Friday, July 11, 2025
Home Blog Page 447

Discover Everyday Wellbeing with Lipton’s New Range of Wellness Teas

By
Tan Heng Hong
-

The #GoodnessMadeDelicious teas are made with carefully selected herbs to help make wellness accessible for busy Malaysians as the year end approaches

Kuala Lumpur, 24 November 2022 – Lipton is helping make wellness more accessible for busy Malaysians with the launch of its new #GoodnessMadeDelicious range. The new range, made with carefully selected herbs helps make well-being a part of Malaysians’ everyday routine – in just 2-3 minutes of brew time. 

Lipton’s wellness range was crafted for those moments in life when Malaysian consumers need a little bit of self-care, especially amidst the year end period when everything gets busy and fast paced. Available in three variants, consumers can now enjoy the benefit of Lipton’s delicious wellness range which has zero calories per cup while supplementing to their varied balanced lifestyle. The new wellness range are: 

  • GET FIT: Be Fit & Stay Active with new Lipton Get Fit – It contains Green Tea and other key ingredients to help hydrate the body, promote alertness & fuel your body with energy. The perfect companion for an active lifestyle.
  • AFTER MEAL: Sip, Soothe & Settle with new Lipton After Meal – It contains warming ingredients like ginger that is traditionally used to aid in digestion & soothe your tummy. Added bonus is that it contains peppermint and fennel for a fresher breath after meals!
  • SWEET NIGHTS: Get Ready for Bedtime with new Lipton Sweet Nights – The robust combination of lavender and chamomile is perfect after a long day to unwind and calm the mind.

“The tea market has evolved dramatically in the past few years in line with our fast-paced lifestyles. Today consumers not only look at quality or benefit, but also need it to be delicious. The taste helps to keep them consistent in their wellness journey, which has driven the demand for green and functional teas,” said Reena Chong, General Manager of ekaterra Southeast Asia

She added, “We’re delighted to launch our new Lipton wellness range for fellow Malaysians- whatever your health and wellness needs are, we now have a product to help make wellbeing a part of your everyday routine. From GET FIT to SWEET NIGHTS, each variant has three key ingredients designed to benefit and supplement your everyday life. Not only are they delicious, but a daily cup or two can help complement a varied and balanced diet – anytime and anywhere.” 

(L-R) Karl Pereira, Marketing Lead of ekaterra Southeast Asia, Thomas Teo, Australasia Chief Financial Officer of ekaterra & Satoshi Miura, Australasia Supply Chain lead of ekaterra

Lipton’s #GoodnessMadeDelicious wellness teas can be found in all AEON supermarkets, as well as online on Shopee supermarket and Lazada Grocery starting today. In conjunction with the launch, Lipton has organised a roadshow at the concourse area of Sunway Pyramid until the 27th November offering consumers the opportunity to be amongst the first to try the new range while engaging in activities and the chance to take home exclusive Lipton’s #GoodnessMadeDelicious merchandise. 

(L-R) Arieff Yong, Ivor Xians, Charis Ow, Siu Lim

For more information on the new Lipton wellness range and the consumer event, do follow Lipton’s official social media on Facebook and Instagram. 

the Curve’s Nyum Nyum Fest Brings Family and Friends Together

By
Tan Heng Hong
-

PETALING JAYA, NOVEMBER 23 2022 – Foodies from near and far gathered at the Curve’s Nyum Nyum Food Fest recently.

Drawn by the lure of tantalising local, Asian, and Western food, Malaysians from all over turned up throughout the four days at the Centre Court which was transformed into a picnic-style setting, complete with multi-coloured mini hot air balloons and flag lines. To add to the festive atmosphere, there was free daily popcorn and cotton candy, while buskers performed live for the entertainment of visitors.

Returning for the seventh consecutive year, the Curve’s food festival this time around featured vendors like Dapur Tako with its tasty Japanese street food Takoyaki or octopus filled balls, Pedot Lamb Grill’s succulent lamb bites, AT Cupcakes & Bakery who served up sweet, decadent baked goodies, and Crazy Cheezy’s cheesy fried chicken, to name a few.

