Lay’s in Thailand has released limited-edition potato chips in Seafood XO Sauce and Hong Kong Style Dumpling. Both are Hong Kong-inspired flavours. XO sauce was first developed in Hong Kong in the 1980s and is commonly used in southern Chinese regions such as Guangdong. The Hong Kong Kong-style dumpling is known as siu mai and is popular across the region.
In Vietnam, Lay’s is celebrating Tet with packaging renovation by reusing the popular ‘smiles’ packaging to bring cheers to Vietnamese celebrating this important traditional holiday. The key message is happiness brings good luck.
In Malaysia and Singapore, Lay’s taps into tradition of fortune telling with a digital campaign. Just purchase any Lay’s potato chips during the contest and scan Lay’s potato chips using the app to get the fortune reading.
PETALING JAYA, FEBRUARY 2, 2024 – Celebrating the skills of young athletes participating in MILO sporting events, MILO recently organised its MILO x FAM Ultimate Experience for junior football enthusiasts. Long recognised since the 1950s for nurturing passion for sports and values associated with sportsmanship, the unique experience by MILO aims to inspire young Malaysians to excel in the local sporting scene while fostering essential lifelong values through sports participation.
Joining forces with the Football Association of Malaysia (FAM), the MILO x FAM Ultimate Experience curated an exclusive programme for 106 talented kids aged between 6 to 16, who emerged victorious in the MILO Junior Champions League 2023. A joint initiative by MILO and FAM, the league involved nearly 9,000 children nationwide across five categories, providing a platform to showcase their football prowess. The young champions were treated to an Ultimate Experience at the FAM headquarters, immersing themselves in the vibrant world of football.
The participants had the unique opportunity to join a football masterclass led by national football coaches, who shared invaluable insights and skills to elevate their game. Following the masterclass, the budding athletes explored the state-of-the-art facilities at the FAM headquarters. On top of this, former winners of MILO Hidup Bola, now playing professionally with the national team, were also present to greet the kids and inspire them on their journey as emerging football talents.
The experience also commemorated Malaysia’s national team qualifying for the AFC Asian Cup 2023 after 42 years. To celebrate this achievement, the children were treated to a private livestream viewing party at the Bukit Jalil Sports School, where they joined fellow students and indulged in the exhilarating match between Malaysia and Bahrain in the AFC Asian Cup 2023.
“MILO is honoured to collaborate with FAM to bring this amazing experience to inspire our young champions of tomorrow. This is even more meaningful as we celebrate Harimau Malaya’s latest historic milestone in football. Since our inception in 1950, MILO has been steadfast in its belief of developing football hopefuls of today by instilling a genuine love for the game as well as sound values that will also support them in life,” said Kerwin Lim, Sports Marketing Manager of MILO, Nestlé (Malaysia) Berhad.
MILO is committed to not only celebrating Malaysia’s football successes but also fostering a sense of patriotism among young sports enthusiasts in their shared passion for the game. For over 70 years, the homegrown brand has been a driving force in Malaysia’s grassroots sports development, embodying inclusivity, and a commitment to growing young talent. Rooted in its philosophy, “Take on Sports Today, Take on Life Tomorrow”, the MILO x FAM Ultimate Experience reflects the brand’s commitment to going above and beyond, delivering the ultimate experience for children, parents and coaches alike.
In addition to the MILO x FAM Ultimate Experience, MILO extended the celebration to the wider community with public viewing parties at 17 local eateries nationwide. The lively gatherings brought together crowds of football enthusiasts in their support for Harimau Malaya.
The events celebrating Harimau Malaya’s achievement collectively underscore MILO’s dedication to nurturing the spirit of champions at grassroots level and fostering unity among Malaysians through the love of football.
For more information about MILO’s initiatives in grassroots sports development and community engagement, visit www.milo.com.my.
KUALA LUMPUR, 2 FEBRUARY 2024 – Coca-Cola invites everyone, especially the younger generation, to bridge the generational divide and celebrate the Chinese New Year in an interactive and meaningful way. This Chinese New Year, Coca-Cola is all set to break the ice and foster connections, encouraging individuals to find unexpected common ground with their families over a table laden with delectable meals and ice-cold Coca-Cola.
