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McDonald’s Malaysia Celebrates the Return of the Iconic Prosperity Burger

KUALA LUMPUR, 3 DECEMBER 2024 – McDonald’s Malaysia is bringing joy to Malaysians once again with the much-anticipated return of the Prosperity Burger. Made in Malaysia since 1994, this iconic burger – featuring its signature black pepper sauce – has become a beloved tradition, eagerly awaited by Malaysians every year.

McDonald’s Malaysia celebrates 30 years of the iconic Prosperity Burger with the theme ProsperityKu, highlighting the joy and togetherness it brings to Malaysians.

What started as a local innovation has grown to be enjoyed by fans in other Asian countries. “The Prosperity Burger is one of our proudest creations, a product that began right here in Malaysia. To see it embraced across the region is truly heartwarming and a testament to its unique appeal. To many of us, this product is more than just a burger – it represents 30 years of memories, family traditions, and the shared joy of Malaysians coming together,” said Melati Abdul Hai, Vice President & Chief Marketing Officer, McDonald’s Malaysia.

As part of McDonald’s Malaysia’s collaboration with Grab Malaysia, a convoy of 30 GrabCars carrying McDonald’s takeaway bags paraded in front of McDonald’s Bukit Bintang

At the heart of the Prosperity Burger activation, is the theme that true prosperity lies not in what we have, but in who we have. To commemorate the return of the Prosperity Burger, McDonald’s Malaysia has launched a heartfelt brand film titled ‘ProsperityKU’, which highlights how this much-beloved menu item has brought Malaysians together across generations, reminding everyone of the joy, warmth, and connections that define prosperity.

“For us at McDonald’s, prosperity isn’t about wealth or material possessions,” Melati added. “It’s about the people around us – the friends, families, and communities who make life meaningful. Through this heartwarming film, we hope to remind Malaysians that the moments that truly matter are those we share with loved ones.”

Starting 2 December 2024, the iconic Prosperity Burger makes its much-anticipated return to McDonald’s Malaysia outlets nationwide. Before its official launch, Malaysians were also treated to an exclusive early taste through delivery via GrabFood from 29 November to 1 December 2024. This special collaboration highlighted McDonald’s Malaysia’s appreciation for GrabFood’s continued partnership and added to the excitement surrounding the comeback of this beloved burger.

Watch the ProsperityKU brand film and relive the cherished memories shared with the Prosperity Burger by visiting: https://youtu.be/cVb7fmo8RNw

OncoCare Cancer Centre Expands From Singapore to Malaysia – Setting New Standards in Comprehensive Cancer Care

From L to R: Dr Nur Adila Mokhtar, Consultant Clinical Oncologist, OncoCare Cancer Centre Malaysia; Dr Ben Yap Beng Khiong, Senior Consultant Clinical Oncologist, OncoCare Cancer Centre Malaysia; Dr Tay Miah Hiang, Founder of OncoCare Cancer Centre Singapore; Dr John Low Seng Hooi, Chief Executive Officer and Senior Consultant Clinical Oncologist of OncoCare Cancer Centre Malaysia; Dr Matin Mellor bin Abdullah, Senior Consultant Clinical Oncologist, OncoCare Cancer Cancer Malaysia; Dr Yugarajah Asokumaran, Consultant Medical Oncologist, OncoCare Cancer Centre Malaysia

Setting New Standards in Comprehensive Cancer Care

Selangor, 28 November 2024 – OncoCare Cancer Centre (OncoCare), one of Singapore’s leading private oncology providers, is excited to announce the opening of its first international facility at Thomson Hospital, Kota Damansara. This expansion is an important step in OncoCare’s mission to bring top-quality cancer care accessible to patients across Southeast Asia.

Since its founding in 2007 by Dr Tay Miah Hiang and Dr Peter Ang, OncoCare has grown into a trusted name in oncology, with seven centres in Singapore serving more than 36,000 patient visits annually. The centre is known for its multidisciplinary approach, offering innovative treatments such as precision oncology, immunotherapy, and targeted therapy, alongside compassionate support.

