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Al-Ikhsan Chooses ComeBy as Retail Analytics Partner to Elevate Customer Experience and Store Performance

KUALA LUMPUR, 11 AUGUST 2023 Al-Ikhsan Sports, the Malaysian premier sports retailer in Malaysia, has recently embarked on a comprehensive research initiative to identify innovative technology providers as part of their commitment to delivering exceptional shopping experiences to their customers. After careful evaluation, Al-Ikhsan Sports is proud to announce its strategic partnership with ComeBy, a prominent retail analytics platform, to revolutionise the customer’s experience and enhance store performances across the nation.

With a strong focus on staying at the forefront of technological advancements in retail, Al-Ikhsan Sports aims to tailor its products and services to meet customer-specific advance needs. This collaboration will enable Al-Ikhsan Sports to tap into a wealth of data, improving the way they understand their customers, optimise their stores, and drive revenue growth.

“At Al-Ikhsan Sports, we are always looking at ways to improve the overall customer journey within our stores,” said Mr. Vach Pillutla, Chief Executive Officer of Al-Ikhsan Sports.

“Through our partnership with ComeBy, we can really leverage on technology to understand the key metrics of Traffic, capture and conversion at the stores and can improve individual store performance by putting in place initiatives to drive traffic, enhance front end look and feel to bring in higher footfalls or ensure stronger visual merchandising or even bring in the most appropriate merchandise for the catchment. The combination of our industry-leading expertise with cutting-edge solutions from Comeby which surely allow us to deliver a future-ready retail experience.”

As part of their proactive approach to data-driven decision-making, Al-Ikhsan Sports will leverage a robust platform to track their return on investment in real time, ensuring efficient resource allocation. The platform will also empower Al-Ikhsan Sports stores to measure staff performance, including visitor-to-customer conversion rates as well as average transaction values to upsell and obtain cross-selling capabilities. Armed with valuable insights on shopper browsing, best-selling products, and emerging trends, Al-Ikhsan Sports will be able to make informed decisions to eliminate blind spots and sustain its competitive edge.

This collaborative effort highlights Al-Ikhsan Sports and ComeBy’s shared vision to shape in-store retail’s future by integrating advanced technology with exceptional service, setting new industry standards.

Al-Ikhsan Sports is set to roll out the solution across 51 outlets across Malaysia, with further expansion planned soon.

About ComeBy

ComeBy is a pioneering force in the realm of retail innovation, offering a dual-powered solution that revolutionises both consumer shopping experiences and retail analytics. As a Digital Shopping Assistant, ComeBy empowers shoppers with real-time guidance, personalised recommendations, and seamless product information, reshaping their journey in physical stores. ComeBy captures the essence of “offline cookies,” unlocking deep behavioural insights through comprehensive full-funnel analytics. This wealth of data equips brick-and-mortar retailers with the tools to refine strategies, optimise layouts, and deliver tailor-made shopping experiences.

Improving Overall Health, Eating Habits, and Mental Health Ranked as Top Three Health Goals by Increasingly Health-Conscious Malaysians

Having a support group motivates individuals to make positive changes in their lifestyle.

A Herbalife Survey

KUALA LUMPUR, August 11, 2023 Herbalife, a premier health and wellness company and community, recently released the findings of its Asia Pacific Health Priority Survey, which revealed that a vast majority (79%) of Malaysian respondents became more health conscious as a result of the Covid-19 pandemic.

According to the survey, up to 75% of Malaysian respondents have shifted their health priorities after the pandemic with a greater focus on living a healthy, active lifestyle, and achieving a holistic approach to health. Malaysian respondents also shared that improving overall health (60%), building healthy eating habits (52%) and improving mental health (50%) are the top three health goals they aspire to achieve, followed by becoming fitter (50%) and enhancing immunity (49%).

The survey further revealed that different generations have varied priorities for improving their health. Across the Asia Pacific, older respondents such as Generation X and Boomers are more focused on strengthening their immunity (50%), in comparison to the younger Generation Z and Millennials (42%). On the other hand, 46% of the younger generation consider improving their mental health a crucial part of their health goals, while only 34% of the older generation shared the same.