The highlight of the weekend was cooking demonstrations by Me’nate Steak Hub’s Chef Akbar who prepared a selection of easy-to-make dishes like Nasi Goreng Harimau Melalak, Pasta with Marinated Lamb, Carbonara Lamb Shabu, and the ever-popular Caesar Salad much to the delight of those present at the Centre Court.

Senior General Manager Property Management & Investment, Boustead Properties Berhad, Jazmi Kamarudin, said, “There is nothing quite like how food brings people together! In addition to the delicious, reasonably-priced bites from the vendors who participated, the Nyum Nyum Fest provided families, loved ones and friends with a wonderful opportunity to reconnect, as they enjoyed the good food and even better company.”

The event also had a daily Lucky Spin where visitors just had to eat, scan and win instant prizes. Eligible visitors with a minimum of one purchase from the vendors were rewarded with cash vouchers from the Curve and F&B discount vouchers from the Royale Chulan hotel group. The main Lucky Draw on the last day of the festival saw eligible visitors get the chance to win a 2-days 1-night hotel stay at a Royale Chulan hotel in Kuala Lumpur and Damansara as well as a 3-days 2-nights hotel stay at a Royale Chulan hotel in Cherating and Penang. In addition, the lucky draw also gave away beauty treatments from Bluunis.

Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

By
Tan Heng Hong
-

Shopee Celebrity Squad brands grew 59% in revenue year-on-year; 55% increase in orders

KUALA LUMPUR, 24 NOVEMBER 2022 – Shopee unveils that Malaysian celebrity-and
influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato’ Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active livestream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Shopee Celebrity Squad sellers actively engage with their viewers on livestream by offering interactive content, bringing a more personal touch for their audience. Sellers that conduct livestream sessions had over 166,000 cumulative unique viewers joining the sessions and over 20,000 peak continuous users watching the stream at any one point of time, over the past year. Sellers create fun content, play games and quizzes, and casually chat with their audiences to foster relationships. Viewers feel closer to the celebrities and influencers that they admire when these local talents bond with them through the livestreams.

Shopee hosts weekly exclusive launches for Shopee Celebrity Squad brands every Sunday, where the celebrities and influencers have a dedicated platform to showcase their new store or latest product to new and existing audiences. Through these launches, buyers feel excited to be one of the first to know about and purchase their favourite personality’s new releases on the microsite and receive better brand experiences when tuning into their live streams. These brands also saw 55% year-on-year growth in orders as a testament to their efforts.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “As the retail sector
opens up with the loosening of the pandemic restrictions, Shopee’s community of local
celebrities and influencers have innovated their marketing tactics using technology to reach their audiences online. Shopee Celebrity Squad brands have about 80% Big Campaign participation rate throughout the year in their commitment to strengthen their online presence. It is estimated that 1 in 4 users claim vouchers with these brands during Big Campaigns. We hope to continuously empower our Shopee Celebrity Squad by connecting them to new users in Shopee’s growing and highly-engaged online community.”

Celebrity-and influencer-owned brands bring value, accessibility and convenience with
authentic, quality local products on the platform. These sellers meet their audience’s lifestyle needs, from locally branded beauty essentials to affordable and specially crafted grocery items. Shopee Celebrity Squad brands, which offer proudly Malaysian-made products, saw a 54% year-on-year growth in gross merchandise value as they understand their audiences’ purchasing values. Consumers enjoy supporting their favourite local brands by making thoughtful purchases aligned with their needs.

Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES

Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES said, “There are many features I use to market my products on the platform, such as Shopee Live where I do daily livestreams, sometimes up to 3 times a day! When I participate in Big Campaigns, I realise that my exposure to new audiences and sales growth has also increased. Shopee’s networking events have also helped me to learn from other Shopee Celebrity Squad members and their growth strategies. In the future, MIKASERIES will be producing more high quality locally-made cosmetics that are comparable to international brands.

The platform continuously encourages Shopee Celebrity Squad sellers to innovate and produce new brand experiences for their buyers through various in-app functions. Shopee will be recognising and celebrating the best and brightest Shopee Celebrity Squad members of 2022 at the upcoming Shopee Super Awards on 15 December.

