Lazada teams up with Malaysian Cocoa Board (Lembaga Koko Malaysia) to promote locally produced chocolate, confectionery and cocoa-based products, while helping to digitalise local cocoa industry’s MSMEs
Wonderful deals for customers during MYKOKO FEST and Lazada 7.7 Jualan Terhangat
Kuala Lumpur, 4 July 2023 – Lazada Malaysia is collaborating with the Malaysian Cocoa Board (Lembaga Koko Malaysia) in support of MYKOKO FEST 2023 that will kickstart on 7 July 2023, in conjunction with World Chocolate Day.
MYKOKO FEST 2023 was developed by Malaysian Cocoa Board to spur and digitalise the local cocoa industry, while raising awareness among local consumers and making it easier for them to purchase a wide range of good quality and affordable chocolate, confectionery and cocoa-based F&B, skincare and other products from various homegrown brands. Under this initiative, Lazada will support the digitalisation of more than one hundred MSMEs within the cocoa industry throughout the year. Once onboarded on Lazada, it will provide the local MSMEs with the opportunity to sell their cocoa-based products online and reach out to more consumers across the country and beyond.
Chocolate fans can indulge in a variety of deliciously decadent chocolate treats and confectionery, all available online on Lazada during MYKOKO FEST 2023, including homegrown brands such as Beryls, Benns Ethicoa, Bino, Cocoaland, Dareo, Grandeur, Lee’s Cocoa, Vico, and Vochelle, as well as local artisanal brands, namely Shweets and Lavasse Malaysia. Many of the cocoa-based F&B products are uniquely Malaysian, with flavours like durian and chempedak, while the cocoa-based non-F&B and skincare products comes in aromatic scents such as cocoa butter, floral and fruity variations. These wonderful products can be great gifts for friends and families, and during the campaign, customers can enjoy RM5 off with a minimum spend of RM30 on selected local cocoa-based products. Moreover, there will be irresistable deals as low as RM0.34 from Beryl’s and other local brands. Click on the link to find out more about the exciting offers available on Lazada for MYKOKO FEST.
Bargain hunters and budget savvy customers would also be happy to find out easy way to save more when shopping online on Lazada during 7.7. Simply collect available 7.7vouchers, such as Fast & Free Shipping voucher, Store discount voucher, LazCoint discount voucher, payment voucher that are applicable for selected bank partners, Lazada Bonus voucher, Everyday Cashback up to 50% and Lazada platform discount voucher of up to RM77 off.
The excitement continues with Lazada Bonus that can be collected daily, allowing customers to enjoy RM9 off for every RM90 spent on selected items, alongside Fast andFree Shipping vouchers. From today until 9 July 2023, Lazada app users can also crack the Lucky Egg to redeem double vouchers, which includes RM5 Free Shipping Voucher and Brand Vouchers from Skechers Global, Lancome, Shiseido, Kose, Shu Uemura, Biotherm, Innisfree, Cetaphil and many more.
Another delightful offer is the 7.7 Blind Box. Customers can start adding it to cart now, as the sale will start from 10.00 am on 7 July. For only RM39, you will receive a specially curated box consisting of at least two or more surprise products worth RM85 or above. Customers may also receive an additional RM5 Lazada platform voucher for your next purchase.
Click on the link to find out more about MYKOKO FEST and 7.7 Jualan Terhangat. Download the Lazada app and follow Lazada Malaysia on TikTok, IG, FB, Twitter and YouTube to get the latest updates.
Allexcel Trading has recently launched Allswell Asian Drinks in Malaysia. The Asian drinks comprise Water Chestnut (Cooling), Golden Pear with Aloe Vera (Refresh), Plum (Restore) and Starfruit (Replenish) that are double boiled for goodness. These made-in-Taiwan beverages are halal certified, free from artificial colouring and preservatives.
Asian drinks are largely targeting a more matured consumer base and their family.
The company is also behind the launch of Allswell Immunity Drink and Frutara Yogurt Bites (Passion Fruit, Figs, Mulberry and Gac). The Frutara Yogurt Bites are made by Tastiway Sdn Bhd.
