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Piattos and Jawara offer a new spicy snack for young Indonesians

Piattos, the hexagonal shaped fabricated potato snack by URC, has collaborated with Unilever’s spicy sauce brand Jawara to launch a co-branded snack that comes with the onion sambal taste (rasa sambal bawang). The new snack delivers an intense spicy taste to pique the tastebud of young Indonesians.

This is an example of a snack brand cooperates with a spicy sauce brand to launch a co-branded snack that leverages on each other’s strength.

Ajinomoto Indonesia unveils NIKUPLUS for meat

PT Ajinomoto Indonesia has unveiled its latest NIKUPLUS, which is a meat stabiliser for HoReCa usage. The new product helps to improve the juiciness and tenderness of the meat for four hours.

NIKUPLUS (200g) is available at supermarket and e-commerce stores on Shopee and Tokopedia. The price per pack is IDR 21,600.

“NIKUPLUS” can be applied to various types of meat such as chicken, duck, beef, and goat. This product is also easy to apply according to our cooking habits in kitchen. Ajinomoto sees that the Indonesian people consume various kinds of animal protein every day as the main menu and also the market and demand for the food service industry is very high, so the “NIKUPLUS” product can be a solution as a meat improver due to it is very practical to use with affordable price,” said Darma Suhandi, Product Marketing Manager Horeka Dept – PT Ajinomoto Indonesia.

Calbee Wings launches Japota Onion Sambal Flavoured Potato Chips

PT Calbee Wings Food has added a new onion flavour that is spicy in Indonesia. The new  Japota Onion Sambal Flavoured Potato Chips follows the launch of Japota Chicken Onion Flavoured Potato Chips in 2021. The new potato chips also come with the added texture of daun jeruk or lime leaves for a more authentic taste.

New TOP Coffee Espresso Mix Avocado

TOP Coffee by Wings Food has launched its latest Espresso Mix Avocado instant coffee in Indonesia. TOP Coffee Espresso Mix Avocado offers a trendly dessert-like flavour to the coffee drinking experience and targets young consumers. The latest product is endorsed by the 20-year-old actor and DJ Ari Irham.

MAMEE Food Service and AEON launch new food items

Image credit: MAMEE Food Service

MAMEE-Double Decker (M) Sdn Bhd’s MAMEE Food Service (DAEBAK) and AEON have collaborated to launch a new series using DAEBAK’s sauces and seasoning to create new food items for AEON Delicatessen, La Boheme and AEON BiG. The new products will be available at AEON Delicatessen and La Boheme from 3 October 2022 and at AEON BiG from 17 October 2022.

Image credit: MAMEE Food Service

The items include Jagung Mini, Peha Ayam Suku BBQ Kogi, Set Ayam Korea, Sup Oden, Ban Ayam Kimchi, Ban Ayam DAEBAK and Piza Ayam DAEBAK.

Tempo Scan Pacific launches Biostime premium growing up milk

PT Tempo Scan Pacific Tbk has launched Biostime, which is a premium growing up milk with BioShield A+ Formula that contains Digestive A+, Immune A+ and Smart A+ to support Advanced Generation.

Digestive A+ is high in FOS Inulin to support digestion, while Immune A+ is high in Vitamin C, D3, E, Zinc for stronger immunity. Smart A+ contains cod liver oil and is high in DHA, ALA and LA to support growth.

https://www.youtube.com/watch?v=luteh6roePk

The company currently has Vidoran, which is a range of children multivitamin, growing up milk, powder milk and pregnancy milk with cod liver oil combined with the imunUp formula.

Biostime 1+ can fulfill the nutritional needs of children aged 1-3 years old, while Biostime 3+ is for children aged 3-5 years old.

The latest product is seen as a move by Tempo Scan Pacific to target older babies and toddlers focusing to fill the gap in the premium segment.

In China, there is also an infant formula with the name Biostime (合生元) by Hong Kong-listed Health and Happiness International Holdings Limited.

 

Smirnoff ecoTOTE now in Indonesia

In Indonesia, Smirnoff has collaborated with ecoSPIRITS to launch ecoTOTE, which is a technology for low carbon, low waste spirits distribution. The new ecoTOTE 3.0 was released in China on 30 September 2022 and will become available across ecoSPIRITS Asia Pacific markets in October 2022.

Smirnoff ecoTOTE is now available at outlets in Bali and Jakarta.