Chinese New Year, a time for family reunions bringing joy and happiness, often casts a spotlight on the generational differences within families. As an enduring presence at mealtimes across generations, Coca-Cola steps in to facilitate shared experiences and meaningful conversations, bringing families closer together.
This year’s campaign is designed to resonate with a wide audience, from Gen Zs to millennials. It features the striking dragon design, this year’s zodiac symbol, on Coca-Cola product packaging. The dragon, a symbol of wealth and good fortune, embodies the spirit of the Chinese New Year – a time for luck, well-wishing, and anticipation of a prosperous year ahead.
Coca-Cola aims to create that Chinese New Year magic using the tradition of wish-giving, a symbol of rediscovering each other and bringing families closer. This is encapsulated in the interactive Dragon AR filter available on Facebook (LINK) and Instagram (LINK), an engaging way for young people to send well-wishes to their loved ones. Users can select from eight wishes that light up the AR dragon, creating an interactive, shared experience.
The campaign is further brought to life with influencer partnerships and engaging nationwide outdoor digital displays, broadening its reach and appeal. Coca-Cola is set to take the magic of the Chinese New Year to the streets, fostering a sense of unity and connection.
At Pavilion KL and KLCC Cubig Junction, the public can witness a stunning digital Coca-Cola dragon come to life, a remarkable blend of 3D art, innovation, and festivity.
The new dragon-themed packaging of Coca‑Cola Rasa Asli – Kurang Kalori and Coca-Cola Tanpa Gula available only for this Chinese New Year. Grab your 320ml cans from your favourite stores and e-commerce sites nationwide. Spend RM38 and above on participating brands and stand to win limited-edition gold-plated dragon cans.
Ignite the spirit of togetherness at Carlsberg’s Brewing Prosperity Together CNY Bazaar, where tradition meets a modern twist
PETALING JAYA, 24 January 2024 – Get ready to experience a Chinese New Year (CNY) showcase like no other with Carlsberg’s ‘Brewing Prosperity Together’ CNY Bazaar. The brewer is ushering in the Year of the Dragon with two unique CNY Bazaars and inviting consumers to celebrate prosperity and festive beer drinking experiences at the 1 Utama Shopping Centre, Petaling Jaya and Gurney Paragon, Penang.
Firing up the festivities, the brewer hosted several CNY reunion dinners in Johor Bahru, Kota Kinabalu and Penang. In the Klang Valley, the reunion took place, in true Carlsberg fashion at the Grand Imperial’s flagship restaurant at The Club @ Bukit Utama. The evening was the epitome of CNY, treating guests to a scrumptious feast, heart-pounding Dragon dance performances, live music and an after-party that had everyone raising their Carlsberg in ‘cheers!’.
Carlsberg leadership team ‘Brewing Prosperity Together’ (from left) Pearl Lai, Corporate Affairs & Sustainability Director; Vivian Gun, Chief Financial Officer; Olga Pulyaeva, Marketing Director; Stefano Clini, Managing Director; Gary Tan, Sales Director; Pauline Lim, Human Resources Director and Koh Poi San, Legal & Compliance Director and Company Secretary
Commenting at the reunion dinner, Stefano Clini, Managing Director of Carlsberg Malaysia said, “As we continue ‘Brewing Prosperity Together’, we are once again delivering an array of artist-edition CNY festive packaging, running rewarding promotions and hosting engaging events with our customers, consumers, media, and friends of Carlsberg. Our CNY offerings aim to elevate the spirit of reunions, making every moment #BestWithCarlsberg.”
