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Koelnmesse Announces Strategic Partnership with the United States Department of Agriculture (USDA) for THAIFEX – Anuga Asia 2025

By
Tan Heng Hong
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From left to right: Robert F Godec, the US Ambassador to Thailand, Department of State; and Gerald Böse, president and CEO of Koelnmesse

28 May 2024, Bangkok, Thailand – Koelnmesse proudly announces a significant milestone in its efforts to enhance international trade and market expansion for THAIFEX – Anuga Asia. Beginning with the 2025 edition, the United States Department of Agriculture (USDA) will endorse THAIFEX – Anuga Asia as an official trade partner. This partnership underscores the mutual commitment of both organizations to foster global business opportunities and economic growth.

Mr Robert Frank Godec, United States Ambassador to Thailand and Mr Gerald Böse, President & Chief Executive Officer of Koelnmesse, announced the partnership at a ceremony at the Opening of the United States Pavilion at THAIFEX – Anuga Asia 2024 today.

The collaboration between THAIFEX – Anuga Asia and the USDA will open new doors for the US food industry, enabling small and medium-sized enterprises (SMEs) and large corporations to explore and develop new markets within Asia. This initiative is expected to diversify and expand the presence of high-quality US products at the trade show, benefiting exhibitors and trade visitors alike by providing access to a broader range of innovative concepts and solutions.

The partnership aims to leverage the strengths and expertise of both nations to address broader goals such as global food security and sustainability. By bringing a diverse array of products and innovative solutions to THAIFEX – Anuga Asia, the collaboration will create favourable conditions for strengthening business relationships and exploring new market opportunities.

Koelnmesse and the USDA are excited about the potential this partnership holds for the future of the food and beverage industry. With USDA’s support, THAIFEX – Anuga Asia will continue to solidify its position as a leading platform for global food industry stakeholders, setting new standards of excellence and fostering greater collaboration in the region and beyond.

Malaysia & the People’s Republic of China 50th Anniversary Joint Commemorative Stamps

By
Tan Heng Hong
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Pos Malaysia announces the launch of a special joint stamp collection to commemorate the 50th anniversary of the establishment of diplomatic relations between Malaysia and the People’s Republic of China, together with China Post. This golden milestone celebrates half a century of friendship, trust, and mutual respect, originating from the historic Joint Communiqué signed by Malaysia’s second Prime Minister, Tun Abdul Razak bin Hussein, and China’s Premier Chou En-lai on 31 May 1974.

For centuries, Malaysia and China have shared a rich history of cultural exchanges and people-to-people interactions, fostering deep-rooted connections between the two nations. In 2013, this relationship was elevated to a Comprehensive Strategic Partnership (CSP), further strengthening bilateral ties. As we celebrate this significant anniversary, the future of Malaysia-China relations remains bright and mutually beneficial, with continued collaboration and shared prosperity on the horizon.

The commemorative stamps feature iconic trees from both countries: Malaysia’s national tree, the Merbau, and China’s renowned Greeting Pine, symbolising the enduring strength and hospitality of both nations. The Merbau tree symbolises the importance and the crucial role forest resources play in the development of industry and the economy. It represents the integrity of Malaysia’s forest management, which has been sustainably managed and conserved to ensure the preservation of the country’s rich biological diversity. Meanwhile, the Greeting Pine, one of China’s most famous trees located on Huangshan Mountain, embodies China’s cultural tradition of hospitality. Known for its long branches extending like an outstretched arm, the Greeting Pine serves as a cultural symbol of Chinese warmth and welcoming nature.

Key Features of ‘The 50th Anniversary of Malaysia-China Diplomatic Relations’ Stamp Set:

  • 1 Stamp Sheet consists of 20 x RM1.50 stamps (featuring the Merbau and the Greeting Pine)
  • 1 First Day Cover (with stamps and special cancellation)
  • 1 Folder

Priced at RM39.50, this exclusive set will go on sale starting 31 May 2024 at all of Pos Malaysia’s Philatelic Bureaus, including 13 General Post Offices nationwide, and online at https://shop.pos.com.my while stocks last. Join us in commemorating this significant milestone. Bring home a piece of history with this exclusive stamp collection and celebrate five decades of diplomatic relations between Malaysia and China.

