Kuala Lumpur, 6 October 2023 – Brought to you by the Korea Agro-Fisheries and and Food Trade Corporation and the South Korean Ministry of Agriculture, Food and Rural Affairs the highly-anticipated K-Food Fair Kuala Lumpur, is coming back to Malaysia with various K-activities catering to both consumers (B2C) and businesses (B2B).

The K-Food Fair 2023 is set to happen from 13 to 15 October at LG2, Blue Concourse, Sunway Pyramid Mall from 10.00 a.m. M to 10.00 p.m. Attendees can enjoy various K-experiences from dance competitions, K-Food quiz shows, taekwondo performances, and more. Attendees will also stand a chance to win various gift vouchers and K-Food Fair strawberry bags over the course of the 3-day fair.

What the public can look forward to at K-Food Fair 2023 

The public can start attending the K-Food Fair 2023 from 13 to 15 October, with an opening ceremony happening on 13 October officiated by Mr. Jang Jae Hyung, Managing Director of the aT Centre Kuala Lumpur, together with H.E. Yeo Seung-bae, Ambassador of The Republic of Korea, and Amy Hoo, Head of Marketing Department Sunway Pyramid.

Here are the event highlights that the public can look forward to:

• K-Food Experience Zone (Photobooths, Claw Machine and Metaverse Game Zone, and Hanbok Dress-Up)
• KPOP Cover Dance Competition with prizes worth up to RM7,000
• K-Pop cover dance performances by Kueendom and Kingsman
• A Taekwondo performance by team ARENA
• K-FOOD Quiz Show, celebrating Hangeul Day with Nura
• Open Kitchen and Food Tasting
• K-Colouring Contest for children under 11 years old with first place prize worth RM150

For more information on K-FOOD Fair 2023, please visit www.mykfoodfair.com.

• This is Malaysia’s first two-in-one card that offers payment via your Boost wallet balance or a PayLater credit line.
• Select CelcomDigi customers will be first to exclusively apply for it on the Boost app starting from 9th October.
• The card is accepted globally across Mastercard’s over 100 million merchants and is the first card in Malaysia and Southeast Asia to offer Mastercard Travel Rewards.
• Known as the Beyond Card by CelcomDigi and Boost, this innovative card comes with Shariah-Compliant flexible PayLater payment option, called Boost PayFlexTM.

KUALA LUMPUR, 5 OCTOBER 2023 – Boost, the regional fintech leader, introduced the Beyond Card together with CelcomDigi on the Mastercard network. This innovative card is the first two-in-one international card in Malaysia, enabling customers to access funds from your Boost wallet balance and utilize a pre-approved credit line. It is the first card in Malaysia with this unique feature and is accepted across Mastercard’s over 100 million merchants worldwide.

Select customers will be invited to apply for the card from 9th October 2023, with Celcom users enjoying exclusive access to apply via the Boost app, followed by Digi users in due course.

The Beyond Card by CelcomDigi and Boost offers Shariah-Compliant flexible payments via a credit facility in a responsible manner, using robust scoring techniques to ensure those offered credit line have the ability to repay. It also addresses financial inclusion gaps, targeting customers without cards or with basic ones by offering them a premium experience. Additionally, the card is also the first in Malaysia and Southeast Asia to offer Mastercard Travel Rewards, with qualified customers being able to enjoy attractive rewards such as 12% Cashback from Lazada, 15% off MAS flight bookings, along with up to 10% savings, complimentary gifts and 10% tax free at Mitsui Outlet Park.

Sheyantha Abeykoon, Group CEO of Boost, said: “It gives me great privilege to be able to launch a first in the market product together with our sister company CelcomDigi and be able to provide a tier 1 card experience to a large segment of our combined customer base. This product launch is a successful blend of inclusive financial innovation, coupled with synergistic value unleashed by two flagship Malaysian companies in the Axiata Group. It also further strengthens our partnership with Mastercard which is forged under a common objective of bringing new innovations to the financial landscape in Malaysia.”

T Kugan, Chief Innovation Officer of CelcomDigi, said: “This partnership marks a pivotal step towards financial inclusivity together with telecommunications products and services, delivering convenience and rewarding experiences to Malaysian consumers who have progressively shifted to a digital-first approach for many daily lifestyles. We remain committed to collaborate with industry leaders and drive digital innovation across Malaysia’s digital ecosystem, further supporting the nation’s digital agenda.”

