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Enjoy the refreshing and indulgent taste of apple candy tea from Ichitan

By
Tan Heng Hong
-

Ichitan has launched Apple Candy Tea, a refreshing RTD tea with a delicious apple flavour. Perfect for those who enjoy fruity and refreshing drinks, Apple Candy Tea is likely a part of Ichitan’s strategy to capitalise on the popularity of tanghulu.

Tanghulu, a traditional Chinese snack, is typically made with hawthorn berries but can also be enjoyed with other fruits like strawberries and apples. Ichitan Apple Candy Tea is available at 7-Eleven stores in Thailand.

Enjoy the goodness of oats and sesame in Goodmate’s new plant-based milk

By
Tan Heng Hong
-

Goodmate has introduced a new oat milk with black sesame in Thailand. This plant-based drink with beta glucan combines the benefits of oats and sesame, offering a rich source of vitamins and nutrients support the daily health needs of consumers. The black sesame is rich in sesamin, while the 100% natural oats are imported from Australia.

The plant-based drink is suitable for vegans, vegetarians and those with dairy and gluten allergies.

For the vegetarian festival in October 2024, Goodmate has collaborated with Inthanin to offer Inthanin consumers with a free upgrade to Goodmate oat milk selected healthy drinks. Limited to 30,000 redemptions throughout the campaign.

Effortlessly Clean for a Brighter Home: Mr. Muscle and Kim Seon Ho Have You Covered!

By
Tan Heng Hong
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Easily Achieve a Cleaner and Brighter Home With The Trusted Mr Muscle Cleaning Products

A Perfect Partnership: Kim Seon Ho and Mr. Muscle

Mr. Muscle’s partnership with Kim Seon Ho represents a collaboration between two trusted names to making everyday life easier and brighter. Renowned for its range of powerful cleaning products, Mr. Muscle has long been the go-to solution for Malaysian households, ensuring cleaner and more hygienic spaces. With Kim Seon Ho as the brand’s face for Malaysia, Mr. Muscle is set to elevate the home cleaning experience to new levels of efficiency and enjoyment.

The brand believes that his positive influence, which resonates with millions, makes him a perfect fit for the Mr. Muscle family. This partnership signifies Mr. Muscle’s continued effort and dedication to providing reliable, easy-to-use solutions that offer effortless cleaning results — allowing consumers to minimize cleaning, maximize life.

Celebrate with Mr. Muscle and Win a Trip to Korea!

To celebrate this exciting partnership, Mr. Muscle is inviting all its users in Malaysia to participate in a special contest, offering them the chance to win an unforgettable trip to Korea. The contest, which runs from now till 31st October, allows one the opportunity to experience the vibrant culture, scenic landscapes, and delicious cuisine of Korea, courtesy of Mr. Muscle.

How to Participate:

  • Weekly Prizes: Purchase any Mr. Muscle products worth a minimum of RM20 in a single receipt, submit your receipt online at https://www.cleanandfresh.my/mrmuscle and stand a chance to win exciting Weekly Prizes worth RM150.
  • As for the Bonus Grand Prize: Show us how you clean effortlessly with Mr. Muscle, post your content on Instagram/Tiktok/Facebook (make sure your post and profile is public) and remember to tag @mrmusclemalaysia and use hashtag #MrMuscleMY and you stand a chance to win a sponsored 5D4N trip for two to Korea!

For more information, check out Mr. Muscle’s official channels on Facebook and Instagram.

Mr. Muscle: Your Trusted Cleaning Partner!

With a variety of solutions for all your cleaning needs – from everyday tasks to specialty products like the Drain Declogger and Mold & Mildew Cleaner – Mr. Muscle makes it easy to keep your home shining, effortlessly.

Our Key Heroes:

Mr. Muscle Toilet Bowl Cleaner:

Mr. Muscle Toilet Bowl Cleaner

Mr. Muscle’s Toilet Bowl Cleaner powerfully cleans, effectively dissolving limescale, eliminating odours, and killing 99% of germs in your toilet bowl. With a refreshing fragrance and an easy-reach neck design, it ensures deep cleaning, even under the rim, for a fresh and hygienic toilet.

Mr. Muscle Bathroom Cleaner:

Mr. Muscle Bathroom Cleaner

Mr. Muscle Bathroom Cleaner is gentle on surfaces but tough on stains. It removes 100% of soap scum and kills 99.9% of viruses and bacteria with a fresh, inviting scent.

Mr. Muscle Floor Cleaner:

Mr. Muscle Floor Cleaner

Mr. Muscle Floor Cleaner easily lifts dirt and stains while freshening your home. It restores shine to your floors and leaves behind a long-lasting, refreshing fragrance for a cleaner, more polished space.

A Step Forward To Conscious Living With Swapaholic at Capitol Singapore

By
Tan Heng Hong
-

As the world faces the growing issue of fashion waste, there’s a fresh opportunity to make a positive impact. According to the National Environment Agency (NEA), a staggering 254,000 tonnes of textile waste were generated in 2022, with only 2% being recycled. That’s the equivalent of 180 shirts per resident going to waste!