“Just as the dragon soars, may the Year of the Dragon be marked by the smoothness of shared laughter, the prosperity of reunion of loved ones, and the joy found in every sip of Carlsberg beer,” was Clini’s toast at the reunion dinner. At the Carlsberg’s CNY Bazaar, the artist-edition artwork is beautifully displayed, conveying greetings of ‘prosperity’ and ‘smoothness’ this festive season. With tradition seamlessly fusing with modern twists, visitors to the bazaar will be able to enjoy CNY beer drinking, immerse themselves in other engaging beer-infused activities, and enjoy a thrilling experience with many exclusive prizes up for grabs.
Consumers can look forward to journeying through a vibrant dragon-themed passage enjoying everything from food, cool collaborative merchandise by partners, workshops, games and of course the best complement to any outing – perfectly chilled Carlsberg brew at the 1 Utama CNY Bazaar from 25th January to 4 th February 2024.
Starting at the ‘Dragon Head’ entrance, a digital dragon gate warmly invites consumers, setting the tone for the enchanting adventure within. Once inside, they are welcomed with a free Carlsberg to complement their exploration journey into the heart of the bazaar. For an additional free drink, consumers can conquer all four dragon challenges (AR games) scattered throughout the CNY bazaar to unlock the golden opportunity to tap their very own beer — a contemporary digital twist to tradition!
As consumers embark on their adventure riding on the ‘Dragon Back’, they will discover a treasure trove of cool CNY gear, from exclusive Carlsberg merchandise such as Chinese gaming sets by TNTCO, to cool limited-edition fashion wear by DISSYCO and even special CNY charms by Gumme for their perfect CNY look.
While consumers take in the vibrant atmosphere, they also stand the chance to win fabulous prizes and special Carlsberg merchandise through the ‘Drumming Prosperity Together’ challenge. This is just before they reach the charming photo booth corner that allows them to capture the perfect Instagrammable reunion photo and create cherished CNY moments.
Arriving at the ‘Dragon Belly’ a culinary paradise with an array of popular CNY favourites pops up along the corridor. A must-try for consumers will be the Carlsberg Smooth Draught infused Tau Fu Fah and Guai Ling Gou by Soma and the Hop Leaf soft chunky cookies by EM’s Cookies. Food lovers can also dig into delicious skewers by Kua Food Fried Chuan or sink their teeth into mouth-watering sandwiches by Kuba Eats.
That’s not all! The journey continues to the CarlsBar, providing beer enthusiasts with an ideal setting to savour more Carlsberg brews. This chill-out zone will also play host to engaging cocktail workshops where consumers can experiment with making a ‘Fortune’ cocktail, conceptualised by mixologist Jason Julian. They will also be entertained by DJ and Busker performances, amplifying the already lively atmosphere. On the weekends and public holidays, even more workshops kick off where consumers can create Neon Lights, paint coasters or create their very own charms with Gumme.
The ‘Dragon Claw’ concludes the experience, where personal style meets pampering. Consumers can treat their footwear to meticulous shoe-cleaning services and indulge in fabulous manicures. They can also step into the world of sneaker couture with complimentary custom styling at MVP. Taking a trip into the mystical realm, they can also catch a glimpse of their destiny with the 2024 predictions showcased at the Zodiac station.
To enjoy a fun-filled CNY season, be sure not to miss the Carlsberg CNY Bazaar at 1 Utama’s 1st Floor Promenade – Link Bridge or celebrate at St. Jo & Festive Square at Gurney Paragon, Penang, which will be running from 2nd to 4 th February 2024. Join Carlsberg in embracing the spirit of ‘Brewing Prosperity Together’ at these thrilling locations.
For more exciting news and information on Carlsberg’s Chinese New Year celebrations, promotions and locations, visit www.carlsbergcny.com.my or follow @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.
Leveraging Dusit’s 75 years of global hospitality experience and recent strategic investments in food manufacturing and distribution platforms, Dusit’s food business subsidiary, Dusit Foods, has introduced Dusit Gastro to provide a one-stop solution for hotels, restaurants, and catering companies seeking high-quality, sustainable food products in Thailand and beyond. New product lines and services will be showcased at the THAIFEX-HOREC Asia trade show in Bangkok on 6 – 8 March 2024.
