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Icownic Black Moon: a new flavour sensation from Campina

By
Tan Heng Hong
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Concerto Icownic Black Moon is a limited edition flavour by the Indonesian ice cream maker Campina in collaboration with Ultra Milk. The ice cream in a cone features the blackforest flavour and the Icownic logo. 

Icownic by Ultra Milk is designed to motivate youngsters to continually embrace their unique Icownic moves by inviting everyone to join the Icownic Community and discover a new world on Discord. Icownic currently has around 50,000 members, who have access to benefits including tickets to sports events or music festivals, tickets to movie theaters and more.

Nestlé launches new Dancow Milky Shake, while Dancow FortiGro UHT gets a new look

By
Tan Heng Hong
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Nestlé Indonesia has introduced DANCOW Milky Shake (180ml), a new ready-to-drink flavored milk product, to the Indonesian market. Enriched with five vitamins, DANCOW Milky Shake is recommended to be shaken before consumption. This delicious drink is available in two flavors: Choco Hazelnut and Cookies & Cream, appealing to children.

In another development, Nestlé Indonesia has refreshed the image of DANCOW FortiGro Susu UHT featuring a smiley face.

DANCOW FortiGro Susu is a good source of protein, calcium, iron, zinc, vitamins A, C, D, and omega-6 and DHA. These nutrients are important for children’s growth, development, and overall health

New yogurt drink and canned sterilized milk from So Good Food

By
Tan Heng Hong
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So Good Food has entered the yogurt drink market in Indonesia with its latest product, Real Good Yogurt Drink. Available in stand-up pouches, this yogurt drink offers three delicious flavours: lychee, strawberry, and blueberry.

So Good Food has expanded its product offerings with the addition of So Good Susu Steril in a shelf-stable 189ml canned format, complementing the existing 200ml pouch format.

Share your memories of the old New World Amusement Park and win prizes by City Square Mall!

By
Tan Heng Hong
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City Square Mall invites the public to step back in time and share old pictures of the New World Amusement Park or the iconic New World Gate – where the mall stands now!

Where City Square Mall now stands was once the New World Amusement Park, a vibrant hub of entertainment and leisure. It was home to open-air cinemas, cabarets, dance halls and carnival rides, providing fun for all ages, and drawing crowds for decades until its closure in 1987.

In tribute to its rich cultural history, City Square Mall is running this photo contest to gather memories from people of all walks of life, inviting them to share their fondest memories of the New World Amusement Park with a new generation. Photos submitted during the contest will be featured in an upcoming wall gallery at City Square Mall.

Please find the contest details below:

  • Follow @citysquaremall and @instasg on Instagram
  • Post a photo of New World Amusement Park or the New World Gate (taken between 1923 to 1987) on Instagram and include the hashtag #citysquaremall. Participants should set their account to public and tag @citysquaremall so that their post will not be missed
  • Multiple entries are allowed
  • Contest ends on 13 October 2024, 23:59

Prize details can be found below:

  • Main Prize: $800 CDL E-Voucher
  • Runner-Up Prizes: $500 CDL E-Voucher (2nd Place), $300 CDL E-Voucher (3rd Place)
  • Consolation Prizes: $20 CDL E-Voucher for each valid entry

Orgalife Formeal Omega is now a medical food

By
Tan Heng Hong
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Orgalife Nutritional Science, a Vietnamese nutrition brand devoted to holistic health and wellness for its customers, has changed the packaging of its Fomeal Omega to communicate that the drink has been recognized as a Medical Food. The company has keft the formula, quality and benefits unchanged.

Formeal Omega is a meal that provides complete energy and nutrition from healthy natural ingredients; it helps to stabilize the physical condition, improve loss of appetite, and is suitable for people with weight loss and wasting diseases.

Clinical trials on nasopharyngeal cancer patients have shown positive results, including weight gain, increased blood protein levels and reduced nausea.

The company’s Orgalife Fomeal Care has also been certified as a medical food. The product has been clinically proven to help the elderly increase muscle mass, protein, and bone mineral mass, reduce the ratio of body fat and visceral fat after 2 months of using Fomeal Care at a nursing centre for the elderly in Hanoi.

CP Foods wins 6 top regional marketing awards at Marketing Excellence Awards 2024

By
Tan Heng Hong
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Awards 2024 for its outstanding international campaign “Thai Chicken Going to Space”. The campaign won 2 Gold awards in the categories of “Excellence in Brand Strategy” for its exceptional strategic marketing planning, and “Excellence in Communications” for the year’s most outstanding communication campaign.

