Charoen Pokphand Foods Public Company Limited (CP Foods) is actively advancing the development of low-carbon and carbon-neutral products. This commitment is a pivotal part of Thailand’s progress towards sustainable living and is in line with the global aim of attaining net-zero greenhouse gas emissions. With an eye to the future, CP Foods is steadfast in its dedication to transform its product portfolio, setting an ambitious target for 40% of its revenue to be derived from these environmentally friendly products by 2030.
Oraparn Mungmisri, a director at CP Foods, highlighted the company’s focus on ensuring food security by producing high-quality, safe, and nutritious products while maintaining an environmentally responsible business model. CP Foods has successfully developed 880 products that have undergone carbon footprint assessments by the Thailand Greenhouse Gas Management Organization (TGO), particularly in their pork, chicken, shrimp, duck, and egg product lines. The company follows a comprehensive approach, assessing the carbon footprint across the entire value chain, such as in their shrimp products which include everything from shrimp feed to frozen shrimp and shrimp dumplings.
CP Foods boasts 56 low-carbon products that have been certified the Carbon Footprint Reduction Label, encompassing a diverse range of items like broiler feed, live poultry, and fresh meats. Notably, their Cage Free chicken eggs under the U Farm brand are Asia’s first carbon-neutral eggs, achieved through minimizing carbon emissions and offsetting the remainder with carbon credits.
In 2023, CP Foods added 62 new products to its portfolio that received the carbon footprint label from TGO, including innovative plant-based items like chicken nuggets and minced meat substitutes, further solidifying its position as a leader in sustainable product offerings in Thailand.
The company’s efforts have significantly contributed to reducing greenhouse gas emissions, with their certified products helping to cut down at least 2.34 million tons of carbon dioxide. CP Foods’ commitment to leveraging technology and innovation for green product development is unwavering, with a goal to have 38% of its revenue come from green products by the end of 2023, increasing to 40% by 2030. Many of their low-carbon certified products already exhibit greenhouse gas emissions below the industry average, aligning with the growing global consumer demand for sustainable products.
(From left) Adelene Foo, Chief Executive Officer of Jaya Grocer; Datuk Seri Mohd Shamil Ngoh Abdullah and Datin Seri Aishah Chong, Co-Founders of Village Park Nasi Lemak and Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd proudly showing the new Bask Bear Sambal Toasties by Village Park at Jaya Grocer Starling.
Bask Bear Toasties given added kick with Village Park Nasi Lemak Sambal
PETALING JAYA, 3rd January 2024: Bask Bear, the Malaysian innovative coffee disruptor inspired by the basking Malayan sun bear, is spicing up the new year by introducing an exciting combination to its market-leading toasties.
Teaming up with Village Park Nasi Lemak, a top brand of Grab Signatures, Bask Bear now offers its innovative Bask Bear Sambal Toasties by Village Park – a delightfully-spicy balance of toasted sandwich with the popular Village Park Nasi Lemak Sambal.
As the first in Malaysia to offer Halal Korean Toasties, this latest range is sure to take Malaysians closer to home.
Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd speaking at the launch of Bask Bear Sambal Toasties by Village Park at Jaya Grocer Starling.
“We wanted to add some excitement to the new year by incorporating a Malaysian favourite – nasi lemak sambal. Village Park, renowned for having the town’s finest nasi lemak, was the obvious choice. Coincidentally, Village Park has now made their exceptional sambal available through Jaya Grocer, creating a perfect partnership,” said Bryan Loo, founder and CEO of Loob Holding Sdn Bhd.
He noted that spicy flavours were gaining popularity across various baked goods and snacks and he expected Bask Bear’s Toasties to chalk up significant growth in 2024.
“Drawing inspiration from Malaysia’s flavourful culinary heritage, renowned for our bold and spicy preferences, we recognize that spiciness is not just a trend but an integral part of Malaysian life.
“By infusing this traditional favourite spicy dish into our freshly-toasted bread, we’ve innovated to create the Village Park Sambal Toasties in collaboration with Grab Signatures. It will be a Toastie range that titillates every Malaysian palate,” he said.
