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Hayat Kimya Strengthens Its Mark in Malaysia with Molfix Brand Turning One

Marking Molfix 1st Anniversary, Mr. Alp Bilgili, General Manager, Hayat Hygienic Products Malaysia Sdn Bhd.; (fifth from left) with Molfix Brand Ambassador couple, Scha Al- Yahya and Awal Ashaari (centre) and, Mr. Sheikh Farouk Sheikh Mohamed, Managing Director, AEON Big (M) Sdn Bhd., (forth from right).

Molfix available in over 4,500 stores nationwide

Kuala Lumpur, 24 November 2022 – Hayat Kimya, a global player in the fast-moving consumer goods (FMCG) industry, and the world’s 5th largest diaper manufacturer, is committed to continue growing its presence in Malaysia through its high-quality diaper brand, Molfix.  The brand is now available in over 4,500 stores both physical and virtual. 

Molfix brand was first introduced in Malaysia last year in tandem with Hayat Kimya’s strategic business plans to expand its footprint to Southeast Asia, following its entry into Vietnam and Thailand. Since then, the brand has become the preferred choice of millions of Malaysian parents, offering them peace of mind while providing babies comfort and joy at all times.    

Commenting about Molfix’s 1st Anniversary in Malaysia, Mr. Alp Bilgili, General Manager of Hayat Hygienic Products Malaysia Sdn. Bhd., said, “The tremendous support and trust from Malaysian parents reflect their preference for products made from natural materials in an effort to ensure safety and to protect their babies’ skin. At Hayat, we believe in the importance of understanding the needs and trends of our consumers, hence we place great emphasis on research and development (R&D) to develop innovative products that are organic and of premium quality.” 

Brand Ambassador of Molfix, Scha Al-Yahya and Awal Ashaari at the Molfix booth

The brand’s collaboration with the celebrity couple, Scha Al-Yahya and Awal Ashaari as ambassadors have further helped position Molfix among mums who are constantly looking for the best for their little ones while enjoying the journey of motherhood.  

Scha Al-Yahya said, “We are thrilled to be part of this journey to build the Molfix brand among Malaysian parents and to share the experience, uniqueness, and quality of this wonderful product that never fails to bring joy, comfort, and protection to babies.  We had the opportunity to experience these and many more when our daughter Lila, who was one year old tried Molfix products.  We trust Molfix, and are happy that we decided to partner with a brand that believes in providing the best for mums and babies.” 

Awal Ashaari sharing their experience of having their daughter use Molfix diapers.

“In our quest to become one of the leading brands in Malaysia, we will continue to invest in strategic collaborations, embark on innovative marketing strategies, digital marketing, extend our online presence, introduce innovative products, and expand omnichannel, added Mr. Bilgili.     

The brand that spreads joy to mums and babies across five continents in over 100 countries around the globe, is produced with utmost care and is designed to be extremely gentle on baby’s sensitive skin. Molfix Natural range, with its selective ingredients of natural bamboo fiber and organic cotton, can provide the ultimate softness and skin-friendly touch as proven by dermatologists in Europe. The range is able to carry a large amount of baby’s urine. Interestingly, laboratory test data has shown that its dryness can be achieved for up to 14 hours*. Together with Molfix Extra Dry range, both diaper range provides superior absorbency, thanks to the extra dry layer technology which makes absorption much faster and easier. Hence, giving babies full protection and keeping their healthy skin comfortably dry. Mums can experience peace of mind knowing their babies are comfortable all day long.

In its effort to create awareness and grow the brand, Molfix engaged with many organisations, and business partners such as hospitals, retail stores, and online affiliates while participating in various consumer-facing activities such as the MITEC Baby Fair 2022, and many more. In addition, strong branding and marketing initiatives were executed. Within the first year, Molfix bagged the BabyTalk MamaPapa Reader’s Choice Award 2022 for the Best Tape and Best Pant Diapers categories. 

An event to commemorate Molfix’s 1st anniversary was held in the presence of Mr. Alp Bilgili, General Manager of Hayat Hygienic Products Malaysia Sdn. Bhd.; Scha Al-Yahya and Awal Ashaari; Mr. Sheikh Farouk Sheikh Mohamed, Managing Director, AEON Big (M) Sdn. Bhd.; Joanne Wong, Marketing Manager, Hayat Hygienic Products Malaysia Sdn. Bhd.; and parents.

Winners of Molfix Quiz with Scha Al-Yahya and Awal Ashaari, Brand Ambassador couple, as well as Ms. Joanne Wong, Marketing Manager, Hayat Hygienic Products Malaysia Sdn Bhd (1 st from right).

As part of the celebration, 10 Molfix consumers walked away with exclusive Molfix products, specially autographed by both Scha Al-Yahya and Awal Ashaari. The ambassadors shared their experiences with Molfix brand.     