Also, while 92% of Malaysian consumers surveyed are taking steps to work on their health goals, a lack of finances (49%) and a lack of time (48%) have been the top challenges preventing them from working towards their goals. To overcome these challenges, an overwhelming majority (61%) of Malaysian respondents recognise the importance of having a support group in their health and wellness journey.

Steven Chin, Senior Director/General Manager of Herbalife Malaysia and Singapore said, “Recognising the increased focus of Malaysians on prioritising their health and achieving their wellness goals, Herbalife is committed to supporting this through our wide range of nutritional products and dedicated distributors who offer personalized coaching and a supportive community that motivates people to embrace a healthier, more active lifestyle.”

“We also run various programmes such Herbalife Month in March and the upcoming Herbalife Run, to help Malaysians adopt healthy active living habits while nurturing community support for achieving their goals.” added Steven.

Malaysians have also set their sights on improving their fitness levels and are taking initiatives to achieve their goals.

Willingness to Spend on Health and Wellness 

With consumers in Malaysia becoming more health conscious, it is not surprising that many of them (75%) are willing to increase their spending related to health and wellness. On average, up to 39% of Malaysians respondents indicated that they would be willing to spend 6% to 10% more.

Recognising the importance of investing in health, Malaysians respondents also shared how they would like to use their increased expenditure to:

  • make healthier food choices (61%)
  • purchase / consume dietary supplements (56%)
  • go for regular health check-ups (46%)
  • seek mental health consultation (26%)
  • engage experts for advice (24%)

It is clear from these survey results, Malaysians appreciate the key role that nutrition plays in maintaining long-term health and vitality.

Benefits of a Support Group

 When it comes to pursuing health goals or making positive lifestyle changes, it can be challenging to stay committed and motivated along the way. As such, a support group plays an important role in overcoming challenges to increase the odds of reaching goals, a sentiment that was shared by Malaysian respondents (61%). The perceived benefits of a support group include:

  • providing guidance and encouragement (58%)
  • sharing of valuable experience and knowledge (54%)
  • reaching out for health-related advice (53%)
  • accountability on their health journeys (43%)

Conducted in April 2023, Herbalife’s Health Priority Survey polled 5,504 consumers aged 18 to 78 across 11 Asia Pacific markets, including Malaysia, Australia, Hong Kong, Indonesia, Japan, Korea, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

About Herbalife

Herbalife (NYSE: HLF) is a premier health and wellness company and community that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle in order to live their best life.

Shopee Empowers Sellers to Customise Products for Malaysians

Zaid Othman of Lampu Cherita with his staff at the Shopee Seller Summit 2023

Local Handcrafted Products Gain Traction Online

KUALA LUMPUR, 10 August 2023 – #ShopeeSapotLokal sellers, Lampu Cherita and HomeDecoStore, are deeply motivated by their most important asset: their customers. Their dedication to crafting personalised designs and exceptional service has earned them a loyal customer base, while shaping the rise of value-based Malaysian businesses online. They leverage interactive Shopee features like Shopee Seller Chat, Shopee Live, and Shopee Prizes games to engage customers in two-way feedback, understand values, and interests.

Mohd Zaid Othman (left), founder of Lampu Cherita*, understands Malaysians’ desire for high-quality candles similar to international brands, but at more affordable prices. He handcrafts locally-sourced 100% soy wax and environmentally friendly candles from as low as RM7.00. Zaid actively engages customers through Shopee Seller Chat to provide personalised recommendations and explanations about how various scents can be incorporated in their day-to-day lifestyles. This customer-centric approach has earned Lampu Cherita a rating of 4.9 stars from 19 thousand reviewers and gained 23 thousand followers since opening his store on Shopee five years ago.

To keep up with demand, Zaid enlists his family’s help and hires two part-time staff. They meticulously hand-pour and custom-create 50 to 100 candles every day from their home-based operations in Cheras. Lampu Cherita’s best-selling line (which has sold close to 30 thousand units) the Scented Candle 200ML, includes a range of Malaysian-inspired scents such as Klasik, Pandan, Lychee, Coconut, and Lime Basil Mandarin.

