The powdered beverage brand Marimas brings fun to the next level by creatively adding temporary tattoos to the packaging. Consumers can peel off the sheet on the packaging and stick the temporary tattoo on the phone case, book, hat, or body. Tatoo packaging is an example of the creative use of packaging to attract consumers with something playable.
Potato Corner Malaysia has unveiled Gourmet Sweet Potato Fries as its first limited time offering and is available during the month of Ramadan.
Consumers can also break the fast with free Lime Soda from 5-7pm for the entire Ramadan month and all they need to do is to follow Potato Corner’s social media page FB/FB/TikTok with any purchase.
Biogreen, the owner of the Etblisse brand, has recently released the Etblisse Vegan Complete Protein Shake in Malaysia to provide consumers with a plant-based alternative to whey protein. This vegan protein shake is sugar-free and made from 100% organic skin-peeled soya beans and organic non-GMO nutritional yeast.
Etblisse describes the drink as free from heavily processed protein isolate. The protein shake offers 45g of clean protein/100g and 16.2g of fibre/100g, which promotes the growth of gut-friendly bacteria, relieves constipation, and improves immunity.
Biogreen highlights the possible drawbacks of animal-based protein by focusing on the processing levels for whey protein, the lack of sustainability, the incomplete nutrient profile of animal-based protein, and the harmful animal-raising practices of the dairy industry.
Apart from the Etblisse Vegan Complete Protein Shake, Biogreen has recently released a healthier alternative to the instant 3-in-1 coffee mixes. The new Etblisse vegan coffee range comprises Genki Kuro Latte, Oat Latte, and Protein Latte.
Genki Kuro Latte is a unique coffee containing 18 kinds of whole grains and Chinese herbs to promote overall well-being. Genki Kuro Latte is an example of the Medicine Food Homology (药食同源) trend currently prevalent in China, where some foods themselves are medicines and there is no absolute boundary between them.
Monday 11 March 2024 – ‘Knorr‘, a brand under Unilever – a leading company committed to fostering sustainable positive change – has indicated that future global food trends are shifting towards sustainability, driven by ever-changing circumstances and evolving lifestyles across the world. This resonates with consumers’ desire for good health and longevity through nutrition and wholesome meals. With this in mind, Knorr recently hosted the ‘Eat Good Get Good with Sustainable Way’ panel discussion at the 17th Thailand Congress of Nutrition to promote the healthy use of seasonings and positive consumption among Thai consumers.
Global nutrition has long been closely monitored by all sectors. According to a report from the Food and Agriculture Organization of the United Nations (FAO), more than 396 million people in the Asia-Pacific region were malnourished, and 1.05 billion people were struggling with food insecurity in 2021. Additionally, around 44.5% of the entire region’s population lacked the financial means to buy healthy food. Furthermore, the global food crisis is expanding and intensifying, impeding people’s access to proper nutrition in many countries. In Thailand, there are various concerns regarding people’s consumption behavior, particularly concerning unhealthy foods, such as sweet drinks, and the insufficient intake of fruits and vegetables.
Given the multifaceted nutritional challenges, Knorr believes that the trajectory of the food industry will shift towards sustainability[ Source: 2024 Food Industry Trends – Future of Technology and Sustainability] from upstream to downstream. This implies that farming and sourcing practices will become more transparent and environmentally friendly. Simultaneously, the production process’ impact on natural resources will increasingly have to be considered. Consumers, who play a pivotal role, will not only seek brands that exhibit responsibility across all aspects, but they will also place heightened emphasis on consuming wholesome and nutritious food for good health and longevity while reducing the chance of developing various diseases.
Ms. Pariyaporn Kheowkham, Nutrition SEA Indonesia Savoury Regional Design Center Manager stated: “Unilever has been dedicated to developing Knorr products that cater to consumers’ taste and nutritional needs for over 20 years. This commitment extends all the way through, from the raw materials, research and development to manufacturing processes, adopting advanced technology, and being in step with evolving consumer behavior. Sugar, sodium, and saturated fat in our products have been limited following the World Health Organization’s recommendations. Furthermore, we consistently set criteria and goals that align with the global situation to raise healthy eating habits and ensure widespread access to delicious and nutritious food. In addition to bringing alive Knorr’s concept ‘Eat Good Get Good with Sustainable Way”, our move is in line with the Sustainable Development Goals of the United Nations.”