Loo shared that the new partnership with Village Park’s sambal flavour perfectly aligns with Bask Bear’s strategy of offering a taste of real confidence through a blend of traditional flavours with its popular Toasties.
“Our commitment to innovation is a key ingredient in all of our recipes while our passion for developing new and delicious creations drives us forward,” he said.
“No other toastie in the market incorporates this quintessential Malaysian flavour in their offerings. And, we proudly stand as the first in Malaysia to do so!” he quipped.
Loo highlighted that toasties sold extremely well because consumers wanted a high-quality light meal or snacks that they can enjoy at any time.
Gracing the launch of the Sambal Toasties with Bryan Loo were Jaya Grocer CEO Adelene Foo, as well as Village Park Nasi Lemak founder Datuk Seri Mohd Shamil Ngoh Abdullah, who started the restaurant here in 2002 with his wife, Datin Seri Aishah Chong.
In May last year, Jaya Grocer, one of Malaysia’s leading supermarket chains known for its wide range of quality fresh ingredients and imported goods, collaborated with Grab Signatures to launch Jaya Grocer Private Labels, a new range of exclusive products with the first being Village Park Nasi Lemak’s renowned Sambal Nasi Lemak.
“As a leading mass premium supermarket chain, we want to continue innovating and searching for better ways to delight our customers,” said Adelene.
“It was a proud moment for us to have Village Park Nasi Lemak’s Sambal as the first of our Private Labels, and to finally offer it to our customers – making it the first time their sambal is available on the shelf exclusively in Jaya Grocer and GrabMart.
“We now look forward to seeing it being a part of Bask Bear’s new range of toasties, and we thank Bryan Loo and Loob Holding for the support,” she added.
Datuk Seri Mohd Shamil couldn’t help but express his delight at seeing his specialty sambal now used by a popular coffee and toasties brand. He thanked both Loob Holding and Jaya Grocer for making this collaboration possible.
“I’m sure every Malaysian would enjoy this unique innovation by Bask Bear that carries the traditional and comforting flavours of our unique sambal which also goes well with anything else besides nasi lemak,” he said.
The new Sambal Toasties will be available in all Bask Bear stores via walk-in, takeaway or delivery from 4th to 31st January 2024, except 1Utama and Pavilion Elite.
The latest Toastie range consists of three items:
Sambal Beef at RM14.90
Sambal Crispy Chicken also at RM14.90
Sambal Hashbrown and Egg at RM12.90
In line with the launch, Bask Bear and Jaya Grocer together will be offering these special promotions during the same period of 4th to 31st January 2024:
● For customers who buy Baker’s Son bread, raw chili, or sambal paste at Jaya Grocer, they can redeem a FREE Hazelnut Choco latte at Bask Bear with any Sambal Toastie purchase.
● Play an interactive game at Jaya Grocer Starling Mall to win vouchers.
● For Bask Bear customers who purchase Village Park sambal at GrabMart, they will receive a free non-woven bag, that’s available from 8th to 31st January 2024 only.
Meanwhile, Bryan Loo introduced the Bask Bear App which allows customers to enjoy seamless and convenient ordering experience.
“Our Bask Bear App launched on 20th December features Pick up & Delivery services, and comes with a membership program allowing customers to earn points with their purchase, via walk in or order thru app.
“To welcome new users to the app, they will enjoy 40% OFF with a minimum spend of RM25 for their first purchase. So wait no further, download the App now!” Loo quipped.
Key Benefits for Bask Bear members are as follows:
The artistic installation of giant-sized Love Letters Tub sculptures at the Julie’s Love Letters Prosperity Adventure Roadshow in One Utama
Celebrate the Year of the Dragon with Fun Activities and Discover the Delectable New Limited-Edition Love Letters Sesame Eggy Rolls from Now Until 14 January!
Kuala Lumpur, 3 January 2024 – Get ready for Julie’s Chinese New Year (CNY) roadshow comeback, bringing you double the excitement this festive season! The Love Letters Prosperity Adventure Roadshow is happening at two vibrant venues in One Utama and Sunway Velocity. Adding to the excitement, members of the public will get to buy and see first-hand the unveiling of the new CNY limited-edition Love Letters flavour, the Sesame Eggy Rolls.