Hayat Kimya’s commitment to its growth in Southeast Asia is further strengthened with the establishment of the new regional manufacturing plant in Vietnam, which acts as the ASEAN hub for Molfix products. The plant will cater to the demands of the region including the Malaysian market. This would enable consumers to enjoy premium quality products that are competitively priced, which are produced in the region, and in tandem with their needs and current trends.  

Molfix products are currently available at selected supermarkets, and hypermarkets such as AEON Retail, AEON Big, Lotus’s, Giant, Billion Shopping Centres, Econsave, TF Value Mart, HeroMarket, Manjaku and others as well as leading online platforms.  

*Based on lab test results with the average liquid amount a baby may urinate in 14 hours. The result may vary depending on the individual baby. **For hygiene, please change the diaper frequently (every 3-4 hours or when it is soiled).

Cheers to the Bold with Tiger

This football season, Tiger encourages fans to look beyond the sport and celebrate the ones who defied all odds and proved that boldness finds a way. Exciting Tiger football rewards are also up for grabs at https://football.tigerbeer.com/

23rd November 2022, KUALA LUMPUR – Excitement is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.

The football campaign, “Cheers to the Bold”, by Tiger Beer, Malaysia’s No. 1 beer[1] this year echoes with Son’s courageous story, to show that when someone dares to dream big, no matter where they’re from, boldness finds a way. As fans of the sport are gearing towards the celebration while proudly rooting for their favourite teams, the brand has lined up exciting activities and football rewards for those celebrating this football season with Tiger brews.

Son Heung-min Bold Kit

For starters, fans who want to ring in the football spirit with Son Heung-min’s Bold Kit can start raking up Bold Points at the microsite https://football.tigerbeer.com/. Fans can embody Son’s boldness with the limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts by the man himself, as they cheer to their favourite teams this year.

Tiger Son Heung Min Jersey

Fans can accumulate Bold Points and follow the instructions stated on the website to redeem the kits, as well as many other Tiger football rewards and experiences. From creating an account, logging in daily and participating in Bold Trivia, to purchasing Tiger Beer and Tiger Crystal and joining viewing parties throughout the season, there are various means to accumulate Bold Points.

Up for grabs are also a VIP viewing lounge for the ultimate showdown at Sentul Depot, inclusive of free beers and food vouchers, or even a home viewing party for those who want to experience the season coming to an end. To commemorate their favourite teams, fans can also redeem a limited-edition Tiger backpack, football jersey, or a towel of their choice based on the accumulated Bold Points. Redemptions for the VIP viewing lounge and home viewing party are valid until 4th December 2022 only, whereas redemptions of other prizes will be open until 31st December 2022. For more information, fans can check out https://football.tigerbeer.com/.

“Football has always been an avenue that creates a connection between fans from all walks of life. Those with an unwavering passion for the sport can gather to uncage their football spirit at Tiger’s viewing parties at participating outlets throughout the season. They can watch live matches, enjoy special performances, participate in games and even unlock free ice-cold Tiger Crystal from the Roaring Fridge for an elevated football experience,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

As the season approaches its roaring peak in December, Tiger will bring epic match viewing parties in Sentul Depot on 18th December and Publika on 17th and 18th December, filled with exciting promotions, games and Tiger football rewards to be given away. Those who want to grab a spot at Sentul Depot or Publika viewing parties can sign up on the website.

For more information about Tiger’s “Cheers to the Bold” campaign and the available rewards, visit https://football.tigerbeer.com/. For more details, visit Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.

[1] Source: Total Off Premise Jan’21 – Dec’21 Retail Audit

Look Out for Something Red and Joyful with Coolblog’s New Red Velvet Cheese Flavours!

Coolblog's latest festive menu, Red Velvet Cheese series

Spruce up your holiday with Coolblog’s Red Velvet Cheese and Red Velvet Choco Cheese 

KUALA LUMPUR, 23 NOVEMBER 2022 – Tis’ the season to be jolly! Coolblog is ready to paint the town red with the launch of their latest Red Velvet Cheese series comprising two new festive flavours to be indulged: Red Velvet Cheese and Red Velvet Choco Cheese! Available nationwide at all Coolblog outlets, red velvet lovers can now enjoy the taste of their favourite cake in the form of a sip on these velvety-cheesy flavours from 25 November onwards.

As Malaysia’s pioneering kiosk-based Halal-dessert and beverage brand, Coolblog believes that everyone can treat themselves with the very best whenever they want to and as often as they like by ensuring the taste, variety, value and availability of their beverages. With 2022 coming to an end and the holidays looming closer, Coolblog is pleased to present a reflection of their beliefs through their holiday-inspired Red Velvet Cheese series for fans to celebrate the season.

