sunrise meets Garibaldi and Mezcal Negroni drink that contains Machetazo Cupreata Mezcal, Campari, Cucielo Rosso and fluffy orange juice made using Naren Young’s technique of juicing the fruit without its peel through a high-speed centrifugal juicer to introduce air into the mixture.
Viva Marini Bartending Competition 2023: Money Pot
Amanda is the 2010 Malaysian champion of the DIAGEO World Class Bartender of the Year Competition and has been listed as one of Hong Kong’s top mixologists over the years. While elated with her win, Amanda was surprised to find herself the only female bartender in the final line-up.
“Thirteen years ago when I first entered my pivotal bartending competition and won, I was the only rose then. To see the same pattern again broke my heart a little but I would like to encourage female bartenders to step up to the challenge. Women bring so much more to the table with the right opportunities and personal confidence so girls, stand up and stand proud because we need to see you and hear you!” said Amanda.
The first runner-up was Jason Dennis D’Cruz of Te Amo who won RM5,000 cash. For his first drink, the 26-year-old mixed Harmony, a drink that pays a poetic homage to life with its use of Martell Noblige, coffee liqueur, salted caramel syrup, dry curaçao, Angostura Bitters, Angostura Cocoa Bitters and a mystery garnish. His second drink, Cabana Flashback, is a twist on the classic Blue Hawaiian and inspired by a forest excursion during his college days. The concoction uses jackfruit-infused rum, vanilla pods-infused vodka, passionfruit syrup, fresh lime juice and pineapple juice and is topped with jackfruit foam.
Making a return to the competition was Matthew ‘Mattman’ Joseph of BAC Bar, who kept the crowd entertained with witty banter and costume changes. The British national was the second runner-up and winner of RM3,000 cash. His first cocktail was Festive Fizz, a drink that is designed to spark up memories of a Christmas lost to yesteryears. The tasty tipple was a combination of Martell Noblige Cognac, Beefeater Gin infused with Christmas spices, homemade orange sponge cake syrup, lemon juice, egg white and Angostura bitters, and garnished with a dehydrated orange slice and vanilla essence. For the competition, it was also served with German stollen for more festive flavours. Mattman’s second drink was Disco Ball, “a Bee’s Knees that the Bee Gees would drink.” The smooth cocktail was a mix of Beefeater Gin, Sangkoh Langkau, honey, lemon juice, milk, and edible glitter.
During the awards ceremony, surprise additional prizes were announced – RM1,000 cash for fourth place, RM500 cash for fifth place and RM200 cash for each remaining finalist as a consolation prize. In addition to the trophies and cash prizes, all top five winners will also have their winning tipples listed on the Marini’s on 57 Bar and Lounge cocktail menus.
Lee Wei Lung, 25, of Parkroyal Collection Kuala Lumpur won fourth place for his cocktails Roinneadh (pronounced ‘row-na’) and Unconventional Breakthrough while Ram Prasad of BAC Bar took fifth place. The 26-year-old poured Varna Mela and Hot Stuff for the judges.
The finalists and their drinks were:
NAME
AGE
BAR
DRINK NO. 1
(Celebration-themed)
DRINK NO. 2
(Disco-themed)
Riccardo Grechi
37
PS150
Bouquet
LSD
Charles Lee
27
Hua Room
Forever Young
Retrocano
Tan Xun
25
Reka Bar
Shandy to Brandy
Alex-and-er City
Lee Wei Lung
25
Parkroyal Collection Kuala Lumpur
Roinneadh
(pronounced Row-na)
Unconventional Breakthrough
Lamech Prem Lenkalpally
29
Marquis Sky Lounge
Utsav
Wandering Joy
Jason Dennis D’Cruz
26
Te Amo
Harmony
Cabana Flashback
Amanda Wan Winchester
37
Wholly Spirits
Money Pot
The Sun Never Sets
Ram Prasad
26
BAC Bar
Varna Mela
Hot Stuff
Matthew ‘Mattman’ Joseph
34
BAC Bar
Festive Fizz
Disco Ball
Danny Kyaw
33
Jao Tim
Candle Light
Getting Caught in the Rain
The judging panel for the 2023 Viva Marini Bartending Competition comprised Bastien Michaud, the Pernod Ricard brand ambassador for Martell, Mumm and Perrier-Jouet; Jon Lee, founder and head bartender of Penrose KL and 2019 Gin Mare national champion of Singapore; and Nicholas Ng, F&B journalist of Food for Thought.
The spirits partners for this year’s event are Absolut, Amaro di Angostura, Angostura Caribbean Rum, Angostura Cocoa Bitters, Auchentoshan, Beefeater London, Campari, Chivas Regal, Cucielo Vermouth, Haku Vodka, Jameson Irish Whiskey, The Japanese Bitters, Jura Single Malt Scotch Whisky, Maker’s Mark, Martell Cognac, Mujestic and Roku Gin.
SNNP has recently launched Magic Farm Fresh Kratom Leaf as a dietary supplementary drink leveraging on the health benefit of kratom leaves. Joining the brand’s range of certified Thai FDA-approved cannabis-infused juices, the new Magic Farm Fresh Kratom Leaf was launched in August 2023 and is available at 7-Eleven for THB 10 per 170ml bottle.
Osotspa has expanded its M-150 energy drink line with the introduction of M-150 Sparkling Energy Drink in Thailand. This new variation features carbonation, a departure from the original M-150’s non-carbonated formula. M-150 Sparkling caters to consumers seeking a fizzy and refreshing energy drink while maintaining the brand’s well-known taste. Additionally, M-150 Sparkling is fortified with vitamin B complex and zinc, and is sugar-free.
M-150 Sparkling Energy Drink is likely a strategic move by Osotspa to compete with TCP Red Bull Energy Soda and attract a new generation of consumers, particularly young consumers.
TCP has launched Red Bull Energy Soda to bring a refreshing taste to the energy drink category to appeal to young consumers including first jobbers. This sugar-free sparkling energy drink bridges the gap between energy drinks and refreshing beverages. Red Bull Energy Soda targets consumers seeking a soda drink with added functional benefits while having a premium energy drink positioning.
On the 7-Eleven e-commerce store, M-150 Sparkling (245ml) is available in a multipack of 6 cans for THB 105, bringing the price per can to THB 17.5.
Gatorade has introduced a novel strawberry flavour in Thailand, catering to the current trend of pink-hued products and aiming to attract new consumers to the sports drink market. Available at 7-Eleven, this refreshing beverage replenishes lost electrolytes while being calorie- and sugar-free.
Thailand’s Sand-M has expanded its Handy Herb G’nite range to include a new ready-to-drink (RTD) beverage that offers the added benefit of collagen.
The lack of sleep is one of the reasons for poor skin health. The new G’nite Beautie Collagen Shot targets poor sleep patterns by combining chamomile and collagen, along with zinc and l-glutathione. The chamomile extract promotes restful sleep, while the 2,000mg of collagen extract helps consumers achieve healthier, bouncier skin.
Catering to diverse preferences, the Handy Herb G’Nite range now encompasses gummy, RTD, and plant-based milk options.
Carlsberg Malaysia has launched six artistically designed special-edition cans and bottles for its Carlsberg Smooth Draught range to celebrate the pride of Sabah and...
FrieslandCampina (Thailand) Plc has launched Foremost Multigrain that comes with 3 types of grains - riceberry, oat and brown rice offering an intense chocolatey...