Lampu Cherita’s Best Selling Scented Soy Candles include Malaysia-inspired scent like Pandan

“Four years ago, when I couldn’t afford expensive candles, I embarked on a mission to offer the best candle experience to fellow Malaysians without breaking the bank. Using 100% soy wax sourced from Selangor and Kuala Lumpur, I offer top-quality products at the most affordable prices. From my interactions with customers through Shopee Seller Chat, I firmly believe Malaysians are ready to embrace local products that rival international brands in both quality and value. Thanks to Shopee, I have the platform to reach more Malaysians, and with the invaluable dedication of my talented staff, my business grew ten times. Together, we take pride in crafting high-quality, affordable candles that align with Malaysians’ preferences,” says Zaid.

Edward Wong of HomeDecoStore with his staff at the Shopee Seller Summit 2023

Edward Wong, the owner of HomeDecoStore**, discovered the potential of his current hero product, the mini sejadah (prayer mat) by listening to invaluable feedback from his Muslim staff. They highlighted the high demand (but scarcity) for high-quality and affordable options in this category to him. Since launching the HDS Sejadah Muka two months ago, it has rapidly become HomeDecoStore’s best-selling item. Steady demand and bulk purchases up to 10 thousand pieces within two to three weeks are often for special occasions like kenduri (banquet/feast) door gifts.

Edward with the mini sejadah that he designed based on his discussions with customers via Shopee Live

“I believe what sets me apart from other sellers is the fact that I create my own unique sejadah designs. I ask customers about their favourite designs and application preferences whenever I engage them on Shopee Live. These valuable inputs inform how I tailor the prayer mats while respecting religious sensitivities. In addition, I get to showcase the products in a 360 way on Shopee Live, enabling me to close deals on the spot. The inclusion of game features like Shopee coins and the Spin the Wheel is crucial in retaining customers’ engagement and rewarding them to drive loyalty,” says Edward.

Edward’s commitment to offering relevant products, benchmarking competitors’ offerings and sourcing from trusted suppliers has earned HomeDecoStore a loyal following of over 34 thousand customers on Shopee. He has also garnered 4.9 stars rating from over 10 thousand reviewers and maintained outstanding Chat Performance of 100% within minutes for four years.

Lampu Cherita and HomeDecoStore have successfully matched the values of their Malaysian customers by playing to local preferences in their innovative candle scents and prayer mat designs. Proactive customer engagement that encourages dialogue and live interactions on Shopee’s platform, has allowed them to grow their local businesses and include downstream suppliers in the economy. Their passion for preserving Malaysian heritage shines through in their offerings that provide affordable options serving local needs.

*Lampu Cherita’s Shopee store: https://shopee.com.my/lampucherita

**HomeDecoStore’s Shopee store: https://shopee.com.my/homedecostore

Value based sellers: Sellers who match the values of their customers (especially customers who shop with purpose online)

Burger King uses new Hatyai Chicken King to broaden consumer base

Burger King Thailand has introduced Hatyai Chicken King featuring the Thai Southern-style fried chicken as the new permanent menu item. The company is using Hatyai fried chicken to target local consumers where it is already popular.

By launching a new chicken item, this will enable Burger King to tap into the THB 25 billion fried chicken market in Thailand, which is worth 2-3 times bigger than the burger market, said Burger King (Thailand) Co general manager Tanawat Damnernthong.

Over the next 5 months, Burger King will focus on opening more restaurants in upcountry locations, including Phuket and Pattaya, in order to attract consumers who may not have been previously interested in burgers. However, there are no plans to open new outlets in Bangkok in 2024.

Currently, Burger King’s core customers are aged between 30 and 39 with a high level of income (A level). With the introduction of the Hatyai Chicken King, the company aims to broaden its consumer base to include those with a B level of income.

SNNP debuts new Lotus Crispy Crab Stick, first half revenue up 17.7%

Thailand’s Srinanaporn Marketing Public Company Limited (SNNP) has just launched Lotus Crispy Crab Stick, which comes in two flavours. Available at 7-Eleven, the new Lotus Crispy Crab Stick features crab stick as the new base ingredient.

SNNP has earlier launched Lotus Stick Biscuit in Mala flavour and Lotus Drumstick Truffle Flavour.