Within Capitol Singapore lies Swapaholic’s latest pop-up, aptly called the Swapverse, where shoppers are invited to discover an array of preloved and ethical fashion, beauty and lifestyle brands under one roof. Motivated by a determination to meet the Singapore Green Plan’s goal of reducing waste sent to landfills by 30% per capita, the pop-up hosts a buzzing community of green fashionistas, donating and swapping preloved pieces. Furthermore, there’s no need to be concerned about age or size – there’s a section for everyone!

There’s a hubbub of activity every month, with activities for little ones, green parties, and eco experiences.

Upcoming events

What keeps Swapaholic’s 20,000 strong customer base coming back for more is the plethora of exciting events that bring members of the community together. Some events include ‘Little Eco Warriors – Green Halloween’ happening on October 19th, where the little ones can swap their books, take part in a treasure hunt, and sit in for a storytelling session.

Check out the exciting roster of activities* lined up below:

October 5

#Lit Diwali Offer

Starting October 10, Swapaholic will be running a promotion. Just spend $75 and receive a free clothing item of your choice!

Registration will be open closer to the date, and you can sign up at this link: http://www.events.swapaholic.com

October 20

Little Eco Warriors – Green Halloween Swap Party

November 9

Little Eco Warriors – Make Your Own Journal & Book Swap

November 23

Fundraiser Kick Off Party for Singapore Book Council

December 8

Little Eco Warriors – Green Christmas

December 12

Human Library with B Corp and Bold At Work

*Activity dates are tentative and subject to change

500,000+ Fashion items saved

Swapaholic’s concept prioritises an eco-conscious approach – patrons can sell or swap in their preloved items, for cash or other traded pieces. The NEA partner has since helped to save over 500,000 pieces of fashion items, 1.2 billion litres of water and 3.9 million kilograms of CO2e emissions over its journey. What’s more, it’s the first company in Singapore’s fashion category to be recognised as a B Corp social enterprise, having earned the status in 2018.

The omni channel approach has proven itself in its ability to empower individuals to be more environmentally conscious, with activities expanding past the circular trading platform, such as educational programmes and interactive events.

For more information, please visit:

Capitol Singapore:  https://capitolsingapore.com/directory/swapaholic/

Swapaholic: https://swapaholic.com/

The Swapaholic pop-up at Capitol Singapore will run till early 2025.

Enjoy the crunch of Oops!’ new Daebak Chicken and Fried Noodle flavours

By
Tan Heng Hong
-

Oops! The bite-sized, star-shaped crispy cracker brand from OT now has two new flavours: Fried Noodle and the Korean-inspired Daebak Chicken. These crispy crackers are baked, not fried.

By introducing new flavours, especially those inspired by popular cuisines like Korean, the brand is expanding its product range and appealing to a wider audience.

Enjoy delicious plant-based food at EASY! Buddy in collaboration with Meatly!

By
Tan Heng Hong
-

Betagro’s Meatly! welcomes vegetarian festival with a special collaboration with EASY! Buddy, which is known for its Kaopad Kaprao (Meat Stir fry with Holy Basil).

Discover three delicious Meatly! x EASY! Buddy dishes:

  1. Meatly! x EASY! Buddy Plant-Based Crispy Pork Stir-Fried with Basil and Plant-Based Fried Egg: This dish features a crispy plant-based pork belly that perfectly mimics the texture and flavor of real pork belly. Served with fragrant rice and a plant-based fried egg, it’s a complete and satisfying vegetarian meal.
  2. Meatly! x EASY! Buddy Plant-Based Minced Pork Stir-Fried with Basil and Plant-Based Fried Egg: Enjoy the bold flavours of a classic stir-fry with 100% plant-based minced meat, packed with plant-based protein and fibre.
  3. Meatly! x EASY! Buddy Plant-Based Crispy Pork Stir-Fried with Mama Noodles and Plant-Based Fried Egg: This fusion dish combines Thai flavours with instant noodles and a plant-based fried egg, making it a must-try for noodle lovers.

Available at 11 EASY! Buddy branches and the newly opened Central Rama 9 branch.

CPF partners with Sukishi for plant-based Korean feast, two new Meat Zero offerings

By
Tan Heng Hong
-

CP Foods (CPF) have partnered with the Sukishi Korean charcoal grill chain to launch plant-based dishes featuring CPF’s Meat Zero plant-based meat ingredients. The chain is offering the following plant-based dishes for consumers during the vegetarian festival.

  • Plant-based Crispy Pork with Chili and Salt
  • Plant-based Chicken Japchae
  • Plant-based Chicken Kimbap
  • Plant-based Crispy Pork Japchae
  • Plant-based Crispy Pork Sundubu Jigae
  • Plant-based Chicken Salad
  • Plant-based Chicken with Korean Sauce
  • Tofu Steak

CPF is also offering Vegan Cheese Cocktail and Vegetarian Chicken Burger at 7-Eleven.

Boost your immunity with Brand’s new vegan supplement

By
Tan Heng Hong
-

Brand’s has launched a new immune-boosting dietary supplement: Veta Beta Glucan Mushroom Extract in Thailand. This vegan-friendly product features extracts from four premium mushrooms, including cordyceps, shiitake, maitake, and reishi. It contains beta-glucan and zinc to support a healthy immune system.

