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Lifebuoy Malaysia Launched their First-Ever Multivitamins+ Range in Malaysia

By
Tan Heng Hong
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Science meets skincare: Lifebuoy Multivitamins+ body wash and hand wash unlock a new era of daily hygiene and germ protection

Kuala Lumpur, 12 September 2023 – Unilever unveiled its latest advance in the realm of daily hygiene with the launch of its new antibacterial formula, Lifebuoy Multivitamins+, in its body wash and hand wash that ensures unparalleled germ protection for the entire family. Infused with vitamins B3, C, and E, the new formula works double-duty in supporting the skin’s natural defense against bacteria by improving skin protection and skin health properties in addition to killing germs, redefining how we think about hygiene.

Vitamin-infused skincare is not a new concept, but it has not yet caught on in the hygiene care category. Often seen as only basic hygiene products, body wash and hand wash are the most underestimated skincare items in our daily hygiene routine.

That is about to change as the first wave of Lifebuoy Multivitamins+ products hit Malaysian shelves.

[From left] Diyana Hashim, moderator, Siti Suhaila, MY-SG Skin Cleansing Lead, Unilever Malaysia, Dr Malar Santhi, health expert, Maryam Younarae and Joe Chang parenting KOLs
Skin is our body’s first barrier against infection-causing germs from our surroundings. This antimicrobial function of the skin barrier is supported by an adequate supply of micronutrients, including vitamins. Some vitamins can be absorbed by the skin, which is why many skincare products contain vitamins as added ingredients. Hygiene products such as body wash and hand wash interact with our skin multiple times a day, every day. Therefore, looking out for cleansers that contain vitamins could give our skin an extra boost to fight germs, said Dr Malar Santhi at the launch of Lifebuoy Multivitamins+ in Sunway Pyramid.

How exactly do multivitamin properties help fight infection?

Our skin naturally produces antimicrobial peptides (AMPs) in sweat and sebum. They function like tiny soldiers that our body sends out to fight harmful germs that try to enter our skin. By acting as antioxidants, vitamins B3, C, and E guard the skin barrier against free radicals that can interfere with AMP production. Furthermore, vitamins C and B3 are also known to promote a healthy skin barrier. Blended with other skin health ingredients, these vitamins complement the skin’s natural defenses against irritants and germs, offering a huge potential to help improve hygiene and combat preventable diseases.

Lifebuoy Multivitamins+ is scientifically proven to provide 10 times stronger germ protection than soap formula without active antibacterial ingredients, killing 99.9% of germs. It is also dermatologically tested for skin compatibility and clinically proven suitable for everyday use, leaving your skin feeling healthy and clean after every wash.

[From left] Caryn Loh, Managing Director Watsons Malaysia, Lenny Chuah, Personal Care Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever Malaysia, and Maggie Tay, Malaysia-Singapore Head of Customer Business Development, Unilever Malaysia officiating the event.
Celebrating the launch, Lenny Chuah, Head of Country, Unilever Malaysia and Country Business Unit Lead of Personal Care in Malaysia, Singapore, and Thailand said, “With a steadfast commitment to safeguarding the health and wellbeing of millions of Malaysians, we are constantly evolving our formula and raising the bar to foster healthier lives as this is a journey with no end goal. This is why Lifebuoy is the world’s number one hygiene soap brand. With our last revamp announced just five years ago in 2018, today’s launch that ushers Lifebuoy into a new era of hygiene and germ protection, stands as our testament. After all, it is our mission to ensure there is no loss of life due to preventable infections.”

Since 1894, Lifebuoy’s mission has remained as clear as ever: to be the people’s and families’ partner in health and make hygiene a simple part of everyday routines. Rooted in decades of research, experience, and heritage, Lifebuoy is now a household icon, chosen and preferred by families.

As the official partner of the launch, Caryn Loh, Managing Director, Watsons Malaysia said, “We are dedicated to providing a diverse array of reliable personal care choices for our customers and families across Malaysia. This is why this occasion holds a significant place in our hearts, as it not only marks our long-standing collaboration with Lifebuoy but also symbolizes our shared journey towards a healthier community.”

