Bear Brand by Nestlé Thailand has launched the limited edition ‘Pink Milk’ to engage consumers through interesting flavours. This enriched UHT milk is high in calcium and vitamin D. The ‘Pink Milk’ flavour is based on nom yen, which is traditionally prepared using sala-flavored syrup, evaporated milk, sweetened condensed milk and water.
Uni-President (Thailand) Ltd. has launched Rose Drink, a new RTD tea with rose juice (from rose powder) and 18% mixed fruit flavoured juice (white grape, strawberry, red grape, apple raspberry, cherry, blackcurrant).
Sold under the Unif T brand, the new Rose Drink targets females looking for a beverage for a little moment of respite and self pampering. The packaging and communication associate the drink with the popular afternoon tea relaxation moment.
In Taiwan, Uni-President has an existing rose-flavored fruit tea called Rose Beauty (美研社), made from real roses that have been boiled. This fruit tea targets females looking for a moment to heal and relax after a busy day at work or living a hectic life. Rose Beauty taps into the rejuvenation and healing properties of floral fruit tea. As the girl’s best friend, the brand’s tagline is stay beautiful always with each sip.
This drink can be ritualised as a go-to drink whenever one needs a mood uplift, which will spur repeat purchases.
The beverage with a sour and sweet taste profile is also free from caffeine to ensure consumers can rest well without the jitters from caffeine.
Dairy Queen Thailand plans to expand by another ten kiosks or Grab&Go in 2024, seven of which will be company-owned and the remaining three franchises, according to Prachachat.net. The cost of investment for a kiosk-style store is around THB 3 million to THB 3.5 million per outlet. The ice cream chain will also expand into universities and office buildings to be close to its consumers.
Dairy Queen currently has 520 branches nationwide comprising 290 franchise branches and 230 company-managed outlets.
The business direction for 2024 is to become a place for consumers to stop and rest, including having the concept of a DQ lounge with 50% of the space in the store devoted to the seating area. The first DQ lounge opened in 2023 at Central Westgate, and Dairy Queen will open the second at Future Park & Zpell Rangsit. The focus on stop and rest comes as consumers return to the pre-COVID routine of spending more time out of home in physical stores.
To reach its more customers dairy Queen will also deploy mobile EV trucks in Bangkok and surrounding areas in the intial phase.
Dairy Queen derives the bulk of its revenue in Thailand, with 65% from ice cream, 20% from cakes, and 10% from drinks.
Krispy Kreme Malaysia celebrates the Year of the Dragon with three Lunar New Year doughnuts: Prosperity Dragon with mango, Lychee Blossom with lychee, and Auspicious Passion with passion fruit. They are available in stores nationwide.
In Thailand, Krispy Kreme has Dough-notes to celebrate Valentine’s Day with special heart-shaped donuts for the special ones. The Valentine’s Day donuts include Without You I’d Crumble filled with biscoff, You Color My World with strawberry filling, You’re Berry Sweet with strawberry cream sprinkled with sugar candies and I Love You A-Choco-Lot.
Thailand’s Lactasoy has recently given its Lactasoy Black Sesame drink a new packaging makeover with a new black cover colour scheme. The black-coloured packaging highlights the product’s hero ingredient, black sesame.
In addition to the black packaging, Lactasoy Black Sesame has the ‘Vegan-friendly’ claim prominently on the front of the pack to appeal to consumers who want vegan-friendly options.
The UHT soymilk with black sesame has soybeans as a source of protein. The drink is lower in sugar and has 15 vitamins and minerals, including calcium and vitamins B1, B2, B6, and E.
There are four pack sizes: 125 ml (THB 6), 200 ml (THB 9), 250 ml (THB 12), and 1,000 ml (THB 35).
Indonesia’s Wings Food has recently made the JASJUS cincau powdered drink available. The new affordable powdered drink targets young consumers looking for refreshing drinks. The brand organised the JASJUS Skate Seru event in January 2024 to engage with its core consumer group.
Wings Food has partnered with influencers to appeal to adventurous consumers and showcase how consumers can elevate the taste of JASJUS Cincau with just a few steps and ingredients. Among the creative menu include JASJUS Kicau (Kelapa Cincau), JASJUS Cinta (Cincau Nata De Coco), JASJUS Semangcau (Semangka Cincau) and JASJUS C’Mon (Cincau Lemon).