Research Methodology*

1. The 2022 “Shopee Super Awards Milestone” study was conducted by Shopee Marketplace,
taking research data from October 2020-September 2021 and October 2021-September
2022.
2. Look for your favourite celebrities and influencers on Shopee Celebrity Squad here:
https://shopee.com.my/m/Shopee-Celebrity-Squad
3. For more information on Shopee Super Awards and how to vote for your favourite sellers,
brands, and talents here: https://shopee.com.my/m/shopeesuperawards2022. Voting
period ends on 30 November.

CP Foods awarded Superbrands status in 2022, recognition of its global food brand leadership

By
Tan Heng Hong
-

CP brand from Charoen Pokphand Foods Public Company Limited (CP Foods) is honored with a “Superbrands” status at the 12th annual Superbrands tribute event, held in Bangkok. The company received this prestigious award for its world-class quality food products that earned consumer trust.

This significant award is given based on a survey by 15,000 consumers, marketer, PR agencies, and other relevant parties nationwide, assessing various brands in term of Brand Quality, Brand Affinity and Brand Personality.

CP Foods Senior Vice President Anarkawee Chooratn

CP Foods Senior Vice President Anarkawee Chooratn, said that the company believes every healthy life starts with quality food. Therefore, it strives to develop innovations that raise the quality of products with better nutrition from a sustainable value chain and serve the needs of all ages. At present, CP Foods exports its products to 40 countries on 5 continents worldwide covering more than 4,000 million consumers. The company is proud of helping consumers across the globe improve their quality of life with healthy food.

“CP Foods will continue to provide new food experiences for consumers. We will also connect and building engagement with consumers through various form of communications, especially digital platform,” she said, explaining that the company has made multiple successful online marketing campaigns , especially during the COVID-19 lockdown, such as ‘CP Bologna MewTaverse’, which become No.1 twitter trending topic in Thailand and No.3 in the world.

Anarkawee also pointed out five major trends for the food sector in the post-covid-19. First of all, Consumers will focus more on food that boosts their health and well-being. Secondly, they are looking for food products that are convenient and fresh. Thirdly, the new generation of consumers prefer innovative products and channels. Also, they are happy to pay a premium price for the quality food. Aside from quality and food safety, they are looking for products that are made from a sustainable value chain.

The Mattress You Have Been Waiting For, is Finally Here

By
Tan Heng Hong
-

Coway unveils its latest Eco Lite Series Mattress that ticks every box; Comfort, quality and affordability, all that you will ever need

KUALA LUMPUR, 24 November 2022 – The Best Life Solution Company, Coway, has unveiled its revolutionary Eco Lite Series Mattress that is affordable yet highly comfortable, in a bid to help stressed-out young Malaysians drift off into dreamland effortlessly. Suitable for all young working adults and those on a budget, this mattress is perfect for you!

Sleep is often something that is taken for granted, especially for young adults who have a never-ending list of things to do. Often, we find it hard just to switch off our minds for the day and catch up on some good-quality snooze. A night of quality sleep can often be fulfilling or even life-changing in more ways than one.

Each night, our body needs to rest and recuperate in order to regenerate strength and focus on taking on a brand-new day. Getting good sleep every night will help keep our energy levels up, improve concentration, boost a healthier immune system and improve our overall mood.

The Eco Lite Series Mattress features cooling ticking, head-to-toe single zone pocket springs and a changeable topper for better sleep hygiene. It comes in either the King or Queen sizes on top of a light blue body. Designed to be aesthetically pleasing with a minimalist concept that speaks to the younger crowd, its light blue fabric bed frame not only fits the current design trends but will also easily match any décor in the bedroom.

The mattress is made of 100% natural latex that is medium firm with a foam topper, providing incredible multi-layer support and minimising movement disturbance on the bed. With Malaysia’s humid weather, you can say goodbye to sweaty nights as Coway’s innovative cooling ticking has been designed to provide a cooling sleep surface, you can snuggle up for a restful night!

With Coway’s affordable Eco Lite Series Mattress, get a luxurious night’s sleep on a top-notch quality mattress from only RM109/month with Coway’s mattress easy payment plan.