The roadshow will also feature the limited-edition Love Letters Lemon, brought back due to popular demand from last year. This event will kick off at One Utama Old Wing, Ground Floor, from 3 January to 7 January 2024, for five days of celebrations. Following that, the festivities will continue at Sunway Velocity, Ground Floor, from 11 January to 14 January 2024, making it a four-day celebration not to be missed.
Exciting GWPs Up For Grabs!
“Chinese New Year is all about celebrating a fresh start while keeping and preserving traditions. With that in mind, our idea for this event is to take customers through an adventure that is uniquely Julie’s, blending tradition with innovation. At the roadshow, customers will be able to enjoy various activities that showcase our traditional favourite CNY snack, our Julie’s Love Letters in classic flavours alongside the unveiling of a new limited-edition flavour for this festive season, Sesame Eggy Rolls,” says Tzy Horng Sai, Director of Julie’s Biscuits.
Grab Your Favourite Love Letters Now
Inspired by the original Golden Eggy Rolls, the new Love Letters Sesame Eggy Rollsbrings a different flavour profile with a delightful twist of an alluring taste of sweet nutty sesame seeds to the crispy eggy flavour. This limited-edition Love Letters will only be available for purchase at the roadshow or on Julie’s official flagship store on Shopee and Lazada.
Love Letters Pop-Up At The Roadshow
“This is an event not to be missed especially if you are a Love Letters fan or if you are just someone who is looking for a meaningful and tasty CNY gift. In addition, as a sign of appreciation to the public for their support towards our Love Letters, we will be giving away a variety of gifts with purchases at the roadshow,” Sai added.
Love Letters Station At Love Letters Prosperity Adventure
Families who are looking to get into the CNY mood can look forward to the many activities at the roadshow. The event promises a fun-filled day where guests can capture memories at the multiple photo-worthy installations around the venue or unleash their creativity at the colouring booth. Guests can also venture and walk through multiple giant-sized Love Letters Tub sculptures designed as art installations where guests are able to admire or take pictures with its inner design.
One of the many captivating photo walls at the roadshow where you can capture and share the joy of early Chinese New Year moments.
The roadshow will also feature a giant Gachapon machine where guests can stand a chance to win the Julie’s 2024 CNY angpau, a pastry mat, Love Letters Plushies amongst others. A minimum purchase of RM100 in a single receipt will entitle guests to one Gachapon token.
For those looking to purchase the Julie’s Love Letters this Chinese New Year are in for a treat as there are load of gifts with purchases this year! As a CNY treat, customers can get one set of free angpau packet with the purchase of two boxes of Love Letters Sesame Eggy Rolls whereas the purchase of two tubs of Love Letters Lemon will entitle customers to a free lemon plate. For the classic flavoured purchases, any four tubs of the Love Letters in Chocolate, Vanilla or Strawberry flavour will entitle customers to a free baking plate. In addition to that, all customers who make a purchase at the roadshow will receive one set of sample pack of Julie’s new products – the Sweet Chili Cheese Sandwich, and Sour Cream and Onion Sandwich.
Next station is Julie’s Love Letters Prosperity Adventure!
The Julie’s Love Letters in classic flavours and the limited-edition Love Letters Lemon are also available for purchase online from Julie’s official flagship store on Shopee and Lazada. For in-store purchases, visit your nearest neighbourhood convenience stores or hypermarkets. The free baking plates will also be available for purchases of any four tubs of the Love Letters in Chocolate, Vanilla, Strawberry, or Lemon flavour in selected stores.
Nestlé Việt Nam has recently launched NESCAFE coffee in a liquid stick format for easy application. Coffee in a liquid stick format is still a rarity in Southeast Asia. Still, the liquid stick pack could be the next growth spot for coffee innovation as consumers seek greater convenience and taste consistency.
The new NESCAFE concentrated ice milk coffee/black coffee simulates the filter brewing technique to retain the traditional coffee taste. Consumers need to add ice to enjoy.
ZUS Coffee is upgrading its drink offerings with popping candy. However, only the dreamy Crème Series drinks will receive a free packet of Popping Candy as a way to add a little spark to your sip.
