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CP Foods Advances Sustainable Farming with Green & Smart Broiler Farms

Charoen Pokphand Foods Public Company Limited (CP Foods) is enhancing agricultural efficiency and environmental sustainability through the implementation of a “Smart Farm” system across its broiler farms nationwide. These advanced facilities employ intelligent technologies and eco-friendly solutions to strengthen biosecurity and optimize resource management. Additionally, the company is transforming vacant spaces on its farms into greener areas by planting trees.

Siripong Aroonratana, COO for Livestock Business at CP Foods, emphasized the company’s commitment to leveraging innovation in delivering premium, secure, and enhanced nutritional products. CP Foods employs full traceability methods and integrates cutting-edge technologies including automation, AI, and IoT to maximize resource efficiency and value. The Ban That Farm in Kaeng Khoi District, Saraburi Province, exemplifies this approach, featuring an advanced biosecurity system and repurposing idle areas into verdant spaces, benefiting both the facility and adjacent communities.

CP Foods has intensified its environmental stewardship through the “Forest in Farm” initiative. This project encompasses forest preservation and regeneration, biosecurity enhancement, and strategic management of farm trees and carbon credits. The company plans to expand these eco-friendly practices across its farms and production facilities.

Peerapong Krinchai, Head of Corporate Engineering at CP Foods, discussed the modern farm models being estblished in the company’s farms. These models incorporate smart farming systems and engineering knowledge to create optimal living conditions for livestock, support automation systems, and manage energy efficiently, including using chicken manure to generate electricity.

“The new farm design employs environmentally friendly construction materials and a prefabricated construction system to reduce environmental impact. Energy is managed efficiently, and wastewater is systematically handled to achieve a Zero Discharge farm. The aim is to transform broiler chicken farms into model farms that align business needs with community and environmental sustainability,” said Mr. Peerapong.

The “Forest in Farm” project recently engaged over 300 executives and employees from various CP Foods business lines, along with local officials and community leaders. They planted 4,500 trees on a 30-rai area at Ban That Farm, showcasing the initiative to utilize vacant spaces as green areas and create a natural forest environment.

 

Sparkle up your day with the limited-edition ICE MOUNTAIN Sparkling Water Lychee

Image credit: F&N Foods

Singapore, 15 July 2024  –  Tingle your taste buds with the brand new, limited-edition ICE MOUNTAIN Sparkling Water Lychee. This invigorating drink wonderfully blends refreshing fizz with the essence of the beloved lychee, providing a rejuvenating experience with the simple pull of a tab off the can.

Originating from East Asia, lychee is a tropical fruit enjoyed by many, delighting with its sweet, refreshing, and exotic taste. Often likened to a combination of strawberry and watermelon with a subtle hint of rose, this fruit boasts a delicate, juicy texture that appeals to a wide range of palates. Its natural sweetness and aromatic qualities create a pleasing sensory experience, making lychee a popular flavour worldwide.

You can now indulge in the wonderful taste of lychee guilt-free with the zero sugar and zero calories ICE MOUNTAIN Sparkling Water Lychee, a satisfying thirst-quencher to enhance your dining pleasure, or for pure enjoyment on hot, sunny days. Share this exhilarating beverage with friends and family at gatherings—a healthier choice suitable for all ages, guaranteed to please everyone at the table.

As Singapore’s #1 bottled water brand, ICE MOUNTAIN continues to offer a fun and exciting way to remain hydrated in Singapore’s hot and humid weather with the ICE MOUNTAIN Sparkling Water range. Accorded with the Healthier Choice Symbol by the Health Promotion Board (HPB) and graded A on the Nutri-Grade scale, the range of sparkling water offered by ICE MOUNTAIN does not contain artificial sweeteners and colouring.

Image credit: F&N Foods

The latest ICE MOUNTAIN Sparkling Water Lychee joins a variety of flavours from the ICE MOUNTAIN Sparkling Water range:

  • ICE MOUNTAIN Sparkling Water Lemon
  • ICE MOUNTAIN Sparkling Water Grapefruit
  • ICE MOUNTAIN Sparkling Water Peach
  • ICE MOUNTAIN Sparkling Water Classic – now back due to popular demand

Keep your ICE MOUNTAIN Sparkling Water cool with complimentary ICE MOUNTAIN tumblers, while stocks last:

From now to August 2024, receive a complimentary ICE MOUNTAIN tumbler in blue or pink with the purchase of any 4 x 6s ICE MOUNTAIN Sparkling Water at selected Fairprice retail stores.

Purchase on Redmart online and spend a minimum of $20 on ICE MOUNTAIN Sparkling Water to receive a yellow ICE MOUNTAIN tumbler.

The halal-certified ICE MOUNTAIN Sparkling Water Lychee is available at selected supermarkets and e-commerce platforms with a Recommended Selling Price of S$6.27 for a six-can pack.