Purchase Allswell healthy products on Shopee and Lazada.
Allexcel Trading is participating at Food & Drinks Malaysia by SIAL held at MITEC, Kuala Lumpur on 4-6 July 2023.
Bellisio Foods, a renowned frozen food enterprise and a subsidiary of CP Foods in the United States, is delighted to announce that its Research and Development (R&D) team has won the “2023 R&D Teams of the Year” title, a distinction awarded by Food Processing Magazine, a leading food magazine in the US with 80 years of experience. This accomplishment accentuates the company’s enduring dedication to invention and product development within the ever-changing landscape of the food industry.
In the intensely contested medium-sized company category of the magazine’s 52nd Annual R&D Survey, Bellisio Foods emerged victorious. This win signifies not only the high-achieving talent within the R&D team but also the manifestation of a broader commitment to innovation across all aspects of our business.
Anat Julintron, CEO at Bellisio Foods, shared that this accomplishment mirrors the vision of the parent company, CP Foods, in fostering a culture that champions innovation. He said “One of CP Foods’ foundational values, CPF Ways, emphasizes innovation. We encourage our employees to generate novel ideas, streamline work processes, and relentlessly pursue superior, safe, and cost-effective products.”
Bellisio, as a subsidiary of CP Foods, is committed to evolving into a systematic innovation organization, aiming to enhance revenue and work efficiency, reduce value chain costs, and nurture a culture of constant improvement. The company’s strategy revolves around four key objectives: being an innovative organization, leveraging innovations for business growth, constructing a global innovation network and ecosystem, and attracting and developing top talent.
He added that the award underlines the team’s prompt and inventive adaptation to the shifting consumer demands amidst the COVID-19 crisis. The inventive creation of Michelina’s Grande, a line of frozen Italian entrees, demonstrated remarkable resourcefulness and ingenuity.
The launch of Michelina’s Grande is a powerful demonstration of Bellisio Foods’ adaptive reaction to market transformations triggered by the COVID-19 pandemic. The sudden increase in remote work and home confinement significantly reshaped consumers’ eating habits. Seizing this unparalleled opportunity, the company swiftly recalibrated its product line to cater to these emergent consumer preferences.
Despite the changing market dynamics, the core value proposition of Michelina’s brand – offering premium-quality meals at affordable prices – persisted as a crucial element of Bellisio Foods’ branding strategy. However, evolving consumer requirements hinted at a new demand. Individuals working from home sought convenient and luxurious dining solutions, reflecting a desire for restaurant-quality meals even while staying indoors.
Mr. Anat further commented, “We’re immensely proud of the Bellisio team for truly embodying CP Foods’ spirit of innovation. Their hard work, flexibility, and creativity truly reflect our commitment to offering outstanding products to our customers.”
Mike Gerber, Senior Vice President of Research, Development, and Quality at Bellisio Foods, commented on the shift in consumer demands, stating, “We observed a change in consumer attitudes. Although Michelina’s value proposition remains a fundamental part of our brand, we identified an emerging need as customers increasingly worked from home and sought new dining solutions. This changing landscape paved the way for the development of the Grande product line.”
In response to the burgeoning consumer demand, Bellisio Foods accelerated its development process, a potentially risky move considering the critical role of extensive testing and quality assurance in food product development. However, this was a strategic decision, premised on the belief that the benefits would surpass the risks. The company employed the collective expertise of its 20-member R&D team, directing their skills towards creating the Michelina’s Grande line.
This newly introduced line features 10 SKUs, approximately 65% larger in weight than the conventional Michelina’s entrees, and boasts more robust flavors designed to enrich the overall dining experience. This swift product innovation was a direct response to the evolving consumer requirements – larger portion sizes for home dining and a diversified taste profile.
Although it was initially a reaction to a temporary global crisis, Michelina’s Grande continues to demonstrate commendable performance. The agile product innovation suggesting that Bellisio Foods effectively capitalized on a long-term shift in consumer behavior, which increasingly favors home dining solutions. The enduring success of this product line attests to the company’s agility, innovation, and consumer-focused strategy. The benefits of this swift innovation continue to accrue, even post-crisis.
