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Increased Diversity of Shoppers Observed on Shopee

13 times more Functional Homemakers shopping on Shopee in 2022 compared to 2019

KUALA LUMPUR, 21 SEPTEMBER 2022 – As the year-end shopping season continues apace, Shopee Malaysia has dived deep into its data to understand what its users are searching for and what drives them to shop online. The e-commerce platform analysed the behaviour of frequent shoppers.

Key findings include:

  • There are 13 times more Functional Homemakers online this year compared to three years ago (Year-to-Date January to August 2022 vs same period 2019). Since 2019, the search for air-fryers has grown by 11 times, vacuum cleaners by 8 times and food processors by 4 times.
  • The top 5 online shopping personas as demonstrated keyword popularity on today are:
  • Functional Homemakers (24%), who seek premium home appliances with a warranty and search for latest technology in smart home devices.
  • Digital Replenishers (23%), who build an ecosystem of productive digital accessories with ipads, tablets, stylus, earphones and mobile cases.
  • Impulse Indulgers (18%), who treat themselves by snacking on treats, or accessorising with jewellery, sunglasses and nail art.
  • Gifting Butterflies (10%), who love surprising friends and families with gift sets, hampers, bouquets, chocolates and festive delights.
  • Success Seekers (8%), preparing for ambitious goals, with motivational books, leather handbags, perfume, oxford shoes and cufflinks.
  • Other notable personas online include: Health Devotees, Nurturing Caretakers, Outdoor Enthusiasts and Green Shoppers.
  • As Malaysians prioritise nature and fitness, there are 4 times more Outdoor Enthusiasts online this year buying camping cookware, tents, portable folding chairs, and sleeping bags year-to-date August 2022 compared to the same period in 2021.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

“The truth is, with so many brands and millions of sellers on Shopee, users can find everything they need, from daily essentials to premium luxury products. We strive to understand what products and information Malaysians are searching online in order to be able to better provide them with highly personalised and recommended Shopee Mall and Shopee Premium brands in their favourite categories as we believe informed Malaysians make better purchasing decisions,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Malaysians online are redefining what ‘information’ means as they shop on online marketplaces looking for exclusive deals, buyer testimonials, engaging content, influencer recommendations, and loyalty rewards tailored to their specific preferences.

Malaysian online shoppers can look forward to different themed days featuring top Shopee Brand and Mall category deals including from brands which recently onboarded on Shopee Premium such as Bang & Olufsen, BOSE, Dyson, Le Creuset, Moët Hennessy and Osulloc in the upcoming Shopee 10.10 Brands Festival campaign.

Stay tuned to more insights from Shopee Malaysia as part of its “Winning Loyalty with E-commerce” insights will be revealed in the upcoming Shopee 10.10 Brands Festival. 

  1. The keyword search analysis is Shopee’s data from January 2019 – August 2022

Lazada Partners with MDEC to Drive Jualan Murah Keluarga Malaysia @ DE Dagang to Benefit Local MSME and Consumers

  • Lazada is one of 17 eCommerce official partners selected by MDEC to empower 100,000 MSMEs under DE Dagang
  • Jualan Murah Keluarga Malaysia @ DE Dagang offers affordable consumer products and incentive vouchers to all Malaysians from now until the end of the year

KUALA LUMPUR, 21 September 2022 – Lazada, Southeast Asia’s pioneer eCommerce platform, is collaborating with the Malaysian Digital Economy Corporation (MDEC) to drive the Jualan Murah Keluarga Malaysia (JMKM) @ DE Dagang by helping to digitalise and grow the business of 100,000 local MSMEs.

This is part of Program Perdagangan Digital Keluarga Malaysia (DE Dagang), a strategic initiative to spur the country’s economic recovery, while further developing and accelerating the digital economy of Malaysia, especially the DE Dagang key focus sectors; Tourism and Craft, Halal and Agriculture, alongside other relevant sectors. The initiative will also benefit millions of Malaysians in obtaining affordable, value-for-money consumer products and redeem incentive vouchers, such as Free Shipping vouchers, Lazada shopping vouchers, Lazada Bonus and discounts, from September until December 2022.