The NEW Lifebuoy Multivitamins+ comes in six body wash variants – Total 10, Gentle Skin Care, Lemon Fresh, Cool Fresh, Vita Protect, and Moisture Plus; and four hand wash variants – Total Protect, Activ Fresh, Gentle Skin Care, and Lemon Fresh. Suitable for kids aged 3 and above. Available in all retailers nationwide.

Buy now on Unilever’s Shopee online store.

Investing In Dreams: $100K Seed Fund Empowers Women Entrepreneurship

By
Tan Heng Hong
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Launching Impact Together: A powerful moment with visionaries shaping the future of entrepreneurship. L-R: Rashvin Pal Singh, Group CEO of Mereka and Biji-biji Initiative, Mdm. Noor Afifah binti Abdul Razak, Deputy Secretary General (Policy and Monitoring) of Ministry of Entrepreneur and Cooperatives Development (MECD), Mohd Suhaimi Abdul Hamid, CEO of Standard Chartered Saadiq Malaysia, and Juliana Adam, Director of Mereka and CEO of Biji-biji Initiative

Futuremakers by Standard Chartered and Mereka Join Hands to Support Women in Entrepreneurship Programme (WiE)

Kuala Lumpur, 11 September 2023 – In a bid to further empower women, Futuremakers by Standard Chartered and Mereka Innovative Education (Mereka) have introduced the Women in Entrepreneurship (WiE) Programme to equip local women-led organisations with essential business acumen.

The launch of WiE was officially inaugurated by Mdm. Noor Afifah binti Abdul Razak, Deputy Secretary General (Policy and Monitoring) of Ministry of Entrepreneur and Cooperatives Development (MECD) on Monday 11 September 2023 at Mereka Space, Publika Shopping Gallery, Kuala Lumpur.

Open to women-led organisations based in Malaysia with a minimum viable product (MVP) and a clear business model, the programme comprises webinars and pitching sessions, with a highly competitive selection process that will shortlist only 20 teams to participate in the bootcamp.

In addition, the top five (5) winning teams will receive seed funding from a pool of USD 100,000 and undergo a six-month dedicated mentorship programme, where they will receive guidance and support from experienced mentors in the entrepreneurship fields.

L-R: Farhana Mohd Noor, Project Director of Mereka, Rashvin Pal Singh, Group CEO of Mereka and Biji-biji Initiative, Juliana Adam, Director of Mereka and CEO of Biji-biji Initiative, Mdm. Noor Afifah binti Abdul Razak, Deputy Secretary General (Policy and Monitoring) of Ministry of Entrepreneur and Cooperatives Development (MECD), Datuk Yvonne Chia, Chairman of Standard Chartered Bank Malaysia, Mastura Adnan, Head, Brand & Sponsorship, Impact and Community Engagement of Standard Chartered Bank Malaysia, Mohd Suhaimi Abdul Hamid, CEO of Standard Chartered Saadiq Malaysia, Geraldine Tan Head, Corporate Affairs, Brand and Marketing Standard Chartered Malaysia

“We believe that women entrepreneurs have enormous potential to drive economic growth and innovation in Malaysia. Through this programme, we want to provide them with the necessary tools, resources, and guidance to build successful and sustainable businesses. We are hopeful that our current partnership with Mereka will drive more opportunities for women entrepreneurs as they look for growth beyond the COVID-19 period, where more than 176,000 entrepreneurs nationwide were forced to close their businesses.

“Since 2020, Standard Chartered has committed USD 25 million to support youth-focused economic recovery projects as part of Futuremakers by Standard Chartered, with the Standard Chartered as the lead delivery partner for all Futuremakers projects,” said Mohd Suhaimi Abdul Hamid, Chief Executive Officer of Standard Chartered Saadiq Malaysia.

“We are thrilled to be partnering with Futuremakers by Standard Chartered and Mereka on this initiative. Women entrepreneurs face unique challenges in accessing the support and funding they need to launch and grow their businesses.

“WiE is designed to address these obstacles by providing women entrepreneurs with access to essential resources and mentorship. By supporting women-led businesses, we can not only help them unlock their full potential, but also drive positive change and economic growth in communities across Malaysia. Moreover, by empowering women entrepreneurs, we can help close the gender gap in entrepreneurship and promote gender equality in our society,” said Juliana Adam, Director of Mereka and Chief Executive Officer of Biji-biji Initiative.