McDonald’s has launched K-pop girl group NewJeans Chicken Dance Campaign in South Korea and is launching in markets in Southeast Asia including the Philippines, Thailand, Indonesia, Brunei and Malaysia as well as Hong Kong and Taiwan. The launch dates vary by markets with Thailand and the Philippines being the first markets in Southeast Asia witnessing the launch of the campaign in June 2023.
There will be special NewJeans packages with a special design for certain chicken menus. In the Philippines, McDonald’s has reintroduced the iconic chicken favorites six-piece Chicken McNuggets and McChicken solo now only PHP 99 each.
A McDonald’s Chicken Song dance challenge will be a part of the campaign.
Image credit: McThai Co., Ltd.
In Thailand, McDonald’s is offering special set menu comprising burgers and fried chicken priced from THB 199 to THB 399.
As we know, advancing age makes us more susceptible to infectious diseases.
The risk of developing severe disease is higher in the presence of non-communicable diseases (NCDs), also known as chronic diseases such as diabetes, heart disease, stroke, or chronic lung disease.
This was an important observation made during the time of the COVID-19 pandemic.
Similar to COVID-19, older persons are at a higher risk of developing severe influenza, also known as the flu.
Influenza is a contagious respiratory illness caused by influenza viruses that infect the nose, throat, and lungs.
Your body’s first response to influenza infection is known as acute inflammation occurring at the site of infection to limit or get rid of the virus.
If this response is insufficient, then a more complex immune response occurs at both the site of infection and in the entire body.
This response is necessary to fight off infections, however, sometimes with influenza, this response might be excessive and here is where the DANGER lies.
Approximately 90% of influenza-related deaths and 50-70% of influenza-related hospitalizations occur among those aged 65 years and older.[i]
Despite this, there are some important gaps that surround influenza.
The Immunise4Life secretariat recently ran a poll on social media to see just how ‘flu-ent’ (pun-intended) the older folk are on influenza. The 518 respondents had at least one chronic disease.
We found that many did not fully grasp the severity of influenza:
48% are wrong about the ability of influenza to cause serious complications.
50% did not know that up to 85% of influenza-related deaths occurred in people aged 65 years and older.
57% did not realise influenza can trigger a heart attack or stroke even without a history of heart disease.
Prof Tan Maw Pin
Given the knowledge gaps, this article presents three experts to set the record straight. There is, Professor Dr Tan Maw Pin, consultant geriatrician, President of the Malaysian Society of Geriatric Medicine (MSGM) and member of Malaysian Influenza Working Group (MIWG). Then there is Dr Aslannif Roslan, Internal Medicine Specialist and Cardiologist from Institut Jantung Negara (IJN), and Associate Professor Dr Lim Lee Ling, Head of the Diabetes Care Unit and Senior Consultant Endocrinologist, University of Malaya Medical Centre.
Dr Aslannif Roslan
Q1: Why are older persons at greater risk of developing severe complications from influenza?
Prof Dr Tan: There are changes that occur in the immune system that leads to a decline in the ability of the body to fight off infections such as influenza; this is known as immunosenescence. Besides this, there is something known as inflammaging which is a chronic low-grade, non-infectious inflammation. This reaction could aggravate existing medical problems or lead to strokes and heart attacks.
Q2: What are the long-term effects in older persons after influenza infection?
Prof Tan: Older persons who take to their beds for a few days lose muscle far quicker than younger people. We call this deconditioning. This may lead to an increased risk of falls and reduced mobility after a bout of influenza. Many of these older persons then struggle to regain their pre-illness physical condition.
Q3:Do you recommend the flu vaccination for older persons? If so, why?
Prof Tan: Yes, the annual influenza vaccination is recommended for individuals aged ≥ 60 years, particularly those with chronic medical conditions or residing in aged care facilities (ACFs).
Q3: Can influenza really trigger a heart attack?