Terms and conditions apply.
1] Applicable when one purchases a min. of one (1) Crème Series drinks via ZUS App ONLY. Crème Series drinks include: Velvet Crème, Buttercrème, Cheese Crème, and Sea Salt Crème.
[2] Limited to one (1) redemption per user on ZUS App throughout the promo period.
[3] Item will be added into buyer’s cart automatically.
[4] Available for pick-up ONLY.
[5] While stocks last only.
Singapore’s Sunshine Bakeries has launched the new Curry Potato Poketto Sandwich. The latest innovation is ‘perfect for those who crave a hint of spice without the fire with aromatic curry spices and real potatoes in every bite.’ Get yours now from the nearest outlets.
Vietnam’s Masan has revamped its Wake Up 247 coffee-flavoured energy drink with a sharper and more relevant image to depict energy. The new design features the appearance of a robot’s eye that is fixating on its target.
As an energy drink that helps consumers overcome lethargy and conquer every journey, the new image of Wake Up 247 also illustrates the shifting consumer energy needs from physical energy to mental energy with a focus on cognition and having a sharp mind.
Vietnam’s Masan Group has recently introduced EnerZ, a new energy drink that helps unleash your inner power. The new energy drink is powered by choline, vitamin B6 and caffeine.
This easy-to-drink energy drink has two flavours: melon and mango & passion fruit, offering consumers a tasty energy drink option with real added juice. Consumers not into energy drinks but want the functional energy benefit will find this a pleasant beverage.
The colourful packaging depicts an erupting volcano and features a brand name that highlights the word ‘Z,’ befitting the product’s target audience of focusing on Gen Zs.
Masan also understands the need to formulate the drink with a 70% sugar reduction to consider consumers’ desire to stay healthy. The sugar-reduced drink supports Gen Z’s active lifestyle without worrying about gaining weight. Do note that EnerZ is sweetened with Ace-K and sucralose.
ingapore welcomed the new year in style with an extraordinary fireworks display at the Marina Bay Singapore Countdown 2024. Photo Credit: Urban Redevelopment Authority
Singapore, 1 January 2024 – Singapore ushered in the new year with mesmerising countdown fireworks at the Marina Bay Singapore Countdown 2024, presented by the Urban Redevelopment Authority. This year, the highly-anticipated fireworks display was launched from a more central location of the Bay, offering more spectators a captivating viewing experience from all around.
Across three chapters in the hour leading up to the new year, the fireworks illuminated the Bay, telling an uplifting story of reflection and new beginnings. A spectacular finale at midnight capped off the festivities as we welcomed 2024 with a bang.
Show-stopping fireworks illuminated Marina Bay as Singapore ushered in 2024. Photo Credits: Urban Redevelopment Authority (top row), Andrew JK Tan (bottom)
Since the start of December 2023, revellers from Singapore and abroad had gathered at the liveliest part of the city centre to immerse themselves in the celebrations. Visitors were treated to the uplifting Brightening Lives light projections, exhilarating experiences at Ice Magic: Winter Wonderland and the TurboCharged go-kart arena as well as delightful live performances at Mediacorp’s Let’s Celebrate 2024 countdown concert and Esplanade – Theatres on the Bay’s Come Together.
As the year drew to a close, unforgettable experiences and cherished memories were forged at the Marina Bay Singapore Countdown 2024, heralding the start of a great year ahead.
KUALA LUMPUR (2 January 2024) – In the spirit of unity and a quarter-century of brewing connections and shared moments, Starbucks Malaysia commemorates its 25th anniversary, marking a milestone that began with the inauguration of Starbucks KL Plaza on 17 December 1998. What humbly started as an introduction of exceptional coffee and an international coffee house experience to Malaysia, has blossomed into a heartwarming journey of connection, community, and unwavering dedication to Malaysians.