Stay connected with Pos Malaysia via www.pos.com.my, Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

SAPPE names K-Pop band SEVENTEEN its First Global Brand Ambassador for flagship fruit drink Mogu Mogu

By
Tan Heng Hong
-

“Sip. Chew. Feel Mogu Mogu” : Resonating with GenZ around the world

BANGKOK, May 31, 2024 – (ACN Newswire) – Sappe PCL, or SAPPE, has officially named the world’s leading K-Pop boy band SEVENTEEN, tops in the K-Pop boy group brand value rankings, as First Global Brand Ambassador for flagship fruit drink Mogu Mogu. In the role, the 13 members of SEVENTEEN will become representatives of the ‘Fun’ and ‘Liveliness’ in SAPPE’s juicy coconut mixed Mogu Mogu, and its “Sip. Chew. Feel Mogu Mogu” campaign, a reflection of the company’s success globally, shipping fruity drinks from Thailand to some 98 countries worldwide.

SAPPE CEO Ms Piyajit Ruckariyapong said “Mogu Mogu has received a very warm welcome in international markets, and thanks to its unique mixture of fruits and coconut jelly, the world’s first ‘Snack Drink’ launched in 2001.  Today, more than 30 billion bottles of Mogu Mogu have been distributed to consumers worldwide, while at Sappe we have been busy marketing and expanding sales channels to reach these consumers.”

SAPPE has taken strides to becoming a ‘Global Brand’, achieving continuous growth in overseas markets and acceptance among customers with innovative strategies like ‘France First’ in Europe and ‘Korea First’ in Asia, global influencer marketing, and product tie-ins with Netflix. These initiatives have created viral trends at regional and global levels, positioning South Korea and France as ‘Main Influencers’ in their respective regions.

To further strengthen Mogu Mogu’s global presence, SAPPE is this year introducing “Sip. Chew. Feel Mogu Mogu”, its first global mega-brand campaign. The campaign will kick off in South Korea and France, ‘Key Countries’ and important ‘Trend Setters’, aiming to increase Brand Engagement in both countries with Mogu Mogu and SEVENTEEN, a Global Brand Ambassador with prevailing popularity around the globe.

The company has been conducting a Brand Health Check with Milieu Insight, a well-known market research and data analytics company, to understand customer needs in order to develop marketing strategies at the international campaign level. In addition, global marketing agency DDB Worldwide Communications Group LLC, an Omnicom Group affiliate, was appointed to create strategies and carry out activities throughout the campaign, considered a major project by each of these world-class teams.

SEVENTEEN, with their iconic energy and positivity, will join hands with Mogu Mogu in reaching out to global audiences, and spreading the ‘fun’ and ‘liveliness’ that the Mogu Mogu brand represents. Propelled by the K-pop group’s popularity, Mogu Mogu hopes to build a unique narrative, increasing brand engagement and expanding its popularity world-wide.

Ms Piyajit adds, “We intend to create happiness and fun for the fans of Mogu Mogu and SEVENTEEN around the world. It is a significant beginning, of building Mogu Mogu into a beloved and global brand.”

Sappe official: https://www.sappe.com/en/
Facebook:  https://www.facebook.com/sappeplayground
Instagram:  https://www.instagram.com/mogumogu_global/
Line:  https://shop.line.me/@sappeonline
Shopee:  https://shopee.co.th/sappe.official

Mogu Mogu SEVENTEEN Global Campaign 2024: https://www.sappe.com/wp-content/uploads/Mogu-Mogu_Seventeen_Global-Campaign-2024_SAPPE.jpg
Mogu Mogu SEVENTEEN GIF: http://www.acnnewswire.com/docs/Multimedia/SAPPE_Mogu_Mogu.gif

CP Foods Shines at THAIFEX-ANUGA ASIA 2024

By
Tan Heng Hong
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Visitors and business partners around the world impressed Soft Power Thai food. Visit the CP Foods booth at THAIFEX-ANUGA ASIA 2024, which is drawing large crowds.
 