Lazada’s efforts will contribute towards the DE Dagang objectives of onboarding more new sellers onto the eCommerce platform and e-payment infrastructure, extending strategic support to existing local sellers, and encouraging their participation in commercial campaigns that will help them to increase their sales performance, optimize growth and conversion. Under Lazada University, local sellers can also pick up more online selling skills via the Masterclass and training courses. Beyond this, Lazada will work towards promoting Made in Malaysia products, while uplifting homegrown brands and services offered by local entrepreneurs amongst Malaysian consumers.

“Lazada is honoured to be selected by MDEC as one of the eCommerce partners for the JMKM @ DE Dagang. The past years have proven that not only is eCommerce a lifeline to sustain businesses in challenging times, but it is an avenue for growth and is full of possibilities for local businesses. For Lazada Malaysia, our priority is to empower local MSMEs to grow their businesses online and enhance their competitive advantage, while making it possible for Malaysian consumers to access affordable and good quality products. We believe that eCommerce will continue to be the growth driver of the digital economy and provide plenty of opportunities for our local community and businesses,” said Alan Chan, Chief Executive Officer, Lazada Malaysia.

DE Dagang is a continuance of the previous initiatives by MDEC – Shop Malaysia Online and Go eCommerce. Back in 2020, during the first Movement Control Order, Lazada Malaysia was the first eCommerce platform to offer an incentive programme called ‘Pakej Kedai Pintar Niaga 1.0’ and its funding of RM10 million supported over 50,000. In 2021, when the strict lockdown was announced, Lazada rolled out’ ‘Pakej Kedai Pintar Niaga 2.0’ with RM44 million worth of funding that was able to help 70,000 local entrepreneurs to sustain their businesses by making that digital leap onto eCommerce.

For more information, visit Lazada Malaysia DE Dagang JMKM page. Starting this week, customers can click on the RM9.90 All In icon on the Lazada app home page and enjoy deals as low as RM0.10 and Free Shipping vouchers with minimum spend of only RM8. Lazada’s new users can also redeem RM8 voucher with no minimum spend. Download the Lazada mobile app and follow Lazada Malaysia on Facebook @LazadaMalaysia, Instagram @lazada_my, Twitter @LazadaMY and YouTube https://www.youtube.com/c/LazadaMalaysia and https://www.youtube.com/c/SellWithLazadaMY

Chilly Cakelicious Combo: Gula Creamery Introduces Brand New Line of Indulgent Ice Cream Cakes

From Top Clockwise: Mango Cheesecake, Rasberry Pistachio, Pandan Gula Melaka, Vanilla, Biscoff Chocolate, Strawberry. Centre: Chocolate
  • Ice-cream cakes available in seven exciting flavours guaranteed to tickle your tastebuds, from fruity to rich to classic
  • Introductory discount of up to 10% available on all ice cream cakes until 21st October

Kuala Lumpur, 21 September 2022 — Gula Creamery, a homegrown ice-cream parlour and sister brand to Gula Cakery, proudly introduces their all-new premium ice-cream cakes in seven tantalising flavours: Raspberry-Pistachio, Pandan Gula Melaka, Biscoff Cheesecake, Mango Cheesecake, as well as the classic neapolitan trio of Chocolate, Vanilla, and Strawberry! Dessert enthusiasts can try these new flavours exclusively at Gula Creamery’s flagship outlet, located at Eco Ardence Lab, Setia Alam.

Raspberry Pistachio

Savour the best of both worlds with ice-cream cakes: the chilly lightness of ice-cream meets the joyful goodness of cake in the perfect reprieve from the ever-sunny, ever-humid Malaysian weather! Gula Creamery visitors can enjoy the refreshing, fruity taste of the tropical Mango Cheesecake, or savour the tangy bite of berries paired with mild nutty sweetness in Raspberry-Pistachio.

Biscoff Cheesecake

If luxurious and rich flavour profiles are more up your alley, the Biscoff Chocolate cake is made with only the finest dark chocolate, finished with crumbly Lotus biscoff for that added texture and hint of sweetness. For a soft delight guaranteed to melt in your mouth, consider its fraternal twin, the creamy and luscious Biscoff Cheesecake in all its deep buttery glory.