Applications for the WiE Programme are now open, and interested teams can apply via the Women in Entrepreneurship official website at https://wie.mereka.my/

 

HOMESOY Donates RM50,000 to Cancer Research Malaysia In Conjunction with Breast Cancer Awareness Month

By
Tan Heng Hong
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From L to R: Mr Andy Toh, General Manager of Sales, Ace Canning Corporation Sdn Bhd, Ms Chang Wan Ping, General Manager of Marketing, Ace Canning Corporation Sdn Bhd, Ms Soo Sek Yow, Head of Soya Nutrition Unit, Ace Canning Corporation Sdn Bhd, Professor Datin Paduka Dr. Teo Soo-Hwang, Chief Scientific Officer, Cancer Research Malaysia and Mr Andy Khoo Boo Teik, Chief Executive Officer, Cancer Research Malaysia at the HOMESOY Cheque Presentation Ceremony in support of cancer research in Malaysia.
  • For every pack of HOMESOY 3.0 Soya Milk sold, RM0.10 will be donated for breast cancer research
  • Free HOMESOY 3.0 Soya Milk to women who undergo breast ultrasound and mammogram screening at participating hospitals
  • Free HOMESOY 3.0 Soya Milk to breastfeeding mothers at participating hospitals

Selangor, 14 September 2023 – Every 11 seconds, one Asian alarmingly dies of cancer. One in about 20 Malaysian women will develop breast cancer in her lifetime, with 8,418 new cases reported annually and 23 new cases each day. Recognising the importance of raising awareness and making a difference in breast cancer, HOMESOY recently presented a cheque of RM50,000 to Cancer Research Malaysia (CRMY) to support their advancement in breast cancer research.

The donation is part of HOMESOY’s ongoing initiatives to raise breast cancer awareness. For every pack of HOMESOY 3.0 Soya Milk sold, RM0.10 will be donated to breast cancer research.

“At Ace Canning Soya Nutrition Unit, we recognise the need to raise public awareness about breast cancer and underscore the critical importance of prevention and early detection. We are dedicated to supporting initiatives that lead to breast cancer awareness. Through our collaboration with CRMY, we also aim to support breast cancer prevention research to establish a link between soya consumption and reduced breast cancer risk in Malaysia,” said Soo Sek Yow, Head of Soya Nutrition Unit of Ace Canning.

Breast cancer remains the leading cause of cancer deaths for Malaysian women. It is estimated that over nine individuals die of breast cancer every day, amounting to 3,500 deaths annually, according to the Malaysian Study on Cancer Survival (MySCan) in 2018.

Soo Sek Yow, Head of Soya Nutrition Unit of Ace Canning presented on Soya Nutrition in Reducing the Risk of Breast Cancer, “Scientific studies suggest an association between soya consumption and a reduced risk of breast cancer.[1] Research has revealed that this association may be attributed to the presence of natural compounds in soya beans, specifically isoflavones, which belong to a group of phytonutrients. Isoflavones are structurally different and significantly weaker than human oestrogen, but they compete with natural oestrogen, thus limiting oestrogen activity in our body and may help to reduce the risk of breast cancer.”

“With the continuous advancement of medical research, survival from cancer has doubled in the last 50 years. Today, at least one in two cancer patients will be cured of the disease. This contribution by HOMESOY can add value to and provide strong support for publicising the significance of and realise impactful outcomes from cancer research. Together, we both hope to make a lasting impact in the fight against cancer and save more lives from cancer,” said Andy Khoo, Chief Executive Officer of CRMY.

As Professor Datin Paduka Dr Teo Soo-Hwang, Chief Scientific Officer of CRMY emphasised during her talk on Preventing Breast Cancer In Asian Women, “Breast cancer incidence in Asia is increasing mainly due to changes in reproductive and lifestyle factors. Today, more Asians die of breast cancer compared to the rest of the world combined. To date, breast cancer prevention has been difficult because the majority of research is done in Europeans, and little is known about breast cancer prevention in Asians, where the dietary and lifestyle factors are different.”

“Pregnancy and breastfeeding also play a significant role in reducing breast cancer risk. HOMESOY 3.0 Soya Milk, with its superior nutritional profile, supports mothers on a healthy pregnancy and breastfeeding journey by providing high protein content, including high-quality soya protein, offering superior-tasting soya milk without added sugar and fortifications of dietary fibre, calcium, and vitamins A & D,” Soo added.

