Irvins gives traditional arrowhead chips a salted egg treatment

By

-

3rd February 2024

Irvins has launched its newest creation: Salted Egg Arrowhead Chips. The arrowhead chips are only available during the Chinese New Year season. Arrowhead chips are popular snacks during the festive season. What Irvins did to the arrowhead chips was adding the salted egg flavour.

Irvins has recently joined forces with Nintendo’s Super Mario. Each limited-edition pack features Mario, Bowser and Princess Peach in the mouthwatering flavours of Salted Egg Fish Skin, Hot Boom Salted Egg Potato Chips and Truffle Potato Chips.

Buy them now on Irvins’ official store on Shopee Singapore.

Mission Foods Singapore offers two new healthy wraps, also available in Malaysia

By

Tan Heng Hong

-

3rd February 2024

Mission Foods has released two new healthy wraps in Singapore: Mission Wholemeal Protein Wraps and Wholemeal Salt Reduced Wraps. The two healthy wraps offer consumers a high-protein choice and a salt-reduced option for their wraps.

The Wholemeal Salt Reduced Wraps has a unique formulation with a lower 134mg of sodium per wrap. The Wholemeal Protein Wraps, made from plant-based protein, are suitable for vegans and vegetarians.

Mission Foods has collaborated with social media personalities Charlotte Mei and Angelina Poon to showcase the versatility of the wraps for a healthy lifestyle.

The #OnABalancedMission campaign includes four innovative recipes: Kimchicky Wraps, Mediterranean Tuna Samosa, Lemon Garlic Chicken Thigh Wraps, and Chilli and Lime Prawn Soft Tacos.

The two healthy wraps are also available in Malaysia.

Pizza Hut Singapore finds inspiration from Har Cheong Gai Chicken and Bee Hiam in Chinese New Year creations

By

Tan Heng Hong

-

3rd February 2024

Pizza Hut Singapore has tapped into traditional dishes to unveil its latest creation for Chinese New Year: Hu-at! Cheong Gai Pizza. The new limited-edition menu comprises

Hu-at! Cheong Gai Pizza with Har Cheong Gai Chicken (虾酱鸡) Bites on a prawn paste sauce.
Hey! Bee Hiam Melts, filled with spicy dried shrimp paste, chicken chunks and topped with chicken floss

Har Cheong Gai is a Singaporean fried chicken dish consisting of fried chicken wings in a batter with fermented shrimp paste.

Enjoy 50% off 1 Hu-at! Cheong Gai Pizza for Takeaway or 2 Pizzas for Delivery (1 Hu-at! Cheong Gai Pizza and another pizza of your choice). T&Cs apply.

Asahi Super Dry unveils exclusive pixel art edition can

By

Tan Heng Hong

-

3rd February 2024

Asahi Super Dry has released its exclusive pixel art edition in Singapore. Teaming up with renowned Japanese pixel artist Hermippe, the collaboration features an intricate pixelated dragon on the packaging to usher in the auspicious Year of the Dragon.

Asahi Super Dry has collaborated with Fragrance to launch the Asahi X Fragrance Bak Kwa Gift Bundle, which is available online in Singapore at RedMart and select supermarket roadshows.

KFC Chicken Bak Kwa range for an auspicious Chinese New Year

By

Tan Heng Hong

-

3rd February 2024

KFC Singapore has added bak kwa, or Chinese dried meat product, into its Chinese New Year time-limited offering. The new KFC Chicken Bak Kwa Burger is a Zinger filet coated with smokey Bak Kwa seasoning, topped with Bak Kwa bits.

The new Chicken Bak Kwa Crunch: Hot & Crispy Chicken is coated with smokey Bak Kwa seasoning powder for that “Char” coming through from Bak Kwa and topped with Bak Kwa bits.

For the Chicken Bak Kwa Burger, some netizens suggest ditching the chicken Zinger and having a burger with only bak kwa.

Jack Daniel’s and Coca-Cola in 320ml slim can has landed in Singapore

By

Tan Heng Hong

-

3rd February 2024

Jack Daniel’s and Coca-Cola in 320ml slim cans are now available in Singapore. The pre-mixed, canned cocktail has an alcoholic content of 7%. Jack & Coke is a cocktail consumers have known and enjoyed across the world. Combiining the two favourite drinks into a pre-mix makes it convenient for consumers to enjoy. For those in Malaysia, Jack Daniel’s and Coca-Cola is not yet available in the local market.