Pandan Gula Melaka

For those longing for a taste of nostalgia, Pandan Gula Melaka will instantly take you down memory lane with its soft aromatic pandan cake along with the smoky honeyed flavours of gula melaka. In addition to their more novel flavours, Gula Creamery will also transport Malaysians right back to their childhood streetside ice-cream vendors with its take on the classic trio: rich vanilla, tangy strawberry, and velvety chocolate.

Vanilla

Enthusiastic about the creation of these delicious treats, Arieni Ritzal, founder of Gula Creamery and Gula Cakery shares: “Having seen how much our customers enjoy our light ice-cream flavours but also crave the richness of our cakes, I was inspired to marry the best of Gula Cakery and Gula Creamery together to make the ultimate love child. We put a fresh spin on some of our classic crowd favourites so that even our regulars will have something new to enjoy, and as always, made them fun-sized – perfect for sharing with friends and family!”

Gula Creamery’s new range of ice-cream cakes are available starting from RM90 and come in 6-inch sizes, ideal for both special celebrations or even simply to satisfy a sweet craving. Early birds who bring home any of these cakes before 21 October 2022 will also enjoy an introductory discount of up to 10%!

Now In Reverse: Explore Creamery’s Cake-Flavoured Milkshakes & Ice-Creams!

True to its palate for exciting twists, Gula Creamery not only offers ice-cream cakes but also creations in reverse!  The dessert parlour serves over 24 flavours of premium, ice cream with flavours inspired by Gula Cakery’s cakes, such as double chocolate nutella, salted caramel macadamia, Ferrero Rocher, and many more.

Ferrero Rocher Milkshake

For that perfect balance between hot and cold, Gula Creamery serves waffles that are made freshly upon order and served with a generous dollop of your ice cream of choice.

Biscoff Cheesecake milkshake

Also available on its fun, ever-expanding menu are cake-flavoured milkshakes that are specially blended with selected in-house ice cream flavours. This novel experience of cake in liquid form comes in flavours of strawberry momofuku, strawberry pavlova, and red velvet, as well as limited edition flavours that are familiar on all Malaysian tongues like pengat pisang and cendol. The price range for these mouth-watering beverages starts from RM20 each.

“Gula Creamery represents the versatility of desserts and how much you can create with just a few carefully curated ingredients and tastes. It gives us the freedom to explore new and interesting flavours and present them in so many different ways, whether it’s as an ice-cream, a cake, or a milkshake. The unique flavour profiles of our ice-cream represent how we have managed to harness creativity and harmony in a single scoop, and even apply it to our other creations,” added Arieni.

Gula Creamery currently has four outlets across Setia Alam, Puncak Alam, Kota Kemuning and Kuala Lumpur. All their products are also available for delivery via Beepit.

For more information on Gula Creamery, kindly visit their website.

CP Malaysia sells Meat Zero plant-based meals at 7-Eleven stores in Malaysia

Image by CPMalaysia

CP Malaysia has started selling CP Foods’ Meat Zero plant-based ready meals through the 7-Eleven network in Malaysia. The range comprises Stir Fried Thai Basil and Mince With Rice and Spaghetti Bolognese, all made with Meat Zero plant-based ingredients suitable for vegans, vegetarians and flexitarians.

Image by Minimeinsights.com

 

 

Coca-Cola debuts new Schweppes Citrus Raspberry Zero Sugar Soda

Coca-Cola Malaysia has launched Schweppes Citrus Raspberry Zero Sugar Soda (320ml) as a drink for consumers to enjoy alone or with friends.

Schweppes comes in a range of flavors such as Soda Water, Dry Ginger Ale, Bitter Lemon and Tonic Water that can be enjoyed on their own, or combined with other beverages. The latest Citrus Raspberry flavour is certified as a Healthier Choice and represents a more flavourful option under the Schweppes range.

We believe there are plenty of options for Coca-Cola to expand on the Schweppes range to include more flavours including having more matured flavour profiles.

Schweppes Citrus Raspberry Zero Sugar Soda, which combines the sweetness of raspberry and the sourness of oranges and grapefruit, is available at 7-Eleven Malaysia.