In conjunction with the HOMESOY Pink October campaign, HOMESOY is also collaborating with major hospitals to raise public awareness and encourage regular screening of breast cancer. The campaign runs from 1 – 31 October 2023 and free HOMESOY 3.0 Soya Milk will be provided to all women who undergo breast mammogram screening at selected hospitals, including Columbia Asia, Gleneagles Medical Centre, KPJ Damansara 2 Specialist Hospital, Prince Court Medical Centre, Sunway Medical Centre and more. Through their HOMESOY hospital initiative, they also provide free HOMESOY 3.0 Soya Milk to mothers in the maternity ward as part of a healthy, balanced diet to ensure optimal nourishment during breastfeeding and support their increased protein and calcium needs.

For further information on the campaign, please visit HOMESOY’s Official Website.

[1] PLOS ONE | https://doi.org/10.1371/journal.pone.0203469 September 14, 2018

New Nestle Boba Brown Sugar Ice Cream in a shareable tub format

By
Tan Heng Hong
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Nestlé Malaysia has recently unveiled Boba Brown Sugar Ice Cream in a convenient tub. Now consumers can consume the ice cream and enjoy the rich taste of brown sugar ice cream with the soft and chewy boba in a convenient format.

Nestlé Malaysia has previously made its boba available in a mochi format but it is not easily shared with family and friends.

Click here to purchase from Nestlé Ice Cream official store on Shopee.

Food Farm Hub Launches the Next Generation Cross-Border B2B Food and Agriculture Marketplace in Asia

By
Tan Heng Hong
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Piraya Primkamol, Director and Co-founder of Food Farm Hub Company Limited

Tuesday 12 September 2023 – Food Farm Hub is proud to announce the launch of its next generation cross-border business-to-business (B2B) food and agriculture platform in Asia to facilitate efficient trade by connecting the diverse players within the eco-system.

The innovative platform provides companies worldwide a reliable marketplace with an extensive network of buyers, suppliers, farmers, distributors, retailers, traders, wholesalers and importers. Buyers around the world can now find the products they need, such as ingredients for food, cosmetics, or medicine, and products for resale, wholesale, OEM, and other uses. By eliminating the time-consuming process in searching for suitable partners and suppliers, companies can significantly reduce costs and increase operational efficiency.   Further, thanks to AsiaPay Group’s technology and payment solution, Food Farm Hub can provide a safe platform for buyers and suppliers to execute transactions.

Food Farm Hub is supported by AsiaPay Capital, a startup accelerator under AsiaPay Group. With over 20 years of expertise, in digital payment solution, e-business, and technology service for different businesses, and a strong presence with 16 operation locations in the Asia Pacific region, AsiaPay Group brings valuable insights, resources, and connections to the Food Farm Hub.

“We are committed to constructing a better food and agriculture system in which suppliers and buyers can interact directly. We empower businesses by delivering innovative solutions transforming how they market, sell, and operate while increasing efficiency!” said Piraya Primkamol, Director and Co-founder of Food Farm Hub.

“Food Farm Hub will be the next generation B2B Food and Agriculture platform for buyers around the world to source products ranging from local farmers to global manufacturers while also providing suppliers with a platform to showcase their best products with the tools they need to reach more markets and grow their businesses,” said Joseph Chan, CEO and Founder of AsiaPay Group.

“By leveraging the expertise and support of AsiaPay Group, Food Farm Hub can reach the technological advancements, regional development resources, and business networks to connect suppliers and buyers in the region faster and more efficiently,” he added.

SET welcomes coconut-based product manufacturer “COCOCO” on Sept 14

By
Tan Heng Hong
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Wednesday 13 September 2023 – The Stock Exchange of Thailand (SET) will list Thai Coconut pcl, a manufacturer and distributor of coconut-based products such as coconut milk, coconut juice, coconut snacks and ready meals, on September 14 under the ticker symbol “COCOCO”. The company has a market capitalization at its initial public offering (IPO) of THB 8.09 billion (approx. USD 227.63 million).

SET Senior Executive Vice President Manpong Senanarong said that COCOCO will be listed and start trading on SET in the Agro & Food Industry industry group, Food & Beverage sector.