Dr Aslannif: Yes, influenza can cause or worsen existing heart disease. A bad case of influenza – such as one that is complicated by pneumonia – can worsen your existing heart disease. Even those without heart disease but have the risk factors (such as old age, smoking, and type 2 diabetes) are at greater risk of developing a heart attack because of influenza. The risk is also higher if you have underlying chronic diseases. Recent studies have shown that the risk of heart attack increases by more than 10 times in the first 7 days after contracting influenza.[ii]
Q2: What is the connection between severe influenza and the heart?
Dr Aslannif: Influenza can result in severe pneumonia which causes a reduction of oxygen levels in the arteries. This in turn results in a reduced oxygen supply to the heart muscle. At the same time, the fever and increased heart rate caused by influenza further increase the metabolic needs of your body leading to a greater demand for oxygen by the heart.
Influenza can also trigger an inflammatory response so great that it may cause rupture of atherosclerotic plaques, which is the build-up of fat, cholesterol, and other substances in the arteries, and it may also cause inflammation of the heart muscle (myocarditis). The reduced oxygen levels and rupture of atherosclerotic plaque can trigger a heart attack.
Q6: Do you recommend the influenza vaccination to your patients? If so, why?
Dr Aslannif: I recommend the annual influenza vaccination to all my patients. If you get the influenza vaccination every year, it can reduce your risk of developing a heart attack.
Q7: How does influenza impact a patient who has diabetes?
Assoc Prof Dr Lim: Diabetes is a well-known risk factor for serious influenza infections. When you get influenza, the body releases stress hormones as part of its defence mechanism to fight off the infection. As a result, more glucose is released into the bloodstream.
Eating less than usual and being dehydrated due to being sick could further disrupt your blood glucose control. This in turn can worsen diabetes-related complications such as abnormal kidney function, heart failure, stroke, and heart attack. These patients are also at a higher risk of developing pneumonia, often resulting in prolonged hospitalisation.
In addition, studies have shown that there is a greater risk of becoming admitted following an influenza infection with a three times higher risk of death in patients with diabetes.[iii]
Q8: Why are patients with diabetes more likely to develop influenza related complications such as pneumonia?
Assoc Prof Dr Lim: Normally, your body’s immune system would detect an invading offender such as the influenza virus, work its way to remove it and produce antibodies in the process. In patients with diabetes however, this mechanism is flawed. Inefficient blood sugar control also causes small blood vessel changes in the lungs in patients with type 2 diabetes. In addition, continuous exposure to high blood sugar levels leads to formation of harmful compounds which are involved in the development of vascular complications, worsening of inflammation, and scarring of lung tissue. Many times, patients with diabetes get admitted for pneumonia due to influenza, especially among those with either poorly controlled diabetes or concomitant chronic conditions. Some even require admission into the intensive care unit (ICU).
Q9:If my diabetes is well controlled, I won’t develop severe influenza related complications, right?
Assoc Prof Dr Lim: Optimum control of blood sugar levels is extremely important to prevent complications. Compared to those without diabetes, patients with diabetes are at a higher risk of developing prolonged illness, hospitalisation and even death caused by influenza, even though diabetes is well managed.
This is why both international (American Diabetes Association, World Health Organization, International Diabetes Federation) and local professional societies recommend all patients with diabetes aged 6 months and above receive the annual influenza vaccination. Notably, influenza is preventable, and its vaccination can reduce diabetes-related hospital admissions and death.
Professor Datuk Dr Zulkifli Ismail
According to Professor Datuk Dr Zulkifli Ismail, Technical Committee Chairman of the Immunise4Life programme, the Ministry of Health Malaysia recommends the annual influenza vaccination to protect against influenza among older persons.
He added, “Influenza vaccination has a good safety record. The side effects are generally mild, and these include soreness, redness and/or swelling at the injection site, headache, fever, and muscle aches, all of which will go away on their own after a few days.
He concluded, “It is also advisable to wash your hands properly, avoid contact with those having influenza symptoms and disinfect frequently touched surfaces.”