“It has always been Coway’s goal to come up with revolutionary innovations to improve everyone’s lifestyle and with our latest mattress series, we are hoping to reach out to those in their mid-20s to mid-40s who are looking for quality products that are affordable, practical and able to fit into their lifestyle and improve their wellbeing. I believe that the Eco Lite Series Mattress is just the right option for them!,” said Kyle Choi, Managing Director of Coway Malaysia.

He added that with Coway, a company that truly cares for the well-being of their customers, this mattress deal also comes with their value-added Mattress Care Service on top of the changeable mattress topper to promote better sleep hygiene. Now, Malaysians can sleep in peace knowing that their mattress is free from dust, bed bugs, dead skin cells, mites and other harmful particles that cannot be seen with the naked eye. This is highly beneficial for those who love to binge-watch movies and snack in the comfort of their own beds.

Coway’s routine Mattress Care Service is performed by its very own professional Homecare Technicians once every four months, using the latest hi-tech equipment to clean and care for the mattress. It is cleaned following a 7-Step Mattress Care Service that includes dust level measuring, frame cleaning, frame wiping, side edge cleaning, mattress cleaning, dust mite repellent and UV sterilisation.

This service and changeable mattress topper are what truly sets Coway’s mattresses apart from others, not to mention its highly affordable price point for a premium quality product. “It truly is an amazing deal as you not only get quality and proper hygiene care but all at an affordable price that a majority of young Malaysians can afford. With this mattress, there is no longer a need to compromise on good sleep that should be a basic necessity for all,” said Choi.

To experience a peaceful night’s sleep unlike any other, visit www.coway.com.my now to learn more about the Eco Lite Series Mattress.

CELEBRATE THE LEGENDARY RETURN OF GRILLED BUTTER CHICKEN BY THE CHICKEN RICE SHOP!

By
Tan Heng Hong
-
The Chicken Rice Shop bringing Malaysians’ favourite back to the menu, the Grilled Butter Chicken with a new and improved katsu breading.

The Chicken Rice Shop re-introduces its popular menu with an improvised recipe of Grilled Butter Chicken  

Kuala Lumpur, 24 November 2022 – Anime characters have long created history not only in Japan but are now a culture widely adapted around the world! Driving on the Henshin (transformation) trend, The Chicken Rice Shop (TCRS) is eager to spice up Malaysians’ favourite meal by bringing a popular favourite back to the menu, the Grilled Butter Chicken with a new and improved katsu breading. Introduced for more than 15 years to Malaysians all over, the latest bold flavours of the Grilled Butter Chicken will return to stores nationwide from 7 November 2022 until 8 January 2023.

Levelling up the crunch, flavours, and satisfaction, Grilled Butter Chicken Katsu Henshin comes in three different sets of meals for everyone to enjoy. Packed with rich and savoury flavour in every layer, the all-new Grilled Butter Chicken Katsu Henshin features juicy chicken coated with katsu breading while also incorporating its signature golden buttery sauce, garnished with curry leaves and red chillies to add a hint of spice that will leave customers longing for more.

Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that Japanese culture has always been one of the cultures wholeheartedly accepted by Malaysians throughout the years; from captivating anime drawings to mouth-watering food, there is plenty to offer and TCRS took this opportunity to develop and innovate a delectable dish with its own touch for its loyal customers.

“Over the years, TCRS has introduced multiple dishes inspired by different cultures to cater to the various needs of our customers. As we see the love for Japanese food continuously increasing among Malaysians, we thought to add this element into our recipes, and what better way to do so than adding the Japanese flavours into our highly sought-after menu, the Grilled Butter Chicken,” said Wong.

The Chicken Rice Shop customers received a surprise from cosplayers who served them the newly launched Grilled Butter Chicken Katsu Henshin.

Joining in the excitement of this new menu, TCRS was also greeted by local cosplayers at their IOI City Mall outlet, where these passionate cosplayers also surprised customers who were dining by serving them Grilled Butter Chicken Katsu Henshin to celebrate the launch together and share their love for one of Malaysia’s comfort foods.

“While many people choose to display their love or appreciation through presents and / or other gestures, at TCRS, we express our affection and gratitude through food. Food has always been the heart of all cultures, there is no doubt that food is the key tool for fostering relationships and building connections,” Wong added.