International diplomats, business partners, and leaders from both government and private sectors around the world have been highly impressed by the Thai cuisine offerings at the Charoen Pokphand Foods Public Company Limited (CP Foods) booth at the THAIFEX-ANUGA ASIA 2024 event. Hosted by the Ministry of Commerce from May 28th to June 1st, 2024 in Bangkok’s IMPACT Muang Thong Thani.

This year’s theme “Kitchen of the World with Sustainovation” highlights CP Foods’ commitment to food innovation that aligns with global trends promoting health, flavor, social responsibility, and environmental sustainability. Their impressive showcase effectively exports the soft power influence of Thai cuisine to consumers worldwide, drawing large crowds eager to experience it.

 
From the very first day, CP Foods’ innovative food offerings displayed across six zones have captivated and dazzled a multitude of high-profile visitors. Among the esteemed guests were Deputy Prime Minister and Minister of Commerce Mr. Phumtham Wechayachai, Director-General of the Department of Enterprise Development Ms. Oramon Sapthaweetham, Chairman of the Board of the Thai Chamber of Commerce and the Board of Trade of Thailand Mr. Sanan Angubolkul, Vice Chairman of the Thai Chamber of Commerce Dr. Wisit Limluecha, as well as CP’s own executives such as Mrs. Marisa Chearavanont, founder of Chef Cares, and Mr. Tanit Chearavanont, Chief Executive Officer of Makro Thailand. The awe-inspiring displays have garnered admiration from these influential figures in both government and private sectors.
CP Foods booth has also received positive feedback and acclaim from trade partners, attendees, and international ambassadors. Notable visitors include Mr. Jean-Claude Poimbœuf, Ambassador of France to Thailand; Mr. Park Yongmin, Ambassador of the Republic of Korea to Thailand; Mr. Gustavo Alberto Martino, Ambassador of Argentina to Thailand; Mr. Artur Dmochowski, Ambassador of Poland to Thailand; Mr. Paolo Dionisi, Ambassador of the Republic of Italy to Thailand; Mr. Jonathan Dale Kings, New Zealand Ambassador to Thailand; and Mr. David Hansen, Charge d’Affaires of the Chilean Embassy in Thailand. These dignitaries visited the booth to discuss new business opportunities, including the export of Thai food worldwide and the import of delicious products from various countries.

Oramon Sapthaweetham, Director-General of the Department of Enterprise Development, praised CP Foods’ innovation, stating, “CP Foods’ superfood selections and environmentally friendly packaging meet customer needs and have earned the Thai Select logo, a symbol from the Ministry of Commerce that promotes the country’s reputation and is recognized in the global market.”

The CP Foods booth emphasizes the use of innovation and modern technology to produce high-standard, quality food with delicious taste and a variety of menu options. These offerings cater to health-conscious consumers seeking sustainability. Standout products include CP chicken products with Space Safety Standard certification, aligned with NASA’s food safety guidelines, Thai Cube products from the Kitchen Joy brand, and CP Authentic Asia brand products. These products showcase CP Foods’ pride in promoting Thai and Asian cuisine to consumers worldwide.

THAIFEX-ANUGA ASIA 2024 will run until June 1, 2024. The last day of the event will be open to the public, offering the opportunity to purchase quality products at special prices. Visit the CP Foods booth at number 2-U01, Challenger Hall 2, IMPACT Muang Thong Thani Shopping Center from 10:00 a.m. to 8:00 p.m.

Experience Aveeno’s Oat-Powered 20-Second* Itch Relief for Sensitive Skin!

By
Tan Heng Hong
-
Steve Tiu, General Manager of Kenvue MY & SG and Carrol Tan, Head of Trading Watsons, stand ready to officially launch the event, awaiting the signal to press the button and light up the stage.

Dermatologist-Tested Formulas for Your Skin’s Needs

KUALA LUMPUR, 29 May 2024 – Aveeno, known for its natural and therapeutic skincare, proudly showcases its breakthrough range of products designed to relieve dry, itchy skin in just 20 seconds*. This effective formula offers rapid relief for those with sensitive skin, showing clear improvements in skin health with visible results almost
instantly.

Aveeno’s wide range of skincare products for sensitive skin, quick and gentle skincare solutions by delivering fast relief and lasting protection.