MrBeast chocolate Feastables now in 7-Eleven Singapore

By

Tan Heng Hong

-

3rd February 2024

7-Eleven Singapore has jumped into the MrBeast bandwagon with the launch of Feastables by MrBeast. MrBeast is a YouTube phenomenon with 236 million subscribers globally. Feastables are chocolate bars available in the US, Australia, New Zealand, the UK, South Africa, and more. In the US, the range has expanded into cookies and gummies.

MrBeast’s burger venture through the ghost kitchen format has not gone well due to poor reviews. In Malaysia, MrBest Burger is still available on FoodPanda.

Paldo launches Paldo Rice Punch in Indonesia

By

Tan Heng Hong

-

3rd February 2024

Paldo, the South Korean food manufacturer, has launched halal-certified Paldo Rice Punch in Indonesia. Paldo Rice Punch is Sikhye, a traditional sweet Korean rice beverage, usually served as a dessert. Paldo obtained halal certification for its sikhye drinks in 2023.

Sikhye has the potential to grow in Southeast Asia. This traditional sweet drink matches the sweet palate of Southeast Asians. However, Sikhye still needs to be discovered by many. Sikhye is available in Korean grocery stores but has yet to make it into the mainstream channel.

The challenge for Sikhye marketers is to crack the code on how to popularise the drink. They can do so by having a unique bottle that consumers can identify as Sikhye. Next, have a famous K-pop celebrity or group promote the drink.

Burger King Malaysia and Singapore have calamansi drink menu for Chinese New Year

By

Tan Heng Hong

-

3rd February 2024

Burger King Singapore has released its latest citrusy menu with Chinese New Year just around the corner. The new menu items are Salted Calamansi Sundae, Salted Calamansi Sprite Float and Orange Nata de Coco Pie.

In Malaysia, Burger King has launched the Lucky Your Way series comprising Lucky Tendergrill, Lucky Salmon & Lucky Double Beef as well as Lime Flavoured Fizz to celebrate Chinese New Year.

Calamansi is the featured ingredient in the limited-edition festive drinks in both markets.

Dip in the all-new Domino’s Cheese Volcano

By

Tan Heng Hong

-

3rd February 2024

Domino’s Pizza in Malaysia has launched Domino’s Cheese Volcano, which has specially moulded dough that appears as a volcano rising in the centre. This quick-service restaurant chain has similarly introduced the special pizza in Japan.

Diners can dip their pizza into the hot liquid cheese. In Malaysia, one can choose from three toppings: Aloha Chicken, Chicken Pepperoni and Beef Pepperoni.

Mini Me Insights

Irvins gives traditional arrowhead chips a salted egg treatment

Mission Foods Singapore offers two new healthy wraps, also available in Malaysia

Pizza Hut Singapore finds inspiration from Har Cheong Gai Chicken and Bee Hiam in Chinese New Year creations

Asahi Super Dry unveils exclusive pixel art edition can

KFC Chicken Bak Kwa range for an auspicious Chinese New Year

Jack Daniel’s and Coca-Cola in 320ml slim can has landed in Singapore

MrBeast chocolate Feastables now in 7-Eleven Singapore

Paldo launches Paldo Rice Punch in Indonesia

Burger King Malaysia and Singapore have calamansi drink menu for Chinese New Year

Dip in the all-new Domino’s Cheese Volcano

HOT NEWS

7-Eleven Fresh to Go bread gets better shelf placement

MUST READ

Coca‑Cola Ultimate Zero Sugar in collaboration with Riot Games debuts in...

What’s on Your Plate? New AIA Vitality Food Tracker Promotes...

Pos Malaysia Issues Special “Palestin Merdeka” Stamp & First Day Cover

The Coffee Bean & Tea Leaf Takes Next Steps in Environmental...

EVEN MORE NEWS

Haus Brew unveils limited‑edition refreshers at Shell Select in Singapore

Mamee Monster So Crunchy x Iman Troye

Celebrate Mum and Dad with Cat & the Fiddle this Mother’s...

POPULAR CATEGORY