Through this innovation, Smirnoff will be able to:

  • Reduce 99% packaging waste as 1 ecoTOTE will save 600 glass bottles being used
  • Reduce 3 kgs of carbon emission by using one ecoTOTE, which is equivalent to driving a car for 11.9 km

Six months of phishing attacks in 2022 exceed SEA’s total number last year

Kaspersky urges organisations to pay attention as most APT attacks infect enterprises, governments through targeted phishing

11 October 2022 – Phishing incidents continue to skyrocket in Southeast Asia (SEA). The latest data from global cybersecurity company Kaspersky revealed that it only took six months for cybercriminals to exceed their phishing attacks last year against users from the region.

From January to June 2022, Kaspersky’s Anti-Phishing system blocked a total of 12,127,692 malicious links in SEA. It is 1 million more than the total number of phishing attacks detected here in 2021 – 11,260,643.

Phishing, a type of social engineering attack, remains one of the key methods used by attackers to compromise their targets – both individuals and organisations. It works as it is done on a large scale where cybercriminals send massive waves of emails purporting to be legitimate companies or personalities to promote fake pages or infect users with malicious attachments.

The end goal of a phishing attack is to steal credentials – particularly financial and login information – to steal money or worst to compromise an entire organisation.

More than half of the H1 2022 detections were targeting Kaspersky users in Malaysia, the Philippines, and Vietnam. Four out of six countries from SEA – Malaysia, the Philippines, Thailand, and Vietnam – recorded more phishing emails during the first six months of this year compared to their total number of incidents in 2021.

“The first half of 2022 is eventful in good and bad ways. On a personal level, we went through the seismic shift of trying to regain our lives post-pandemic, forcing companies and organisations to welcome remote and hybrid work. The travel sector, including airlines, airports, travel agencies, and more, has also been overwhelmed by the influx of tourists wanting to travel with borders now open. Behind these shifts are networks and systems that needed to be updated and secured hastily. On the other hand, cybercriminals are all ears and with their ability to tweak their messages and infuse them with believable urgency. As a result, we’ve seen real, unfortunate incidents of victims losing money because of phishing attacks,” comments Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

Aside from individual’s loss of money, Kaspersky’s elite researcher recently sounded the alarm that most of the Advanced Persistent Threat (APT) groups in the Asia Pacific including SEA use targeted phishing to enter into a highly-defended network.

As the name “advanced” suggests, an APT uses continuous, clandestine, and sophisticated hacking techniques to gain access to a system and remain inside for a prolonged period of time, with potentially destructive consequences.

Because of the level of effort needed to carry out such an attack, APTs are usually leveled at high-value targets, such as nation states and large corporations, with the ultimate goal of stealing information over a long period of time, rather than simply “dipping in” and leaving quickly, as many black hat hackers do during lower level cyber assaults.

Noushin Shabab, Senior Security Researcher for Global Research and Analysis Team (GReAT) at Kaspersky, revealed in a recent presentation that targeted phishing, also known as spear phishing, is the preferred infection vector of APT groups operating in the region.

“We did a report this year which found that majority (75%) of executives here are aware and even anticipate an APT attack against their organisations. With phishing incidents hitting the roof in just the first six months of the year, enterprises, public entities, and government agencies should understand the impact of one wrong click on their critical networks and systems. We, humans, remain the weakest link and it is time to look beyond training and awareness. Backup security plans – like incident response capabilities – should be in place to stop a phishing email from becoming the launch pad of a damaging attack to your organisation,” adds Yeo.

Traditional security often doesn’t stop spear phishing attacks because they are so cleverly customized. As a result, they’re becoming more difficult to detect. One employee mistake can have serious consequences for businesses, governments, and even nonprofit organizations.

With stolen data, fraudsters can reveal commercially sensitive information, manipulate stock prices or commit various acts of espionage. In addition, spear phishing attacks can deploy malware to hijack computers, organising them into enormous networks called botnets that can be used for denial of service attacks.

To fight spear phishing scams, employees need to be aware of the threats, such as the possibility of bogus emails landing in their inbox. Besides education, technology that focuses on email security is necessary. Kaspersky recommends installing protective antiphishing solutions on mail servers as well as on employee workstations.

For enterprises and organisations, Kaspersky suggests building incident response capabilities that will help manage the aftermath of an attack and to incorporate threat intelligence services to have in-depth knowledge of the evolving threat and tactics of active APT groups.

 

 

Chester’s and iberry launch hot chili fish sauce ice cream

Chester’s has partnered with iberry, the premium homemade ice-cream in Thailand, to launch a new ice cream featuring Chester’s signature fish sauce. The CPF restaurant chain launched its own packaged sauces in the first quarter of 2022 to monetise its sauces.