COCOCO produces and distributes processed products made from coconuts and fruits including canned coconut milk, UHT coconut milk, pasteurized coconut milk, canned coconut juice, UHT coconut juice, pasteurized coconut juice, coconut snacks and ready meals under the Thaicoco and Cocoburi brands. The company also manufactures coconut-based products for industrial use, and produces wet dog and cat food under the Moochie brand. Both are private-label and original equipment manufacturer (OEM) products available locally and internationally. In addition, COCOCO manufactures and sells healthy food made from plant-based protein as well as plant-based cheese and butter.

After IPO, COCOCO has a paid-up capital of THB 735 million consisting of 1.1 billion existing common shares and 370 million newly issued shares, with a par value of THB 0.50 each. It offered newly issued shares to the general public during September 4-6, 2023, at THB 5.50 each for a total fund raised of THB 2.04 billion. The IPO price is equivalent to the price-to-earning ratio (P/E ratio) of 22 times calculated from the company’s net profit in the past 12 months divided by fully diluted shares. Fin Plus Advisory Co., Ltd. is the financial adviser. UOB Kay Hian Securities (Thailand) pcl and Beyond Securities pcl are joint lead underwriters.

COCOCO Chief Executive Officer Worawat Chinpinkyo said the fundraising and listing on SET is a milestone plan of COCOCO to expand its production capacity for coconut-based products, snacks for dogs and cats and plant-based products to support future growth. This also opens opportunity for investors and the general people to be a part of the company’s success. In 2022, COCOCO is one of Thailand’s top coconut and coconut milk exporters with customers in over 90 countries around the world. COCOCO is determined to maintain its leadership in Thailand when it comes to the manufacturing, sales and export of processed products made from coconuts and fruits.

COCOCO’s dividend policy is to pay at least 40 percent of net profit from its separate financial statement after corporate income tax and all reserves required by laws and its regulations set yearly. However, its dividend payment is subject to factors concerning the benefits of shareholders such as economic situations, the company’s operating performances and financial conditions, working capital, investment plans, debts, limitations under loan agreements, necessities and suitability.

COCOCO’s major shareholders after the IPO are Chow-Aree Holding Co., Ltd. and a group of founders led by Worawat Chinpinkyo (74.83 percent).

Step into the World of NARUTO: Malaysia’s First NARUTO Exhibition Featuring the TV Animation 20th Anniversary lands in Kuala Lumpur

By
Tan Heng Hong
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Kuala Lumpur, 13 September 2023 – NARUTO fans in Malaysia are in for a treat as the country’s first NARUTO exhibition featuring the TV Animation 20th Anniversary is set to take place from 7 October – 31 December 2023 at Pavilion Bukit Jalil. In the celebration of the immensely popular franchise’s anniversary, “NARUTO TV Animation 20th Anniversary Exhibition Malaysia” promises to transport visitors into the captivating world of NARUTO, offering a unique opportunity to relive iconic scenes, transform into a Ninja and shop for exclusive merchandise at the accompanying pop-up store.

An Immersive Adventure Awaits!

NARUTO, the beloved anime series first aired in 2002, chronicles the journey of Naruto Uzumaki, an orphan who dreams of becoming the Hokage. Over the years, the franchise has captured the hearts of millions worldwide and has become one of the highest-grossing franchises of all time, encompassing manga volumes, movies, and games.

Fans have witnessed some of the best and most iconic moments in the anime to date. The “NARUTO TV Animation 20th Anniversary Exhibition Malaysia” will bring them to life through immersive experiences including 3D sets, galleries of ninja tools and an exhilarating VR experience of NARUTO’s next generation enabling them to interact with their favourite characters from the NARUTO and BORUTO universe. Tickets for the “NARUTO X BORUTO VR” experience will be sold separately. 

From Screen to Reality: Relive Iconic Moments

The exhibition will recreate eight classic scenes from the anime, capturing the ninja spirit with stunning light and sound effects. Perform ninjutsu in the field, be caught in Kakashi’s “Curse Sealing”, experience the final Uchiha brother’s moment and witness the legendary battle between Naruto and Sasuke in The Final Valley and more.

Following the exhibition, visitors are encouraged to explore the accompanying pop-up store to purchase limited-edition merchandise. From stationery and exclusive t-shirts to home goods, these items are exclusively available at the exhibition, making them must-have collectibles for fans.