The launch coincides with the vegetarian festival in Thailand, which takes place from October 2nd to 12th, 2024.

Indofood launches new K-flavoured Indomie instant noodles (updated)

By
Tan Heng Hong
-

Indofood is capitalising on the growing popularity of Korean cuisine by introducing Indomie K-flavoured instant noodles. This new series, part of the Indomie Premium Collection, features K-Rose, Fiery Chikin and Spicy Ramyeon flavours.

Spicy Ramyeon is a soup noodle with Korean vegetable topping, while K-Rose with odeng topping and Fiery Chikin are fried noodles.

Update:

Indomie has appointed the global sensation NewJeans, as their Global Brand Ambassador. NewJeans, known for their modern, energetic, and fresh musical style and visual aesthetics, which resonate well with Gen-Z, is now the global face of Indomie.

As part of the collaboration, NewJeans is promoting Indomie’s latest K-noodles.

 

 

MILO® Champions Sports Inclusivity at Every Level

By
Tan Heng Hong
-
MILO x ParaSUKMA XXI - Para Athletics

By supporting Para SUKMA XXI and other sporting initiatives, Malaysia’s beloved beverage reaffirms its enduring commitment to making sports accessible for all.

Kuching, 30 September 2024, 2024, Building on its recent role as Platinum Sponsor for SUKMA XXI Sarawak 2024, MILO® continues its unwavering commitment to making sports accessible to all Malaysians by supporting PARA SUKMA XXI Sarawak 2024. As Platinum Sponsor, MILO® demonstrated its long-standing dedication to empowering athletes of all abilities for the recent games that was held from 22 September to 28 September 2024 in Sarawak.

“For over 70 years, MILO® has been a key part of Malaysia’s sporting journey. We are committed to ensuring sports are inclusive for everyone, and our support for Para SUKMA XXI reflects this mission. Our philosophy, “Sports is a great teacher”, drives us to create opportunities for Malaysians of all ages and abilities to participate in sports, ensuring no one is left behind,” said Lim Kerwin, MILO® Head of Sports Marketing.

Yang Berhormat Dato Sri Hajah Fatimah Abdullah, Minister of Women, Early Childhood and Community Wellbeing Development Sarawak, added, “We are honoured to once again work closely with MILO®, not only for the esteemed Para SUKMA XXI, but also in its continuous efforts to champion sports inclusivity for all Malaysians. Their dedication has not only encouraged greater participation in sports among Malaysians, including those with physical limitations, but has also paved the way for the development of a more inclusive sports scene for this community.”

A Legacy of Sports Inclusivity

For decades, MILO® has been championing Malaysia’s sporting culture, believing that sports inspire active lifestyles and instil values like teamwork and sportsmanship in the younger generation. The brand is dedicated to making sports accessible to all, regardless of physical ability, background, or experience level, embodying a spirit of inclusivity and equal opportunity.

This commitment is reflected in MILO’s long-standing support of the Olympic Council of Malaysia (OCM) and Paralympic Council of Malaysia (PCM), as evidenced by its recent contribution of over RM500,000 to honour the nation’s sporting heroes. This includes providing RM10,000 to each of the 26 Olympic and 30 Paralympic athletes who competed in Paris, in recognition of their inspiring dedication and performances.

MILO®’s commitment to sports inclusivity starts at the grassroots level. Through its long-standing partnership with the Ministry of Education (MOE) and Malaysia School Sports Council (MSSM), MILO® supports the MSSM Pendidikan Khas programme, ensuring that children with special needs have access to sports from an early age. This programme nurtures young special needs athletes, fostering their passion for sports and providing them with opportunities to develop their skills and pursue their dreams of representing Malaysia internationally. Paralympic long-jump champion, record-breaker, and gold medallist Datuk Abdul Latif Bin Romly, a recipient of the MSSM-KPM-MILO® awards in the Anugerah Pendidikan Khas Putera Category 2015, is a prime example of the programme’s success.

Extending Inclusivity to Underrepresented Communities

MILO®’s commitment to inclusivity extends to other underrepresented communities to grow sports participation. Through the Kejohanan Sukan Sekolah Murid Orang Asli (KSSMOA), MILO® provides Orang Asli children from Sabah and Sarawak with opportunities to engage in sports. Additionally, MILO®’s COPA FUTSAL tournament promotes sports inclusivity for women and girls of all skill levels, providing an open platform for them to compete and hone their skills in a supportive environment.

This commitment also goes beyond competitive events. For the past decade, MILO® has proudly supported IMC Training Centre Malaysia’s annual Let’s Play Telematch Carnival, where special needs individuals and children from across the country participate in fun, inclusive sporting activities.

Aside from supporting sporting events and organising various sporting initiatives, MILO® also devotes its resources to develop healthier and tastier products that adheres to strict nutrient criteria, including reduced sugar, sodium, and fat with increased fibre content. Certified with the Healthier Choice Logo (HCL), MILO® remains an iconic, nutritious, and energising beverage loved by generations.

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