The latest collaboration with iberry taps into the practice of adding chili oil in ice cream. In China, McDonald’s launched its very own chili oil ice cream in 2021 as a limited time offer.

The hot chili fish sauce ice cream is available at Chester’s at THB 75 per cup.

Cargill launches ‘Sun Valley’ and ‘PlantEver’ brands to deliver healthy and tasty protein options for Thai consumers

Image credit: Cargill

BANGKOK, Thailand – (October 10, 2022) – Cargill, a global food and agricultural company, today marks the official debut of two ready-to-cook product brands ‘Sun Valley’, fresh and cooked chicken products, and ‘PlantEver’, plant-based meals in Thailand. The new brands will serve the needs of modern consumers looking for delicious, high-quality and healthy food products. The brands offer a variety of options of both meat and plant-based protein products that are suitable for all family members with modern lifestyle.

Mr. Thiti Tuangsithtanon, Managing Director, Cargill Meats (Thailand), said that the trend of poultry industry and consumer behavior for poultry meat consumption in Thailand has continued to grow. After COVID-19, consumers are more conscious of their dietary choices, pay more attention to what they eat and carefully select food that can offer them the quality, safety and most importantly, delicious taste. Consequently, there is an increasing demand for ready-to-cook chicken. Consumers are also looking for products that can assure them of convenience and meet the lifestyle of all family members.

“Being a leading global food company, Cargill has closely monitored global trends and seen high potential in these trends. One of our key strategies is getting closer to consumers by using our experience in the food and agriculture to enter both chicken and plant-based protein markets in Thailand. With the launch of these two product brands, we are bringing consumers, both meat lovers and plant-based food consumers the choice of food products they want to consume,” he added.

Cargill launches Sun Valley PlantEver brandsSun Valley provides fresh and cooked chicken products, such as Chicken Nugget, Chunky Bite, Chicken Stick and so on. Made from lean and well-seasoned chicken breast, Sun Valley aims to satisfy consumers with pleasant experience across the five senses – beautiful shape, aromatic smell, crispy texture, attentive touch and delicious taste. All Sun Valley products can be traced back to their source and have passed international food standards like BRCGS and HACCP.

“We have tested the market for a while and the market response is very impressive. Consumers told us they love the taste, and Sun Valley has become a family-favorite menu. Such positive feedback gives us high confidence and led us to this official launch,” he said.

Plant-based proteins, a growing segment

PlantEver offers a healthy alternative to health conscious consumers. With an impressive growth rate of 10% per year in the next 3-5 years, plant-based food market is expanding rapidly. PlantEver, offers the taste, texture, and nutritional value that health-conscious consumers expect. PlantEver is an interesting choice for those who want to reduce meat consumption and are environmentally conscious, and comes in 100% recyclable packaging.  Its available products are Plant-Based nuggets and Plant-Based meatballs.

Cargill will adopt omnichannel distribution strategy. Considering that modern consumers obtain information and buy goods via different channels, both the brands will be available online and in supermarkets, superstores, local meat shops, frozen food shops and wet markets nationwide.

“In addition to quality, taste and safety, that are key to consumers’ expectations, Cargill pays high attention to sustainability. We give importance to promoting sustainable agriculture, animal welfare, traceability of our products and ingredients, the use of alternative energy and innovations that help reduce production waste and impact on the environment, and the use of eco-friendly packaging. Cargill is strongly committed to promoting consumers’ quality of life and operating our business with responsibility,” said Thiti.

To support the launch, Cargill has introduced special online promotion packages in October 2022. Consumers will receive 20% discount coupon when buying Sun Valley or PlantEver products worth at least 399 baht, free delivery for any purchase valued 459 baht and more. Interested persons can check the latest movement and information from Facebook: Sun Valley Thailand page and Facebook: PlantEver page or look for Cargill Protein Lover on online market platforms including Shopee, Lazada.

For other channels, Sun Valley and PlantEver are available on AOW and FreshKet application. In addition, they are also now available in leading supermarkets and superstores like Lotus’s, Lotus’s Go Fresh, Tops, Gourmet Market, Thaifoods Fresh Market and D Farm.

“Cargill is a leading global company with over 157 years of deep industry experience. It has been operating in Thailand for over 50 years. Today, we are one of Thailand’s largest exporters of cooked chicken products. Cargill also has a wide variety of products ranging from grains and seeds, animal feed, food and beverage ingredients and texturizing solution. Our continuous investment in Thailand has proven our commitment and confidence in the country’s promising agricultural sector and strategic location in the center of ASEAN,” said Mr. Thiti Tuangsithtanon, Managing Director, Cargill Meats (Thailand).

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