Uncle Bob Launches New Harvest Gourmet Menu

Launch of new Uncle Bob’s plant-based menu featuring Harvest Gourmet. From left: Yit Woon Lai, Business Executive Officer - NESTLÉ PROFESSIONAL, NestlĂ© (Malaysia) Berhad; Kelvin Ng, Director of Uncle Bob; Benjamin Malakun, Group Corporate General Manager of ITCC; Marcus Foo, Corp General Consultant of ITCC and David Yong, Director of Uncle Bob.

New Menu to Feature Nestlé’s Harvest Gourmet Nuggets and Schnitzel

KOTA KINABALU, September 2, 2022 – Marking NestlĂ© Malaysia’s continued expansion of its plant-based meal solutions in the Out-of-Home sector, NESTLÉ PROFESSIONAL has kicked off its latest collaboration with Uncle Bob, a popular nationwide chain of fried chicken restaurants. This will see the launch of Uncle Bob’s first meat-free menu featuring Nestlé’s Harvest Gourmet plant-based product range. Available across 89 Uncle Bob outlets in Sabah, this is aimed at serving Malaysians looking to try meat alternatives while still enjoying the distinctive flavour of Uncle Bob’s crispy chicken.

The plant-based menu will utilise Harvest Gourmet’s Plant-Based Schnitzel and its recently launched Plant-Based Nuggets. All Harvest Gourmet products are locally made in Malaysia with natural ingredients such as non-GMO soy – offering a source of fibre & high protein without any compromise on taste and texture.

Ms. Yit Woon Lai, Business Executive Officer of NESTLÉ PROFESSIONAL said, “Our Harvest Gourmet plant-based range enables us to meet the needs of increasingly health-conscious consumers looking to incorporate plant-based alternatives into their diets. As awareness and consumption of plant-based foods in Malaysia continues to grow, we look forward to more collaborations with our food and beverage (F&B) partners.”

“In line with this, we are excited to partner with Uncle Bob, a rapidly growing nationwide chain that believes in driving plant-based consumption. Uncle Bob will be the first F&B operator serving Harvest Gourmet plant-based menu in Sabah and we are looking forward to drive this collaboration further and to grow the plant-based segment in Malaysia together.”

Kelvin Ng, Director of Uncle Bob, said “It is an honour and pleasure to have been selected by NestlĂ©, one of the world’s largest F&B manufacturers, to be part of a joint effort to launch Harvest Gourmet’s 100% plant-based products in Sabah.”

“Meat-free solutions have been well accepted in many parts around the world. Today, we no longer have to travel to other countries to taste plant-based food because we can now have it here in Sabah at Uncle Bob. Meat-free, plant-based solutions and ingredients are revolutionary in the F&B industry in Borneo, and Uncle Bob is proud to be the pioneering brand to introduce it here.”

Available in Sabah from August 2022 onwards, Uncle Bob’s first plant-based menu will feature items such as Plant-Based Fried Unchicken, Plant-Based Oblong Burger, Plant-Based Crispy Golden Nuggets and Plant-Based KBOB Golden Nuggets, available both ala-carte and as a set meal inclusive of MILO or Sjora, with prices ranging from RM9.90 to RM11.90.

Empowering Taman Sri Muda Community in Responding to Flood Emergencies

SPARK Foundation and Global Environment Centre representatives presenting the Grab Bag to YB Tuan V. Ganabatirau Veraman.

SPARK Foundation and Global Environment Centre organise a Flood Preparedness Training Programme to upskill Taman Sri Muda Community Leaders

SHAH ALAM, 19 September 2022 – SPARK Foundation, in collaboration with the Global Environment Centre (GEC), organised a Flood Preparedness Training Programme to train 30 community leaders in Taman Sri Muda, Shah Alam. The event, which was officiated by YB Tuan V. Ganabatirau A/L Veraman, Selangor State Government EXCO and Kota Kemuning Assemblyman, was conducted in response to the increasing need for community-based flood preparedness and resilience as the flood-prone area was one of the locations badly affected during the downpour in December 2021. SPARK Foundation and GEC worked alongside the Klang District and Land Office as well as the Department of Irrigation and Drainage (JPS) Klang to coordinate timely and effective emergency flood response training.