At the heart of Aveeno’s trusted range is its special formula that uses the benefits of
finely-milled oats. Oats are known for their ability to soothe and nourish the skin, making
them a great choice for gentle and reliable skincare.

Aveeno’s commitment to quality shows in its dermatologist-tested products, carefully
made with gentle formulas. These products are specially made to be free from harsh
chemicals and irritants, offering a complete skincare experience that nurtures and
revitalizes the skin. After use, the skin feels refreshed and rejuvenated, reflecting
Aveeno’s dedication to mild and impactful solutions.

“Aveeno has always prioritized providing science-backed solutions to enhance skin
health,” Steve Tiu, General Manager of Malaysia & Singapore, Kenvue added. “Our ongoing research helps us create gentle skincare options that effectively address the unique needs of sensitive skin in both adults and babies. We’re proud to provide a range of skincare solutions that are not just effective but also kind to your skin.”

With a commitment to harnessing the power of nature, Aveeno partners with healthcare professionals and leading expert dermatologists, pediatricians, pharmacists, and scientists. This collaboration ensures that Aveeno products are not only effective but also safe for sensitive skin. Discover the soothing relief of Aveeno and experience the difference it can make for your skin.

“As a dermatologist, I see firsthand the impact that skin conditions can have on individuals,” said Dr Leong Kin Fon, Consultant Pediatric Dermatologist and The President of Malaysia Eczema Society. “Oats are a natural ingredient that have been used for centuries for their skin-soothing properties. They contain compounds like beta-glucans, lipids, and antioxidants, which help to relieve itching and maintain moisture, supporting a healthier skin barrier.”

Experience the soothing and moisturizing benefits of Aveeno’s products and discover the difference it can make for your skin. Join us and Experience the Power of Oat with Aveeno from 28th May – 3rd June 2024 at 1 Utama Shopping Center, Centre Court located outside of Nitori & Uniqlo (Level 1).

Aveeno products are available in-store at Watsons. Stay updated with the latest information by visiting our official website at https://www.aveeno.com.my/ or by following
Aveeno on Facebook (@myaveeno) and Instagram (@aveenomy).

Fernleaf Unleashes Flavour Sensation with its New Greek Style Yogurt Drink

By
Tan Heng Hong
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Fernleaf Greek Style Yogurt All Variants

A Flavourful & Creamy Yogurt Drink, Infused with Real Fruit Juice

Petaling Jaya, Selangor, 30 May 2024 – Fernleaf Malaysia, a brand well-known for providing New Zealand dairy natural goodness for 50 years in Malaysia,   is proud to present its latest innovation, the Fernleaf Greek Style Yogurt Drink. This new addition to the Fernleaf family is a testament to the brand’s dedication to producing delicious and wholesome dairy goodness , blending real fruit juice in a refreshing yogurt drink designed to captivate Malaysians.

Made with the goodness of New Zealand milk, the Fernleaf Greek Style Yogurt Drink combines the creaminess of Greek-style yogurt drinks with the lively zest of real fruit juices. Certified with the Healthier Choice Logo by the Ministry of Health Malaysia, this delicious beverage offers nutrients like calcium and vitamin D, and contains 0% fat, while adhering to stringent nutritional guidelines with controlled levels of fat and sugar.

Fernleaf Greek Style Yogurt Strawberry

Lim Siew Poh, the Marketing Director of Fonterra Brands (Malaysia) Sdn. Bhd., expresses, “At Fonterra, we’re passionate about crafting beverages that not only nourish but delight. We focus on enriching our products with diverse, rich flavours that Malaysians love. Its introduction marks a new chapter in yogurt beverages, which seamlessly marries creamy textures loved by many and the vibrant flavours of fruits.”

This drink is more than just a treat; it’s a versatile companion for any time of the day, whether as a delightful snack on its own, enhancing your meals, or mingling perfectly with personal favourites like granola or oats, depending on what you fancy.

Fernleaf Greek Style Yogurt Tropical Fruits

Fernleaf Greek Style Yogurt Drink is now available at major supermarkets and selected stores across West Malaysia, including Giant, AEON, AEON BiG, NSK, TF Value and TMG Mart. Available in two convenient sizes, the 700-gram bottle is priced at RM 8.50, and the smaller 200-gram bottle at RM 3.30, both offering affordability and great taste. Perfect for on-the-go enjoyment, this quick, delicious beverage is a must-try for anyone looking to indulge in a new taste experience!