Additionally, the “Thai Chicken Going to Space” campaign also secured 2 Bronze awards in the categories of “Excellence in TV / Video Advertising” for best TV and video advertising campaign, and “Marketing Team of the Year”, which recognizes the top teamwork that combines ideas and creativity to produce excellent marketing results.

Furthermore, the “CP Extreme Cheese Lava Sausage” campaign also won two awards at the same event, including a Silver Award in the Excellence in Out-of-Home Advertisement category for the best out-of-home advertising campaign, and a Bronze award in the Excellence in Interactive Marketing AR & VR category for online marketing using AR & VR technology.

Ms. Anarkawee Chooratn, Head of Marketing at CP Foods, said that the 6 awards reflect the success of our marketing strategy leading to business growth, especially the “Thai Chicken Going to Space” and “CP Extreme Cheese Lava Sausage” campaigns. These campaigns focused on addressing consumer needs, based on in-depth consumer behavior studies, and were able to communicate to enhance relationship between brand and customers effectively, leading to long-term brand loyalty and repeat purchases.

The awards for the “Thai Chicken Going to Space” campaign prove that CP brand chicken meat’s safety standards have reached space-level safety, ‘Space Safety Standard’, following NASA’s food safety criteria, which is the same standard that astronauts can consume. CP Foods has organized marketing communication activities for consumers to participate and take pride in this national-level success, transforming Siam Square, the heart of shopping and entertainment in Bangkok, into a space station, which became the #1 trend on X (Twitter) in Thailand and #3 globally, as well as increasing domestic sales by 11% and expanding positive business results internationally.

The “Extreme Cheese Lava Sausage” campaign focused on a communication strategy that could reach and captivate ‘Gen Z & Alpha’ consumers by using AR and VR innovations, including ‘ROBLOX’, a Virtual World game, as communication channels. The campaign used language that created closeness with the younger generation to target school children and those who enjoy challenging activities. By decorating BTS and MRT stations into cheese-filled cities that attract to the target audience, the campaign was able to boost sausage sales by 25%.

The Marketing Excellence Awards are organized by MARKETING-INTERACTIVE, a leading Asian online magazine for advertising and marketing based in Singapore, which reaches marketing executives across Asia. The awards honor notably outstanding marketing, creative advertising, public relations, market research, and marketing communications work in the Asia region.

 

Bibigo gets a fresh look in Vietnam

By
Tan Heng Hong
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CJ CheilJedang has refreshed its Bibigo products in Vietnam, including mandu, hot sauce, and kimchi. This brand makeover aims to attract Vietnamese consumers. CJ CheilJedang holds a strong market position in Southeast Asia, with a 62% share of the kimchi market and the leading spot in Vietnam’s frozen ready-meal market.

TH Introduces exciting new ice creams with dual flavours

By
Tan Heng Hong
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Vietnam’s TH has unveiled two new ice cream with the flavours of Natural Lychee -Blueberry and Natural Vanilla – Blueberry under the TH true Ice Cream brand.

The dairy company produces the new ice cream sticks entirely from pure, fresh milk from its own farms. The Natural Lychee-Blueberry flavour has the sweet and refreshing aroma of lychee combined with the natural sweet and tangy flavour of blueberries. The Vanilla-Blueberry flavour combines the natural sweetness of vanilla with the tangy sweetness of tropical mango.

Chula’s “Innovation Center for Research and Development of Sustainable Thai Cocoa” – Thailand’s Solution to Cocoa Price Crisis

By
Tan Heng Hong
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Wednesday 25 September 2024 – Chulalongkorn University has launched the Innovation Center for Research and Development of Sustainable Thai Cocoa (ISTC) to address Thailand’s cocoa price crisis by promoting sustainable practices and improving product quality. Led by Asst. Prof. Dr. Thansiphorn Na Nan, the center aims to help farmers and businesses within the Thai cocoa ecosystem through education, research, and innovation. The primary focus is on shifting the market towards high-quality cocoa products with unique flavors and aromas, giving Thai cocoa a competitive edge globally.

The global cocoa industry has faced challenges due to climate change, which has affected production in traditional regions like Africa and South America. With its favorable climate, Thailand is now seen as a potential new hub for cocoa cultivation. Many Thai farmers, particularly in Nan province (dubbed the “Cocoa Province”), have begun growing cocoa, viewing it as a promising economic crop. However, a lack of proper knowledge in cocoa cultivation, harvesting, and fermentation processes has resulted in substandard yields and poor-quality cocoa beans that are often rejected by buyers leading to price drops, and wastage.