Make influenza prevention one of the proactive ways to improve the quality of life in your golden years. #IGetItDone
This article is issued by Immunise4Life, a community education programme by Ministry of Health, Malaysian Paediatric Association, and the Malaysian Society of Infectious Diseases and Chemotherapy. For more information, please visit https://actoflove.ifl.my/
Puan Elinah proudly showing her food available for sale at Gerai Tamu Kita
Hopes Malaysia’s Long-running Womenpreneur Program has Empowered Women in Kota Belud with the Skills and Knowledge to Thrive Financially
KOTA BELUD, Sabah, June 26, 2023 – Hopes Malaysia is a local Sabah civil society organization (CSO) that focuses on sustainable community development projects to meet the basic needs of the underprivileged rural Sabah community. Since January 2022, Hopes Malaysia’s Gerai Tamu Kita, a produce stall located at the intersection of Kampung Ratau, has been assisting rural Kota Belud families in earning additional and sustainable income. The Gerai Tamu Kita stall not only focuses on selling fresh vegetables but also homemade goods and food (especially traditional dishes) made fresh daily by Hopes Malaysia’s project farmers. Gerai Tamu Kita is primarily managed by a group of hardworking and dedicated womenpreneurs; project farmers who are additionally empowered with business skills. The stall has improved the livelihoods of numerous rural families, especially one hardworking womenpreneur who needs to be highlighted – Elinah Pitah.
Puan Elinah’s Remarkable Journey to Womenpreneurship
Puan Elinah, the dedicated leader of Hopes Malaysia’s Gerai Tamu Kita, faced many livelihood challenges prior to joining Hopes Malaysia’s initiatives. Relying solely on the inconsistent profits from rubber tapping, she encountered the instability of rubber prices, making it difficult to support her family’s needs. With a monthly income of less than RM 500, her earnings were uncertain due to price fluctuations and unpredictable weather conditions affecting rubber tapping.
Puan Elinah has been a part of both Hopes Malaysia’s long-running Womenpreneurship Program and Sustainable Farming Project as a beneficiary since 2020, allowing her to acquire more farming and business skills and knowledge. “I received assistance in the form of farming supplies. After that, I began growing vegetables not only for my own family’s needs but also to sell to friends, neighbours and at Gerai Tamu Kita. My family’s income is no longer dependent on just rubber tapping.” There have been big changes in Puan Elinah’s life compared to before. She now knows how to manage a business, increasing her income to more than RM 1000 to better support her children’s school expenses.
As a committee member of Gerai Tamu Kita, Puan Elinah initially faced challenges when the stall had just opened, such as limited customers and knowledge in writing and calculations among committee members. However, Puan Elinah overcame these challenges by using social media, such as WhatsApp and Facebook, to promote their sales at the stall and by holding a monthly meeting to teach committee members to organize the delivery and sales record. Puan Elinah sees every obstacle as a valuable learning opportunity to learn and gain new experiences. She works together with the other women, and expresses gratitude for the stall being a platform to empower women from the underserved district.
Empowering Women through Hopes Malaysia’s Womenpreneurship Program
Hopes Malaysia has helped farmers in achieving food security and improving their socioeconomics through sustainable farming and selling their harvests. Successful farmers are now able to produce sufficient food for their families and sell it to local communities, thus uplifting the socioeconomic status of many rural Kota Belud families and women. The stall serves as a platform for farmers to market their produce and specially made products – highlighting their creativity and local culture, This includes items such as vegetables, fruits and locally renowned delicacies. “The presence of the stall has greatly benefited village mothers. Once their goods are delivered to the stall, they no longer have to travel long distances to sell at the Kota Belud or Taginambur town markets.” expressed Elinah.
Gerai Tamu Kita committee members
Inspiring More Women to Sustainable Empowerment
Puan Elinah shares the success stories of her friends, Puan Siti and Puan Doimah, who are also committee members of Gerai Tamu Kita. Despite initial challenges in farming, Puan Siti found success in fruit cultivation and selling her produce at the stall regularly, including her popular blended chillies, which is a best-selling item. On the other hand, Puan Doimah is a highly successful farmer who consistently organizes her planting and harvesting process, contributing to the stall’s regular fresh vegetable supply – with daily goods often selling out before noon.