Local avid cosplayers joining in to celebrate the return of Grilled Butter Chicken at The Chicken Rice Shop IOI City Mall.

Staying true to its tagline ‘Chicken Rice… and More,’ TCRS constantly strives to provide its customers with the best service, and this includes providing them with an exceptional dining experience in the hopes to end the year on a positive note and usher in new beginnings in 2023 through the goodness of its buttery and creamy chicken.

Apart from treating its customers to a fulfilling meal with their family and friends, TCRS will also be running an exciting #GBCKatsuHenshin Challenge on its social media platforms where fans can stand a chance to win TCRS vouchers for you to dine in at the nearest outlet and savour their Grilled Butter Chicken Katsu Henshin!

For more information on the latest Grilled Butter Chicken Katsu Henshin and the #GBCKatsuHenshin Challenge, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/

PLAY LINE FRIENDS now in Kuala Lumpur

By
Tan Heng Hong
-

November 16, 2022, KUALA LUMPUR, MALAYSIA –  PLAY LINE FRIENDS has opened at Metrojaya at Mid Valley, Kuala Lumpur bringing along LINE FRIENDS and BT21. Guests can catch them at the south court atrium, right outside Metrojaya ground floor from today to November 20, before they relocate to the second floor of the mall, operating until February 5, 2023.

There will be a contest to win LINE FRIENDS merchandise for guests on opening day –  and for the BT21 lovers out there, listen up – a BT21 balloon giveaway will be arranged for the first 50 visitors! Expect to also receive exclusive gifts with purchase and items at a special-price.

PLAY LINE FRIENDS is a concept store based on LINE FRIENDS, a global character brand with ORIGINAL Characters lineup that includes BROWN, CONY, and SALLY, and also BT21. PLAY LINE FRIENDS was created as part of the flexible global expansion of the LINE FRIENDS brand. Building upon the popularity and increased demand amongst global millennials and Gen Z consumers for its original characters, LINE FRIENDS seeks to strengthen its accessibility, bringing its widely loved characters closer to you.

About PLAY LINE FRIENDS

PLAY LINE FRIENDS store first opened on October 9, 2019, in Insa-dong, Seoul, Korea. Following its success, the brand then launched its first Southeast Asian store in the Philippines. PLAY LINE FRIENDS in Philippines has proved its popularity as its second store in the Philippines opened shortly after on 7 March 2020, followed by Singapore on 29 October 2020. PLAY LINE FRIENDS returned to Malaysia in 2022 with the first pop-up at Metrojaya, Kota Kinabalu, Sabah in October, followed by Metrojaya Mid Valley, Kuala Lumpur in November.

Honouring the F&B industry’s tenacious workforce after a three-year hiatus

By
Tan Heng Hong
-
RAS Epicurean Star Award 2022 EXSA Superstar Finalists Award Presentation Group Photo

20 categories of winners honoured at RAS Epicurean Star Award 2022

November 24, 2022 Singapore – This evening, the RAS Epicurean Star Award 2022 gave due recognition to the outstanding accomplishments by individuals and establishments from Singapore’s F&B industry. The industry faced many challenges during the pandemic, and was at the forefront of the news for the difficulties it faced with regards to rental, energy, supply chain and manpower.

RAS Epicurean Star Award 2022 – Andrew Kwan President of RAS

The event gathered members and leaders of the industry to celebrate its hardworking, loyal and talented workforce by bringing back the prestigious RAS Epicurean Star Award as an in-person event at the Raffles City Convention Centre.

RAS Epicurean Star Award 2022 – Dr Tan See Leng Minister for Manpower & Second Minister for Trade & Industry

Organised by the Restaurant Association of Singapore (RAS), the collective voice for the F&B industry, the 27th edition of the Award was graced by Guest-of-Honour Dr Tan See Leng, Minister for Manpower & Second Minister for Trade and Industry.

The RAS Epicurean Star Award is a highly anticipated celebration devoted to recognising strong, innovative and exciting F&B brands and concepts, and the people behind it. This year, the Award lauded the indomitable spirit and the unflinching ‘can-do’ attitude of everyone in the F&B industry – the service staff, restaurateurs, chefs, and many more who braved through adversities and challenges during the pandemic years.