Early Bird Tickets Available Now at RM58

Grab early bird tickets for the “NARUTO TV Animation 20th Anniversary Exhibition Malaysia” from 12 September until 5 October at RM58 or RM88 for the package (Exhibition Ticket + VR Ticket). Tickets for children under the age of 12 are available at RM18 or RM48 for the package (Exhibition Ticket + VR Ticket). For more information regarding ticket options, please click here.

Visitors are entitled to one (1) free Scratch Card for every ticket purchased via my.bookmyshow.com during the early bird period. Redeem the Scratch Card* at the venue’s ticketing counter from 7 October – 31 December 2023 and stand a chance to win a prize. *while stock lasts

Celebrating NARUTO’s Largest Fan Gathering

NARUTO fans are invited to come together in celebration of the opening of the “NARUTO TV Animation 20th Anniversary Exhibition Malaysia” on 7 October 2023, at 10 AM at Pavilion Bukit Jalil. Be part of the opening festivities and join us in commemorating this long-awaited occasion with fellow fans, both old and new, at Malaysia’s largest Naruto fan gathering. Put on your best outfit inspired by your favourite characters and be eligible to receive exclusive merchandise. Click here to learn more.

“NARUTO holds a very special place in its fans’ hearts. We’re thrilled for fans to get a chance to celebrate 20 years of the NARUTO anime and relive their favourite moments at the exhibition,” said Dato’ Brian Lim, Founder, MMIC Entertainment Group at the “NARUTO TV Animation 20th Anniversary Exhibition Malaysia”. “Fans from all walks of life have grown up with the franchise and we’re excited for them to continue their journey, reignite their NARUTO spirit and make new comrades along the way. We invite everyone to join us and experience the magic of NARUTO like never before – dattebayo!”.

This exhibition is a collaborative effort between Biz Trend Media, MMIC Entertainment Group, Sozo, I am Start Entertainment, Pavilion Bukit Jalil and Book My Show.

For more information, please visit https://my.bookmyshow.com/e/N20EXMYS or contact mmic_entertainment@outlook.com

Relive the Disney magic with vintage-styled designs at Starbucks

By
Tan Heng Hong
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Nostalgic-themed merchandise collection featuring Mickey Mouse, Stitch, Dumbo and more in stores

KUALA LUMPUR (11 September 2023) – It’s time to grab your fave drink, with your fave pals! Starbucks is joining hands with The Walt Disney Company Southeast Asia to create a unique Starbucks Experience with a new range of Disney-inspired merchandise and stylish lifestyle accessories set to inspire a sense of shared nostalgia and happy memories that all ages will love.

Starring fan-favorite Disney characters such as Mickey and Friends, Chip ‘n Dale, Dumbo, Stitch and Angel, Starbucks “Relive the Magic Together” series features a Starbucks-exclusive range of merchandise with charming character art and vintage vibes. Beginning 19 September for a limited time, the nostalgic collection will be launched across Malaysia, blending Disney’s timeless storytelling with Starbucks iconic third place experience to evoke a sense of familiarity, belonging, and warmth.

A cozy collection full of joy and warmth

Extending beyond the screen, Starbucks “Relive the Magic Together” merchandise collection consists of 15 different drinkware designs and six lifestyle accessories. The drinkware range features mugs, reusable cups, and tumblers – perfect for those looking to enjoy their favorite Starbucks beverage, at work or at home. All items in the collection feature playful Disney-themed artwork, with a familiar Starbucks twist!

There will also be gift-with-purchase premiums such as ornaments, pin badges and embroidery patches. More details to come on how shoppers can go home with these charming new additions.

Fans and customers can look forward to reliving the magic together beginning 19 September 2023.  The new themed collection will be available at all Starbucks® stores across Malaysia while supplies last. Disney and Starbucks enthusiasts can also expect a merchandise pre-sale that will be available exclusively at Starbucks Reserve Mid Valley Megamall on 17 September 2023, from 1pm onwards. The pre-sale will offer two bundle deals priced at RM680, while stock lasts.