Puan Elinah’s experience in managing Gerai Tamu Kita has contributed to the success of the stall to the point where it can still generate at least RM 5,000 in sales for farmers per month, with excess produce donated as fresh food aid to rural families in need. As a result of the success of Gerai Tamu Kita, many more villagers are interested in joining Hopes Malaysia’s Sustainable Farming Program, which has already impacted over 400 families with long-term food security. Puan Elinah believes that the success of Gerai Tamu Kita has and will continue to inspire nearby women and farmers to sustainably cultivate their empty land into farms for the lasting benefits of self-sufficiency.
Aligned with the United Nations’ SDGs in this Decade of Action, Hopes Malaysia aims to sustainably empower more rural Sabah women and their families with greater food security and socioeconomics. The CSO greatly needs your support and donations at www.hopesmalaysia.com/supportruralfamilies to continue helping villagers in need. For more details on Hopes Malaysia’s sustainable charity projects and CSR partnerships, kindly email pr.hopesmalaysia@gmail.com or contact +60162417838. Sustainably fulfilling the basic needs of Sabah’s rural community.
03 July 2023 – Coca-Cola Thailand has introduced the newest innovation from ‘Schweppes’ – Blueberry Lemon Soda Zero Sugar – a truly exquisite beverage that elevates the typical socializing experience to a new level. Catering to the trend of socializing after hours, the newly launched ‘Schweppes’ Blueberry Lemon Soda Zero Sugar is shaking up the flavored soda market in Thailand as it is perfect for young Thai socializers and professionals who are passionate about seeking new experiences and flavors, without sugar or calories.
Reiterating one of the brand’s strengths of delivering versatile ways of indulgence and enjoyment, the new ‘Schweppes’ is perfect to drink straight, as well as being a great mixer for various recipes. Embarking on another memorable journey full of laughter and good times with friends, whether you are enjoying in-meeting refreshments, after-work happy hours, Friday night parties, game nights with friends, Sunday brunches, or weekend getaways, ‘Schweppes’ Blueberry Lemon Soda Zero Sugar is the ideal companion for any socializing moment.
With the perfect balance of sweet and zesty flavors of blueberries and lemons, yet with no sugar and calorie-free, you can indulgently stay true to yourself. Say no to the everyday; embrace consumer sophistication and say yes to the thrill of breaking the mundane.
To maintain excitement to ‘Schweppes’ brand, Ananda Everingham, an all-time popular actor celebrity with extreme-to-the-max active lifestyle, as ‘Schweppes’ ‘s first brand presenter within ten years, will continue to endorse the brand to help bringing the unusual, unexpected experiences to consumers, turning the ordinary into a savory bite of life, and towards another level of sophistication in consumers’ social moments.
Mrs. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos insightfully explains: “As the leader of carbonated drink in Thailand, Coca-Cola always responds to consumer’s preference through innovation. We have continuously expanded to a wider range of portfolio though a variety of products offerings. From the consumer insights, the flavored soda category still takes lead in its position, as the preferred product category amongst the consumers. To uplift the experience to another level, Coca-Cola offers an ultimate partygoer choice, with the new ‘Schweppes’ pushing the new bar of mixology to another level. As a trendy mixer, the new ‘Schweppes’ will wow the consumers with diverse recipes, amplifying the opportunities for flavored soda in the market.”
Keep an eye out for the most exiting launch of ‘Schweppes’ – Blueberry Lemon Soda Zero Sugar, that is soon to come. Also, stay tuned for integrated marketing communications campaigns, both offline and online, including online activities with KOLs and Television Commercial (TVC), activation events, kickstarting with the mind-blowing ‘Schweppes Bar’ – the first-time ever collaboration of restaurants, beverage stalls, and cafes around Thailand that serve the new ‘Schweppes’ – Blueberry Lemon Soda Zero Sugar that is infused with the perfect balance of sweet and zesty flavors. The new ‘Schweppes’ takeovers nationwide will start from July 1 to July 31, 2023.