Ms. Pariyaporn added: “Unilever and Knorr prioritize food, nutrition, and the environment. We have increased our nutrition target, 85%of food meeting Unilever’s Science-based Nutrition Criteria (USNC) by 2028 aligning with the World Health Organization’s recommendation to limit salt intake to no more than 5 grams per day. We also constantly analyze consumer trends in food and nutrition as well as the health challenges of individuals. This enables us to develop products that effectively meet consumers’ diverse needs, in line with the changing global situation and people’s way of life. Three key trends are: 1) ‘Feel Good Food’, consisting of ‘Cooking Healthier’ (reducing sugar, fat, salt, and adding healthy ingredients), ‘Minimalist Cuisine’, which emphasizes appropriate proportions, easy preparation, and few ingredients, and Let’s Grab Healthy ‘Smeal’ (small + meal); 2) ‘Modernized Comfort Food’, which comprises ‘Childhood Food’, focusing on dishes that evoke comfort from childhood, and ‘Family Reunited’, which adds value to the idea of a delicious home menu and is easy to cook at home; and 3) ‘Power of Contrast’, combining ‘Flavor Pairings’ and ‘Eye Appeal is Buy Appeal’ together.”
Knorr acknowledges the current health challenges faced by people seeking both nutritional benefits and deliciousness in order to foster sustainable practices. Consequently, Knorr has introduced healthy eating habits to address nutritional challenges and promote long-term wellbeing among all Thais.
Ms. Nuntana Khaopluem, Nutrition Thailand, Malaysia and Singapore Lead and SEA Head of Customer Strategy and Planning, added: “Putting consumers first, Unilever and Knorr emphasize the importance of healthy and sustainable eating habits that can easily be adopted in the long run. Our commitment is to encouraging Thai people to consume wholesome and nutritious meals, using a diverse range of products from Knorr. Additionally, we offer nutritionally appropriate products tailored to consumers in each country, providing alternatives for health-conscious individuals when making purchasing decisions. This aligns with Unilever’s mission to enhance people’s health, confidence, and wellbeing by advocating positive nutrition while promoting comprehensive and equitable access to healthy food and nutrition. In Thailand, to address the needs of today’s consumers amidst hectic lifestyles, we have collaborated with a host of chefs to develop over 100 recipes rich in taste and nutrition. These menu ideas cater to consumers’ diverse needs and can be cooked easily. Beyond delicacy, our various recipes are designed to promote good health, encouraging Thai consumers to adopt sustainable eating habits. These recipes are disseminated through Knorr Line, boasting over 21 million followers, and on the Knorr website, where our recipes attract more than 1 million views annually, along with campaign initiatives to encourage Thais to choose food that is beneficial to their health, such as “Eat Good, Get Good” and #EatGoodWednesday, which we try to imprint healthy behavior by encouraging consumers to at least eat healthier food once a week, on every Wednesday”
Knorr’s ‘Eat Good for Good Living in a Sustainable Way’ panel discussion also featured ‘Chef Tum’, Dr. Dissakul Prasitruangsuk from the Master Chef Thailand program, who joined the discussion with Unilever representatives. The activity delved into the current food and nutrition, challenges in healthcare, as well insights from the doctor himself and from Knorr – the leading food developer in Thailand. Additionally, the event featured recommendations healthy cooking techniques and encouraging a holistic change in dietary behavior. The aim is to transform every meal into a more nutritious experience and contribute to the sustainable wellbeing of the Thai people.
Thailand’s Xongdur Thai Organic Food has recently launched Plant Protein Smoothie Organic Spinach with Matcha. This ready-to-drink beverage contains MCT oil to increase energy metabolism, iron from spinach and inulin fibre to help with digestion. The plant-based protein is sourced from pea and each drink contains protein equivalent to 2 eggs.
Plant Protein Smoothie Organic Spinach with Matcha is free from cholesterol, dairy, sugar and creamer.
Xongdur has also unveiled Instant Pea Protein Mix Berry Flavour Beverage Powder (500g) for weight watchers. Each scoop contains 14g of protein, equivalent to two eggs. This Keto-friendly drink is sweetened with stevia and uses golden green peas imported from Canada.
The Keto-friendly Instant Pea Protein Flavour Beverage Powder (500g) is also available in vanilla flavour.