“Red velvet cake has always been a crowd-favourite, especially with its signature vibrant red considered to be a ‘colour of joy’ in most celebrated seasons. As red velvet cake is similar to giving someone a hug because of the comforting and joyful memories it evokes in people, we are inspired to bring out the velvety-buttery taste and that vibrancy colour of a red velvet cake with the launch of our very own Red Velvet Cheese series,” said Ashida Arshad, Coolblog’s Marketing Campaign Manager.

Putting a twist to the rich buttery and velvety flavours, Coolblog has included their signature cheese mousse and transpired it into a cup of smoothie with a generous amount of scrumptious red velvet cookie crumbs topping that complements this perfect festive drink. For Malaysians who are fond of the original flavours of the red velvet cake, the Red Velvet Cheese is ideal as it embodies the harmonious balance of both the red velvet and cheese mousse flavours.

For those who prefer something chocolatey, the Red Velvet Choco Cheese is the one for you as the smoothie is combined with Coolblog’s signature Chocolate smoothie – a flavour guaranteed to be a hit for all chocolate lovers! On top of catering to the different preferences in taste, fans can also conveniently enjoy the drink as they are equipped with a special openable lid that is easy for fans to indulge in the rich and delicious red velvet cookie crumbs topping. Each flavour is priced at RM11.90.

The drink also comes with a heart-shaped stopper – making it a perfect gift for your loved ones! Fans can also include Coolblog’s gingerbread boy and girl cookies priced at RM5.50 as a treat to complement their drinks! If you are feeling adventurous, try dipping these cookies to savour the toppings. The gingerbread cookies can be found at selected Coolblog outlets throughout the Red Velvet Cheese series availability.

“Malaysians can be sure to expect to taste nothing short of joy and comfort when indulging in these new flavours as we are committed to serving the best that will additionally leave a memorable and satisfying experience to all customers that comes our way,” concluded Ashida.

For more information on Coolblog and their promotions, please visit:

Website: https://www.coolblog.com.my/

Facebook: Coolblog.my

Instagram: CoolblogMalaysia

TikTok: coolblogmalaysia

Twitter: CoolblogMY

About Coolblog

First launched in 2005, Coolblog is one of Malaysia’s largest and pioneering kiosk-based Halal dessert/beverage brands that is fun, positive and friendly. With more than 300 stores nationwide, Coolblog has been serving some of the best tasting, high quality and affordable desserts and beverages in your neighbourhood with the belief that “everyone can treat themselves with the very best whenever they want to and as often as they like.”

New Softbites Fuwa Fuwa with 2 slices in one pack

Nippon Premium Bakery’s Fuwa Fuwa has collaborated with 7-Eleven’s Soft Bites to launch Softbites Fuwa Fuwa. Enjoy 2 slices of Soft Fluffy, Raisin, or Wheat bread all in one pack. The price starts at PHP 45. Only available in 7-Eleven stores around Metro Manila.

Snek Ku new limited edition snacks for spicy lovers

Malaysia’s New Star Food Industries has two new limited edition snacks for spicy lovers. The new flavours are Shoyuemi Curry and Tam Tam Chili Crab. Both products are under the Snek Ku range.

Also available is the spicy version of the childhood snack Mi-Mi now selling as the limited edition Snek Ku Mi-Mi Garlic Mi Spicy.

Get them now at Snek Ku’s webstore, Mydin, Pacific, The Store & TF Value Mart today.

Bee Cheng Hiang Malaysia introduces Okra Mini Crunchies

Bee Cheng Hiang Malaysia has introduced its newest addition to the Crunchies family – the Okra Mini Crunchies.

The company, known for its meat jerky and meat floss, describes Okra Mini Crunchies as ‘a harmonious fusion of okra and crispy pork floss in one bite, with every grain perfectly baked till golden brown’.

The price is RM 58 per pack.

Available in stores nationwide or online on Bee Cheng Hiang’s website (https://www.beechenghiang.com.my/)

Carte D’Or adds two new indulgent flavours Fondant Au Beurre and Cafe Latte Brownie

Wall’s Malaysia has added two new flavours to its range of premium ice cream Carte D’Or. Established in 1978, Carte D’Or is a quality Parisian dessert brand with a long heritage of professional craftsmanship, made from carefully selected authentic ingredients sourced from around the world.

The Carte D’Or range of ice cream includes two new indulgent flavours: Fondant Au Beurre and Cafe Latte Brownie.

Fondant Au Beurre has brownies, chocolate fudge sauce and Australian-grown almonds, while Cafe Latte Brownie is coffee latte with brownie and Italian chocolate pieces.

Buy now at 7-Eleven or shop at Wall’s Malaysia official store on Shopee.