A total of 20 awards by categories under the RAS Epicurean Star Award 2022 were presented to winners selected by a panel of judges from more than 100 nominations received from the F&B industry.

RAS Epicurean Star Award 2022 – Andrew Tijoe President & CEO of TungLok Restaurants Group

The Award includes highly coveted categories such as best fine-dining, casual and chain Western, Chinese, Japanese, and Halal restaurants. Other categories included best café, best gastro bar, best hotpot, best vegetarian, best Mediterranean, best buffet, best seafood, as well as best chain and fusion establishments.

The evening also cast the spotlight on two other awards, the Workforce Resilience Award by WSG and the Excellent Service Awards (EXSA) 2022. The Workforce Resilience Award was presented by Guest-of-Honour Dr Tan. The six EXSA 2022 Superstar Finalists were announced at the gala dinner and cited for their outstanding work in their service positions and for having gone beyond the call of their duties to deliver exceptional service and to create memorable experiences for their customers. The ultimate Superstar will be announced in a ceremony on December 8, 2022.

  • Best Asian Restaurant (Casual Dining): Peace Japanese Cuisine
  • Best Cafe: Bee’s Knees at the Garage
  • Best Hotpot Restaurant: Beauty In The Pot and Yanxi Dim Sum & Hotpot
  • Best Mediterranean Restaurant: Kazbar
  • Best BBQ Restaurant: Griglia Open Fire Italian Kitchen
  • Best Vegetarian Restaurant: LingZhi Vegetarian
  • Best Seafood Restaurant: Clan 7™
  • Best Buffet: Lai Huat Signatures
  • Best Japanese Restaurant (Casual Dining): Sake Labo
  • Best Japanese Restaurant (Fine Dining): TAKAYAMA
  • Best Chinese Restaurant (Casual Dining): TungLok Signatures
  • Best Chinese Restaurant (Fine Dining): Tóng Lè Private Dining
  • Best Chain Restaurant: Putien
  • Best Gastro Bar: Kazbar
  • Best Fusion Restaurant: FLNT
  • Best Halal Restaurant (Casual Dining): Monster Planet
  • Best Halal Restaurant (Fine Dining): Elfuego® by COLLIN’S®
  • Best Western Restaurant (Casual Dining): L’Angelus
  • Best Western Restaurant (Fine Dining): Bedrock Origin
  • People’s Choice Award: Shabestan, Finest Persian Restaurant

EXSA 2022 Superstar Finalists

RAS Epicurean Star Award 2022 EXSA Superstar Finalists Award Presentation – Jasmin Miranda, Restaurant General Manager of McDonalds Singapore

RAS Epicurean Star Award 2022 EXSA Superstar Finalists Award Presentation – Shameek Ram Peiarelal, Shift Supervisor of Starbucks Coffee Singapore Pte Ltd
RAS Epicurean Star Award 2022 EXSA Superstar Finalists Award Presentation – Henry Teo Ah Herr, Customer Service Ambassador of Soup Restaurant Group Limited
RAS Epicurean Star Award 2022 EXSA Superstar Finalists Award Presentation – Nazareth Rosalie Alcantara, Restaurant Manager of Commonwealth Concepts Pte Ltd

Hayat Kimya Strengthens Its Mark in Malaysia with Molfix Brand Turning One

By
Tan Heng Hong
-
Marking Molfix 1st Anniversary, Mr. Alp Bilgili, General Manager, Hayat Hygienic Products Malaysia Sdn Bhd.; (fifth from left) with Molfix Brand Ambassador couple, Scha Al- Yahya and Awal Ashaari (centre) and, Mr. Sheikh Farouk Sheikh Mohamed, Managing Director, AEON Big (M) Sdn Bhd., (forth from right).

Molfix available in over 4,500 stores nationwide

Kuala Lumpur, 24 November 2022 – Hayat Kimya, a global player in the fast-moving consumer goods (FMCG) industry, and the world’s 5th largest diaper manufacturer, is committed to continue growing its presence in Malaysia through its high-quality diaper brand, Molfix.  The brand is now available in over 4,500 stores both physical and virtual. 