Bangkok 2 February 2024: Dusit Thani Public Company Limited (DUSIT), one of Thailand’s leading hotel and property development companies, is poised to significantly expand its food business with a targeted revenue of THB 2,500 million by 2027.
This goal stems from the notable success of enterprises operating within DUSIT’s food business unit, Dusit Foods, in which DUSIT holds a 75% stake, and the strategic promotion of Dusit Gastro, a new sourcing and distribution hub servicing Dusit Hotels and Resorts in Thailand and affiliated companies and customers in the hotel, restaurant, café, and catering industry (HoReCa).
Established in 2018 with the vision of investing in food businesses that place importance on natural, organic, and good-for-health processes while also supporting local communities, Dusit Foods has subsequently invested in food businesses that are not only related to DUSIT’s core hotel business, but which also have high growth potential and cover the total supply chain.
To date, Dusit Foods holds a 70% share in Epicure Catering, a leading provider of catering services to international schools in Thailand, Vietnam, and Cambodia; a 55% stake in Bonjour Bakery Asia Co., Ltd., which operates a state-of-the-art baking factory producing French-style pastry products, and its associated bakery franchise business; and 51% ownership in Savor Eats, a central kitchen and cloud dispensing network business.
Dusit Gastro is already working with a diverse range of clients, including restaurants, hotels, and gas stations across Thailand
In August 2022, Dusit inked an agreement with PTT Oil and Retail Business Public Company Limited (OR) by Modulus Venture, a wholly owned subsidiary of OR, a leading oil and retail company, for OR to acquire a 25% stake in Dusit Foods in a synergistic alliance that leverages OR’s robust retail platform, including Café Amazon and the Ohkajhu health food brand, to sell various food products to consumers nationwide.
Ms Suphajee Suthumpun, Group CEO, Dusit International
“Dusit Foods is a shining star for our company,” said Ms Suphajee Suthumpun, Group CEO, DUSIT. “The business unit contributes significantly to our diversification, accounting for nearly 20% of our income in the first nine months of 2023, surpassing the 10% target. By strategically investing in Epicure, Bonjour, and Savor Eats, we’re fueling our expansion in catering, bakery, and food technology. This, coupled with Dusit Gastro’s launch, positions Dusit Foods as a major growth engine for DUSIT. With this in mind, we aim for 15-18% annual growth from food business and target THB 2,500 million in revenue by 2027.”
Ms Manisa Mitpaibul, Managing Director of Dusit Foods, said, “In just the first nine months of 2023, Dusit Foods generated 878 million baht, accounting for 19.5% of DUSIT’s overall income of 4,512 million baht. Epicure and Bonjour played a key role in this, and both are expected to enhance their presence this year with Epicure broadening its catering scope beyond international schools and targeting strategic expansion in the Middle East and beyond, and Bonjour targeting China, the Philippines, and Vietnam.”
Beyond global expansion and strategic partnerships, in 2024 Dusit Foods is also focused on promoting Dusit Gastro, a wholly owned venture sourcing premium ingredients such as organic rice from small-scale farms in northeastern Thailand, and offering high-quality products, including ready-to-cook curry pastes, par-baked pastries, and innovative frozen items.
“Driven by our vision to bring Asian food to the world, Dusit Gastro tackles the real challenges faced by food businesses today. From rising costs and inconsistent ingredients to labour shortages and changing consumer preferences, we offer innovative solutions through high-quality products and seamless integration with the Dusit Foods ecosystem,” said Ms Mitpaibul. “Already trusted by a diverse range of clients, including restaurants, hotels, and gas stations across Thailand, we’re expanding rapidly. With exciting new product launches and growing interest from international partners, we’re poised to bring our unique solutions to the global HoReCa scene. At Dusit Gastro, we’re committed to continuously serving up the future of food.”
Dusit Foods various products and services, including products under Dusit Gastro, will be showcased at THAIFEX-HOREC Asia (Hall 10 – K14) on 6-8 March 2024. IMPACT Exhibition Center, Muang Thong Thani. The event promises a complete overview of Southeast Asia’s most sales-generating and future-forward products and services across 9 HoReCa segments: Bakery and Ice Cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness.