Marrybrown Wins Iconic Franchise Award at Malaysia Franchise Awards 2024

By
Tan Heng Hong
-

Marrybrown also honoured with Single-Unit Franchisee of the Year
and Multi-Unit Franchisee of the Year. 

KUALA LUMPUR, 31 MAY 2024 – Marrybrown, Malaysia’s leading homegrown Halal Quick Service Restaurant (QSR), has been awarded the prestigious Iconic Franchise Award at the recent Malaysia Franchise Awards 2024. Marrybrown is the sole recipient of this distinguished accolade and has also received the Single-Unit Franchisee Of The Year and Multi-Unit Franchisee Of The Year. These honours underscore Marrybrown’s commitment to excellence and its significant impact on the local and global franchising landscape.

Organised by the Malaysian Franchise Association (MFA), the Malaysia Franchise Awards celebrates outstanding franchise operators in Malaysia. The awards are based on a comprehensive list of criteria, including franchise system effectiveness, growth, and annual sales performance.

With more than 40 years of experience in the industry, Marrybrown has set the standard for quality, innovation, and support in the QSR industry. This recognition as the Iconic Franchise Award winner highlights the brand’s unwavering dedication to delivering exceptional value and unique experiences to its customers and franchisees.

“We are immensely proud to receive the Iconic Franchise Award. This award is a testament to the hard work and dedication of our team, franchisees, and loyal customers. As a local Malaysian brand, we have always strived to bring ‘something different’ to the table, and this recognition motivates us to continue pushing the boundaries of excellence in the QSR industry,” said Daniel Chan, Chief Executive Officer of Marrybrown.

Marrybrown’s journey includes numerous notable milestones. From being the official café operator at the Malaysia Pavilion during Expo 2020 Dubai to receiving several awards such as the Putra Aria Brand Awards and the Organization Islamic Cooperation (OIC) Halal Product Companies 2023, Marrybrown has consistently innovated to enhance customer experiences. The launch of the MB App and the implementation of drive-in and drive-thru services further demonstrate Marrybrown’s commitment to customer convenience and safety.

“Our success is deeply rooted in our Malaysian heritage. We are committed to promoting local flavours and quality food globally. This award is not just a win for Marrybrown but for all our franchisees, employees, and Memang Best Fans who have been with us on this incredible journey. Their trust and support have been the cornerstone of our success,” shared Daniel.

Marrybrown’s robust franchising system has been pivotal in facilitating its growth and expansion. With a network of over 500 outlets across 16 countries, Marrybrown has established itself as a formidable player in the global QSR market. The brand’s commitment to providing exceptional support and opportunities to its franchise partners has been crucial in achieving this remarkable milestone.

As Malaysia’s largest homegrown halal QSR chain, Marrybrown aims to continue setting industry benchmarks and inspiring future franchisees and entrepreneurs with its story of resilience, innovation, and dedication.

Hanuman Beverages Strikes Gold with Boxing Icon Manny Pacquiao!

By
Tan Heng Hong
-

PHNOM PENH, Cambodia, May 31, 2024 /PRNewswire/ — Hanuman Beverages, Cambodia’s leading beverage company known for its innovation and quality, is thrilled to announce a monumental partnership with legendary boxing icon Manny Pacquiao. This partnership marks a significant milestone in Hanuman Beverages’ journey towards global recognition and excellence.

Manny Pacquiao’s arrival in Cambodia was warmly welcomed by the Hanuman Beverages family. Demonstrating their exclusive hospitality, Hanuman arranged a private jet for Manny’s arrival, ensuring a warm and grand welcome. This gesture underscores the high regard and excitement Hanuman Beverages has for this partnership.

The eagerly awaited Brand Ambassador Signing Ceremony between Hanuman Beverages and Mr. Manny Pacquiao, and Press Conference took place on May 30, 2024, at 6:00 PM at the Hyatt Regency Phnom Penh. Key attendees included Hanuman management, Manny Pacquiao, Kun Khmer Federation, members of the top Cambodian Kun Khmer boxing team, Bayon TV, and members of the press. This event will serve as the official platform to unveil this groundbreaking collaboration. With Manny Pacquiao stepping into the spotlight as the brand ambassador, Hanuman Beverages is poised to reach unprecedented heights of success both locally and internationally.