Both innovations highlight the popularity of plant protein among Thai consumers.
In another development, Xongdur has given a new packaging to its Thick Roll Oat and Keto Cocoa Drink where the cocoa is imported from Ivory Coast.
Nestle Pure Life Introduces Strategy to Engage with Gen Z Revamps Brand Identity and Partners with Sonray Music to Launch “Fresh No Limit” Campaign this Summer, Driving Market with Music Collaboration
Wednesday 13 March 2024 – Nestle Pure Life, under Nestle (Thai) Ltd.’s Water Business Unit, is investing 200 million baht to target Gen Z consumers with the launch of the “Nestle Pure Life Fresh No Limit” campaign, its biggest summer campaign of the year. The campaign strategy includes a major revamp of the Nestle Pure Life brand globally for the first time in five years under “The Ripples of Life” concept, spreading ripples of freshness to the new generation at scale. Nestle Pure Life will further penetrate the market through a music collaboration by partnering with popular teen music label Sonray Music, featuring BUS, the popular T-pop band, as its summer presenters. They will team up with James Jirayu to inspire and share the Fresh No Limit experience with members of Gen Z nationwide.
Ms. Naritta Vipulyasekha, Business Executive Officer – Water Business Unit, Nestle (Thai) Ltd., said, “This rebranding of Nestle Pure Life is our first major new global identity launch in five years. We are very proud that Thailand is the first country in the ASEAN region to launch the new brand image ‘The Ripples of Life,’ which reflects the Nestle Pure Life brand belief that small things can create a big positive impact, like ripples of water. This is in line with Nestle Pure Life’s commitment to providing Thai people with ripples of freshness with quality water that meets Swiss standards using Nestle’s proprietary Intelligent Micro Filter technology, which filters down to 0.2 microns. We also are focusing on establishing ripples in society to create positive changes for the world through Nestle Pure Life’s sustainability initiatives, which include over eight years of water resource restoration in Thailand. For this global brand revamp, we are also introducing a new modern packaging design along with a summer marketing campaign that communicates our story to the new generation in a more engaging way.”
Nestle Pure Life presenter James-Jirayu Tangsrisuk, who has been involved in many marketing campaigns to communicate the quality of its products, is taking the lead in driving communications for marketing activities and sustainability projects. This summer, Nestle Pure Life is creating new ripples of excitement through its first music collaboration with Sonray Music with the “Nestle Pure Life Fresh No Limit” campaign. It teams up James Jirayu with new summer presenter BUS (because of you i shine). Together, they will inspire and offer exciting experiences under the Fresh No Limit concept to highlight the quality of Nestle Pure Life drinking water. The campaign includes the release of a new single and a variety of fun activities throughout the summer for all Thais to enjoy.
Sonray Music has worked hand-in-hand with Nestle Pure Life to create a single and music video that reflects the new Nestle Pure Life brand identity and its dedication to providing quality drinking water while also blending in the unique characters of the BUS boy group. The new single, called “Feeling Bab Wa Ooh,” and the accompanying music video aim to create virality and bring a refreshing experience to the young generation and BUS fan club this summer. It will be launched at the Fresh No Limit event that takes place from March 14 to 17, 2024, at Parc Paragon, Siam Paragon Shopping Center. Visit the Nestle Pure Life Facebook page for more details.
“We not only look for presenters who can connect with the new generation, but also artists who can create a positive impact for the planet in line with the Ripples of Life concept. BUS represents the new generation who are inspired to overcome their own limits. This aligns with Nestle Pure Life’s brand identity and the concept of our Fresh No Limit campaign. We have been supporting BUS since they started out in the 789 Contest in 2023. This year, we will work together with them to co-create even greater ripples of freshness,” added Ms. Naritta.
The Nestle Pure Life Fresh No Limit campaign offers a variety of activities to create new and unique experiences for Gen Z. This includes new Nestle Pure Life packaging that features AR gamification and special collectibles for the first time in the Thai drinking water market. The new packaging collection features 13 designs—one design with James Jirayu and 12 designs featuring BUS members for fans to collect. Consumers can scan the bottles to join the AR “Face Reaction” game and earn points to redeem for special prizes and share on social media channels. Another special activity, the “Secret Bottle Hunt,” allows fans to collect special bottles and arrange them together to scan to unlock and view a special performance video by BUS during March to May 2024.