Monday 29 January 2024 – Taco Bell, the renowned American Mexican-style restaurant, proudly introduces the first of its kind concept store in Thailand, featuring a ‘Shipping Container’ design at Ram Inthra km. 6.5 Bangchak station. Situated at a bustling petrol station, this location experiences a frequent influx of drivers. The store, equipped with 30 seats, also caters to delivery customers. To celebrate this grand opening, Taco Bell is giving away 1,000 pcs of Crunchy Taco at Ram Inthra km. 6.5 Bangchak station from 29 January – 7 February 2024.
The Ram Inthra area stands as a strategically positioned locale connecting Bangkok with Route 304, the national highway extending from Pak Kret to the Nakhon Ratchasima elevated bridge, serving as a gateway to the Northeastern region. In addition, the area is experiencing rapid expansion with high purchasing power customers who are open to new opportunities, especially those related to unique food experiences.
The unique selling point of the newly opened Ram Inthra km. 6.5 Bangchak station branch is its ‘Shipping Container’ concept, creating a modern and lofty vibe. The store has a seating capacity of 30, catering to both dine-in and delivery customers, serving those needing a petrol top-up and a break during long travels. Customers can enjoy a variety of unique and flavorful Mexican dishes from Taco Bell, all at affordable prices suitable for individuals of all ages and genders.
The Bangchak station branch at Ram Inthra km. 6.5 is now ready to offer and deliver exceptional experiences to all customers. For more information about Taco Bell activities, news, and promotions, please visit us on Facebook: facebook.com/TacoBellTH, IG: @TacoBellTH, Twitter: @TacoBellTH and Line: @TacoBellTH
KUALA LUMPUR, 29 JANUARY 2024 – McDonald’s Malaysia, dedicated to serving and giving back to the community through its Program Komuniti @ McD & RMHC initiative, proudly continues its annual tradition of spreading cheer and joy during the Chinese New Year season. This year, McDonald’s celebrates its 8th consecutive year of extending warmth to over 120 old folks’ homes nationwide, engaging in festive celebrations and meaningful activities with the elderly.
Introduced in 2017, this community-driven initiative sees McDonald’s fostering connections with the elderly residents in various old folks’ homes, enhancing the Chinese New Year experience through activities like spring cleaning and sharing delightful meals. The commitment to making a positive impact in the lives of the elderly is at the heart of McDonald’s community initiative.
On 29 January 2024, McDonald’s hosted a heartwarming McDonald’s Old Street Carnival celebration at McDonald’s Pantai Sentral Park, welcoming residents from Pertubuhan Kebajikan Amal Warga Emas Sejati, Kuala Lumpur Dan Selangor. The event was a culmination of exciting activities, including the prosperous tossing of yee sang, captivating tunes and dance performances, vibrant lion dances, and a spread of delicious McDonald’s Prosperity meals that brought smiles to the faces of the elderly.
As part of the celebration, McDonald’s Malaysia presented a mock cheque totalling RM30,000 to representatives from 10 selected old folks’ homes. This funding is dedicated to supporting them in improving their living facilities and household supplies, emphasising McDonald’s commitment to making a tangible difference in the quality of lives of the elderly.
Dato Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia, expressed his enthusiasm about the initiative: “The celebration of Chinese New Year is a time to share precious moments with our loved ones. At McDonald’s, we are driven by a deep commitment to the community, especially during festive seasons. We’re very happy and thankful that we were able to reach out and give back to over 120 old folks’ homes across the nation. It brings us great joy to contribute to enhancing the lives of the elderly, reflecting the true spirit of Chinese New Year and the True Meaning of Prosperity.”
The Chinese New Year celebration with the elderly is an integral part of the Program Komuniti @ McD & RMHC initiative. Having embarked on this journey for the 8th consecutive year, McDonald’s Malaysia carries out more than 18,000 community initiatives annually, showcasing its dedication to creating meaningful moments and contributing to the wellbeing of the community.