Beena Pothen, Country Manager, Malaysia & Brunei, Mastercard, said: “With the Beyond Card, Malaysians can look forward to an unparalleled travel experience that encompasses the best of culinary, shopping, entertainment and more. Research from the Mastercard Economics Institute underscores the value people place on experiences over things, making the integration of the Mastercard Travel Rewards a natural fit with this trend. The partnership with Boost and CelcomDigi is a significant milestone in the industry, reflecting the joint dedication to prioritizing consumers’ passions, especially where travel is concerned.”

Through the card’s built-in Shariah-Compliant PayLater option, known as Boost PayFlexTM, users can stretch payments by up to 3-month instalments**. Users can also earn up to 3x Boost Stars for each ringgit spent via Boost PayFlexTM, which are redeemable for savings and discounts through the BoostUP Loyalty Programme*. There are no fees applied for local and direct deductions on theBeyond Card.

Each transaction has password protection, and emergencies can be handled with instant card freezing. To apply for the Beyond Card, qualified Celcom customers can download the Boost app and create a Premium Wallet account, for free. Then, tap on the ‘Beyond Card’ button on the homepage of the app and complete the necessary application process. Once successfully pre-approved, users will immediately see their virtual card on the app which can be used for online transactions.

For offline use, a RM20 physical card request is available on the Beyond Card page, covering delivery and SST charges. In exchange for completing the physical card application, users will be able to redeem up to RM100 worth of rewards such as discount vouchers from Lazada, Agoda, Gong Cha, Google Play Store, Viu and The Alley, and more**.

For more information on the Beyond Card, please visit: https://myboost.co/boost-beyond-card

SUNWAY CITY, 2 October 2023 – In a refreshing departure from the norm, Sunway Medical Centre, Sunway City (SMC) recently unveiled a new facet to healthcare with the SunMed Carnival. Bridging connections among community members, healthcare professionals, and children of all ages, this community health event was a testament that a hospital could be more than just a place for treatment; it can also be a fun learning and knowledge-sharing hub.

“We strongly advocate that healthcare extends far beyond treating illnesses. By blending medical knowledge with excitement, the SunMed Carnival demonstrated the hospital’s commitment to effect prevention, education, and empowerment towards a healthy lifestyle and well-being. It warms our hearts to witness the enthusiastic involvement of our community and young ones,” said Dr Seow Vei Ken, Chief Executive Officer at Sunway Medical Centre, Sunway City.

Attended by more than 1,900 people, the Carnival featured an array of family-friendly educational activities tailored for children, introducing them to the world of healthcare.

It was also an occasion to showcase the new Tower D, the hospital’s one-stop centre designed to cater to the healthcare needs of infants, children and adolescents. This new tower houses the Children’s Emergency – the first emergency department in a private hospital in Malaysia exclusively dedicated to children under 12 years old, underlining the hospital’s commitment to comprehensive healthcare for the entire family.

One of the standout attractions at the Carnival was the ambulance tour, which left children wide-eyed with wonder as they rode on the lifesaving vehicle. At the same time, they learned about the life-saving role ambulances and paramedics play in patient care.

Other attractions included arts and crafts workshops, a colouring contest, and educational games such as a first aid kit quest to help children acquire skills to respond to common injuries and a body organ match where children discovered the incredible systems of the human body. Attendees also had access to booths that offered health and eye screenings, speech and hearing tests, spine assessments, and dietitian advice on healthy eating.

“We had a great time getting our health screenings, eye checks, and speech and hearing tests. My daughter was especially excited to learn about CPR at the ambulance tour,” shared one of the attendees, Wong Ley Peng, 38, who came with his family from Subang Jaya.

“My daughters had a blast at the game stations. One of my daughters enjoyed the colouring contest and my youngest was the first to have completed every station, compared to her two elder sisters,” shared Elizabeth Jonathan, 39, who also attended the Carnival with her three daughters.

Through this Carnival, SMC aimed to foster community and empowerment that will inspire everyone to embrace a healthier lifestyle. Beyond the festive spirit, the Carnival showcased the power of healthcare education when combined with the joy of learning and the spirit of community, leading the way for hospitals as hubs of community wellness and education. “It is a testament to the fact that, at times, laughter truly emerges as the strongest medicine.”