“We are thrilled to welcome Manny Pacquiao into the Hanuman Beverages family as our ambassador,” said Lok Chumteav Khieu Sarsileap, Founder and Chairwoman of Hanuman Beverages. “Today’s great moment marks a huge milestone for Hanuman Beverages. This is our purposeful effort to seek out partners that share our vision, which drives our brand orientation to elevate the Hanuman brand as a Cambodian brand to a broader range of worldwide markets.

Manny Pacquiao will participate in supporting Hanuman Kun Khmer, organized by Bayon TV collaborate with the Kun Khmer Federation on 31 May 2024 at Koh Pich. Additionally, he will have the involvement in promoting Cambodian potential tourism places, enticing international tourists, and supporting the government’s efforts to grow the national economy through sustainable green industries. I extend my gratitude to everyone for your unwavering love, support, and trust in Hanuman Beverages. We remain committed to delivering the finest.“

“I am honored to join forces with Hanuman Beverages,” said Manny Pacquiao. ” It’s a privilege to be here in the Kingdom of Cambodia, a country rich in culture and spirit. As I step into my role as the new Brand Ambassador for Hanuman Beverages, I am excited about what lies ahead. This partnership is not just about sports or business. It’s about connecting cultures, inspiring young athletes, and elevating the spirit of this great nation on the global stage. Hanuman Beverages shares this vision of empowerment and excellence. I am here to champion these values and to invite all of you to join us on this remarkable journey. Together, we will reach new heights. Thank you for this warm welcome, and let’s look forward to rising to international greatness together.“

In a strategic move to maximize the impact of this collaboration, Hanuman Beverages is excited to announce the launch of exclusive boxing gloves merchandise, priced at USD 1,000 per pair. Proceeds from these sales will be channeled into Hanuman’s Corporate Social Responsibility (CSR) initiatives, further cementing the brand’s commitment to community empowerment and sustainable development.

In addition to the formal announcement, Hanuman Beverages and Manny Pacquiao will embark on a series of initiatives aimed at amplifying their collaboration. From engaging social media campaigns to immersive brand experiences, this partnership will captivate audiences and elevate Hanuman Beverages to new heights of success.

Stay tuned for more updates as Hanuman Beverages and Manny Pacquiao embark on this exciting journey together. Follow us on social media for exclusive behind-the-scenes content and join us in celebrating the union of two iconic brands.

 

TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior targeting Africa, India, and the Middle East

By
Tan Heng Hong
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Image credit: TCP

TCP Group advances into international markets by introducing Sponsor, Ready, and Warrior targeting Africa, India, and the Middle East, while showcasing F&B business leadership at THAIFEX – ANUGA ASIA 2024

Tuesday 28 May 2024 – TCP Group is strengthening its success in energy drink leadership and its House of Great Brands by promoting its international standard of quality to global markets. The company will strategically introduce Sponsor, Ready, and Warrior as the main products to capture the hearts of consumers overseas and is participating in THAIFEX – ANUGA ASIA 2024 to introduce its latest innovation, “Sponsor Isotonic,” in a less sweet formula. TCP Group’s participation is aimed at building new trade partners and alliances to continuously expand its overseas presence.

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said “TCP Group has led across Asia with our success in energy drinks and our position as the House of Great Brands, with Kratingdaeng (Red Bull) as our hero product for energy drink in Asian markets. Vietnam, China, and Malaysia stand out as large, high-growth markets. TCP Group will further advance into international markets with our ‘Grow the Core’ strategy, which involves taking our successful domestic products to win the hearts of consumers internationally, similarly to Kratingdaeng (Red Bull). This year, we will focus on expanding into new markets. We will launch Sponsor as a pilot product in the African market, and then expand to India and the Middle East, targeting new generation consumers. This move aims to continue our phenomenal success overseas.”