During the second quarter of 2023, SNNP launched new flavours under the Jele brand such as Jele Chewy Jelly cola, sala, and blueberry as well as new products under the Magic Farm Fresh brand including coconut jelly and grass jelly.

For the first six months of 2023, the company had revenue from sales at THB 2.9 billion, up 17.7% year-on-year. Revenue from domestic sale during the first six months of 2023 increased 18.2% year-on-year to THB 2.2 billion, while overseas sales rose 16% year-on-year to THB 686 million.

New Tropicana Slim Korean Goguma sugar-free cookies launched

Nutrifood has launched another Korean-inspired flavour in Indonesia. The new Korean Goguma or purple yam flavoured biscuit is free from sugar and is sold under the Tropicana Slim brand, which is known for its sugar-free products. This sugar free cookies come with the sweetness of purple yam and only have 100 calories per serving.

Bewildering new mystery ‘Fanta’ flavor takes Thailand by storm with exciting new ‘#WhatTheFanta’ Campaign: Can You Unravel the Secret?

Tuesday 08 August 2023 – ‘Fanta’ is inviting fans to take part in an electrifying flavor exploration like never before, with the release of its latest #WhatTheFanta mystery drink under the campaign ‘Fanta’ #WhatTheFanta.

This is the 4th year the whimsically delicious addition is packed with excitement, keeping fans of the #WhatTheFanta line on their toes in a suspenseful guessing game. This innovative campaign aims to enhance the image of ‘Fanta’ as a brand that embraces fun and playful colors. ‘Fanta’ is excited to introduce the ‘Flavor Hunters’, a team of skilled individuals who will lead everyone on an extraordinary journey through the exciting activities led by Off-Jumpol and Gun-Atthaphan, who along with their teams, will engage in exhilarating challenges to figure out what this deliciously mysterious flavor is.

Mrs. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos said: “The success of creating excitement for consumers continues into the fourth year of the #WhatTheFanta campaign. After receiving many positive responses, ‘Fanta’s commitment to becoming an iconic brand that adds a playful touch to an otherwise dull and overly serious world has been reinforced. We value our consumers’ preferences and actively listen to their feedback. Understanding that many Thais enjoy seeking out new experiences, we have introduced #WhatTheFanta as one of our responses. This decision is in line with our broader business strategy, which emphasizes ongoing innovation and investment in our brands. Ultimately, our aim is to cater to people’s boundless and timeless curiosity as well as their longing for delightful and thrilling encounters. We invite consumers to engage in puzzle-solving through social media as to what flavor this purple, mysterious, refreshing, zero sugar, and fruity drink actually is.”

Join the thrilling #WhatTheFanta Mystery Flavor Hunt Challenge! Participate in online and offline activities with fellow fun-loving consumers. Simply scan, taste, and guess! Scan the QR code on the ‘Fanta’ bottle to start the adventure. The first 200 participants who correctly guess the puzzle solution will be rewarded with fantastic prizes, including PlayStation 5 consoles, Off-Gun-designed blankets, and an exclusive #WhatTheFanta Premium Snack Box. 7-Eleven customers can also upload their receipts showing the purchase of two or more bottles of ‘Fanta’ #WhatTheFanta for a chance to win a Nintendo Switch OLED Model and Fuji Instax Mini 12 film camera. Join us from August 1 to September 30, 2023.

‘The Flavor Hunting Show’, a one-of-a-kind online series by ‘Fanta’, takes viewers on an outrageously hilarious, twisted, and immensely entertaining journey to unveil the indulgent new #WhatTheFanta flavor – hosted by Off-Gun and a team of influencers. The mission comprises three episodes via watch, taste and guess the full flavor of the mystery. The episodes will be broadcast on GMM TV, beginning with the premiere on August 15, 2023. Come and join us as we reveal the delightful, fizzy, and sugar-free attributes of this new purple drink on October 1, 2023 – and don’t miss the opportunity to discover the secrets of this refreshing beverage with Off-Gun at the Amphitheater Siam Square Soi 7 at 10:00 AM – 5:00 PM.