Wednesday 31 January 2024 – Charoen Pokphand Foods Public Company Limited (CP Foods) leads the way in sustainable livestock farming and food processing. Their comprehensive strategy enhances consumer health by producing high-quality, clean, safe, and nutritionally superior protein meats. This was achieved by raising pigs, chickens, ducks, and shrimp on innovative probiotic-enriched diets. Such practices not only elevate the quality of a variety of meats, including pork, chicken, duck, and shrimp, but also demonstrate a profound commitment to environmental stewardship.
Recently, the company has achieved a breakthrough in developing innovative enzyme-based food for biogas systems. This advancement aims to increase waste management efficiency and contribute to the reduction of greenhouse gas emissions.
Dr. Pairat Srichana, Senior Vice President for the Feed Technology Office of CP Foods, emphasizes the company’s dedication to all facets of animal farming. CP Foods is committed to researching and developing advanced technology and solutions to improve feed quality, naturally enhancing animal health. This strategy results in eco-friendly, high-quality meats that align with the One Health principles, guaranteeing safe and sustainable food production.
The company adopts a “precise nutrition” approach, formulating specialized feeds tailored to the varying needs of animals at different life stages in conjunction with animal welfare principles. This includes rearing animals in closed systems and barns equipped with evaporative cooling, ensuring comfortable living conditions, and minimizing the use of antibiotics for treatment. As a result, this practice yields high-quality, residue-free meat and lessens environmental pollution from nutrients such as nitrogen and phosphorus.
CP Foods has made significant progress in probiotic development, selecting beneficial microorganisms from their extensive lab database to boost animal immune systems and disease resistance. They have selected the top ten probiotic strains for animal feeds, including those for pigs, chickens, ducks, and CP Pacific shrimps.
Their product range exemplifies their commitment to eco-friendliness. For instance, U FARM’s Cheeva Pork features Omega-3-enriched pork from pigs fed with superfoods like flaxseed, fish oil, and deep-sea algae, raised without the use of antibiotics and aiding in the reduction of nitrogen in pig waste. U FARM’s Benja Chicken is fed brown rice and enriched with Omega-3. Its meat has a distinctive pinkish-red color and is more tender and juicier. It’s also NSF-certified, ensuring the chicken is raised without antibiotics and added hormones. Additionally, U Farm’s Chakkraphat Duck, a premium duck meat, is raised on a grain-based diet enriched with Omega-3, resulting in juicier meat compared to ordinary duck meat.
CP Foods plays a pivotal role in environmental stewardship. The company has innovated by introducing microorganisms into biogas ponds, enhancing the decomposition of organic waste in wastewater. This technique boosts methane gas production for electricity generation, effectively reducing greenhouse gas emissions. As of 2023, this method has been implemented in over 70 of the company’s pig farms throughout Thailand, enhancing electricity generation efficiency and lowering operational costs. The company continually engages in research and development to refine this process for broader applications.
Tealive has launched Cream Cloud Red Velvet, a new drink creation inspired by Secret Recipe. The red velvet topping is added to the cream cloud to create a visual impact and for the mouthfeel. Consumers can try the following flavours: Red Velvet Smoothie, Red Velvet Mocha and Red Velvet Chocolate. Available now until 5 March 2024.
Nestlé Indonesia has introduced another indulgent RTD coffee, and this time, it is a collaboration with CV Jaya Abadi (Marie Regal Biscuit), the number one Marie biscuit brand in Indonesia.
The new limited-edition NESCAFÉ Biscuit Coffee dengan Marie Regal features the taste of Marie biscuit, a popular ‘add-on’ in food service drinks and foods. This is not the first packaged FMCG brand collaboration with Marie Regal, as local dairy company Cimory launched a UHT milk featuring Marie Regal in 2021.
The new NESCAFÉ Biscuit Coffee dengan Marie Regal indicates consumer demand for coffee with food service quality and for more indulgent flavours.
This year, a total of 15,500 new clothing delivered through partnerships with local non-government organisations
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