“We established OncoCare with the vision of providing comprehensive, patient-centred cancer care. Expanding into Malaysia is a proud moment for us, as it allows us to bring this same standard of quality care to a broader community. Partnering with Thomson Hospital provides a strong platform to offer innovative treatments and holistic support, ensuring Malaysian patients receive the best possible outcomes,” shared Dr Tay Miah Hiang, Founder of OncoCare Cancer Centre Singapore.

Cancer is the fourth leading cause of death in Malaysia, increasing from 10.5 per cent in 2021 to 12.6 per cent in 2022, according to the Department of Statistics Malaysia (DOSM) 2023 report. OncoCare Malaysia aims to bridge the gap by offering cutting-edge treatments and comprehensive screening programmes especially for breast, colorectal, and lung cancers, which are among the most prevalent in the country.

“Today’s soft launch marks a significant milestone as OncoCare brings its expertise to Malaysia. Our mission is to make top-quality cancer care more accessible, integrating innovative treatments with compassionate, multidisciplinary care to ensure the best possible outcomes for Malaysian patients. This is just the beginning, and we look forward to shaping the future of oncology care in the region,” shared Dr John Low Seng Hooi, Chief Executive Officer and Senior Consultant Clinical Oncologist of OncoCare Cancer Centre Malaysia.

OncoCare is committed to leveraging advanced medical technology, including next generation molecular diagnostics and AI-driven radiotherapy treatment planning, to enhance treatment accuracy and reduce recovery times. These innovations, combined with personalised care plans, aim to improve patient outcomes significantly.

In addition, the centre emphasises global knowledge exchange and standardisation of care. Regular tumour board meetings bring specialists together to discuss complex cases, review diagnostic data, and explore the best treatment options. This collaborative approach ensures that each patient receives the most effective care based on the latest medical evidence.

During the soft launch, a panel session titled ‘Advancing Cancer Care: Multidisciplinary Collaboration and Innovative Treatments’ was held, featuring OncoCare Malaysia’s leading oncology specialists. The discussion emphasised how collaborations across specialties and the integration of innovative treatments are key to delivering more effective and comprehensive care for cancer patients.

Dr Matin Mellor bin Abdullah, Senior Consultant Clinical Oncologist with over 20 years of experience in treating patients across a wide range of cancer types, shared “Personalised treatment planning, and post-treatment care provide patients and their families with the support they need throughout their cancer journey. With personalised treatment planning, and post-treatment care, we are able to ensure the best possible outcomes while also prioritising quality of life.”

Dr Nur Adila Mokhtar, Consultant Clinical Oncologist specialising in breast cancer, emphasised,

“Early detection through screening can make a significant difference in treatment success. By catching breast cancer early, we can offer patients more effective and less invasive treatment options.”

Dr Yugarajah Asokumaran, Consultant Medical Oncologist with expertise in lung cancer, added, “By integrating advanced therapies and fostering close collaboration among specialists, we aim to enhance survival rates and quality of life for lung cancer patients.”

Dr Ben Yap Beng Khiong, Senior Consultant Clinical Oncologist, highlighted the importance of clinical trials. “Clinical trials open doors to new possibilities, offering hope to patients who may have exhausted other options. They allow us to continuously explore new treatment avenues and improve patient outcomes.”

OncoCare Malaysia is more than just a treatment centre; it is a sanctuary for patients and their families. The centre provides a range of support services, including psychological counselling, pain management, and palliative care. These services ensure that every patient receives the emotional and practical support they need to navigate their cancer journey with dignity and strength.

The new centre is currently undergoing remodelling to enhance the patient journey and experience, all while remaining fully operational. Once completed, OncoCare Malaysia will feature the latest medical technologies, and a welcoming environment designed to support patients at every stage of their journey.

For more information, visit https://oncocare.my/

About OncoCare Cancer Centre Malaysia

OncoCare Cancer Centre Malaysia, the first international facility of OncoCare Cancer Centre Singapore, provides top-quality cancer care tailored to the unique needs of Malaysian patients. Located at Thomson Hospital, Kota Damansara, the centre offers a comprehensive range of services, including advanced treatments such as precision oncology, immunotherapy, and targeted therapy.