Wednesday 24 January 2024 – MAGGI highlights MAGGI Intense Cooking Sauce (Green Cap) with the launch of “MAGGI Spicy Thai Basil Omelet” recipe co-created with the new presenter, Bella Ranee, bringing authentic Thai flavors to Thai consumers.
MAGGI, a requisite seasoning sauce of all households, organized MAGGI: Amazingly Delicious” to introduce a scrumptious experience of Thai dishes seasoned with MAGGI and officially introduced its new presenter Bella Ranee Campen to highlight its seasoning sauce that recognizes the true needs of Thai cooking enthusiasts and satisfies all cravings. The event was honored by Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestle Professional, Nestle Indochina, who talked about MAGGI Intense Cooking Sauce (Green Cap), the highlight product that enhances the flavor of favorite Thai dishes, perfect both as a marinade and a seasoning sauce. The event also unveiled a delicious menu co-created by Bella and MAGGI – “MAGGI Spicy Thai Basil Omelet,” with a simple recipe for consumers to cook at home.
Ms. Cruawan Varunpaichit, stated about the “MAGGI: Amazing Thai Taste” event: “As a Good food, Good life company, Nestle aims to promote good health and quality of life of Thai people. MAGGI is dedicated to making cooking tasty dishes at home effortless and enjoyable for everyone. This year, we have Bella Ranee Campen as the new MAGGI presenter. With her image as the lady of the house, we are certain that Bella captures the essence of Thainess and enhances the essential role of MAGGI in Thai cooking. Apart from representing the brand, she also co-created ‘MAGGI Spicy Thai Basil Omelet’ with MAGGI’s professional chef, a tantalizing and must-try upgrade of a simple Thai dish, seasoned with MAGGI Intense Cooking Sauce (Green Cap).”
“Beyond cooking this dish at home, MAGGI wants everyone to try out this delicious menu and is joining hands with over 50 street food outlets in Thailand to serve ‘MAGGI Spicy Thai Basil Omelet’, and more partners planned for the future,” Ms. Cruawan added.
Bella Ranee Campen, the presenter of MAGGI, said: “I’m actually a fan of MAGGI and Thai food is always my favorite. Whenever I have time to cook my own food, I use MAGGI. Thai food requires flavorful seasoning, so MAGGI Intense Cooking Sauce (Green Cap) is the right choice as it offers an intense and delicious flavor with aromatic notes. If you are a new user, I recommend the MAGGI Green Cap, and you can start from a simple menu like ‘MAGGI Spicy Thai Basil Omelet’. I can guarantee that MAGGI Green Cap will make your food more delicious than ever. Give this menu a try and I guarantee that it will be a new family favorite!”
MAGGI Spicy Thai Basil Omelet Recipe
Ingredients (for 3 people)
Instruction
There are a variety of MAGGI seasoning sauces to match different cooking preferences, such as the Intense Cooking Sauce, a perfect pick as either a marinade or a seasoning sauce; the cooking formula, which enhances the deliciousness and appearance of the dish; or the dipping sauce, which makes an excellent complement. All are available now at department stores and online platforms.
Check out for other recipes from MAGGI at www.maggi.co.th
Wednesday 24 January 2024 – MAGGI launches a campaign to inspire better-than-ever cooking experiences, highlighting MAGGI Intense Cooking Sauce (Green Cap) to bring Thai authentic taste, reaffirming its image as a cooking companion that truly understands the needs of consumers.