Get ready! There’s a new mystery to be solved by taste buds far and wide. Stay connected to find more information about ‘Fanta’ #WhatTheFantaby visiting www.facebook.com/FantaThailand, https://wtf.fanta.co.th for ‘The Flavour Hunting Show’ air dates, teasers, and the big flavor reveal. The latest #WhatTheFanta flavor comes in 500 ml PET bottles in the zero-sugar variant, which is available at convenience stores, supermarkets, department stores, and on e-commerce channels.

KSL debuts Kane’s Natural Golden Sugar that is low in GI

Image by Khon Kaen Sugar Industry

Thailand’s Khon Kaen Sugar Industry (KSL) has recently launched Kane’s Natural Golden Sugar, which is a sugar replacement product that is low in the glycemic index (GI).

“We expect the low-GI sugar to build a new market offering high-quality and premium choice of sugar to Thai consumers,” said Chalush Chinthammit, president of KSL.

KSL currently operates five sugar manufacturing plants in four provinces — Khon Kaen, Loei, Sa Kaeo and Chon Buri. The factory in Loei is the plant that makes the low-GI sugar.

Kane’s Natural Golden Sugar is made from natural cane. KSL is able to use Singapore-based Nutrition Innovation Co’s patented technology Nucane to produce the low-GI sugar. Nucane Life is a natural sugar that helps food brands achieve sugar reduction of up to 70%.

Introducing the new KitKat Salted Caramel Cookies

Nestlé’s KitKat® has unveiled its latest, limited-edition KitKat® Salted Caramel Cookies, a fusion of flavours and unexpected texture to take consumers on a new multi-sensorial chocolatey indulgence journey.

Featuring a delightful combination of KitKat®‘s rich milk chocolate, signature crispy wafer and deliciously crisp of salted caramel cookie bits.

In the past, we have seen Nestlé Malaysia launching KitKat® featuring cookies such as KitKat® Chunky Raisin and Cookie and KitKat® Dark Cookies.

The latest innovation combines the popular cookie with the savoury taste of salted caramel.

Now consumers can enjoy the combination of sweet and savoury from the classic milk chocolate and signature crispy wafer with the salted caramel cookie bits in their KitKat® here in Malaysia.

Consumers are seeking new and exciting chocolates and desire chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers’ key motivations, crunchy textures took the top spot as the most desired experience.

Nestlé Malaysia is hosting the KitKat® Salted Caramel Cookies Roashow at IOI City Mall Putrajaya on 9-13 August 2023, from 10am to 10pm. The event will be located at LG East Wing, featuring special promotions and performances.

Buy now on Nestlé Malaysia’s flagship store on Shopee / Lazada.

 

Phishing at work: Kaspersky explains fraud trends, how phishing campaign unfolds

08 August 2023 – Phishing is a term regularly heard in the news. It’s cybercriminals’ go-to infiltration technique, because it’s simple, and because it works.

Basically, phishing is a type of Internet fraud that seeks to acquire a user’s credentials by deception. It includes theft of passwords, credit card numbers, bank account details and other confidential information.

Adrian Hia, Managing Director for Asia Pacific at Kaspersky

“Cybercriminals follow trends. They know the latest topics they can effectively piggyback on. It’s a social engineering technique that plays on our human minds, that’s why it’s difficult to resist clicking an unknown link, which may eventually turn out to be malicious,” says Adrian Hia, Managing Director for Asia Pacific at Kaspersky.

For instance, in 2022, key phishing topics monitored by Kaspersky experts related to compensations, bonuses, and even refunds.

Bonuses and compensation are hard to deny in times of crisis and instability, which is why “financial assistance” is frequently promised by con artists to swindle users out of their money.

“Promotional campaigns by major banks” were a popular bait in 2022. Visitors to a fraudulent web page were offered to receive a one-time payment or to take a service quality survey for a fee.

In Muslim countries, scammers promised to send charity packages, purportedly under a “Ramadan Relief” program that aimed at helping low-income families during the Ramadan fast. The fasting period typically sees higher prices for food and household products, whereas observers buy more than they normally do and may be faced with a shortage of money.

Growing utility rates and an increase in the price of natural resources have prompted several governments to start discussing compensations for the population. Payout notices could arrive by mail, email, or as a text message.

Cybercriminals attempted to take advantage of the situation by creating web pages that mimicked government websites, promising cash for covering utility payments or compensation of utility expenses. Visitors were occasionally asked to provide personal details under the pretext of checking that they were eligible, or simply to fill out a questionnaire.