To address this, the ISTC, under the structure of Jamjuree Innovation Products Co., Ltd., educates farmers on correct cultivation practices, emphasizing quality over yield, while boosting the capabilities and potentials across all cocoa business units. Additionally, ISTC promotes local cocoa processing and fermentation to maintain product quality, by reducing quality loss during transportation.

The center also offers quality certification services using innovative cocoa quality management and a cocoa bean quality certification system to elevate the quality and standards of Thai cocoa on the global stage. The center is also developing an application to guide farmers in choosing suitable land for cocoa farming.

ISTC’s long-term goal is to create a unique identity for Thai cocoa by developing distinct aromas and flavors linked to regional differences in cultivation and fermentation using craftsmanship and storytelling to add product value. The center encourages farmers to focus on high-quality, single-origin cocoa, which can command higher prices in niche markets. Through education, certification, and innovation, ISTC seeks to position Thai cocoa as a sustainable economic crop, benefiting both farmers and the broader industry.

For more information, visit https://www.facebook.com/cusarcocoa or call 092 538 4328.

Read the full article at https://www.chula.ac.th/en/highlight/184902/

“Chulalongkorn University sets the standard as a university of
innovations for society and is listed in the World’s Top 100 Universities for Academic Reputation, in the Quacquarelli Symonds (QS) World University Rankings 2021-2022.”

Sunway Healthcare and Medtronic Force Strategic Partnership to Enhance Centres of Excellence

By
Tan Heng Hong
-
Left to right: Dato' Lau Beng Long (President of Sunway Healthcare Group), Dr. Khoo Chow Huat (Managing Director, Hospital and Healthcare Operations, Sunway Healthcare Group), Ms. Jennifer Cho (Vice President & Managing Director - Island Southeast Asia (ISEA), at Medtronic), Mr. Simon Yam (Country Director for Malaysia at Medtronic)

25 SEPTEMBER 2024, Sunway City – Sunway Healthcare Group and Medtronic have officially signed a Memorandum of Understanding (MoU) today, marking a significant milestone in their collaborative journey to advance medical care, and underscoring a shared vision of developing solutions to tackle some of the most pressing healthcare challenges.

Notably, the MoU will further enhance the Centre of Excellence within the existing spine centre at Sunway Healthcare Group’s flagship quaternary hospital, Sunway Medical Centre, Sunway City (SMC).

The MoU was officially signed by Ms. Jennifer Cho, Vice President & Managing Director – Island Southeast Asia (ISEA), at Medtronic, and Dr. Khoo Chow Huat, Managing Director (Hospital & Healthcare Operations) at Sunway Healthcare Group. The signing ceremony was witnessed by Mr. Simon Yam, Country Director – Malaysia at Medtronic, and Dato’ Lau Beng Long, President of Sunway Healthcare Group.

Dr. Khoo Chow Huat, Managing Director (Hospital & Healthcare Operations) at Sunway Healthcare Group expressed his enthusiasm for the partnership, stating, “Today, we are thrilled to mark a new chapter in our journey with Medtronic, a global leader renowned for its pioneering medical technologies. Our collaboration signifies the enhancement of Centres of Excellence that will focus on critical areas such as spine, neuroscience and cardiovascular medicine, and will be a beacon for training future surgeons in advanced robotic surgical techniques.”

The partnership will facilitate knowledge exchange and professional development through scientific and clinical engagements for spine surgeries, robotics and treatments. Sunway Medical Centre-trained consultants will share their expertise in Medtronic technologies with healthcare professionals across the region through clinical immersions, workshops and live-case observations.

The partnership will also enable opportunities for collaboration in clinical research and personalised digital healthcare initiatives, aligning with Medtronic’s commitment to advancing medical science and improving patient outcomes.

Ms. Jennifer Cho, Vice President & Managing Director – Island Southeast Asia at Medtronic highlighted the company’s dedication to innovation and market access to new technologies: “At Medtronic, we are driven by our mission to bring technologies closer to patients and deliver better outcomes. This partnership with Sunway is a testament to our goal to exploring new opportunities particularly in Robotics and other advanced technologies thereby bringing these closer to the patients. By leveraging our collective strengths, we aim to focus on skill building and development of regional healthcare professionals to enhance MedTech excellence in the region.”

In addition to training and clinical research, this strategic partnership is also set to drive patient awareness programmes and enhance disease management through collaborative events and activities.

Dato’ Lau Beng Long, President of Sunway Healthcare Group concluded, “This collaboration is in line with our strategic thrust to partner with leading medical technology companies in evaluating and introducing latest treatment solutions and training initiatives as well as engagement in novel clinical trials.”

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