MAGGI, a requisite seasoning sauce that has been with Thai households for over 73 years, led by Mr. Victor Seah, Chairman and Chief Executive Officer of Nestle Indochina, and Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestle Professional, Nestle Indochina, launched campaign MAGGI: Amazingly Delicious to start the year 2024 with an inspiration to cook better-than-ever dishes at home, reaffirming its image as a Thai food cooking companion that truly understands the needs of cooking enthusiasts. The campaign highlights MAGGI Intense Cooking Sauce (Green Cap), which delivers deliciously intense flavors perfect for Thai cuisine. During the launch event, Bella Ranee Campen was also introduced as the new presenter of MAGGI to represent the image of an ideal Thai lady and the charm of Thai food. Bella has co-created “MAGGI Spicy Thai Basil Omelet” with MAGGI, turning an ordinary dish into a vibrantly delicious one. This menu is a new trendy menu with an easy-to-follow recipe to cook at home, with enhanced tastiness of MAGGI Intense Cooking Sauce (Green Cap). The product is made of soya beans that have been naturally marinated for up to 90 days to obtain an intense and soya taste as well as aromatic notes that suit a variety of menus, especially spicy Thai dishes – a perfect choice to use either as a marinade or a seasoning sauce.
For this year, apart from penetrating the market with MAGGI Intense Cooking Sauce (Green Cap), the company also has a comprehensive communication strategy to execute the campaign both online and offline. Additionally, MAGGI is bringing tasty experiences to consumers by joining hands with over 50 street food outlets in Thailand to serve “MAGGI Spicy Thai Basil Omelet” and planning to collaborate with more partners to expand its customer base, both via B2B and B2C. MAGGI Intense Cooking Sauce (Green Cap) is now available at all department stores and online shops. Check out for the recipe of MAGGI Spicy Thai Basil Omelet and other viral menus from MAGGI at www.maggi.co.th.
Kuala Lumpur, 5 February 2024 — MAGGI® Malaysia concluded the third season of
Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) by crowning Nur Hanie Mohammed (Hanie) as the Grand Prize winner of Resipi Berani Season 3 with a substantial RM5,000 cash prize. Partnering with tech giants such as Google, Meta, and Tiktok, PMWCBM aims to empower and inspire women by fostering self-confidence, offering support in business and digital skills, as well as providing culinary expertise through Bengkel Online Wanita Cukup Berani MAGGI®. Following Hanie’s triumphant win, Ida Faizura Binti Megat Muhaiyadin (Jua) secured the 1st Runner-Up position, earning a commendable RM2,000, while Ili Nur Ain Binti Mohd Yusof (Ili) claimed the 2nd Runner-Up spot with a well-deserved RM1,000 capital boost.
Resipi Berani MAGGI® is the pinnacle of PMWCBM, serving as a four-episode reality series that assesses participants’ abilities through challenges centred around food and content creation. Embodying the core philosophy of MAGGI CukupRasa’s ‘Tak Kenal Tak Cinta’, the program is dedicated for women to venture beyond their comfort zones and explore new endeavours, whether in cooking, life, or business. Featuring judges like Chef Zam, Sheila Rusly, Nana Mahazan, Chef Sherson, and Eina Azman, the series featured MAGGI®’s 21 Wanita Cukup Berani who showcased bravery in pushing their boundaries.
“Hanie’s transformation from shyness to confidence in the series is truly inspiring. It highlights the transformative impact of Program Mentor Wanita Cukup Berani MAGGI®, where participants like Hanie embrace challenges and reveal untapped potential. As a mentor, I am proud to witness such remarkable personal growth,” said Nana Mahazan, Mentor of Bengkel Online Wanita Cukup Berani MAGGI®.
“Being involved in Resipi Berani MAGGI®, I’ve seen the impressive growth of the three finalists. Beyond cooking, their confidence and content creation transformation is impressive. It demonstrates that taking the first step out of your comfort zone can lead to remarkable achievements. I hope they can now apply these skills to their business,” said Chef Sherson, Celebrity Chef and Judge of Resipi Berani MAGGI®.
Hanie, the Sarawak-based owner of a Halal confinement food business, clinched the Grand Prize in Resipi Berani MAGGI® Season 3. Her winning dish, Mi Kampua Sarawak, beautifully fuses traditional elements with modern flair. PMWCBM played a pivotal role in Hanie’s journey, transforming her from a shy individual to a confident entrepreneur. Through the program, she found like-minded friends, igniting joy and enthusiasm in her culinary ventures. Surrounded by support, the program boosted her confidence and eliminated her overthinking. Hanie’s story exemplifies the essence of ‘Wanita Cukup Berani’, illustrating how women can turn their culinary passions into successful ventures with support and opportunities
“Being one of the top 3 finalists among 21 talented participants feels surreal. The program
not only fueled my passion for cooking but served as a crucial platform for my growth as a food content creator. Program Mentor Wanita Cukup Berani MAGGI® transformed my
cooking approach and gave me the confidence to share the entire culinary process on social media. This win not only honoured my efforts, it also gave me the courage to venture out of my comfort zone to expand my business,” said Hanie, Grand Prize Winner of Resipi Berani MAGGI® Season 3.