Coming in a 330 ml zero-sugar variant, the new ‘Schweppes’ Blueberry Lemon Soda Zero Sugar is available at convenience stores, supermarkets, department stores, and on e-commerce channel. Check out the latest campaigns both offline and online of the new ‘Schweppes’ Blueberry Lemon Soda Zero Sugar at [https://www.facebook.com/SchweppesTH].
First Gaming Company Collaboration for Coca-Cola® flavour released in Malaysia alongside League of Legends In-Game Missions and Emotes
MALAYSIA, 3 JULY 2023 – Coca-Cola® has launched a new limited-edition flavour from Coca-Cola Creations in collaboration with Riot Games, the publisher and developer of League of Legends. Coca-Cola Ultimate Zero Sugar will provide fans and players the taste of experience points (+XP) and celebrate every player’s journey – whether it’s their first time on the Summoner’s Rift or in the finals stage at Worlds in pursuit of the Summoner’s Cup.
The collaboration between Coca-Cola Ultimate Zero Sugar and Riot Games is the first time Coca-Cola® has partnered with a gaming company on a flavour, bringing teams together to co-create a flavour that will give players an exhilarating taste as they queue up for a game. Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola Ultimate Zero Sugar collaboration to players across the globe.
“We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships, Riot Games. “Coca-Cola shares many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations.”
League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions, activated in order, as they’re completed:
Get 7 assists in a single game to earn the Ultimate Teamplay emote.
Earn 12,000 gold in a single game to earn the Ultimate Gains emote.
Win a game in under 20 minutes to earn the Ultimate Tempo emote.
The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT.
Players will be transported to the Coca-Cola Creations Hub, the home for unique Coca-Cola Creations digital experiences, by scanning the QR code on a Coca-Cola® Ultimate Zero Sugar can. One offer available on the Creations Hub is the Ultimate Emote Generator, an Instagram filter allowing players to view themselves in the style of League of Legends emotes for social sharing.
“Partnering with Riot Games enables us to enhance the Coca-Cola Creations experience by introducing a fresh flavour that represents our shared commitment to putting fans and players at the forefront of everything we do,” stated Rina Surya, Frontline Marketing Director at Coca-Cola ASEAN & South Pacific – Singapore & Malaysia. “Coca-Cola® Ultimate, the seventh innovative addition to our Coca-Cola Creations portfolio, features a captivating design, offers a distinctive taste of +XP to refresh gamers during their quests, and lift their gaming experience to new heights.”
Coca-Cola Ultimate Zero Sugar fuses the two iconic brands with a striking packaging design that features black and various shades of gold. The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola® Spencerian Script font, inspired by the Nexus Crystals in League of Legends.
Throughout 2023, Coca-Cola will unveil additional limited-edition Coca-Cola® Creations featuring unique innovations and unexpected collaborations. For more information about Coca-Cola Creations, visit www.coca-cola.com/creations.
Spritzer has introduced its label-free, 100%-recyclable bottles for its Spritzer silica-rich Natural Mineral Water in Malaysia. The label-free bottles are sold in bulk on Spritzer’s online store in the format of 24x550ml and 12x1250ml.
E-commerce is the most conducive channel for the selling of label-free drinks as all the relevant information can be displayed on the carton packaging.
The introduction of label-free drinks in a single unit in physical retail stores may not be feasible at the moment due to the lack of product information on pack. This can be solved by having QR code printed on the packaging or the addition of bottle neck sleeve.
Purchase now on Spritzer’s online store on Shopee or Lazada.
Hausboom has become a new player in the crowded Asian drink category in Malaysia with the launch of five new Asian drinks in the local market. The Hausboom Cheers Asian soft drinks comprise Soursop, Chrysanthemum Tea, Grass Jelly, Lychee and Soy Milk in a 300ml can. These Asian drinks are available at AEON Big, Petronas and emart24.
Hausboom Cheers is made by MDD Beverage Sdn Bhd. The range is exported to Myanmar, Singapore, New Zealand and South Pacific Islands.