Molfix brand was first introduced in Malaysia last year in tandem with Hayat Kimya’s strategic business plans to expand its footprint to Southeast Asia, following its entry into Vietnam and Thailand. Since then, the brand has become the preferred choice of millions of Malaysian parents, offering them peace of mind while providing babies comfort and joy at all times.    

Commenting about Molfix’s 1st Anniversary in Malaysia, Mr. Alp Bilgili, General Manager of Hayat Hygienic Products Malaysia Sdn. Bhd., said, “The tremendous support and trust from Malaysian parents reflect their preference for products made from natural materials in an effort to ensure safety and to protect their babies’ skin. At Hayat, we believe in the importance of understanding the needs and trends of our consumers, hence we place great emphasis on research and development (R&D) to develop innovative products that are organic and of premium quality.” 

Brand Ambassador of Molfix, Scha Al-Yahya and Awal Ashaari at the Molfix booth

The brand’s collaboration with the celebrity couple, Scha Al-Yahya and Awal Ashaari as ambassadors have further helped position Molfix among mums who are constantly looking for the best for their little ones while enjoying the journey of motherhood.  

Scha Al-Yahya said, “We are thrilled to be part of this journey to build the Molfix brand among Malaysian parents and to share the experience, uniqueness, and quality of this wonderful product that never fails to bring joy, comfort, and protection to babies.  We had the opportunity to experience these and many more when our daughter Lila, who was one year old tried Molfix products.  We trust Molfix, and are happy that we decided to partner with a brand that believes in providing the best for mums and babies.” 

Awal Ashaari sharing their experience of having their daughter use Molfix diapers.

“In our quest to become one of the leading brands in Malaysia, we will continue to invest in strategic collaborations, embark on innovative marketing strategies, digital marketing, extend our online presence, introduce innovative products, and expand omnichannel, added Mr. Bilgili.     

The brand that spreads joy to mums and babies across five continents in over 100 countries around the globe, is produced with utmost care and is designed to be extremely gentle on baby’s sensitive skin. Molfix Natural range, with its selective ingredients of natural bamboo fiber and organic cotton, can provide the ultimate softness and skin-friendly touch as proven by dermatologists in Europe. The range is able to carry a large amount of baby’s urine. Interestingly, laboratory test data has shown that its dryness can be achieved for up to 14 hours*. Together with Molfix Extra Dry range, both diaper range provides superior absorbency, thanks to the extra dry layer technology which makes absorption much faster and easier. Hence, giving babies full protection and keeping their healthy skin comfortably dry. Mums can experience peace of mind knowing their babies are comfortable all day long.

In its effort to create awareness and grow the brand, Molfix engaged with many organisations, and business partners such as hospitals, retail stores, and online affiliates while participating in various consumer-facing activities such as the MITEC Baby Fair 2022, and many more. In addition, strong branding and marketing initiatives were executed. Within the first year, Molfix bagged the BabyTalk MamaPapa Reader’s Choice Award 2022 for the Best Tape and Best Pant Diapers categories. 

An event to commemorate Molfix’s 1st anniversary was held in the presence of Mr. Alp Bilgili, General Manager of Hayat Hygienic Products Malaysia Sdn. Bhd.; Scha Al-Yahya and Awal Ashaari; Mr. Sheikh Farouk Sheikh Mohamed, Managing Director, AEON Big (M) Sdn. Bhd.; Joanne Wong, Marketing Manager, Hayat Hygienic Products Malaysia Sdn. Bhd.; and parents.

Winners of Molfix Quiz with Scha Al-Yahya and Awal Ashaari, Brand Ambassador couple, as well as Ms. Joanne Wong, Marketing Manager, Hayat Hygienic Products Malaysia Sdn Bhd (1 st from right).

As part of the celebration, 10 Molfix consumers walked away with exclusive Molfix products, specially autographed by both Scha Al-Yahya and Awal Ashaari. The ambassadors shared their experiences with Molfix brand.     

Hayat Kimya’s commitment to its growth in Southeast Asia is further strengthened with the establishment of the new regional manufacturing plant in Vietnam, which acts as the ASEAN hub for Molfix products. The plant will cater to the demands of the region including the Malaysian market. This would enable consumers to enjoy premium quality products that are competitively priced, which are produced in the region, and in tandem with their needs and current trends.  