Celebrating Diversity and Wellness in conjunction with Malaysia Day

By
Tan Heng Hong
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Coway Run 2023 welcomed more than 10,000 participants in Dataran Merdeka

KUALA LUMPUR, 11 SEPTEMBER 2023 – Coway, the Best Life Solution Company, successfully brought more than 10,000 participants together through its annual running event, Coway Run. With the theme “Enter Our World”, Coway welcomed the public to step into Coway’s World to experience and discover infinite possibilities from Coway’s perspectives. Coway Run is among the several initiatives introduced by Coway Malaysia, serving as a testament to the company’s steadfast dedication to Change Your Life and enhancing people’s quality of life.

Held at one of the most historical landmarks in Malaysia, Dataran Merdeka the participants were flagged off by Kyle Choi, Managing Director of Coway Malaysia accompanied by Mira Filzah, Brand Ambassador of Coway Malaysia.

Press Conference: from left Mr Kyle, Mira Filzah and Mr Ryan

Kyle Choi, Managing Director of Coway Malaysia shared, “2023 marks the seventh year of our beloved Coway Run in Malaysia, and this year’s running event holds extraordinary significance for two compelling reasons. Firstly, we are thrilled we were able to have Coway Run at the iconic Dataran Merdeka, a landmark that holds a special place in the hearts of all Malaysians. This historic venue adds an extra layer of pride and excitement to our event. Secondly is the newly added 21km half marathon run category for our Coway Run. In contrast to the previous years, where the options were limited to fun run and 10km competitive run, this new addition opens up greater challenges and opportunities for our participants to push their boundaries and achieve new personal bests.

Coinciding with the upcoming Malaysia Day, our primary aim is to create a platform that fosters connection, understanding, and celebration of diversity. We welcomed people from all walks of life, irrespective of their ethnicity, religion, age, or background, to come together and engage in this healthy and invigorating activity. Coway Run not only promotes physical well-being but also serves as a unique opportunity for individuals to share their experiences and stories, fostering a stronger sense of unity and togetherness within our vibrant community through a healthy activity,” concluded Choi.

Water Sprinkler Tunnel obstacle

The family-friendly 5km fun run this year features obstacles such as the mist tunnel, roller tunnel and mattress maze inspired by Coway’s latest offerings – Coway Air Conditioner, Coway Massage Chair and premium mattress series. The water sprinkler tunnel and wind tunnel that represent Coway’s water purifiers and air purifiers helped to beat the heat providing a fun and enjoyable running experience for the participants. The colossal-sized Coway products, Water Café, interactive game booths and also the specially arranged celebrity meet and greet session with Coway Malaysia’s brand ambassador – Mira Filzah and renowned celebrities such as Daniel Fong, Elizabeth Tan, Elyn Leong, Fattah Amin, Hun Haqeem, Jestina Kuan and Soo Wincci.

Roller Tunnel obstacle

Coway Run 2023 also provided an avenue for the participants to Run Far, Help Wide by making a positive impact to the society as RM10 from each ticket sold will be contributed to Coway’s CSR initiatives. Coway has always been committed in creating a world where people and the environment coexist harmoniously. As a result of the collective efforts, an impressive amount of over RM100,000 was successfully raised and will be used across Coway’s CSR activities including the Happy Water Project, an aid to provide clean drinking water to underprivileged communities.

The participants of Coway Run 2023 demonstrated exceptional athleticism and determination. In the 21km Malaysian Men’s Open, M Zalghani Hazman Akmal blazed through the finish line with a record time of 1 hour 16 minutes and 25 seconds took home a cash prize of RM 1000. Not to be outdone, in the 21km Malaysian Women’s Open, Chua Michelle showcased her remarkable endurance, completing the challenging course in just 1 hour 28 minutes and 15 seconds bagged an impressive cash reward of RM 1000.

Moving on to the 10km Malaysian Men’s Open, the champion, Nair Daren James crossed the finish line in a remarkable time of 32 minutes and 33 seconds. For his remarkable feat, he won a cash prize of RM 500. Meanwhile, in the 10km Malaysian Women’s Open, it was Tan Joline who emerged victorious, finishing in an impressive time of 42 minutes and 39 seconds bagged a cash prize of RM 500.

The resounding success of Coway Run 2023 was made possible by the invaluable support of various esteemed sponsors and partners. Their generous contributions of products and vouchers added an extra layer of excitement and motivation for all the participants, making the event truly unforgettable.