YB Tuan V. Ganabatirau A/L Veraman said, “We very much appreciate organisations such as SPARK Foundation and GEC who recognised the need and opportunity to support us in upskilling community leaders in community-based flood preparation and emergency response. We are working together to execute this training for 30 selected community leaders to be cascaded down to members of the Taman Sri Muda community, in line with the Selangor State Government’s flood preparation measures for communities.”

Community leaders from Taman Sri Muda attending the Flood Preparedness Training

During the programme, participants were taken through a series of presentations and demonstrations. The programme kicked off with a session on the Role and Coordination of Klang District Disaster Committee by the Klang District and Land Office where participants were upskilled in emergency coordination as well as to have a better understanding of the agencies’ role, especially to learn about how to better support their communities throughout a flood.

Following that was a session about Flood Scenarios and Way Forward for Taman Sri Muda conducted by the Department of Irrigation and Drainage Klang where participants were exposed to the history, flooding information, current flood mitigation plans, and future undertaking works in Taman Sri Muda.

There was also an interactive session on the Town-Watching exercise conducted by Dr Kalithasam Kailasam, River Care Program Manager, Global Environment Centre. Participants were facilitated on how best to deal with flood risks and the adoption of new skills to prevent and manage floods. Hands-on activities were carried out to train the communities on preparing Grab Bags, 72-Hour Kit, identifying flood hazards, leveraging potential strengths and developing a localised Town Watching map.

“At SPARK Foundation, we want to grow with our local communities and create learning opportunities through our partnership with GEC. We have executed various water stewardship initiatives with GEC through our WATER Project. The Flood Preparedness Training Programme is a new addition to our list of initiatives, and we are committed to supporting the community by enhancing their flood resilience. We aim to train and prepare community leaders for the possibility of future floods as well as to reduce local challenges. With that, we are proud to be part of these efforts in building the community’s resilience and preparedness for future emergencies,” said Renuka Indrarajah, Trustee of SPARK Foundation which is the CSR arm of Heineken Malaysia Berhad.

Mr Ng Eng Kiat, Head of Communications and Sustainability of SPARK Foundation delivering his opening remarks.

During the programme, community leaders were introduced to two useful tools for flood preparedness – Grab Bags and 72-Hour Kits. The Grab Bags are fundamental light bags that users may fill with essential documents (e.g: identification documents, birth certificates, marriage certificates, etc) that can be grabbed quickly and easily during an emergency evacuation. Meanwhile, the 72-Hour Kits are packs filled with basic tools and rations serving for household as an aid for survival, for up to three days, in an emergency.

Dr Kalithasan Kailasam also added, “Since 2007, we have worked with SPARK Foundation to execute successful water projects such as the rehabilitation of the Sungai Way River as part of our water stewardship efforts. This year, we wanted to scale up our efforts by joining hands with the authorities to educate selected key community leaders on the importance of community-based flood preparedness in response to an increasing need for flood preparedness especially due to climate change. We are proud to work with key stakeholders such as the Selangor State Government EXCO, Klang District and Land Office, Department of Irrigation and Drainage (JPS) Klang, and like-minded organisations such as SPARK Foundation, to tackle environmental issues and the community’s welfare for the nation’s sustainable future. I like to thank SPARK Foundation for playing a proactive role in water resource management and I hope more private sectors come forward and support the communities, as people are the driver for Malaysia’s Water Sector Transformation 2040 agenda starting with community-based disaster risk management.”

The Flood Preparedness Training Programme is a new initiative under the WATER Project, a longstanding collaboration between SPARK Foundation and GEC. Through the WATER Project, SPARK Foundation aims to execute programmes that replenish and protect water sources in addition to projects that reduce demand for treated water through alternative water systems for our communities.

For more information on SPARK Foundation and its other initiatives, please visit www.sparkfoundation.com.my. For more information on the Global Environment Centre, please visit www.gec.org.my.