Matchamu offers whole new matcha experience with matcha ramen to matcha sparkling drink

Indonesia’s Matchamu recently offered a whole new matcha experience at the Matchamu Pop Up Tour at @berdendangbergoyang. At the event, the matcha specialist demonstrated the endless possibility of matcha creations ranging from creamy vegan latte, boldly flavored ice cream, refreshing fruity drinks to unique-tasting matcha ramen.

To add to the excitement, these products are only available for sale at specific events. We managed to get hold of Matchamu Ramen at SIAL InterFOOD 2022.

What Matchamu is doing is showcasing the versatility of matcha and using all these creative products to appeal to the younger generation who wants products that are novel and tasty.

Latest update:

Matchamu’s limited edition products are available on Tokopedia.

*All images from Matchamu.

GOODDAY KIDSTART – MALAYSIA’S BIGGEST KID-PRENEUR PROGRAMME

With Goodday KidSTART, Goodday Milk aims to empower the next generation with a solid foundation to build their business dreams while cultivating good financial habits and critical life skills.

20th November 2022, KUALA LUMPUR – In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14.

Whether it’s through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on bringing goodness and enriching the lives of children. In 2021, Goodday Milk initiated the “Happee PPE Campaign”, which saw kids all over Malaysia design joyful new looks to the otherwise mundane-looking Personal Protective Equipment (PPE) worn by frontliners, treating their peers hospitalised with Covid-19. The winners were each awarded an RM10,000 education fund with their designs printed on 10,000 units of PPE’s.

This year, with Goodday KidSTART, Goodday Milk wants to continue their commitment towards the community and children by bringing goodness to them in the form of financial literacy through the path of entrepreneurship.

At a glance in the region, 30%* of parents start teaching their children about money at the average age of 7-10 years, with 36%* of Malaysian parents beginning as early as 5-6 years old*. While it is an encouraging number, many parents are still unsure how to approach what is considered a sensitive topic in Asian culture or where to find helpful information. Additionally, surveys showed that most parents believe that someone else is teaching their children about money and finance, with 80%** assuming it is a part of the school syllabus.

Statistics also show that during the recent Covid-19 pandemic, 53%*** of adults admitted to being unable to support their families. The pandemic has undoubtedly shown us that sound and sensible financial understanding is needed to weather the toughest storms.

Another survey by the Securities Commission Malaysia**** found that Malaysian youths are generally unable to manage their finances well, with most having low financial literacy*. Many also prioritised short-term financial goals and spend beyond their means, resulting in debts. This lack of awareness highlights an ever-growing need for parents and kids to start discussing good financial habits, especially from a young age. This will ensure that children have the knowledge they need to be sustainable in the future.

Amy Gan, VP of Marketing, says, “At Goodday Milk, we want to equip children with the right knowledge to develop strong money habits early on as this will ensure them a financially secure future. By instilling confidence and imparting skills required to fuel a child’s entrepreneurial spirit, we are teaching our future-driven generation to understand the concept of money so they can make responsible financial decisions.

She added, “We urge parents all over Malaysia to encourage their child’s participation and
take this opportunity to showcase their talent and potential with the hopes of becoming
Malaysia’s first Goodday KidSTART kid-preneur!”

Submissions for the Goodday KidSTART programme are open from 21st November 2022
to 23rd December 2022, and parents are invited to send a short video of their children’s
pitch to Susu Gooday via Facebook direct messaging https://www.facebook.com/gooddaymilkmalaysia or GooddayMilk via Instagram’s direct
messaging @gooddaymilkmy

The video should consist of three parts;

1. An introduction
2. Their inspiration to start a business
3. The quick elevator pitch of their idea

Following the five-week submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp in January 2023. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.

Prizes of up to RM50,000 await the winners of the Goodday KidSTART kid-preneurs to
bring their business ideas to life!

The Goodday KidSTART kid-preneur programme runs from 21st November 2022 to 8th
January 2023. For more information, visit www.facebook.com/gooddaymilkmalaysia.

***:https://www.econstor.eu/bitstream/10419/248673/1/full-5.pdf
****Securities Commision of Malaysia “Youth Capital Market Survey A Malaysian Perspective 2022”

 

Pepper Lunch dares diners with Carolina Reaper menu

Pepper Lunch in Thailand has launched Carolina Spice Up, a new menu that challenges diners to the world’s hottest pepper Carolina Reaper. Consumers can saviour the imported US beef as well as pork served with sauce from the world’s hottest chili with three levels of spiciness from hot to hottest.

  • Carolina Spice Up Pork with Egg – THB 125
  • Caroline Spice Up Pork Pepper Rice – THB 225
  • Caroline Spce Up Beef Pepper Rice (US Beef) – THB 195
  • Carolina Spice Up Beef with Egg (US Beef) – THB 275

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