Deeply rooted in their values, the brand is committed to giving back to the very community that has played an invaluable role in its remarkable growth. As they honor 25 years of shared moments together, Starbucks is proud to be an integral part of Malaysia, and aspires to continue fostering meaningful connections with everyone in the local community for many years to come. Embodying this commitment, the ethos of Starbucks Malaysia’s 25 th anniversary is encapsulated in the spirit of “Brewing Memories, Engaging Communities,” where every sip and conversation contributes to the shared experiences within the local community. Each day, Starbucks remains steadfast in fulfilling its mission, “With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection” – reflecting the true essence of their journey in Malaysia and the world.
Starbucks Malaysia has been more than just a coffee house, it’s been a cornerstone of communities, transforming its stores into the beloved “third place” for Malaysians. From the heart of Kuala Lumpur to all Malaysian states and federal territories, over 400 Starbucks stores have become a location to foster connections and create memories. Amidst the comforting aroma of extraordinarily crafted coffee, Starbucks’ design philosophy is especially evident in its Starbucks Reserve™ stores, which features an
enticingly warm interior and eye-catching art pieces that creates a welcoming atmosphere for all. Emerging as the 400th store in Malaysia, the recently-opened Starbucks Reserve™ Island Glades Drive-Thru is a testament to the brand’s commitment to creating inviting spaces and coffee innovations.
Beyond the exceptional Starbucks Experience, the true essence of Starbucks Malaysia’s growth lies in its partners (employees)- over 5000 all-Malaysian individuals who wear the iconic green apron with passion and pride. Their utmost dedication, coupled with Starbucks’ commitment to diversity and inclusivity, has been instrumental in brewing the company’s success. Starbucks prioritizes the professional growth and personal development of its partners through meticulously crafted training programs. This dedication to fostering a supportive work environment has not gone unnoticed, as evidenced by the multiple ‘Employer of Choice’ awards that Starbucks Malaysia has proudly garnered through-out its 25-year journey.
Starbucks Malaysia bagged the ‘Best Companies to Work for in Asia 2023’ at HR Asia Awards 2023
“I am filled with joy over witnessing the growth of Starbucks in Malaysia,” shares Dato’ Sydney Quays, Group CEO of Berjaya Food and Managing Director of Berjaya Starbucks. “I have to thank our dedicated partners for their unwavering enthusiasm and passion for consistently serving our iconic Starbucks Experience. I am also grateful to our local business partners and friends of the media for their contribution to our growth in Malaysia. And most of all, I am eternally thankful to Malaysians for allowing us to create meaningful connections with them, from our very beginnings and for many years to come.”
Good Things Are Happening- People. Planet. Coffee
In its remarkable 25-year journey, Starbucks Malaysia has brewed compassion and inclusivity that goes beyond the confines of a coffeehouse. 2016 marked a profound milestone as Starbucks Malaysia embarked on a mission to nurture a more inclusive and compassionate community. The heartbeat of this mission resonates in the world’s first Starbucks Signing Store, nestled in the heart of Bangsar Village II, a haven that not only serves coffee but fulfills dreams, provides a career path , and creates a safe space for the Deaf community. In collaboration with local Deaf associations, this journey continued with the unveiling of Signing Stores in Burmah Road, Penang, and Vivacity Megamall, Kuching.
Over the years, this commitment has blossomed into a source of pride as Starbucks Malaysia successfully employed and empowered Deaf partners. Once aspiring individuals, some have now become qualified ‘Coffee Masters’ and shift supervisors, contributing their skills and their unique perspectives to the Starbucks family. Beyond employment, the brand also provides a vibrant platform for the Deaf community to showcase their talents. Some stores are adorned with the captivating artwork of Deaf artists like Lim Anuar and Madang Ding Anyi. The walls don’t just echo the sound of brewing coffee but reverberate with the soulful expressions of a community empowered and celebrated. This initiative is a testament to Starbucks Malaysia’s commitment to go beyond being a coffee destination, becoming a canvas where dreams are painted, talents are nurtured, and a community is embraced with open arms.
