Indonesia’s Diamond Food has launched its Biokul yogurt drink in a convenient pouch format for on-the-go consumption. The new Biokul To Go is targeted at adults, with product messaging that emphasizes its practicality and right portion size (100kcal) for weight watchers. It also contains nata de coco for a chewy texture.
Diamond Food Indonesia has launched two new UHT milk flavors in Indonesia: honey and marshmallow. These flavours are designed to appeal to young consumers who enjoy something sweet. The UHT milk is sold in a 125ml pack, which is suitable for children’s lunch boxes and on-the-go consumption.
Indonesia’s Nabati Group has launched two new products inspired by goguma, the Korean word for sweet potatoes. Goguma are known for their sweet, soft, and fluffy insides and purple skin. The new products inspired by the Korean goguma ppang or sweet potato bread can be found in the Nextar Cookies, Nabati Wafer, and Ahh Stick lines.
South Korean boy band Enhypen is the brand ambassador for the series. The new goguma series shows how Korean ingredients and flavours can be used to create winning recipes that appeal to young consumers, especially Gen Z.
OT Group’s Amani ambient yogurt drink now has a new flavour. The latest Yuzu Orange flavour is a combination of the citrusy and sweet flavour profiles. The other new flavour is blueberry.
PT Kobe Boga Utama’s latest spicy snack is BonCabe Kulit Pangsit Level 10. The new snack uses kulit pangsit or wonton skin as the base ingredient. Wonton skin is used as a wrapper with minced meat but can also be fried on its own as a snack.
Indonesia’s OT Group, which has a new brand logo, has recently launched two new products: FRUZZ and Imperial Creme. FRUZZ is a fruit combo chewy candy with the following flavour combinations: lychee grape, pineapple passionfruit, yuzu berries, orange mango and strawberry blackcurrant.
Imperial Creme is a milk biscuit that comes with two types of fillings: cream and jam.
OT Group other new products include Cannon Ball with chocolate that is crunchy outside and chewy inside and twice the size as well as the new Tango Walut Belgian Choco.
OT Blaster Choco Mint Candy is another launch featuring a new formulation with 33% extra filler.
OT’s Tango Waffle Latte series is a wafer that is inspired by coffee flavours: Mocha, Aren (Palm Sugar) and Avocado with a rice crispy filling and Seruput coffee.
Boncabe by Indonesia’s PT Kobe Boga Utama has unveiled the extremely spicy BonCabe Makaroni Snack with a level 50 spiciness. The level 50 spiciness is the highest by BonCabe.
The Boncabe Max End level 50 is a continuation of a popular strategy by F&B players to challenge consumers to the extreme taste. The Indonesia World Records Museum (MURI) has certified Boncabe Max End level 50 as Indonesia’s spiciest snack.
The company has previously launched the seasoning powder BonCabe Sambal Tabur Level 50 Max End, which has garnered popular responses from consumers. As the next step, Kobe Boga Utama has now introduced Level 50 Max End to its BonCabe Makaroni Snack.
For children and adults who do not like the spicy taste, Kobe Boga Utama has introduced Snack Boncabe Makaroni Kripsi Rasa Original Level Zero.
In an interesting twist of development, US food and beverage maker PepsiCo is returning to Indonesia with the building of a new snack factory in Cikarang in West Java. PepsiCo broke away from its local partner two years ago, ending their 30-year-old joint venture in 2021.
Now, PepsiCo will have a free reign to determine the strategies to unlock opportunities in the Indonesian snack market. PepsiCo was a minority partner in the joint venture with a 49% stake in PT Indofood Fritolay Makmur.
We expect the new Cikarang factory will support PepsiCo’s food operations in Southeast Asia.
Malaysia’s Li-Ter Vegetarian Trading Sdn Bhd, the owner of the Homey brand, has launched its latest Vegan Tomato Flavour Instant Glass Noodle. The new product is the latest addition to the popular Vegan Mala Spicy & Sour Glass Noodle.
Mala and tomato flavours have gained popularity in Malaysia thanks to the proliferation of hotpot chains in the country.
Li-Ter has made available both products at Tesco. Get yours now from your nearest Tesco stores.
Teh Gelas RTD tea in Indonesia by OT Group, has recently refreshed the brand with the launch of four flavoured RTD tea. The latest flavours are: orange & lemon, grass jelly & aloe vera, berry and honey lemon.