With a strong focus on early detection, clinical research, and holistic support, OncoCare Malaysia integrates state-of-the-art technology with a patient-first approach. Its multidisciplinary team collaborates to deliver personalised care plans that address the physical, emotional, and psychological aspects of cancer care. The centre aims to set new standards in oncology, ensuring that every patient receives the best possible outcomes throughout their cancer journey.

Yogood introduces protein-packed snack bars

Pristine Gourmet Food Industries Sdn. Bhd. (Yogood) has rolled out yogood GO protein bar in two flavours: Milk Choc and Dark Choc. The protein bar is a fusion of protein crisps with roasted peanuts and sunflower seeds, coated with dark chocolate/creamy milk chocolate in a power packed snack with up to 25% protein per bar. The yogood GO range also includes convenient fruit smoothies in stand-up pouches.

Dutch Lady rolls out new Sip & Seal Pack

Image credit: Dutch Lady

Dutch Lady’s new Sip & Seal Pack offers Malaysian consumers with a convenient, reclosable option for their favourite milk. Packed in a 300ml carton, this format is in a larger pack size compared to the existing convenient packaging options of 200ml and 125ml. The bigger pack format helps cater to a wider range of consumer needs and preferences.

Malaysian chain Oriental Kopi expands to Singapore

Image credit: Oriental Kopi

Oriental Kopi (华阳) has spread its wings into Singapore with the opening of its maiden outlet in the island nation.

The chain, orginated from Malaysia and devoted to delivering delicious traditional Nanyang cuisine, entered into a joint venture agreement with Paradise Group on 2 May 2024 to set up a joint venture in Singapore named Paradise Oriental to operate food and beverage outlets in Singapore.

The first outlet, located at Bugis Junction (Lot 50, Level 2), offers a taste of Malaysia with dishes like Nasi Lemak, Curry Laksa, Char Kway Teow, Kaya Toast, and the signature White Coffee.

According to Oriental Kopi’s initial public offering prospectus. the chain aims to operate a total of three outlets in Singapore by the end of 2025.

Nissin launches new tuna-flavoured cracker

Image credit: anekajaya._batang

Nissin’s latest innovation, the Supero Sandwich Cracker with tuna flavour, is a delicious and convenient way to enjoy the classic combination of crackers and tuna. This sandwich cracker contains 4.77% of tuna seasoning, which gives it the tuna taste. Nissin Supero Sandwich Cracker, which is now available in Indonesia, is an affordable way to enjoy the classic cracker and tuna.

KFC Indonesia launches new noodle bowl

KFC Indonesia is offering a unique noodle option in a bowl where consumers can choose to have the noodle as non-spicy, spicy or even extra spicy. There is also the option to top up with Mytaste Sambal Bawang.

These KFC-style noodles are topped with chicken balls and minced chicken. The price starts from just IDR 13,000.

Spice up your meal with Best Wok Explodez’s latest offerings

Three new exciting flavors have been added to the Best Wok Explodez Series, now available at Superindo. These spicy instant noodle variants offer a taste of Asia, with flavors like Japanese Curry, Sambal Belacan, and Thai Chili Lime.

New Nabati cookies for every celebration

Nabati Nextar B’Day Cookie Richbutter is now available in Indonesia is large and round, with each piece topped with colorful chocolate chips. This butter flavoured biscuit with rainbow chip is described as a “big cookie for your big day.”

Nabati Nextar B’Day Cookies are perfect for celebrating life’s special moments, whether it’s a small victory or a big birthday bash. Their affordability makes them accessible to everyone.

NESCAFÉ introduces ready-to-drink oat latte in Indonesia

Nestlé Indonesia has launched the all-new NESCAFÉ Oat Latte in a ready-to-drink can format. NESCAFÉ Oat Latte is a long-time coming as oat latte has become easily accessible in Indonesia. The new product (IDR 9,600 per 220ml can) also offers consumers a cheaper alternative to the premium Wakely Cold Brew Coffee Oat Latte at IDR 34,900 per 230ml can).

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