ShopeePay Enables Real-Time Fund Transfers with DuitNow on Shopee App

KUALA LUMPUR, 20th September 2022 – ShopeePay users will now be able to send or receive funds from other e-wallets and any online banking platforms using their DuitNow IDs. ShopeePay users will no longer need to type their account number but will be able to use their personal DuitNow ID to perform money transfers in real-time. 

This feature is available for ShopeePay users that have activated their Premium accounts. ShopeePay users with a Premium account have a daily and monthly limit of RM4,999 each.  Currently, there are no limits on how many transfers a user can perform and every transaction is also free. ShopeePay users are only allowed to activate their phone numbers for their DuitNow service on the Shopee mobile app. 

To encourage users to try the new feature, ShopeePay is also offering a special promotion from the 16th to 30th September. Users that receive RM50 and above with DuitNow to their ShopeePay account will stand to win a Free Shipping voucher. 

All ShopeePay Premium account users will be entitled to one redemption per week and a total of two redemptions during the entire campaign period. 

Here are simple steps on how to enable the DuitNow transfer service: 

  1. Tap on the “Settings” icon in your ShopeePay page in the app
  2. Tap on DuitNow, agree to the T&C, and tap on “Link DuitNow to ShopeePay”
  3. Obtain a verification code via WhatsApp, voice call, or SMS
  4. Key in the verification code to successfully register your phone as the DuitNow ID for ShopeePay

Once the registration process is completed, users can seamlessly receive and send funds from other e-wallets or internet banking accounts. For more information on the DuitNow transfer feature, please visit this link: https://shopee.com.my/m/DuitNow-Transfer

Kaspersky zeroes in on ransomware evolution in National CISO Conference 2022 by NACSA

Genie Sugene Gan

Global cybersecurity company reveals seven in 10 C-suite in Malaysia anticipate a ransomware attack against their organisations

20 September 2022

Kaspersky, the global cybersecurity and digital privacy company, said that the ransomware groups targeting organisations in Malaysia are constantly improving their skills and sharpening their techniques.

Speaking at the National CISO Conference 2022, an event organised by the National Cyber Security Agency (NACSA) of Malaysia, Kaspersky highlighted the global and local threat landscape zeroing in on ransomware, especially the notorious group REvil.

Genie Gan, Kaspersky’s Head of Public Affairs and Government Relations for Asia Pacific (APAC) & Middle East, Turkey and Africa (META), shared that REvil, initially distributed itself through an Oracle Weblogic vulnerability and carried out attacks on managed service providers (MSP).

From there, Kaspersky experts have discovered that REvil also exploits the CVE-2018-8453 vulnerability to elevate privileges in Windows and uses legitimate processor functions to avoid detections by security solutions. REvil is still actively attacking its victims globally including those in Malaysia.

“The creators of REvil ransomware have a network of carefully chosen affiliates who distribute the Trojan and share a portion of the extorted money. This notorious group targets most sectors with its top three victims coming from engineering and manufacturing industry (30%), followed by finance (14%) and  professional and consumer services (9%). As we can see that groups such as REvil focus on financial rewards, it will remain a serious threat to corporations and organisations globally and in Malaysia,” adds Gan.

Aside from active ransomware groups, Gan also shared with the conference attendees – comprised of ICT security officers from public sectors, and chief information security officer (CISO) from both public and private sectors – the level of awareness among the C-level executives in Malaysia towards this threat.

A survey conducted by Kaspersky revealed that the majority (94%) of senior non-IT managers (such as CEOs, VP, and Director level) and business owners or partners in Malaysia are aware of ransomware families such as Wannacry, REvil, Conti, Lockbit, NotPetya and more. Seven in 10 (74%) of them expect a ransomware attack against their businesses.

Their expectations appeared to be valid as two in three (74%) of C-suite surveyed from Malaysia admitted that they have been attacked by ransomware before. Out of which, 40% said they have faced one incident while 34% said they have been attacked several times.

The majority of those attacked (83.8%) paid ransom to decrypt their data.

In addition, only 4% of the executives surveyed have third-party incident response providers, and none of them has incident response capabilities internally.

“Clearly, enterprises and organisations in Malaysia know the damage that can be caused by ransomware attacks but lack the necessary technologies to respond and recover after an incident. A holistic approach is needed to fill this gap. The Malaysia government continues to conduct concrete steps and we encourage all sectors to work together in building the country’s cyber capacity cooperation efforts because these two are basically the building blocks of a cyber-resilient economy,” adds Gan.