Mayora launches Wow Spagheti to make spaghetti in a breeze

Indonesia’s Mayora introduced Wow Spagheti as the new instant spaghetti that can be prepared in three minutes. It is available in Creamy Carbonara with crispy beef topping and Meaty Bolognese with sausage topping. What is interesting about Wow Spagheti is that it retains the usual spaghetti packaging to provide familiar cues of spaghetti, while customising for the local Indonesian palate.

Cremo Ice Cream new offerings include Cremo Atom Matcha Green Tea

Thailand’s Cremo Ice Cream has released Cremo Atom Matcha Green Tea and Red Bean Paste. The ice confection is sold in cubes, making it extremely shareable. 

The ice cream maker, which Yili now owns, has also introduced the new Choco Crunch Lava and Choco Crunch Cookies and the new Baby Cone Volcano and Choco Malt.

Calbee Wings combines spicy taste with lime in new Japota Nipis Pedas

Calbee Wings Indonesia has launched its latest Japota Nipis Pedas, or spicy lime potato chips featuring lime leaf bits. This innovation combines the spicy taste, which is popular with consumers, with the refreshing taste of lime. 

What we are seeing is the taming of the heat in spicy flavour. On the one hand, consumers are challenging themselves to extremely spicy tastes. There are also consumers who want a more accessible spicy taste, which is where the sweet heat “swicy” trend is gaining popularity, especially in the West.  

FamilyMart Malaysia new Cake Popsicle is a decadent cake wrapped up in a popsicle-like shell

FamilyMart Malaysia has released cool treats with the new Cake Popsicles. They are not your regular ice cream posicles as they come in layers of luscious mousse, creamy decadent cake, all wrapped up in a shell that looks just like a popsicle. Cake Popsicles, which are sold in the chiller section, are available in Mango and Taro and each costs RM 8.90.

CU Malaysia offers mega gimbap and latest Hokkaido Milk Series

CU Malaysia is upsizing its Korean gimbap with the launch of the new Mega Samgak Gimbap. The new range is available in Chicken Terimayo, Beef Bibim and Tuna Mayo.

The South Korean convenience store has also unveiled its latest Hokkaido Milk Series compirsing bakes, heavenly desserts, and silky soft serve, all made with the luxurious taste of Hokkaido milk.

Singha Highball rolls into South Korea, China’s Wuliangye debuts Wuliang Highball

Singha is capitalising on the highball trend in South Korea with the launch of Singha Highball. The Singha Highball has an ABV of 4% and is available in Peach and Yuzu Lemon. 

Younger generations (Millennials and Gen Z) drive the highball trend in South Korea. They are looking for moderate drinking experiences and affordable luxuries, which the highball delivers perfectly. Highballs are seen as a simpler and more budget-friendly alternative to complex cocktails.

Highballs are known for being light, refreshing, and easy to drink. The carbonation and ice make them perfect for hot Korean summers.

There is also room for experimentation where different whiskeys, mixers, and garnishes can create various flavour profiles.

Even China’s white spirit producer, Wuliangye, has joined the trend with the launch of Wuliang Highball for the Korean market. 

Thai Spirit Industry unveils low-calorie Sour Wave at THAIFEX 2024

Thai Spirit Industry is experimenting with various drink concepts, including the low-calorie Sour Wave. First featured at THAIFEX – Anuga Asia 2024, Sour Wave (320ml) is an alcoholic drink with 5% ABV made with real juice. The real lemonade sparkler is available in Original or Strawberry Lemonade and is perfect for any occasion. 

Alcoholic lemonade capitalises on consumer’s desire for refreshing summer drinks with a boozy twist. The drink offers a familiar flavour with a grown-up touch.

In South Korea, we have seen the launch of lemon highball with real sliced lemon in the drink. A good example is Brewguru Real Lemon Highball.

Thai Spirit Industry catching up with industry trend with N/A alcoholic malt drink

Thai Spirit Industry is catering to the needs of sober consumers with the new non-alcoholic malt drink N/A. The company featured the drink at the recent THAIFEX – Anuga Asia 2024 held in Bangkok in May 2024. N/A is a drink brewed with malt and hops with all the flavours without alcohol. What is interesting is the company positions N/A as a post-workout recovery drink in addition to relaxation and stress relief.

While studies show beer has carbohydrates and some sodium, which could be beneficial post-exercise, many beg to differ on the benefit of drinking beer after exercise.

Still, many participants in run clubs and recreational sports teams end up in the bar after their session, and now many are ditching the alcohol for a non-alcoholic version. This is where US-based Athletic Brewing Company comes in with its range of non-alcoholic drinks, which provide athletes with their carbs after a workout. Athletic Brewing recorded revenue of USD 90 million in 2023. 

Thai Spirit Industry’s N/A probably caters to this section of this same group of community.

N/A is available in Happy Wheat and Laugh Lager. 

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