Former lawyer turned entrepreneur, Jua from Cheras, Kuala Lumpur, clinched 1st Runner-Up in Resipi Berani MAGGI® Season 3, showcasing determination and a goal-oriented cooking approach. Having overcome challenges, including closing her business to care for her autistic child, Jua’s culinary journey is not just a hobby but a vital aspect of her life. With the new skills she gained from the program, Jua desires to share her expertise widely and be an inspiration for other women. As a ‘Wanita Cukup Berani’, she demonstrates the value of resilience and stepping out of her comfort zone, gaining courage and motivation through PMWCBM for her entrepreneurial journey.
Meanwhile, hailing from Simpang Renggam, Johor, Ili Nur Ain, who went through life-changing events and faced hardships without support, has secured the 2nd Runner-Up position, epitomising empowerment through food. With dreams of expanding her online ‘sambal’ business, PMWCBM training has boosted her confidence to elevate her creations and market them through social media content creation. Ili’s bold personal transformation and unwavering resilience is the epitome of ‘Wanita Cukup Berani’ spirit.
“As Program Mentor Wanita Cukup Berani MAGGI® Season 3 concludes, our commitment to empowering women through food remains unwavering. Since its inception, the program has empowered over 3500 Malaysian women, and this is just the beginning. We are steadfast in our commitment to inspire and empower women by recognizing food as a powerful avenue for personal and professional growth,” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia. “We wholeheartedly congratulate the outstanding finalists of Resipi Berani MAGGI® Season 3 – Hanie, Jua, and Ili. Beyond showcasing extraordinary talent, resilience, and passion in their food creation journey, these remarkable women embody a courage that has led to transformative personal change. Resipi Berani is more than just a show but an ongoing inspiration, unveiling possibilities when we step beyond our comfort zones,” she added.
All 21 contestants are awarded with a 12-month Content Creator Trainee Contract with MAGGI® Malaysia. This commitment underscores MAGGI®’s dedication to nurturing the careers of these talented women, providing them with opportunities for growth and development in their culinary and content creation industry.
For recipes and more information on the show, visit https://www.maggi.my/ms/
For more information about the Program Mentor Wanita Cukup Berani MAGGI® 2023, please log on to https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/
KUALA LUMPUR, 9 FEBRUARY 2024 — Elevete Patisserie invites you to celebrate the season of love with our exquisite creation, Fleur De L’Amour. Crafted with passion and artistry, this indulgent treat captures the essence of romance and elegance, making it the perfect expression of love for your loved ones this Valentine’s Day.
The Fleur De L’Amour is available for purchase at RM204 from now until 24th February 2024. All Elevete Patisserie products are halal-certified.
Inspired by the timeless charm of Parisian patisseries, Fleur De L’Amour combines classic flavours with modern flair. At its heart lies a heart-shaped raspberry almond crumble base, delicately topped with a sweet and tangy jelly-like red berry coulis.
Encircling this delectable centrepiece is a velvety red berries infused mascarpone cream, surrounded by bite-sized red berries cream choux, adding layers of texture and taste to each bite. To further elevate your Valentine’s celebration, each Fleur De L’Amour is accompanied by an adorably sized bouquet of preserved roses.
“Our aim with Fleur De L’Amour was to create a culinary masterpiece that not only delights the taste buds but also speaks to the heart,” says Edwin Chan (aka Pak Win), Founder of Elevete Patisserie. “We wanted to offer our customers an experience that embodies the essence of romance and indulgence, making this Valentine’s Day truly unforgettable.”
Join us in celebrating love this Valentine’s Day with Elevete Patisserie’s delectable dessert offerings. Order yours today and make this occasion truly special.
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