For more information about Coway Run 2023, kindly visit www.cowayrun.com.my. Find out more about Coway Malaysia’s products and services at www.coway.com.my.

Dettol and the Ministry of Health Malaysia Unite for a Hygiene-Focused Wellness Month Celebration

By
Tan Heng Hong
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As the nation continues to recover from the pandemic, Malaysia’s leading antibacterial brand gets on board to offer hygiene solutions to communities across the country.

Putrajaya, 8 September 2023 – Dettol, the world’s most trusted germ protection brand, proudly teams up with the Ministry of Health Malaysia to launch and celebrate Bulan Malaysia Sihat Sejahtera (BMSS) in an effort to drive better health and hygiene awareness.

As hygiene habits adopted during the COVID-19 pandemic begin to exponentially diminish, infectious diseases have been allowed to thrive and become increasingly transmissible. In response to this, Dettol is joining forces with the Ministry of Health to equip Malaysians with information and knowledge on how to keep themselves protected. Dedicated to providing individuals and families with superior protective solutions, Dettol’s presence at the carnival aimed to remind the public of the cruciality of effective hygiene habits in preventing the spread of harmful pathogens to continuously reduce the burden of illness.

The BMSS initiative which will run for the entire month of September 2023, kicked off with a carnival featuring educational activities aimed at disseminating easily understood hygiene information to the public. The event also marked the activation of the BMSS School Roadshow which intends on encouraging better hygiene habits among schoolchildren across Malaysia. Officiated with insightful speeches from YB Puan Lim Hui Ying, Deputy Minister of Education and YB Tuan Lukanisman Bin Awang Sauni, Deputy Minister of Health, the milestone occasion underscored each Ministry’s commitment to improving hygiene practices and developing health education across the nation.

To drive further awareness and reach out to more participants, Dettol set up an interactive booth to champion better hygiene habits and emphasise the critical importance of safeguarding communities via the usage of antibacterial products. Explanations on the efficacy of its germ protection products and steps on how to best use Dettol was also demonstrated during the session. This collaboration stood in support of the Ministry of Health’s Madani Afiat programme, a visionary initiative dedicated to elevating public health standards by fostering a holistic and education-centric approach to wellbeing.

With a rich history of promoting good hygiene practices, exemplified by Dettol’s on-going Purpose Programme, in which the key focus is to instil effective hygiene habits in schoolchildren, the brand’s participation in National Wellness Month reaffirmed its dedication to safeguarding the health and wellbeing of all Malaysians.

Building on the insights of the Deputy Minister of Health and Deputy Minister of Education, Tiffany Tang, Marketing Director of Health & Hygiene, Malaysia and Singapore, Reckitt commented on the necessity of hygiene awareness in an everchanging health landscape, outlining that the simple act of handwashing is the first line of defence against the spread of germs and concluded that comprehensive handwashing and sustained hygiene habits are the most effective methods of prevention and protection. The Germ Box Education Corner successfully informed children about the dangers of germs while teaching them the most effective 8-Step Handwashing Routine to maximise protection. Participants additionally had the opportunity to physically eliminate germs in a Germ Busters target-shooting game for a chance to win Dettol’s 2 in 1 hand sanitiser. The event’s activities were made even more enjoyable with special appearances from the Dettol Mascot.

Tiffany Tang further conveyed their enthusiasm for this collaborative venture: “At Dettol, our purpose is to protect and nurture in our relentless pursuit of a cleaner, healthier world. We were thrilled to partner with the Ministry of Health in promoting hygiene awareness during National Wellness Month. Through this partnership, we aspire to encourage the uptake of more comprehensive hygiene habits by promoting hygiene education on a national level. Driving behavioural change requires collaboration from all levels of society, underpinning our venture during Bulan Malaysia Sihat Sejahtera as the first step towards change for the better.”

This collaborative initiative stood as a testament to the shared commitment of Dettol and the Ministry of Health to forge a healthier Malaysia, envisioning a nation in which hygiene comprises not just a precaution but a way of life. The BMSS Karnival proved to be a dynamic and informative experience for all participants and demonstrated Dettol’s active engagement with communities for the betterment of public health. Dettol firmly believes that through vital community outreach and expert collaboration, it will be able to nurture a culture of hygiene, health and wellness and create a cleaner, healthier Malaysia.

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