Starbucks Upcycled Flavorlock Pouch
In 2019, Starbucks Malaysia launched a meaningful initiative called the Starbucks Upcycled Flavorlock™ Pouch program, a testament to the collaborative efforts of Starbucks and its customers who have generously donated used Flavorlock Whole Bean coffee bags. These bags, once used to package coffee, are meticulously upcycled by the young girls and women of YWCA KL. From cleaning to matching the fabrics that line the pouches, each one is unique, reflecting the individuality and care put into their creation. For every pouch purchased, RM1 is dedicated to supporting the YWCA KL’s Vocational Training Opportunity Centre (VTOC), which empowers young girls and women from the B40 communities through tailored curriculums. Beyond its aesthetic appeal, the program also contributes to Starbucks’ commitment to reducing its carbon footprint and environmental impact. These pouches are not just a fashion statement, it’s a reminder of how small acts of kindness, like giving a used coffee bag, can create a ripple effect of positive change.
More than just coffee, Starbucks Malaysia takes a bold step in corporate social responsibility by initiating a long-term partnership with NGOs such as What a Waste (WaW), to eradicate food insecurity among low-income families by granting a substantial sum of USD50,000. “The foundation of a resilient society lies in ensuring universal access to nutritious food,” affirms Dato’ Sydney Quays. “Starbucks is fully committed to this cause, recognizing the daily struggles faced by many in breaking free from the shackles of poverty and malnourishment. Through these grants and our long-term partnerships, we aim to ensure that every marginalized community receives the sustenance they deserve and that no one is left behind.”
Join them in reliving 25 years of Starbucks Malaysia, where every sip tells a story of connection, community, and positive impact. Scan the QR code below to watch the Starbucks Malaysia 25th Anniversary Video:
Delivering Trust in Every Cup We Serve
Committed to delivering Halal deliciousness, Starbucks Malaysia proudly emphasizes its dedication to Halal compliance, a commitment that has been a part of its identity since 2006 when it received the esteemed JAKIM Halal certification. In 2017, Starbucks Malaysia became one the few companies that were listed in JAKIM’s Inisiatif Rahmah Halal Malaysia (Whitelist), a highly-valued initiative introduced to encourage industry engagement in Malaysian Halal certification.
For Starbucks Malaysia, being certified by JAKIM is more than a regulatory adherence, it’s a symbol of the brand’s commitment to the diverse Malaysian consumers. Since day one, the company pledges to consistently meet and exceed the expectations set by JAKIM, ensuring that every product and service resonates with the essence of Halal principles. This genuine approach has forged a profound sense of trust and appreciation among customers, establishing Starbucks Malaysia as not just a coffee provider but a brand deeply connected to the cultural fabric of the nation.
Brewing Memories and Engaging Communities
Honoring 25 years of shared moments, the brand is thrilled to unveil its exclusive Starbucks Malaysia 25th Anniversary Collection! In this exciting journey, the brand introduces a series of releases, each adding its own charm to the commemoration. In the initial phase, Starbucks launched the highly anticipated food & beverages, the stylish 2024 planners, drinkwares, and Starbucks card.
The spotlight of the range falls on the life-sized plushie named ‘Bearista’. Dressed in the iconic Starbucks Malaysia partner uniform, complete with the signature green apron, the Bearista is ready to spread snuggly hugs to its fans. Rewinding to 1998, Starbucks unveiled the first-ever Malaysia exclusive tumbler, a beautiful fusion of local culture and Starbucks’ global flair. Fast forward to today, Starbucks Malaysia presents the ‘Timeless Brew’ tumbler. Crafted from stainless steel, the design on the tumbler brews together tradition and progress, symbolizing Malaysia’s rich heritage. It’s more than just a tumbler, it’s a vessel of time merging past and present, celebrating the vibrance of our nation’s culture.
Embark on this nostalgic journey by heading to your nearest Starbucks store today and immerse yourself in the magic of the Starbucks Malaysia 25th Anniversary Collection. Stay tuned for more delightful releases throughout the year, as Starbucks continues to share joy, one cup, one neighborhood, and one community at a time.
Stay up to date for more exciting news of Starbucks Malaysia’s 25th Anniversary by heading over to the official Starbucks Malaysia website at www.starbucks.com.my or follow the official Starbucks Malaysia Instagram page at https://www.instagram.com/mystarbucks/
A Heartwarming Reunion of Family, Friends, and Festive Flavours
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