Fort their part, Kaspersky co-founded the global project called “No More Ransom Initiative” which has grown from four partners to 188 and has contributed 136 decryption tools covering 165 ransomware families.

Since its launch in 2016, it has helped more than 1.5 million people decrypt their devices all over the world. Nearly 30,000 ransomware victims from July last year to June end of 2022 in SEA were also able to retrieve their data through this project.

To help enterprises and organisations defend their systems against the evolving threat of ransomware, Kaspersky provides the following steps:

McDonald’s Continues Its Commitment Towards Providing Training and Career Opportunities to Malaysian Youths

The recipients of the best apprentice award each took home a cash prize of RM500.00. There are three categories of best apprentice awards, namely Best Apprentice – Theory Assessment, Best Apprentice – Practical Assessment, and Best Apprentice - Overall.

400 apprentices graduated from the McDonald’s Vocational Apprenticeship Programme

PUNCAK ALAM, 20 September 2022 – McDonald’s Malaysia today celebrated over 400 youths who have successfully completed their training under the McDonald’s Vocational Apprenticeship Programme. The convocation ceremony, which is the third to be hosted by McDonald’s Malaysia, was held at a ceremony in Dewan DK500 located at the UiTM Cawangan Selangor, Puncak Alam Campus.

Dato’ Azmir Jaafar with some of the graduates of McDonald’s Vocational Academy at UiTM Puncak Alam.

“The McDonald’s Vocational Apprenticeship Programme is an important programme for us, as it provides the youth opportunities to learn lifelong skills, fulfil their potential and climb the career ladder within the food service industry. What matters most is that they are able to embrace the McDonald’s culture that emphasises quality in all aspects of the business,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia.

“As McDonald’s Malaysia expands its footprint in the country, it is essential for us to raise the standards of human capital development and foster new talent among the youth. This is our ongoing commitment to support the national agenda of producing a highly skilled workforce,” added Dato’ Azmir.

McDonald’s apprentices in a cheerful mood after the convocation ceremony of the McDonald’s Vocational Academy at UiTM Puncak Alam.

The McDonald’s Vocational Apprenticeship Programme is an 18-month industry-oriented training programme which combines 70 percent of practical training in McDonald’s restaurants and 30 percent of theoretical lessons in the classroom. This programme is a collaboration between McDonald’s Malaysia and the Ministry of Human Resources Malaysia (MoHR) under the National Dual Training System (NDTS) introduced by the Ministry.

Upon completion of this programme, graduates are awarded the Malaysian Skills Certificate Level 3 (SKM) accredited by MoHR and will be qualified for employment at McDonald’s restaurants or anywhere else within the food service industry in the country.

Since 2018, McDonald’s Vocational Apprenticeship Programme has enabled more than 3,500 youths from various backgrounds to gain experience and employment in the hospitality and/or food & beverage industry.

Youths participating in this programme are fully sponsored by McDonald’s Malaysia, which includes a monthly allowance, accommodation, medical and insurance benefits, as well as free meals.

As part of McDonald’s Malaysia’s Vision 2026, the organisation will be investing a total of RM1.35 billion over the next five years to open 205 new restaurants – bringing the total up to 500 restaurants in Malaysia. With this expansion, the company expects to offer more than 50,000 career opportunities for Malaysians by 2026, including 15,000 new apprentices under the McDonald’s Vocational Apprenticeship Programme.

With currently 15,000 employees across the country, McDonald’s Malaysia always prioritises talent and skills development among its workforces. In addition to the McDonald’s Vocational Apprenticeship Programme, the quick service restaurant has also introduced other talent development initiatives such as the McDonald’s Management Apprenticeship Programme, Internship Programme, and a partnership with Universiti Teknologi Malaysia (UTM) for the university’s MBA programme.

McDonald’s Malaysia will also be investing a total of RM300 million in training and development programmes by 2026.

For those interested to join McDonald’s Vocational Apprenticeship Programme, please visit https://www.maukerja.my/mcd/

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