Nestle Pure Life has decorated chillers with BUS designs in more than 4,000 7-Eleven stores nationwide. It has also taken over the 7-Eleven store at Samyan Mitrtown Shopping Center, a cool hangout for students, with full campaign decorations to bring the full Fresh No Limit experience to excite Gen Z.
Kenangan Coffee Malaysia has unveiled the Rose series, which consists of Rose Latte, Rose Avocado Coffee, and Rose Avocado Milk. Each sip is an elevation, allowing your senses to welcome an unmistakable aromatic classic flavour.
Indulge in Kenangan Coffee’s Ramadan treats combo starting from RM 28.90, where you can pair any large drink with your favourite muffin or cake. Take advantage of the limited edition Rose Lychee Cheesecake, which is available for a limited time only.
Remember to claim your RM 2 voucher on each visit.
Kenangan Coffee Malaysia’s new operating hours during Ramadan are from 12pm to 11pm at affected stores.
Merisant has recently launched Equal Glow in Thailand. As the name implies, this stevia-sweetened Equal Glow Instant Drink helps consumers glow from the inside out. The range comes in three products:
Equal Glow Peach Flavour Beaute+ Instant Drink: 2000mg collagen tripeptide per 15g and Co-Q10.
Equal Glow Yuzu Flavour Vita + Instant Drink: 200% Thai RDI of vitamin C per 15g. The drink contains fingerroot, ginger and turmeric.
Equal Glow Strawberry Flavoured Fit + Smoothie Instant Drink: has 5,000mg inulin and 51.3mg L-carnitine per 27g.
Apart from sweeteners, Equal also sells stevia-sweetened coffee and cocoa mixes in Thailand.
Equal Glow addresses consumer needs for a calorie-free, flavourful drink with functional ingredients that consumers can prepare conveniently with the addition of water.
Kuala Lumpur, March 08, 2024 – Potatoes USA celebrated International Women’s Day – powering up 100 women participants from the general public with U.S. potatoes – in the “Purplicious Women’s Day Fit Dance” held at Georgetown, Penang recently.
To mark International Women’s Day, Potatoes USA engaged popular Chef Imran from Singapore to create four simple, delicious U.S. potato recipes that active ladies can prepare and enjoy after their workouts.
If you are looking to power up your workout or athletic performance, look no further than the U.S. potato. Did you know that potatoes provide the energy, potassium and Vitamin C you need to perform at your best? Potatoes are more energy-packed than any other popular vegetable and have even more potassium than a banana. Plus, there is a U.S. potato performance recipe option to fuel your body and brain throughout the day- whether you live an active lifestyle or are competing with elite athletes.
Chef Imran was shared four new scrumptious and healthy recipes using U.S. potatoes on site. They were:
Several lucky participants were invited to assist the chef in preparing the dishes for them to experience firsthand how easy it was to make those dishes at home.
Goody bags containing U.S. Russet potatoes and potato recipes and were distributed to the participants at the conclusion of the event.
U.S. potatoes, whether fresh or frozen, are a very versatile ingredient that could inspire a wide repertoire of Asian and western dishes—ranging from appetisers, soups, main dishes to desserts.
Key facts about the potato power:
C-Vitt is spreading its wings into the Philippines following the partnership between Asia Brewery Inc and Japan’s House Food Group Inc.
C-Vitt is available in exciting citrusy variants of orange and lemon. Each 140ml bottle contains 700mg of vitamin C, equivalent to 35 lemons. C-Vitt is priced at PHP 36 SRP at your favorite convenience stores (Luzon only), 7-Eleven, Lawson, SM Markets, Shell and Alfamart.
C-Vitt targets consumers who want a convenient and tasty drink to improve their immunity. The beverage allows consumers to enjoy the essential micronutrient’s full value with proper diet and exercise.
In Thailand, C-Vitt is facing headwinds following strong growth in the past driven by consumer interest in immunity benefits, especially during the pandemic period. C-Vitt is still the leader in the vitamin C drinks subsegment in Thailand, with a market share of 68.7% in 2023.
To improve the relevance of vitamin C drinks in Thai consumers’ daily lives, C-Vitt reminds consumers of the importance of boosting their vitamin C in the morning as a pick-me-up.
In Thailand, C-Vitt offers 0% sugar for healthier choice and is available in lemon, orange and newly launched peach flavour.