Molfix products are currently available at selected supermarkets, and hypermarkets such as AEON Retail, AEON Big, Lotus’s, Giant, Billion Shopping Centres, Econsave, TF Value Mart, HeroMarket, Manjaku and others as well as leading online platforms.  

*Based on lab test results with the average liquid amount a baby may urinate in 14 hours. The result may vary depending on the individual baby. **For hygiene, please change the diaper frequently (every 3-4 hours or when it is soiled).

Cheers to the Bold with Tiger

By
Tan Heng Hong
-

This football season, Tiger encourages fans to look beyond the sport and celebrate the ones who defied all odds and proved that boldness finds a way. Exciting Tiger football rewards are also up for grabs at https://football.tigerbeer.com/

23rd November 2022, KUALA LUMPUR – Excitement is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.

The football campaign, “Cheers to the Bold”, by Tiger Beer, Malaysia’s No. 1 beer[1] this year echoes with Son’s courageous story, to show that when someone dares to dream big, no matter where they’re from, boldness finds a way. As fans of the sport are gearing towards the celebration while proudly rooting for their favourite teams, the brand has lined up exciting activities and football rewards for those celebrating this football season with Tiger brews.

Son Heung-min Bold Kit

For starters, fans who want to ring in the football spirit with Son Heung-min’s Bold Kit can start raking up Bold Points at the microsite https://football.tigerbeer.com/. Fans can embody Son’s boldness with the limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts by the man himself, as they cheer to their favourite teams this year.

Tiger Son Heung Min Jersey

Fans can accumulate Bold Points and follow the instructions stated on the website to redeem the kits, as well as many other Tiger football rewards and experiences. From creating an account, logging in daily and participating in Bold Trivia, to purchasing Tiger Beer and Tiger Crystal and joining viewing parties throughout the season, there are various means to accumulate Bold Points.

Up for grabs are also a VIP viewing lounge for the ultimate showdown at Sentul Depot, inclusive of free beers and food vouchers, or even a home viewing party for those who want to experience the season coming to an end. To commemorate their favourite teams, fans can also redeem a limited-edition Tiger backpack, football jersey, or a towel of their choice based on the accumulated Bold Points. Redemptions for the VIP viewing lounge and home viewing party are valid until 4th December 2022 only, whereas redemptions of other prizes will be open until 31st December 2022. For more information, fans can check out https://football.tigerbeer.com/.

“Football has always been an avenue that creates a connection between fans from all walks of life. Those with an unwavering passion for the sport can gather to uncage their football spirit at Tiger’s viewing parties at participating outlets throughout the season. They can watch live matches, enjoy special performances, participate in games and even unlock free ice-cold Tiger Crystal from the Roaring Fridge for an elevated football experience,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

As the season approaches its roaring peak in December, Tiger will bring epic match viewing parties in Sentul Depot on 18th December and Publika on 17th and 18th December, filled with exciting promotions, games and Tiger football rewards to be given away. Those who want to grab a spot at Sentul Depot or Publika viewing parties can sign up on the website.

For more information about Tiger’s “Cheers to the Bold” campaign and the available rewards, visit https://football.tigerbeer.com/. For more details, visit Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.

[1] Source: Total Off Premise Jan’21 – Dec’21 Retail Audit

1...446447448...1,079Page 447 of 1,079

HOT NEWS

7-Eleven Philippines releases ramen kits

Tan Heng Hong - 0
7-Eleven Philippines has launched ramen kit targeting consumers with a late night Japanese cravings. The ramen kits comprise Shoyu, Spicy Tonkotsu and Spicy Tonkotsu....

MUST READ

All

Aice launches Mitra E-Commerce to sell online

Tan Heng Hong - 0
Ice cream maker Aice has launched "Mitra E-Commerce" as a new online business model to expand its reach to end-consumers. Indonesians are increasingly spending...

lululemon Celebrates 10 Years of AlignTM: A Decade of Game-Changing Comfort...

Myroti Danish Roll Triple Cheese now available in Indonesia

Asia Brewery Inc unveils Sunkist Zero Sugar with health benefits

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018