TCP Group joins THAIFEX – ANUGA ASIA 2024

TCP Group is joining THAIFEX – ANUGA ASIA 2024 for the second year with the booth concept “Energizing a Better World for All,” aligning with the company’s purpose. The concept is visualized as The Shining Tower that energizes people, both physically and mentally. The booth will offer a refreshing experience to visitors, entrepreneurs, and consumers through a range of beverages and services under the House of Great Brands. The booth is divided into three zones for visitors to experience:

Image credit: TCP
  1. TCP Product Highlights with three hero products: “Sponsor,” the No.1 sports drink in Thailand, is launching its latest product, “Sponsor Isotonic,” in a less sweet formula debuting for the first time and not available anywhere else; “Ready,” the market leader in premium energy drinks for modern women, is bringing “Ready Sparkling,” its new product line, to sample at the event; and finally “Warrior,” one of the most popular carbonated energy drinks in Vietnam, will also be showcased.
  2. Product Innovation: Enjoy innovative beverages that will energize Gen Z with fizziness and diverse tastes. Meet its latest lineup: Hopster, a Hops Soda beverage made from hops flowers for a relaxing feel; Planett, a Floral Soda beverage with a blend of floral and fruity aromas for a refreshing feel; and FarmZaa, Mapeed Soda, developed with the intent to support small farmers by adding value to local fruits from Chanthaburi Province, which also caters to the Health & Wellness lifestyle of modern consumers.
  3. International Business Lounge: This provides an open stage for discussion with partners and entrepreneurs, both locally and internationally. The THAIFEX – ANUGA ASIA 2024 is expected to draw visitors and active trade discussion among about 86,000 people from 133 countries, around the world including countries in Asia, the United States, Australia, the Middle East, as well as the European Union. It is an important opportunity for TCP Group to grow its business and expand international cooperation to compete on the global stage.
Image credit: TCP

Interested entrepreneurs and consumers are welcome to join in energizing a better world at TCP Group’s booth from 28 – 31 May 2024 from 10:00 AM – 6:00 PM for trade visitors, and on 1 June 2024 from 10:00 AM – 8:00 PM for the general public to explore the event and shop for a range of products. Visit us at Booth 1-PP01, Hall 1, Challenger Hall, Impact Muang Thong Thani.

At THAIFEX- ANUGA ASIA 2024, there was also an exhibition of award-winning innovative food and beverage products, with over 500 entries competing. Ready Sparkling was selected as one of the finalists in the Taste Innovation Show, reflecting TCP Group’s commitment to delivering innovations that truly meet consumer needs and trends.

Image credit: TCP

“Participating in THAIFEX – ANUGA ASIA 2024 will be an important opportunity for TCP Group to showcase our potential in beverage innovations that truly serve the unmet needs of consumers in line with our Fulfilling strategy. With this strategic direction, we will focus on differentiation and product diversification under the House of Great Brands. We are, therefore, ready to advance into international markets, reinforcing our position as a top Thai corporate on the global stage, aligning with our purpose of ‘Energizing a Better World for All’,” concluded Mr. Saravoot.

Condiment maker Yihai showcases halal-certified sauces, instant foods at Food & Beverage 2024

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Condiment maker Yihai showcased its new range of halal-certified food products at FHA-Food & Beverage 2024, held in Singapore in April 2024. The halal-certified range signals the company’s aim to expand its presence in Malaysia’s halal condiment and ready-to-eat market and potentially abroad.

 

Image credit: Minimeinsights.com

Yihai’s halal products include dipping sauce, steamboat base, instant foods, and self-heating foods. The growing popularity of Chinese cuisine among Muslims in Malaysia, evidenced by the mushrooming of Mee Tarik (pulled noodle) restaurants, means there are opportunities for halal-certified packaged solutions for both B2B and B2C.

Instant and self-heating foods are perfect for consumers who want convenience without sacrificing taste. Yihai has to localise the taste to satisfy the local palate.

Image credit: Minimeinsights.com

 

Yihai also displayed its latest Hey! Konjac strips and Hey! Tofu bites with the fiery mala hotpot flavour. Konjac snacks are becoming popular in Malaysia, but they are mainly imported from China right now. Having a halal version will give this snack a broader appeal.

Image credit: Minimeinsights.com
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