In Singapore, scammers offered a refund of water supply costs, purportedly because of double billing. An energy or resource crisis was not used as a pretext in this particular case, but refunds were still offered in the name of the water supply authority.

“Our solutions blocked more than 43 million phishing attacks against our users in Southeast Asia last year. Clearly, phishing is a tool used frequently by cybercriminals. Because its nature requires a user’s participation – the mere clicking a link or opening of a file – it’s urgent for everyone to know how phishing really works so we can avoid falling prey against it,” adds Hia.

How a phishing campaign unfolds

In 2022, Kaspersky experts saw an increase in spear (or targeted) phishing attacks targeting businesses around the world. In addition to typical campaigns consisting of one stage, there were attacks in several stages. In the first email, scammers in the name of a potential client asked the victim to specify information about its products and services. After the victim responds to this email, the attackers start a phishing attack.

Stage 1: Attackers send an email in the name of a real trade organization requesting more information about the victim company’s products. The email text looks plausible and has no suspicious elements, such as phishing links or attachments. A sender’s email address from a free domain, like gmail.com, may raise doubts. The email on the screenshot below is sent from an address in this domain, and the company name in the From field is different to its name in the signature.

Example of the first email

It is worth noting that the use of free domains is not typical for spear phishing in the name of organizations, because such domains are rarely used in business.

Most often in targeted attacks, attackers either use spoofing of the legitimate domain of the organization they are pretending to be, or register domains similar to the original one. In addition, Google and Microsoft are pretty quick in blocking email addresses spotted sending spam. This is the most likely reason why attackers used different addresses in the From header (where the email came from) and Reply-to header (where the reply will go when clicking “Reply” in your email client).

This means the victim responds to another address, which may be located in another free domain, such as outlook.com. The address in the Reply-to header is not used for spam, and correspondence with it is initiated by the victim, so it is less likely to be blocked quickly.

Stage 2: After victims respond to a first email, attackers send a new message, asking them to go to a file-sharing site and view a PDF file with a completed order, which can be found via the link.

An email with a link

Stage 3: By clicking the link, the user is taken to a fake site generated by a well-known phishing kit. It is a fairly simple tool that generates phishing pages to steal credentials from specific resources. Our solutions blocked fake WeTransfer and Dropbox pages created with this kit.

A fake WeTransfer page created using the same phish kit as the target campaign sites

In the phishing campaign described above, the phishing site mimics a Dropbox page with static file images and a download button. After clicking any element of the interface, the user is taken to a fake Dropbox login page that requests valid corporate credentials.

A fake Dropbox page
Login page with a phishing form

Stage 4: When victims attempt to log in, their usernames and passwords are sent to https://pbkvklqksxtdrfqkbkhszgkfjntdrf[.]herokuapp[.]com/send-mail.

HTML representation of a phishing form

The campaign began in April 2022, with malicious activity peaking in May, and ended by June.

Kaspersky identified targets for this campaign around the world, including the following countries: Russia, Bosnia and Herzegovina, Singapore, USA, Germany, Egypt, Thailand, Turkey, Serbia, Netherlands, Jordan, Iran, Kazakhstan, Portugal, and Malaysia.

Phishing trends in 2023

Times of crisis create the preconditions for crime to flourish, including online. Kaspersky experts predict scams promising compensation and payouts from government agencies, large corporations and banks are likely to remain popular among cybercriminals next year.

The unpredictability of the currency market and departure of individual companies from specific countries’ markets will likely affect the number of scams associated with online shopping. At the same time, the COVID-19 topic, popular with cybercriminals in 2020 and 2021, but already beginning to wane in 2022, will finally cease to be relevant and will be replaced by more pressing global issues.

In addition, Kaspersky also have seen an increase in targeted phishing attacks where scammers don’t immediately move on to the phishing attack itself, but only after several introductory emails where there is active correspondence with the victim. This trend is likely to continue. New tricks are also likely to emerge in the corporate sector in 2023, with attacks generating significant profits for attackers.

To learn more about the new Kaspersky product line and approach to consumer protection, Lazada and Shopee with 15% off on 8.8.

 

 

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